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Pitcocy
Netherlands
Приєднався 27 кві 2023
Welcome to Pitcocy, your go-to destination for quality Google Ads and Tag Manager tutorials! My name is Alfred Simon, and I founded this channel and blog with a passion for digital marketing that has grown since 2015.
I specialize in everything related to Google Ads and Tag Manager, and I'm excited to share my knowledge with fellow PPC specialists through tutorials and breakdowns that you won't find anywhere else.
In addition to running this blog, I'm also proud to be part of the Adwise - Your Digital Brain team, one of the best digital agencies in The Netherlands.
I'm always looking to connect with like-minded individuals, so please feel free to ask me anything or follow me on LinkedIn and Twitter. Get ready to take your digital marketing skills to the next level with Pitcocy!
I specialize in everything related to Google Ads and Tag Manager, and I'm excited to share my knowledge with fellow PPC specialists through tutorials and breakdowns that you won't find anywhere else.
In addition to running this blog, I'm also proud to be part of the Adwise - Your Digital Brain team, one of the best digital agencies in The Netherlands.
I'm always looking to connect with like-minded individuals, so please feel free to ask me anything or follow me on LinkedIn and Twitter. Get ready to take your digital marketing skills to the next level with Pitcocy!
Google Ads: Setting Up Black Friday Seasonality Bid Adjustments
In this video, I'll show you how to optimize your Google Ads bids for seasonal events like Black Friday using our AI-powered Seasonality Bid Adjuster tool.
Learn how to:
1. Upload your historical Google Ads performance data
2. Select past Black Friday periods for analysis
3. Input your upcoming Black Friday dates and product categories
4. Get tailored bid adjustment recommendations based on your data
This easy-to-use tool analyzes your past performance to provide accurate bid adjustments, helping you maximize ROI during crucial sales periods.
Whether you're an e-commerce business or a digital marketer, this tool will help you stay ahead of the competition during seasonal peaks.
Watch now to boost your Google Ads performance!
Here it is: seasonalityadjuster.com/
Learn how to:
1. Upload your historical Google Ads performance data
2. Select past Black Friday periods for analysis
3. Input your upcoming Black Friday dates and product categories
4. Get tailored bid adjustment recommendations based on your data
This easy-to-use tool analyzes your past performance to provide accurate bid adjustments, helping you maximize ROI during crucial sales periods.
Whether you're an e-commerce business or a digital marketer, this tool will help you stay ahead of the competition during seasonal peaks.
Watch now to boost your Google Ads performance!
Here it is: seasonalityadjuster.com/
Переглядів: 18
Відео
Enhanced Conversions for Leads Setup with GTM - Step-by-step Guide
Переглядів 2,2 тис.Рік тому
Chapters: 00:00 - Intro 00:37 - Step 1:Create the conversion action 02:18 - Step 2: Check conversion settings 02:37 - Step 3: Create CSS Selector 04:42 - Step 4: Create the User-Provided data tag 05:28 - Step 5: Create the User-Provided variable 06:19 - Step 6: Find the Trigger 08:14 - Step 7: Test, test and test 09:04 - Troubleshooting 10:35 - Preparing the spreadsheet for upload Ready to take...
ChatGPT for Google Shopping Feed Optimization | Prompt Tutorial
Переглядів 425Рік тому
Chapters: 00:00 - Product Taxonomy 01:18 - Feed Translation 04:04 - Product Description In this tutorial, we delve into the practical uses of ChatGPT for e-commerce businesses. I show how you can utilize this powerful AI tool for tasks like: 1. Creating Product Taxonomies: Learn how to efficiently categorize your products, using GPT. 2. Feed Translations: Expanding to a new market? See how Chat...
Revive Your Zombie SKUs: Step-by-Step Guide to Boost eCommerce Performance
Переглядів 1,4 тис.Рік тому
Unleash the true potential of your eCommerce business by waking up your Zombie SKUs! In this video, I will guide you through a step-by-step process to help you automate and optimize your Google Shopping feed. Get ready to uncover hidden opportunities and maximize your online sales. Chapters: 00:00 - Intro 01:06 - Implement Script 04:37 - Add Supplemental Feed 05:48 - Import results 06:21 - Crea...
Setup Enhanced Conversions with GTM - Step-by-Step Guide - Free and Easy to Follow
Переглядів 546Рік тому
Are you struggling to find privacy-friendly solutions for accurate ad targeting and tracking? Then you'll definitely want to check out Google's Enhanced Conversions. In this step-by-step guide, I will show you how to set it up manually with Google Tag Manager for more privacy-safe conversion tracking. I will walk you through each stage of the setup process, from enabling Enhanced Conversions in...
You can find the tool in this link: seasonalityadjuster.com/
Hi I tried to use the same process but in the GMC I am having an error to fix my product. I tried fixing the case sensitive issue as well but that didn't help. Can you help me with this. I've contacted you through your website as well. Thank you!
Same problem here in merchant center next because the feed only contain item IDs and more attributes are required for the feed to be processed. I would also be very grateful for a solution.
Are you guys uploading it as a supplemental feed? This meant to be a supplemental feed and not a normal feed where you need more attributes.
@@nadinbeta see my reply below.
Thank you very much for your response. As supplemental feedback, despite the error message, the products were recognized the next day. Merchant Center Next…
@@nadinbeta Awesome to hear! Well, that's GMC Next for ya :D
Trigger part it tell you on yhe google tags found after you click submit form. under google tags found summary. If you see that.... use ur head. click maybe contact. open up the tabs and it will say. tags not triggred or triggered. under events. Find the one that turns to fired tags first. there will be multiple not fired and fired. it was for me. should be easy you gutto hope from scren to screen adn close out the popp up. from gmb. varifying ur tag fires.
Hey, I got Null value for phone and Email and i have done the steps you mentioned exactly as it is. why I am getting null value?
ID 1111 doesn't get impressions at first, so it is pushed to the Zombie campaign. Here it gets lots of impressions. The algorithm now understands the potential of ID 1111 better. Therefore, after 1000(?) impressions, it is time to push ID 1111 back to the Performance Max campaign(s), where it can make a fresh start. Could this be automated by an additional rule? Another optional rule can maybe exclude the product after it doesn't get impressions in the Performance Max campaign for the second time. This way you automate the whole process. Does this make sense? If so, is this possible? And what rules should be added?
5:14
Are you using Feed Only PMAX? If not surely the zombie PMAX campaign with the low ROAS would spend aggressively across text ad placements?
Yes - using only feed only.
are you using feed only PMAX? If not surely there would be a risk that the Zombie PMAX campaign with the low ROAS would spend extremely aggressively across Search Placements
Excellent post! Very helpful, we encountered error on GTM the tag trigger is “still running” instead of “succeeded” you got any suggestions? Please 😊
Glad it helped! That sounds like a consent mode issue. Do you have a cookie banner on your site and are you managing cookies how they need to be managed? It's hard to tell what exactly is wrong, but this is my first guess.
@@Pitcocy it is built in Wix cookie banner, sometimes does succeed but most of time is still running, I’ve use the css selector on the Wix online booking form which works fine to get email and phone number, and it is set on purchase event this is where on your you have leads event so not sure how to fix
Brilliant sounding strategy! Is there anyway to setup a Supplementary feed for specific zombie SKUs??
This tutorial is just great! Thank you so much!!
Glad you like it!
Very good thanks
Thanks for the video! Only issue I am having I cannot get any item IDs to match on any of my accounts in the supplemental feed, do you know what the issue could be here?
I will need a bit more context to be able to help. But, usually it can be that the itemIDs in your Merchant Center account are upper case, while all the ID's coming from the Google Ads account are always lowercase. The itemID field is case sensitive. Feel free to reach out trough the contact form on my website with more info if you need help.
@@Pitcocy when it's like, how can I changed it? thank you!
@@dhayeeen Can you clarify your question please :) not sure what are you referring too.
@@Pitcocy It's all good now. I have used formulas on the sheet in order for me to match the letter case of the Item ID's. :)
Thanks for your help sir. keep up the great videos. i just used this to set mine up and it helped alot!
Great! Awesome man, so much value!
thank you! This is great
thank you for this! very helpful and there is very little information out there right now on this.
No problem at all! Happy to help.
This is great! Quick question: do we need to everytime upload the data into the supplement feed? Or its just one time we set and then leave it and the chain will start ( as you mentioned in the last part)
Happy to hear that you like it! You need to make sure that the script is set to run daily/weekly and then if the supplemental feed is connected correctly that will automate the process.
i am actually new to this and learning Step by Step. your video is amazing and very helpful especially now i have to do less manual work. shall i follow you guidelines you mentioned in the video regarding feed connection? or is there any way to do to automate the process. @@Pitcocy
@@youradsbuddy If you followed every step exactly like in the video your setup is fully automated. Really happy to hear that you liked the video!
The prompt from the first example: Create for me the Product type taxonomy for the below products in the following way: I want the categories to be separated by a ">" and the output has to be in a table format where the product type is in the same cell. I want to have the brand as a category, but not as the main category. For example: Jeans > Nike > Womens Jeans The products: 1. NIKE Men's Park 20 T Shirt 2. NIKE Women's Wmns Nike Tanjun Running Shoe 3. Nike Men's Value Cotton Crew Socks"
Link to the script: www.pitcocy.com/post/google-shopping-zombie-sku-guide