A website isn't set it and forget it. Year end is a great time to ensure your website is aligned with your business goals. Guest Monica Pitts, founder of May Create Design, shares strategies to ensure your website aligns with your goals, converts effectively, and engages the right audience. From website audits and stakeholder engagement to using AI tools for refined messaging, this episode is packed with actionable tips to improve your nonprofit's digital marketing efforts.
What you'll learn:
→ How to align your website with your organization's evolving goals
→ Effective nonprofit marketing strategies and stakeholder engagement
→ Continuous website management and optimization tips
→ Utilizing AI tools like ChatGPT to enhance nonprofit messaging
→ Maximizing clarity in communication for efficient advocacy
Want to skip ahead? Here are key takeaways:
[05:20] Update your website to align with your goals. Messaging and the alignment of your website and your goals needs to be consistent. Now is the time to ensure that its updated and showcasing the priorities you've set for your organization.
[10:45] Speak in a language your audience understands, remove the jargon. Utilize your team to ensure that it makes sense for how they talk with their stakeholders. Bring in people that would use your website to see if they can find what they need from the website.
[15:30] Take your goals and start the review process with your website. Ensure the structure is what you needs to be to support conversions. Set up automations for updating content so it is more seamless.
[20:15] Use AI for refining website messaging and engaging donors. Take your existing language and use ChatGPT to update the language you need.
[25:50] Be positive and uplifting. Balancing clear communication with mission alignment helps with effective advocacy. Share imagery that shows the transformation and what will be when they give to your organization.
Resources
The Marketing with Purpose podcast: mayecreate.com/marketing-with-purpose-podcast/
Monica Pitts
Founder, MayeCreate Design
Monica is the founder of MayeCreate Design and host of the Marketing with Purpose podcast. She’s a techy, crafty, aerial dancer with a Bachelor of Science in Agriculture. Monica possesses a rare combination of design savvy and technological know-how. She puts her down-to-earth problem solving skills to work providing solutions to marketing and communication challenges through technology. When she’s not running her business she’s raising her two daughters, 9 and 13, petting her puppies, traveling with her husband, Mike, dancing in air or digging in the dirt!
Learn more at: mayecreate.com/
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