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CMAweekly Customer Marketing & Advocacy
United States
Приєднався 13 кві 2023
Learn from experts and everyday practitioners who are working in the Customer Marketing & Advocacy field. We brainstorm our way through your challenges, celebrate our wins, and share what works to get customers through their journey and lifecycle, into advocacy. We cover customer references, reviews, community, communications, software, in B2B saas, the B2C world, and services.
#89 CS Accelerator CAP Awards
Bianca Del Vecchio introduced the CAP Awards to recognize excellence in the advocacy community and announced a new CS Accelerator Award to promote collaboration between customer success and advocacy teams.
Nisarg Mehta www.linkedin.com/in/nisarg-mehta/ emphasized the growing importance of customer advocacy in enterprise agreements and its role in product differentiation, while Deena Zenyk highlighted the need to understand customer motivators to enhance advocacy participation.
Gabrielle Herrera www.linkedin.com/in/gabherrera/ concluded by stressing the value of peer perspectives and community in driving advocacy efforts.
Nisarg Mehta www.linkedin.com/in/nisarg-mehta/ emphasized the growing importance of customer advocacy in enterprise agreements and its role in product differentiation, while Deena Zenyk highlighted the need to understand customer motivators to enhance advocacy participation.
Gabrielle Herrera www.linkedin.com/in/gabherrera/ concluded by stressing the value of peer perspectives and community in driving advocacy efforts.
Переглядів: 11
Відео
Expansion Open Discussion Shetal Shah on CMAweekly
Переглядів 17Місяць тому
Shetal Shah emphasized the importance of an account-based approach to customer expansion and retention, while Colleen Reidy highlighted challenges in engaging customers for retention campaigns. James Lustenader discussed the creation of communities of practice through customer-hosted events, and Mariah Lenahan outlined plans for virtual events, including Curiosity Con. The group recognized the ...
#87 Advocacy Program Brand CAP Awards Spotlight Series
Переглядів 6Місяць тому
Liz Richardson discussed the importance of a strong advocacy program brand before introducing Evan Jacobs a recent finalist for CAP Awards Advocacy Program Brand. Evan www.linkedin.com/in/ejacobscustomeradvocacy/ emphasized the need for authentic, evergreen branding that resonates with customers and internal stakeholders, while Bianca Del Vecchio highlighted the importance of understanding the ...
#85 Mariah Lenahan Workshop: Starting An Advocacy Program
Переглядів 12Місяць тому
The meeting focused on initiating customer advocacy programs, with Mariah Lanahan from SurveyMonkey (www.linkedin.com/in/mariahlenahan) sharing her expertise in the area. Justine pointed out the absence of a unified definition for advocacy programs, while another person noted the need for skill development in cross-sells and upsells. Mariah emphasized the importance of team buy-in and scalable ...
#86 CAP Awards Advocacy Engagement
Переглядів 38Місяць тому
The second episode in our CAP Awards Spotlight Series comes from the advocate engagement campaign category. Bryn Haynam www.linkedin.com/in/brynn-haynam-05229321 discussed the successful AHA campaign at Amplitude, emphasizing executive involvement and its effectiveness in lead generation. Kate Sugrue www.linkedin.com/in/kate-sugrue/ shared positive outcomes from her campaign, including high eng...
#84 Awards Spotlight Series: Lifecycle Advocacy with Nicole Dingley, Brittany Pais & Brooke Wilson
Переглядів 732 місяці тому
On this call, we meet finalists from 2024 CAP Awards in the Lifecycle Advocacy category by Captivate Collective. - Nicole Dingley emphasized a power-sharing model for lifecycle advocacy that focuses on customer needs and bespoke interactions. Learn more about Nicole here: www.linkedin.com/in/nicoledingley/ - Brittany Pais discussed the creation of "sparkle moments" in the customer journey to en...
#83 Champion's Corner: Avoiding Reactive Customer Marketing & Earning a Seat at the Revenue Table
Переглядів 292 місяці тому
Kristen Smith (www.linkedin.com/in/kristenkaighn/) emphasized the importance of customer marketing in leadership discussions and outlined her proactive framework for incorporating customer voices into go-to-market strategies. She also discussed the need for collaboration across departments to build business cases for new initiatives and the broader impact of customer marketing beyond just case ...
Masterclass #1 Ashley Ward; Reporting to Customer Success vs Marketing & the Metrics Involved
Переглядів 413 місяці тому
In this Masterclass, Ashley Ward, the director of customer marketing at LeanData, discusses the unique challenges and strategies involved in reporting to both customer success and marketing. She shares insights into her experience at LeanData and previous companies, highlighting the importance of customer-focused programs and the interplay between different departments in serving and retaining ...
#82 Katlin Hess: Getting and Using Reviews in the Buyer's Journey
Переглядів 273 місяці тому
Katlin Hess shared insights from the Saster conference, highlighting the growing importance of review sites, with 31% of buyers now considering them the most consulted information source. She emphasized the need for customer marketers to engage authentically and amplify customer voices, while also discussing the significant growth in review volume on G2, which reached 2.7 million reviews. Addit...
Emily Amos: How to Conduct a Great Interview for a Customer Story
Переглядів 263 місяці тому
Emily Amos emphasizes the importance of building trust and rapport to encourage open sharing with customers. Sam Harrison highlights the need for thorough preparation and understanding the client's perspective to frame effective questions. Kristin Blye adds that brand alignment is crucial for maintaining the customer voice in marketing content.
Mastermind: Taylor Page: Onboarding for Complicated Product Lines
Переглядів 244 місяці тому
Taylor Page discussed the challenges of integrating customer marketing and advocacy functions following the transition from A Cloud Guru. She emphasized the need for clear success metrics for onboarding, a unified customer journey map, and continuous alignment between marketing and customer success teams. Additionally, Coleman introduced the "five whys" technique for creative problem-solving in...
#79 Tiffany Nguyen: Creative Ways to Partner with Advocates
Переглядів 194 місяці тому
Tiffany Nguyen led a meeting focused on customer appreciation strategies, discussing methods such as personalized outreach and gifting through the platform "Thanks." Rebecca Grossman and Kendra Walsh contributed ideas for engaging customers during the holiday season and emphasized the importance of recognizing customer achievements and aligning leadership support for advocacy efforts. Sheila To...
Mastermind: High End (Executive Events) Events: Lauren Stefano
Переглядів 164 місяці тому
Lauren Stefano, director of customer marketing at WordPress VIP, highlighted the need for clear goals and impactful strategies for executive events, including careful selection of attendees based on compliance and relationships. She emphasized the importance of a follow-up plan to ensure attendees feel valued and noted that having a CEO present can enhance event appeal. Bria Jones discussed the...
Mastermind Expansion August Upselling, Revenue Growth, Community
Переглядів 354 місяці тому
Ashley Ward emphasized the importance of customer success in upselling and revenue growth, while Shetal Shah discussed challenges with multi-threading into accounts and influencing budget decisions. Mary Green highlighted the significance of customer engagement and the need for more customer-centric content to enhance community-driven expansion efforts.
#78 Strategies for Successful Customer Roundtables w Mary Green
Переглядів 144 місяці тому
Mary Green shares on customer roundtables and seeks input on additional discussion topics, highlighting their cost-effectiveness and goal alignment. She emphasizes the importance of selecting popular topics to boost participation and suggests following up with participants to identify potential advocates and create content from insights. Additionally, she addresses the challenges of maintaining...
Mastermind: Emily Amos: Finding Customers to Participate in Stories & Case Studies
Переглядів 244 місяці тому
Mastermind: Emily Amos: Finding Customers to Participate in Stories & Case Studies
Mastermind: Taylor Page Onboarding Shouldn't Be Difficult
Переглядів 75 місяців тому
Mastermind: Taylor Page Onboarding Shouldn't Be Difficult
Mastermind: Shetal Shah: Expansion & Events
Переглядів 205 місяців тому
Mastermind: Shetal Shah: Expansion & Events
#76 Jeni Asaba The Intersection of Community & Advocacy
Переглядів 305 місяців тому
#76 Jeni Asaba The Intersection of Community & Advocacy
Mastermind: Lauren Stefano: July 2024: Virtual Customer Events
Переглядів 175 місяців тому
Mastermind: Lauren Stefano: July 2024: Virtual Customer Events
Mastermind: Alexie Glover: July 2024: References Workflows
Переглядів 275 місяців тому
Mastermind: Alexie Glover: July 2024: References Workflows
#75 Callie Rojewski - Creating Strategy & Getting Buy In
Переглядів 155 місяців тому
#75 Callie Rojewski - Creating Strategy & Getting Buy In
#74 Daniel Palay: Defining, Measuring, and Goal-Setting for Proving Value in Customer Marketing
Переглядів 75 місяців тому
#74 Daniel Palay: Defining, Measuring, and Goal-Setting for Proving Value in Customer Marketing
#73 Angela Ferrante: Using AI to Evaluate Story Readiness, Encourage Reviews & Leverage Call History
Переглядів 215 місяців тому
#73 Angela Ferrante: Using AI to Evaluate Story Readiness, Encourage Reviews & Leverage Call History
#72 Irwin Hipsman Advocate Job Tracking & Improving Your Categorization of Customers
Переглядів 105 місяців тому
#72 Irwin Hipsman Advocate Job Tracking & Improving Your Categorization of Customers
#71 Evan Jacobs Putting Internal Advocates to Work
Переглядів 35 місяців тому
#71 Evan Jacobs Putting Internal Advocates to Work
#70 Patrick Kalie on Customer Events, Driving ROI and Upsell Opportunities & Advocacy
Переглядів 488 місяців тому
#70 Patrick Kalie on Customer Events, Driving ROI and Upsell Opportunities & Advocacy
#67 New Community & Advocacy Integration Partnership w/ Champion and Gainsight
Переглядів 1159 місяців тому
#67 New Community & Advocacy Integration Partnership w/ Champion and Gainsight