Zehra Deović was a Bosnian sevdalinka-folk singer and was one of the leading female singers of the 1960s and 1970s in Yugoslavia, along with Silvana Armenulić, Nada Mamula and Beba Selimović.
Deović started working at Radio Sarajevo in 1960 and released her first album two years later. She lived and worked in Sarajevo until her death.