Pitcocy
Pitcocy
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Google Ads: Setting Up Black Friday Seasonality Bid Adjustments
In this video, I'll show you how to optimize your Google Ads bids for seasonal events like Black Friday using our AI-powered Seasonality Bid Adjuster tool.
Learn how to:
1. Upload your historical Google Ads performance data
2. Select past Black Friday periods for analysis
3. Input your upcoming Black Friday dates and product categories
4. Get tailored bid adjustment recommendations based on your data
This easy-to-use tool analyzes your past performance to provide accurate bid adjustments, helping you maximize ROI during crucial sales periods.
Whether you're an e-commerce business or a digital marketer, this tool will help you stay ahead of the competition during seasonal peaks.
Watch now to boost your Google Ads performance!
Here it is: seasonalityadjuster.com/
Переглядів: 18

Відео

Enhanced Conversions for Leads Setup with GTM - Step-by-step Guide
Переглядів 2,2 тис.Рік тому
Chapters: 00:00 - Intro 00:37 - Step 1:Create the conversion action 02:18 - Step 2: Check conversion settings 02:37 - Step 3: Create CSS Selector 04:42 - Step 4: Create the User-Provided data tag 05:28 - Step 5: Create the User-Provided variable 06:19 - Step 6: Find the Trigger 08:14 - Step 7: Test, test and test 09:04 - Troubleshooting 10:35 - Preparing the spreadsheet for upload Ready to take...
ChatGPT for Google Shopping Feed Optimization | Prompt Tutorial
Переглядів 425Рік тому
Chapters: 00:00 - Product Taxonomy 01:18 - Feed Translation 04:04 - Product Description In this tutorial, we delve into the practical uses of ChatGPT for e-commerce businesses. I show how you can utilize this powerful AI tool for tasks like: 1. Creating Product Taxonomies: Learn how to efficiently categorize your products, using GPT. 2. Feed Translations: Expanding to a new market? See how Chat...
Revive Your Zombie SKUs: Step-by-Step Guide to Boost eCommerce Performance
Переглядів 1,4 тис.Рік тому
Unleash the true potential of your eCommerce business by waking up your Zombie SKUs! In this video, I will guide you through a step-by-step process to help you automate and optimize your Google Shopping feed. Get ready to uncover hidden opportunities and maximize your online sales. Chapters: 00:00 - Intro 01:06 - Implement Script 04:37 - Add Supplemental Feed 05:48 - Import results 06:21 - Crea...
Setup Enhanced Conversions with GTM - Step-by-Step Guide - Free and Easy to Follow
Переглядів 546Рік тому
Are you struggling to find privacy-friendly solutions for accurate ad targeting and tracking? Then you'll definitely want to check out Google's Enhanced Conversions. In this step-by-step guide, I will show you how to set it up manually with Google Tag Manager for more privacy-safe conversion tracking. I will walk you through each stage of the setup process, from enabling Enhanced Conversions in...

КОМЕНТАРІ

  • @Pitcocy
    @Pitcocy 6 днів тому

    You can find the tool in this link: seasonalityadjuster.com/

  • @apurvasah7313
    @apurvasah7313 10 днів тому

    Hi I tried to use the same process but in the GMC I am having an error to fix my product. I tried fixing the case sensitive issue as well but that didn't help. Can you help me with this. I've contacted you through your website as well. Thank you!

    • @nadinbeta
      @nadinbeta 9 днів тому

      Same problem here in merchant center next because the feed only contain item IDs and more attributes are required for the feed to be processed. I would also be very grateful for a solution.

    • @Pitcocy
      @Pitcocy 7 днів тому

      Are you guys uploading it as a supplemental feed? This meant to be a supplemental feed and not a normal feed where you need more attributes.

    • @Pitcocy
      @Pitcocy 7 днів тому

      @@nadinbeta see my reply below.

    • @nadinbeta
      @nadinbeta 5 днів тому

      Thank you very much for your response. As supplemental feedback, despite the error message, the products were recognized the next day. Merchant Center Next…

    • @Pitcocy
      @Pitcocy 10 годин тому

      @@nadinbeta Awesome to hear! Well, that's GMC Next for ya :D

  • @6host_Casper
    @6host_Casper 12 днів тому

    Trigger part it tell you on yhe google tags found after you click submit form. under google tags found summary. If you see that.... use ur head. click maybe contact. open up the tabs and it will say. tags not triggred or triggered. under events. Find the one that turns to fired tags first. there will be multiple not fired and fired. it was for me. should be easy you gutto hope from scren to screen adn close out the popp up. from gmb. varifying ur tag fires.

  • @PPCTeam-bi9ik
    @PPCTeam-bi9ik 3 місяці тому

    Hey, I got Null value for phone and Email and i have done the steps you mentioned exactly as it is. why I am getting null value?

  • @JosRaaijmakers
    @JosRaaijmakers 4 місяці тому

    ID 1111 doesn't get impressions at first, so it is pushed to the Zombie campaign. Here it gets lots of impressions. The algorithm now understands the potential of ID 1111 better. Therefore, after 1000(?) impressions, it is time to push ID 1111 back to the Performance Max campaign(s), where it can make a fresh start. Could this be automated by an additional rule? Another optional rule can maybe exclude the product after it doesn't get impressions in the Performance Max campaign for the second time. This way you automate the whole process. Does this make sense? If so, is this possible? And what rules should be added?

  • @manuele7927
    @manuele7927 5 місяців тому

    5:14

  • @Ciaran2510
    @Ciaran2510 5 місяців тому

    Are you using Feed Only PMAX? If not surely the zombie PMAX campaign with the low ROAS would spend aggressively across text ad placements?

    • @Pitcocy
      @Pitcocy 5 місяців тому

      Yes - using only feed only.

  • @Ciaran2510
    @Ciaran2510 5 місяців тому

    are you using feed only PMAX? If not surely there would be a risk that the Zombie PMAX campaign with the low ROAS would spend extremely aggressively across Search Placements

  • @lcclconstruction
    @lcclconstruction 6 місяців тому

    Excellent post! Very helpful, we encountered error on GTM the tag trigger is “still running” instead of “succeeded” you got any suggestions? Please 😊

    • @Pitcocy
      @Pitcocy 6 місяців тому

      Glad it helped! That sounds like a consent mode issue. Do you have a cookie banner on your site and are you managing cookies how they need to be managed? It's hard to tell what exactly is wrong, but this is my first guess.

    • @lcclconstruction
      @lcclconstruction 6 місяців тому

      @@Pitcocy it is built in Wix cookie banner, sometimes does succeed but most of time is still running, I’ve use the css selector on the Wix online booking form which works fine to get email and phone number, and it is set on purchase event this is where on your you have leads event so not sure how to fix

  • @robbennett1810
    @robbennett1810 6 місяців тому

    Brilliant sounding strategy! Is there anyway to setup a Supplementary feed for specific zombie SKUs??

  • @adderlyacevedo8232
    @adderlyacevedo8232 9 місяців тому

    This tutorial is just great! Thank you so much!!

    • @Pitcocy
      @Pitcocy 6 місяців тому

      Glad you like it!

  • @OptivenuePerformanceMarketing
    @OptivenuePerformanceMarketing 10 місяців тому

    Very good thanks

  • @nathandighton1035
    @nathandighton1035 11 місяців тому

    Thanks for the video! Only issue I am having I cannot get any item IDs to match on any of my accounts in the supplemental feed, do you know what the issue could be here?

    • @Pitcocy
      @Pitcocy 11 місяців тому

      I will need a bit more context to be able to help. But, usually it can be that the itemIDs in your Merchant Center account are upper case, while all the ID's coming from the Google Ads account are always lowercase. The itemID field is case sensitive. Feel free to reach out trough the contact form on my website with more info if you need help.

    • @dhayeeen
      @dhayeeen 4 місяці тому

      @@Pitcocy when it's like, how can I changed it? thank you!

    • @Pitcocy
      @Pitcocy 4 місяці тому

      @@dhayeeen Can you clarify your question please :) not sure what are you referring too.

    • @dhayeeen
      @dhayeeen 3 місяці тому

      @@Pitcocy It's all good now. I have used formulas on the sheet in order for me to match the letter case of the Item ID's. :)

  • @Dan-mz2pt
    @Dan-mz2pt 11 місяців тому

    Thanks for your help sir. keep up the great videos. i just used this to set mine up and it helped alot!

  • @aleksandarjankovic5684
    @aleksandarjankovic5684 Рік тому

    Great! Awesome man, so much value!

  • @rodicalauramoldovan1407
    @rodicalauramoldovan1407 Рік тому

    thank you! This is great

  • @joeybidner
    @joeybidner Рік тому

    thank you for this! very helpful and there is very little information out there right now on this.

    • @Pitcocy
      @Pitcocy Рік тому

      No problem at all! Happy to help.

  • @youradsbuddy
    @youradsbuddy Рік тому

    This is great! Quick question: do we need to everytime upload the data into the supplement feed? Or its just one time we set and then leave it and the chain will start ( as you mentioned in the last part)

    • @Pitcocy
      @Pitcocy Рік тому

      Happy to hear that you like it! You need to make sure that the script is set to run daily/weekly and then if the supplemental feed is connected correctly that will automate the process.

    • @youradsbuddy
      @youradsbuddy Рік тому

      i am actually new to this and learning Step by Step. your video is amazing and very helpful especially now i have to do less manual work. shall i follow you guidelines you mentioned in the video regarding feed connection? or is there any way to do to automate the process. @@Pitcocy

    • @Pitcocy
      @Pitcocy Рік тому

      @@youradsbuddy If you followed every step exactly like in the video your setup is fully automated. Really happy to hear that you liked the video!

  • @Pitcocy
    @Pitcocy Рік тому

    The prompt from the first example: Create for me the Product type taxonomy for the below products in the following way: I want the categories to be separated by a ">" and the output has to be in a table format where the product type is in the same cell. I want to have the brand as a category, but not as the main category. For example: Jeans > Nike > Womens Jeans The products: 1. NIKE Men's Park 20 T Shirt 2. NIKE Women's Wmns Nike Tanjun Running Shoe 3. Nike Men's Value Cotton Crew Socks"

  • @Pitcocy
    @Pitcocy Рік тому

    Link to the script: www.pitcocy.com/post/google-shopping-zombie-sku-guide