One Hello
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Increase Your Reach as a Podcast Guest [Here's How]
Want to reach out but not sure what to say? Get the FREE "But What Do I Say?!?" Connection Messages Guidebook to steal our words and take them as your own! www.cassthompson.com/connection
In this episode of the Creating Opportunities podcast, host Cassandra is joined by Christina Lenkowski, a forward-thinking podcast publicist and educator for entrepreneurs, speakers, and authors. Christina shares her journey from corporate PR to launching her own successful agency focused on helping clients book podcast guest appearances. In 2019, after 13 years in the PR realm, Christina discovered the impact of podcast guesting on her business and has since dedicated her work to helping other business owners, particularly women, see the same results. She's been a guest on over 40 podcasts, including Her Empire Builder, Proffitt Podcast, and The Heather Sager Show, and has helped her clients get booked on over 250 top-rated shows like The Online Business Show with Tyler McCall, The Copywriter Club, and Get Paid with Claire Pelletreau. They discuss the benefits of being a podcast guest, targeting niche audiences, pitching best practices, and building long-term relationships with hosts.
Get Christina's private podcast at www.publicitypodcast.com
On Instagram at publicityxchristina
00:00 Welcome to the Creating Opportunities Podcast
00:24 Introducing Today's Guest: Christina Linkowski
01:46 Christina's Journey in PR and Marketing
03:39 The Power of Podcast Guesting
04:27 Pivoting During COVID-19
10:07 Finding the Right Podcasts to Guest On
14:33 The Importance of Audience Size
20:56 Corporate Podcast Guesting
24:59 Common Mistakes in Podcast Pitching
26:59 The Importance of Providing Value to Hosts
28:10 Personalizing Your Pitch
31:40 Effective Subject Lines for Pitches
33:59 Building Long-Term Relationships
34:31 Creating a Strong Call to Action
38:49 Maximizing Host Relationships
45:58 Mindset and Confidence in Podcast Guesting
48:59 Where to Find More Resources
Start posting on LinkedIn with our FREE list of 20 Things to Post on LinkedIn: www.cassthompson.com/linkedin20
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SPEAKING INQUIRIES 🙋🏼‍♀️
Contact: Cass@cassthompson.com
www.cassthompson.com/speaker
INFO 🌟
Check out our Founder's other channel for job search advice:
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ABOUT
This isn’t your grandpa’s networking.
What if you stopped networking and instead started building intentional, authentic relationships?
What if you made building authentic relationships a part of your weekly and monthly goals? What if you met cool people just for the sake of meeting cool people, and you allowed yourself to see where it takes you?
At One Hello, we discourage “networking” for the sake of leverage and, instead, help you focus on building real relationships.
When networking feels less transactional and more like it should (like it’s enriching our lives), that’s the sweet spot!
DISCLOSURE 🌟
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Переглядів: 18

Відео

The 2 Essentials You Need to Reach Your Goals Before December 31
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Join One Hello Society and achieve your goals faster by building relationships with others. Learn more and join at www.cassthompson.com/onehellosociety Want to reach out but not sure what to say? Get the FREE "But What Do I Say?!?" Connection Messages Guidebook to steal our words and take them as your own! www.cassthompson.com/connection In this episode of the Creating Opportunities podcast, ho...
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Want to reach out but not sure what to say? Get the FREE Connection Invitation Messages Guidebook to steal our words and take them as your own! www.cassthompson.com/connection Not sure what to say AFTER you connect? I got you. Enter my proven LinkedIn message templates. Until now, I've only shared these with my 1:1 LinkedIn coaching clients, but after they all said this was one of their favorit...
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Want to reach out but not sure what to say? Get the FREE "But What Do I Say?!?" Connection Messages Guidebook to steal our words and take them as your own! www.cassthompson.com/connection You can find Ash at: theoverachievehers www.linkedin.com/in/ashgrewal www.ashgrewal.com Want to get better at networking at events? Check out the Confidently Connect workshop: www.cassthompson.co...
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Get the FREE Connection Messages Guidebook to steal our words and take them as your own! www.cassthompson.com/connection Creating Opportunities Podcast: ua-cam.com/play/PLbLbYu8FmO5lMFRs0rLqqwzD7t5-Euxe2.html Join the Waitlist for One Hello Society: www.cassthompson.com/onehellosociety Get the Book Luck is No Accident: amzn.to/3XvLNOh Start posting on LinkedIn with our FREE list of 20 Things to...
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Переглядів 149Місяць тому
Want to reach out to people but not sure what to say? Get the FREE "But What Do I Say?!?" Connection Messages Templates to steal our words and take them as your own! www.cassthompson.com/connection Video on How To Leave a Conversation: ua-cam.com/video/ScEjMJ-0qAk/v-deo.html In this episode of The Creating Opportunities Podcast, host Cassandra discusses the challenges and techniques involved in...
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КОМЕНТАРІ

  • @David-wo9un
    @David-wo9un 25 днів тому

    My question is, how to let go of the fear of rejection; do you have a course on that?

    • @OneHelloConsulting
      @OneHelloConsulting 20 днів тому

      Great question. No, I don’t have a course on it and I struggle with it to. Honestly as of now I’ve learned to nurse my wounds and then get up and try again because the possible benefits are greater than the rejection so it’s worth the risk. But man rejection is hard. I’ll try and do an episode on it soon.

  • @dmrant
    @dmrant Місяць тому

    How true, we care for so many, but who cares for us? There are times we all have to balance the give and take.

    • @OneHelloConsulting
      @OneHelloConsulting Місяць тому

      Well my point is you should care for people (I actually think most people don’t care for others enough) but care does not have to mean “giving value”

  • @David-wo9un
    @David-wo9un Місяць тому

    Such an interesting discussion; so many people are only “act” interested because of what you can do for them. Is there a way to see through those with ulterior motives vs. those who are genuine?

  • @David-wo9un
    @David-wo9un Місяць тому

    Best advice ever; “listen more than you speak”! I also was not expecting, after watching a video on how to talk to anyone, to get a link on how to bail; you truly have us totally covered!

  • @gemmievalleYT
    @gemmievalleYT 2 місяці тому

    801st subscriber here! 🧡✨

    • @OneHelloConsulting
      @OneHelloConsulting 2 місяці тому

      Thank you!!!

    • @gemmievalleYT
      @gemmievalleYT Місяць тому

      @@OneHelloConsulting I look forward to watching more (or all) of your videos. Thank you for being an inspiration!

  • @IAmCatElf
    @IAmCatElf 2 місяці тому

    From a fellow external processor, YES!!

  • @IAmCatElf
    @IAmCatElf 2 місяці тому

    As an extrovert this needs more views!! I get so lonely without social interaction and feel like I can’t be left alone :( but I also get so exhausted from difficult social settings. I get depressed without my friends, so I feel like I’m a needy person who can’t be a real adult on my own even though I’m 30…

  • @David-wo9un
    @David-wo9un 2 місяці тому

    Great information that for me is easier said than done; It’s so difficult to leave the safety of being a lurker.

  • @zruuuking2041
    @zruuuking2041 2 місяці тому

    Made For People, Super Communication, The LIKE SWITCH books are stunning choices that i can look into 🙏🏿😃 thank you for sharing this cass

  • @zruuuking2041
    @zruuuking2041 2 місяці тому

    Thank you for the tips cass 😊 i appreciate it! this video help in a major way.

  • @zruuuking2041
    @zruuuking2041 2 місяці тому

    Thank you for the clarification & great advice cass 🙏🏿💯 i needed to hear this.

  • @akadayana
    @akadayana 2 місяці тому

    Wow I needed to hear this. Lol. Thank you! 😂😊. Do you have a teen version of this? My daughter with Asperger’s needs help with building connections and confidence. This pandemic really messed all of us up!

  • @banderas2000
    @banderas2000 2 місяці тому

    Somewhere you can see someone on a weekly basis at least. you get to "know" each other. And actually build relationships. Vs at bar / club or event a quick event. Your there boom next time they are somewhere else. This is why relationships can develop at work. You get to be around someone and get a feel for them rather than a stranger on the st.

  • @David-wo9un
    @David-wo9un 2 місяці тому

    Just came across this by shear luck as I didn’t see it when it was originally uploaded. I enjoy the occasional guest but also value/appreciate hearing your insight into various aspects of the workplace.

  • @David-wo9un
    @David-wo9un 2 місяці тому

    Nice information, as always. As much as I like hearing you speak on topics, it’s nice to see you inviting guests on occasion.

  • @MichelleDodick-r2e
    @MichelleDodick-r2e 3 місяці тому

    An ongoing class.

  • @tay_craycray
    @tay_craycray 3 місяці тому

    This was so so helpful 🎉

  • @dmrant
    @dmrant 3 місяці тому

    Cassie such a great show and very timely for all of us who want to work on connections. Thank you so much. I will follow Bailey on LinkedIn for sure.

  • @Veraconah
    @Veraconah 3 місяці тому

    The baby boomers don't ghost. That's the difference. Ghosting is now acceptable behavior. Integrity and closure are less valued.

    • @OneHelloConsulting
      @OneHelloConsulting 3 місяці тому

      Oh I’ve had baby boomers ghost. Not replying to messages is no longer a generational thing. So across all generations we need to remember to get back to people and put others forst

  • @dmrant
    @dmrant 3 місяці тому

    I agree with the first two reasons. But #3, yes there are times you don't know what to say, such as giving advice. Then just say that you are not comfortable giving advice, and either suggest someone who could (clear that first with the person) or say I will get back to you on that one, let me put something together for you. I guess what I am saying is just acknowledge the person in some way.

    • @OneHelloConsulting
      @OneHelloConsulting 3 місяці тому

      I completely agree that that is the right thing to do but I’m sharing from experience that sometimes we don’t always do the right thing. Which I’m not proud of. However I want those who send emails and don’t hear back to know it’s not their fault!

  • @David-wo9un
    @David-wo9un 3 місяці тому

    Interesting discussion; lots of great information that is easy to forget when you let your emotions get the better of you! It’s very easy to blame yourself when you believe you’ve been ghosted.

  • @nickmando2329
    @nickmando2329 3 місяці тому

    would you have any advice for drop in classes? i use ClassPass and sometimes manage to book the same time slot every week... but 90% of the time, all my classmates are different people. its often like this with dance or gym classes as well. most tend to be "drop in" classes

    • @OneHelloConsulting
      @OneHelloConsulting 3 місяці тому

      Start going to a regular class. Stand in the same spot. You’ll start to see a pattern of who shows up. Or become a regular at those drop ins to start recognizing the other regulars. I swear there are some there!

  • @David-wo9un
    @David-wo9un 3 місяці тому

    Nice video; appreciate the personal stories of how the books helped you at a specific time in your life. I am curious if you will be writing a book at some point?

  • @shabanarahmani9958
    @shabanarahmani9958 3 місяці тому

    Thanks for the video!❤

  • @David-wo9un
    @David-wo9un 3 місяці тому

    As an iced coffee lover, don’t you have a way for us to “buy you a coffee”?😊

    • @OneHelloConsulting
      @OneHelloConsulting 3 місяці тому

      If you go on Cass Thompson Career Advice its in every video description! I don't have one here yet!

    • @David-wo9un
      @David-wo9un 3 місяці тому

      @@OneHelloConsulting Thank you; feel the need to honor/reward your work with what you love, coffee!!😂😂

  • @AshlynnPhoenix-jj1ri
    @AshlynnPhoenix-jj1ri 3 місяці тому

    I remember you made a video before about loneliness and hybrid working and I read the comments and people were saying hybrid is great because they have more time to spend with their friends and family or they can avoid the toxicity of their office. My family also reap the benefits of hybrid working because there's always someone at home to keep an eye on and care for my elderly grandma. But I think people forget that not everyone has friends and family that they can easily visit and also, not every office is toxic. I heard this suggestion from someone and don't remember it well, but if you and your friend have the same work-at-home days, you could gather at one person's house and work there. If you need to take a call, you can go into another room etc. I've never tried this before (and it's not my idea!) but I think it would work because you're having the social interaction with your friends and working as well, sort of making your own office. I think the only issue is if you work on confidential stuff that can't be shared with other people

  • @hawaiichick1
    @hawaiichick1 4 місяці тому

    Cassandra, you are amazing! I have been following you for 4 years and I love how you deliver your messages. This video was for me! I consider myself an introvert and struggle with networking. This has been useful. Thank you!!

  • @dmrant
    @dmrant 4 місяці тому

    I have my accountability buddy, so I am going to start with finding pre-influencers in and out of my field. I am also going to check out Noah Kagan's book, thank you for the referral Cassandra.

  • @AjithKumar-vo2bq
    @AjithKumar-vo2bq 4 місяці тому

    Great video! It was very informative. Could you share some cold messaging templates? That would be really helpful. Thanks!

  • @TheDenisedrake
    @TheDenisedrake 4 місяці тому

    Yes! I've had some life changes over the past 5 years and have lost connection with friends and family. I am an extrovert and you would think it would be easy for me-- but it is not. I am VERY excited about your Camp Connection group.

  • @David-wo9un
    @David-wo9un 4 місяці тому

    Sounds like a fun idea for summer. I was just in Scottsdale for a conference and they could have used a speaker like you to lighten things up! I would be nice if you introduce your coworker on one of these videos!😂

    • @OneHelloConsulting
      @OneHelloConsulting 4 місяці тому

      Oh what conference were you at? And I’ll try and get him to make an appearance soon!

    • @David-wo9un
      @David-wo9un 4 місяці тому

      @@OneHelloConsulting The National Association of Psychometrists(NAPS); it was at the Scottsdale Plaza.

  • @catherinemaryfairweather
    @catherinemaryfairweather 4 місяці тому

    I am so glad you’re making videos on this topic. I am slowly losing my mind even in my hybrid situation. As a huge introvert I never thought I would feel lonely but here I am.

  • @SensibilityOwl
    @SensibilityOwl 4 місяці тому

    I definitely found it a huge adjustment going fully remote. It's been a year and it is definitely so easy to slide into being a hermit. My tactic now is to do something different every workday to shake things up. One day I'll work in the coffee shop, one day I'll go for a walk before work, one day I'll grab by morning coffee to-go, one day I'll do my morning shopping run, and luckily my company pays for shared office space, so I'll work from the local shared space which feels exactly like being "at the office". It's helped immensely with my mental health.

  • @dmrant
    @dmrant 5 місяців тому

    Such timely advice, and yes I am part of a party committee at work and when we make it optional, we don't get a lot of participation. Looking to change that in the future with a team building theme that includes food and it will be in spurts during the day to not interrupt productivity.

  • @David-wo9un
    @David-wo9un 5 місяців тому

    Does this mean I shouldn’t use self checkout at the grocery store?😬

    • @OneHelloConsulting
      @OneHelloConsulting 4 місяці тому

      I use it often. I think it's just being aware of how we're making choices and cutting out people. But at my grocery stores (and Target!) sometimes all that's open is self-checkout!

  • @GaryStockton
    @GaryStockton 5 місяців тому

    I think the pandemic and the remote working was a catalyst. When I go into the office, not many people there, those who are, are on Teams calls. I have felt much lonelier these past 5 years. Tough to make new friends.

    • @OneHelloConsulting
      @OneHelloConsulting 5 місяців тому

      It seemed to already be starting before that but 2020 definitely threw us into hyperdrive towards loneliness

  • @jenna-ek6vw
    @jenna-ek6vw 5 місяців тому

    thank you

  • @dmrant
    @dmrant 5 місяців тому

    Looks like I have some homework to do tonight, thank you Cassandra. You are always spot on with your tips and tricks.

  • @gc7214
    @gc7214 5 місяців тому

    The routine is what I need! Thanks for this.

  • @David-wo9un
    @David-wo9un 5 місяців тому

    As always, tons of useful information; usually need to watch twice to catch all the content.

  • @maikerukage816
    @maikerukage816 5 місяців тому

    Cassandra, I just wanted to thank you. I followed your tips on how to do the interview process and I actually got a job! Thank you so much. :3

  • @dmrant
    @dmrant 5 місяців тому

    Love these tips Cassandra. I will share your video with others I know who can benefit from these tactics. I have used the following tactic - "It has been great talking with you, but I see someone I need to talk with before I leave today, can I get your contact information?"

    • @David-wo9un
      @David-wo9un 5 місяців тому

      Nice tips; it can seem so awkward at times trying to find that window of opportunity to leave a conversation without coming across as rude.

    • @OneHelloConsulting
      @OneHelloConsulting 5 місяців тому

      Yes, that's another version of "find a reason". Always a good on as long as you really have someone to go talk to!

  • @bobharris8674
    @bobharris8674 6 місяців тому

    Good one. Very good one, and timely. I'm leaving for a multi-day conference in a couple of day. A first time conference for me. I'll do my best to practice what you preach. Especially because I'm an introvert and usually don't initiate conversation with someone, hoping that they make the first move. I'll say hi and I will "work" from the lobby lounge areas instead of my room. Do some research on the speakers instead of passively listening. That's good lounge work.

    • @OneHelloConsulting
      @OneHelloConsulting 6 місяців тому

      Way to step out of your comfort zone! Report back on how it goes!

    • @bobharris8674
      @bobharris8674 6 місяців тому

      @@OneHelloConsulting Will do.