The Salon Business
The Salon Business
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Setting boundaries with your salon clients: Step 1📱| Marketing 100 | Ep. 20
Try Mangomint - our top pick for the best salon and spa software of 2024 and get two months free: thesalonbusiness.com/mangomint/
Marketing 100 Ep. 20 - Everyone needs a break from work, and that includes beauty professionals. John Hallberg and Kayle Yanez of The Salon Business share one of the top reasons stylists and estheticians burn out and reveal their favorite tools and tips for transitioning client communication to a function of the business rather than the individual. Modern salon and spa software make this process easier than ever. Find out more in today's episode of Marketing 100!
Check out new episodes of #Marketing100 every week here on The Salon Business!
Переглядів: 58

Відео

HELP! Don't you dare DIY this part of your salon marketing strategies | Marketing 100 | Ep. 19
Переглядів 13912 годин тому
Try Mangomint - our top pick for the best salon and spa software of 2024 and get two months free: thesalonbusiness.com/mangomint/ Marketing 100 Ep. 19 - John Hallberg and Kayle Yanez of The Salon Business break down which parts of your marketing strategy to DIY and show you when to hire a freelancer, marketing agency, or virtual assistant. This one can be tricky, so don't miss this week's salon...
Salon online booking finally doesn't SUCK anymore 💩 | Marketing 100 | Ep. 18
Переглядів 12816 годин тому
Try our top pick for the best salon and spa software of 2024 and get two months free: thesalonbusiness.com/mangomint/ Marketing 100 Ep. 18 - John Hallberg and Kayle Yanez of The Salon Business break down exactly WHY online booking has scared away so many salon owners and share their tips and tools to make online booking quick and easy on salons and clients. Check out new episodes of #Marketing1...
Salon loyalty programs are DEAD 🪦 Do this instead. | Marketing 100 | Ep. 17
Переглядів 250День тому
Try our top pick for the best salon and spa software of 2024 and get two months free: thesalonbusiness.com/mangomint/ Read Daniel Lang's loyalty program HOT TAKE: tinyurl.com/loyaltyhottake Watch our full client loyalty course: tinyurl.com/SAMOTSOH Marketing 100 Ep. 17 - John Hallberg and Kayle Yanez of The Salon Business bury salon and spa loyalty programs and share their hot takes on what bea...
Salon business ideas that WORK: Pop-ups and partnerships | Marketing 100 | Ep. 16
Переглядів 18714 днів тому
Try our top pick for the best salon and spa software of 2024 and get two months free: thesalonbusiness.com/mangomint/ Marketing 100 Ep. 16 - John Hallberg and Kayle Yanez of The Salon Business share a creative way to add additional revenue streams to your salon or spa and diversify your product offerings by partnering with local businesses for pop-ups. It's not as easy as it sounds, so John and...
The TRICK to rebooking: How to get salon & spa clients to come back | Marketing 100 | Ep. 15
Переглядів 29314 днів тому
Try our top pick for the best salon and spa software of 2024 and get two months free: thesalonbusiness.com/mangomint/ Marketing 100 Ep. 15 - John Hallberg and Kayle Yanez of The Salon Business reveal the secrets to successful rebooking that countless salons and spas overlook. John and Kayle share simple, repeatable tips you can start doing right now that have WORKED in their salons and spas.
How to get more clients as a hairstylist with Apple Maps | Marketing 100 | Ep. 14
Переглядів 24121 день тому
Try our top pick for the best salon and spa software of 2024 and get two months free: thesalonbusiness.com/mangomint/ Marketing 100 Ep. 14 - John Hallberg and Kayle Yanez of The Salon Business break down how you can get more clients in your chair with just a few clicks on Apple Maps! Learn how to set up your Apple Business Profile and build your placecard in minutes with these simple tips.
Salon marketing promotion ideas that DON'T work: Discounted Services | Marketing 100 | Ep. 13
Переглядів 26021 день тому
Try our top pick for the best salon and spa software of 2024 and get two months free: thesalonbusiness.com/mangomint/ Marketing 100 Ep. 13 - John Hallberg and Kayle Yanez of The Salon Business break down how discounting your salon & spa services hurts your brand and brings in the wrong clientele PLUS they share their fav marketing strategies that help you bring in the right clients and boost yo...
Top 3 BEST hair salon video tips (from a pro videographer) | Marketing 100 | Ep. 12
Переглядів 12028 днів тому
Try our top pick for the best salon and spa software of 2024 and get two months free: thesalonbusiness.com/mangomint/ Marketing 100 Ep. 12 - John Hallberg and Ian Hitre of The Salon Business share their top professional video hacks for salon owners and stylists to level up their social media game, attract more clients, and make their videos look stunning every time.
3 salon business tips to make more profit
Переглядів 212Місяць тому
3 salon business tips to make more profit
Professional photographer’s top 3 BEST hair salon social media photo hacks | Marketing 100 | Ep. 11
Переглядів 179Місяць тому
Professional photographer’s top 3 BEST hair salon social media photo hacks | Marketing 100 | Ep. 11
The 1 thing MILLIONAIRE salon owners do different | Marketing 100 | Ep. 10
Переглядів 2,1 тис.Місяць тому
The 1 thing MILLIONAIRE salon owners do different | Marketing 100 | Ep. 10
Spa & salon social media marketing tips to live by | Marketing 100 | Ep. 9
Переглядів 100Місяць тому
Spa & salon social media marketing tips to live by | Marketing 100 | Ep. 9
Hosting salon & spa events that make you $$$ | Marketing 100 | Ep. 8
Переглядів 124Місяць тому
Hosting salon & spa events that make you $$$ | Marketing 100 | Ep. 8
Salon email marketing just got EASY (and here's why) | Marketing 100 | Ep. 7
Переглядів 118Місяць тому
Salon email marketing just got EASY (and here's why) | Marketing 100 | Ep. 7
Spa + hair salon marketing ideas that WORK (new tech in 2024) | Marketing 100 | Ep. 6
Переглядів 576Місяць тому
Spa hair salon marketing ideas that WORK (new tech in 2024) | Marketing 100 | Ep. 6
The BEST way to improve word of mouth marketing at your salon or spa | Marketing 100 | Ep. 5
Переглядів 126Місяць тому
The BEST way to improve word of mouth marketing at your salon or spa | Marketing 100 | Ep. 5
Salon SWAG & merchandise: Trash or treasure? | Marketing 100 | Ep. 4
Переглядів 89Місяць тому
Salon SWAG & merchandise: Trash or treasure? | Marketing 100 | Ep. 4
Getting weird with your salon marketing strategies | Marketing 100 | Ep. 3
Переглядів 1852 місяці тому
Getting weird with your salon marketing strategies | Marketing 100 | Ep. 3
How would your salon or spa use $20,000 to make the world more beautiful?
Переглядів 8 тис.2 місяці тому
How would your salon or spa use $20,000 to make the world more beautiful?
Salon social media marketing is a team sport | Marketing 100 | Ep. 2
Переглядів 2532 місяці тому
Salon social media marketing is a team sport | Marketing 100 | Ep. 2
Our top 100 salon & spa marketing ideas starts with this | Marketing 100 | Ep. 1
Переглядів 7052 місяці тому
Our top 100 salon & spa marketing ideas starts with this | Marketing 100 | Ep. 1
The Best Salon Software of 2024 | 9 Online Booking & POS System Alternatives Compared
Переглядів 2,3 тис.4 місяці тому
The Best Salon Software of 2024 | 9 Online Booking & POS System Alternatives Compared
Leveling Up Your Salon or Spa: Finding Energy Leaks in Your Service Business | Live Webinar
Переглядів 3154 місяці тому
Leveling Up Your Salon or Spa: Finding Energy Leaks in Your Service Business | Live Webinar
Lesson 30 - Outsourcing vs. DIY: Which is Better for Salon Branding, Marketing, & Website Design?
Переглядів 1064 місяці тому
Lesson 30 - Outsourcing vs. DIY: Which is Better for Salon Branding, Marketing, & Website Design?
Lesson 31 - You Just Built The Best New Premium Salon Brand
Переглядів 1145 місяців тому
Lesson 31 - You Just Built The Best New Premium Salon Brand
Lesson 29 - Salon Branding & Logo Design: How to Give Feedback to Agencies & Graphic Designers
Переглядів 715 місяців тому
Lesson 29 - Salon Branding & Logo Design: How to Give Feedback to Agencies & Graphic Designers
Lesson 28 - Designing the Perfect Salon Brand: Expert Tips for Working with Freelance Designers
Переглядів 765 місяців тому
Lesson 28 - Designing the Perfect Salon Brand: Expert Tips for Working with Freelance Designers
Lesson 27 - Mastering Salon Branding: How to Hire a Designer on Upwork for Your Logo Design
Переглядів 855 місяців тому
Lesson 27 - Mastering Salon Branding: How to Hire a Designer on Upwork for Your Logo Design
Lesson 26 - Elevate Your Salon's Image with Impressive Branding and Logo Design
Переглядів 535 місяців тому
Lesson 26 - Elevate Your Salon's Image with Impressive Branding and Logo Design

КОМЕНТАРІ

  • @PremiumProductionsHQ
    @PremiumProductionsHQ 19 годин тому

    1 - 20:30 Is there a way to set blocked time prior to an appointment? You may need x minutes to setup for a specific appointment. 2 - 22:15 Is there a way to offer the quantity different for the services included? i.e. Blow Dry is 1 service included and Hair Dye is another, but you get 5 Blow Dries included and 2 Hair Dye's. 3 - If someone books service A, and they’ve already signed the documents for it in the past, they won’t be sent the form again, this is shown in your video but if they book service A, which they’ve booked before, but the form has changed since they last signed it, will the new form be sent to them? 4a - Does the system offer the ability to only book services based on their availability? e.g. if you have 5 members of staff, but only 2 hydro facial machines, if 2 hydro facial appointments are booked for the same time, is it possible to then stop others from being able to book a hydro facial during this time. 4b - If yes, is it possible for clients to filter by treatment availability? i.e. rather than keep selecting times to see when they can have a hydro facial, they could select they would like a hydro facial and then be displayed with the times that are available. 5 - Do they offer a waitlist? i.e. notify me if any availability for experience A becomes available with staff member 1 or 2 in February 2025 6a - Is there anyway to offer promo codes? 6b - Is it possible to have some prices listed, but not visible on the booking page i.e. only accessible via a link? Making it easy for you to send a client a link to a discounted service page. 7 - Is there any points system? e.g. 1 point for every £1 spent and each point is worth 1p, with the ability to offer services for a set amount of points i.e. service A is £100 (usually 10,000 points if it's 1p per point) but you offer it for 3,000 points. 8 - Is there any form of way for communication (internally between staff and externally between staff with clients) within Fresha? 9 - Is there any waiting room feature, e.g. x minutes prior to appointment, send the client a message, notifying them to take a seat and wait outside the meeting room with the yellow door. 10 - Is there a way to add photo/s to the services? 11 - Can the inventory tool be utilised for items for sale to the public and those used to complete services internally? 12a - Can you automate blast emails? e.g. when a client makes their 5th purchase, they're sent a 10% voucher? 12b - It would be great if there was an exclusions segment on the blast emails e.g. email all clients who have made 5+ purchases a 10% voucher and then send another email blast with the following rule: email a Christmas promo to all customers (except those who have made 5+ purchases) a 10% voucher. Making all clients feel special vs. "Ohhh, everyone got this deal, not just me for being a loyal customer"

  • @theresajackson1915
    @theresajackson1915 3 дні тому

    ❤❤❤❤❤❤❤❤

  • @fn-2187
    @fn-2187 5 днів тому

    Extremely helpful, thank you for this video!

  • @jacoblasc
    @jacoblasc 5 днів тому

    Amazing content

  • @karijcook847
    @karijcook847 7 днів тому

    I don't see the workbook link. Please help!

    • @TheSalonBusiness
      @TheSalonBusiness 6 днів тому

      Hi - you need to create an account here: thesalonbusiness.com/education and then navigate to the course inside the members area. All downloads are available there. Can you find it?

  • @kathyherskovits7140
    @kathyherskovits7140 10 днів тому

    I’m not looking for training I’m looking to hire

  • @skyloftsalon
    @skyloftsalon 13 днів тому

    Love these ideas. Sounds fun :)

  • @emmas595
    @emmas595 15 днів тому

    23:47 paid plan under services: is it free to use or do I have to get fresha plus for this particular option. I accept deposit from customer at once for multiple sessions. I don’t know how to do it in fresha.

  • @theblackpearlshow.
    @theblackpearlshow. 15 днів тому

    Tried to access the work book, and it ain't opening. Just keep scanning, why?

    • @TheSalonBusiness
      @TheSalonBusiness 6 днів тому

      Hi - I just tested and works for me. You need to create an account here thesalonbusiness.com/education (it's free). Then login and navigate to the course "The Art of Building a Premium Salon Brand". You'll find the work book under resources. Could be that it takes a while to load if you are on a slow connection but should load ok. Works?

  • @theblackpearlshow.
    @theblackpearlshow. 15 днів тому

    ❤❤

  • @theblackpearlshow.
    @theblackpearlshow. 16 днів тому

    ❤❤

  • @theblackpearlshow.
    @theblackpearlshow. 16 днів тому

    Thank you so much. You are so smart ❤️ Please keep up the good work.

  • @theblackpearlshow.
    @theblackpearlshow. 16 днів тому

    Very beautiful insights so far. You are amazing!!!!!!!!!!

  • @daniellang606
    @daniellang606 21 день тому

    Great decision Kayle to switch to iPhone! Also very informative 🙏

  • @eastgapeach
    @eastgapeach 24 дні тому

    Thank you so much for taking the time to make thia video. Its super helpful

  • @TheSalonBusiness
    @TheSalonBusiness Місяць тому

    Get two months free of Mangomint! thesalonbusiness.com/mangomint/ 🎉

  • @Radhaf78
    @Radhaf78 Місяць тому

    How to study salone technic

  • @Al-Mamun75
    @Al-Mamun75 Місяць тому

  • @stephaniezepeda964
    @stephaniezepeda964 Місяць тому

    This is great info !

  • @mchvanrensburg4156
    @mchvanrensburg4156 Місяць тому

    Hey, so which software would you recommend for a solo business, that offers website/ marketing etc?

    • @TheSalonBusiness
      @TheSalonBusiness Місяць тому

      Hey! You can read our full run down here: thesalonbusiness.com/best-salon-software/. For solos, GlossGenius can be a good option - it’s a on the list linked here too. 👍

  • @lucygonzalez9618
    @lucygonzalez9618 Місяць тому

    Thank you so much! I'm opening a nail salon soon and was wondering what kind of incentive to provide to new customers! This is great:)

  • @samarabdulla1781
    @samarabdulla1781 Місяць тому

    Very useful thank you both! I saved this video and watch it frequently to keep track of my business 😊

  • @YolandaSacta
    @YolandaSacta Місяць тому

    ❤yes

  • @jooouuumi
    @jooouuumi 2 місяці тому

    The fly is a paid actor

  • @kakaroth80
    @kakaroth80 2 місяці тому

    Is this for USA hairdressers ?

    • @TheSalonBusiness
      @TheSalonBusiness 2 місяці тому

      Hey - yes, open to businesses in the US and Canada 👍

  • @kakaroth80
    @kakaroth80 2 місяці тому

    A great video. Straight to the point. No Bs. No pointless jokes. Good job guys 👍🏻

  • @jooouuumi
    @jooouuumi 2 місяці тому

    🙈👀🤣

  • @jooouuumi
    @jooouuumi 2 місяці тому

    💯

  • @jooouuumi
    @jooouuumi 2 місяці тому

    👏🏼

  • @chaimaarraz6386
    @chaimaarraz6386 2 місяці тому

    Väldigt lärorik serie! Så kul att det är från ett svenskt perspektiv även fast ni pratar på engelska 😊

  • @jomeldumont6256
    @jomeldumont6256 2 місяці тому

    Yes....I needed this

  • @jooouuumi
    @jooouuumi 2 місяці тому

    😱😱😱

  • @daniellang606
    @daniellang606 3 місяці тому

    That is wild. Can’t be legal in the UK either, I bet

  • @BeautyofWealth-qn9sg
    @BeautyofWealth-qn9sg 3 місяці тому

    These are great tips thank you for taking the time to share!

  • @salonroyale8653
    @salonroyale8653 3 місяці тому

    Fresha has telefoon Number?

  • @am-fz8xo
    @am-fz8xo 3 місяці тому

    Look into Comb Works, it’s a newer software that I’ve used. I’ve found it to be cost effective with single price, no add ons and all the features of the others.

  • @erichiapretorius7067
    @erichiapretorius7067 3 місяці тому

    Do you know of an online booking system that can be done through your website and you as a stylist have control over your bookings?

  • @toyasalt9539
    @toyasalt9539 3 місяці тому

    Hi My is Toya we in Bali , I have plan to build more focus in scrub and bath ( Is possible to do call or email for detail )

  • @jooouuumi
    @jooouuumi 3 місяці тому

    I also LOVE dogs, but I'm not sure how comfortable I would be with them in places I would hope are as clean and hygienic as a medical facility...

  • @jooouuumi
    @jooouuumi 3 місяці тому

    😱😱😱

  • @ClaudiaLopesPina
    @ClaudiaLopesPina 3 місяці тому

    This video should have more likes !! Awesome content

  • @blondebrondeandbeyond4605
    @blondebrondeandbeyond4605 3 місяці тому

    this is a great video i will be sharing with my team

  • @EileenPignonr
    @EileenPignonr 3 місяці тому

    How do I keep my calender selection on the right side locked? Ill click 3 selection and it goes back to just1???

  • @tiffanylockett5950
    @tiffanylockett5950 4 місяці тому

    This channel is IT! You both are always great and appreciated. Esp. Kayle; Kayle is a rockstar!

  • @samarabdulla1781
    @samarabdulla1781 4 місяці тому

    Thank you John and Kayle for the great content you've provided. As a salon owner of 2 years, I've really benefited from the tips and insights shared here. I'm curious to know if just using a software system is sufficient to manage the day-to-day financials of my business. In my country, the standard practice seems to be to also maintain a physical notebook alongside the software, and to compare the numbers between the two. I also have my own Excel spreadsheet where I track daily income, expenses, and monthly payments. I'm wondering if the software typically provide all the functionality needed, or are the additional records still important? Knowing that it takes lot of time to do so!

    • @TheSalonBusiness
      @TheSalonBusiness 4 місяці тому

      Hi! Thanks for sharing, good to hear you're finding value in the channel! Your software should allow you to manage your financials. Many even offer built-in payroll management and sophisticated reporting so that you can run everything right in the platform. You'll certainly save a lot of time if you don't need to keep a duplicate of records. I don't know the regulations in your country and if there are some specific requirements but I would try to move to just one, easy-to-maintain system. You can browse our recommended options here: thesalonbusiness.com/best-salon-software/ All the best! John

    • @samarabdulla1781
      @samarabdulla1781 3 місяці тому

      @@TheSalonBusiness Thank you John for your reply! I started eliminating the duplication in my records and noticed that I didn't need them! I'll also work on identifying the right salon software for our business. Thank you again for taking the time to provide that helpful information.

    • @TheSalonBusiness
      @TheSalonBusiness 3 місяці тому

      Good news, sounds great 👌

  • @kubanaid5960
    @kubanaid5960 4 місяці тому

    Is this website free or adds on?

  • @ahmedhamed1092
    @ahmedhamed1092 4 місяці тому

    you need to make a video about how you style your hair lol

  • @jooouuumi
    @jooouuumi 4 місяці тому

    📝

  • @simplesalon1
    @simplesalon1 4 місяці тому

    Hi John and Kayle. This video popped in my recommended and so glad it did. It's a fantastic discussion and so many salon & spa owners have settled for less. We have been striving to constantly been innovating our software and you have given us some great ideas. Keep up the great work.

    • @TheSalonBusiness
      @TheSalonBusiness 4 місяці тому

      Thanks for the kind words and glad you found it helpful! Good to hear you're innovating with software!

  • @reneemarchand2604
    @reneemarchand2604 4 місяці тому

    I do hourly base commission so depending on the amount of money you bring in determines your hourly rate on a 4-week interval schedule so since you were paid bi-weekly I take the second two weeks add it to the first 2 weeks and that gives you your hourly rate for that pay period. It makes the hairdresser work harder for herself in order to make more money per hour plus if you hit certain quotas you hit bonuses with that. If you get five star review and your name is mentioned you get a bonus. If you hit certain tears with product you also receive different commission rates as well