To make the best jeans in the world. And for the world.

Subscribe now if:

You love denim.
If you want to lower your impact on the planet.
If you want to learn from other makers who do one thing well.

Backstory:

This is a journey to get 400 people their jobs back making jeans again in Cardigan, West Wales.

Our town used to have Britain’s biggest factory.

It made 35,000 pairs a week. For 3 decades. Then it closed.

The odds are stacked against us, but this is why we started Hiut Denim Co.

To make a big impact in our town and a small impact on the planet.

Can we do it? Follow the journey here...