Відео

Great Presentation

Brilliant value share. Love this! Your SEO experience and storytelling is great 🔥

This was so cool, I really learned a lot from being a fly on the wall. Thanks to all of you for allowing that! Sandy, I'd work for you anytime :)

This is priceless. Thank you for posting. So many fantastic nuggets. THANK YOU!!!

Just finished this video as well. Thanks again Raj. Really great perspective. Requested you on LinkedIn earlier and looking forward to checking out your tool

Raj and Richard, really enjoyed this conversation. Thank you for sharing. Got some great ideas for how we can better prepare our prospects for a first sales call to make them better buyers.

Fantastic conversation!!! I really learned a lot!

this was fantastic

Raj this was such a great conversation! I can’t wait to hear AE’s benefit from the most simplified discovery structure ever!

Pretty genius ngl

Thank you so much for this!

What restaurant is it?

Wow

whoa this was so helpful!!!!! and insightful too thank you for sharing!!!

Enjoyed making this video with you Raj! If any viewers want 1:1 sales coaching and even a SEO/Sales Coach package deal Raj and I will put something together for your org!

Wouldn't it be more ideal to say "what are you experiencing that you would rather not experience?" Or "what would you like to create that you're having trouble creating?" I feel as if having too strong of agenda from the start takes away possibility of what wants to flow out of the client

🎯 Key Takeaways for quick navigation: 00:00 🎙️ Introduction and Purpose of the Podcast - The podcast aims to discuss the number one priority or challenge businesses face over the next six months to a year. - The focus is on product-market fit and techniques to achieve it. 00:27 📚 The Discovery Techniques - Introduction to the exact Discovery questions, phrases, and techniques to help you acquire customers for life. 00:42 👥 Guest Introduction: Bob Lund - Bob Lund, a chief marketing officer with a background in tech companies, is introduced. - Bob lives in the same geographical area as the host and has known him for around 20 years. 01:11 🛣️ Bob Lund's Journey to CMO - Bob shares his career transition from advertising to becoming a chief marketing officer. - He talks about his initial experience in telecommunications with a company called MCI. 02:09 ☎ MCI's Advertising and Market Strategy - Discusses the challenges and strategies of MCI in competing against AT&T in the long-distance call market. - Talks about the culture of risk-taking that led MCI to success. 03:35 📺 Successful Marketing Campaigns - Bob discusses one of the most effective campaigns he has seen, the 1-800 collect by MCI. - The strategy behind not tying the campaign back to the master brand is revealed. 04:28 🎬 Product Placement in Hollywood - Bob shares an anecdote about a Hollywood studio approaching MCI for product placement in the movie Speed. - The mention of 1-800 collect in the movie's trailer but not in the movie itself. 05:35 💡 Learning and Risk-Taking Culture at MCI - Emphasizes the culture of risk-taking at MCI that allowed it to outmaneuver AT&T. - Highlights the importance of being customer-centric and agile in business. 06:43 🔄 Transition to VP of Marketing and Challenges - Bob talks about his transition to VP of Marketing and the challenges he faced. - Discusses the illusion of thinking he was a "real marketing guy" and the subsequent realization. 07:25 🤔 Self-Reflection and Learning from Failures - Bob shares the importance of being honest with oneself about their skills and limitations. - Talks about learning from failures and the journey to self-discovery in a career. 16:14 📞 Using Unexpected Questions to Disarm and Engage Customers - Asking unconventional questions like "What would be on the agenda if I were to sneak into your board meeting?" can disarm customers. - This approach activates a different part of the client's brain, often resulting in more honest and unique answers. 17:09 🌐 Understanding the Client's Ecosystem for Better Product Fit - To understand how your product fits into a client's ecosystem, ask questions that encompass their entire day or week, not just their interaction with your product. - This broader understanding can reveal whether your product is integral to their operations or easily replaceable. 18:32 🎯 Tactical vs. Strategic Insights from Customer Conversations - The information obtained can be divided into two categories: tactical and strategic. - Tactical insights help solve immediate problems for the customer, while strategic insights can guide your product roadmap. 19:30 🔄 Real-World Example: Park My Cloud's Pivot - Park My Cloud, a company that initially couldn't find customers, pivoted their product based on open-ended conversations with potential customers. - They scrapped a broad platform to focus on a single feature that solved a specific problem, eventually achieving success and acquisition. 23:19 🦸‍♂️ The Importance of Leadership Willingness to Seek Outside Help - CEOs or founders willing to invest in external consultations, even when resources are tight, often gain invaluable insights. - Such willingness to understand the market better can be the turning point for a struggling startup. 32:40 📏 Importance of Data Points in Feedback - The significance of gathering multiple data points for drawing reliable conclusions. - Emphasis on looking for patterns in customer feedback over time. 33:06 💡 Inspiration through Listening and Understanding - Bob finds inspiration in facilitating better listening and understanding among people. - Notes the importance of asking customers and prospects specific questions. - Identifies a societal challenge in fostering listening skills. 34:15 🌐 The Negative Impact of Social Media on Communication - Discusses how social media platforms can degrade the quality of conversations. - Highlights the issues with people sharing strong opinions online that they wouldn't share face-to-face. 34:44 👨‍👧‍👦 Personal Inspiration from Family - Talks about finding inspiration from seeing his children evolve and grow. - Discusses the relief that comes from seeing things work out for his children. 35:55 📚 Favorite Books and Learnings - Shares his favorite books that provide lessons relevant to startups. - Includes oral histories of Saturday Night Live and ESPN, highlighting the challenges and similarities to startup culture. 37:04 🎯 B2C Challenges and Lessons - Points out that B2C startups face different challenges in understanding customer needs. - Notes that engagement in B2C is more subjective and can be harder to quantify. Made with AI

I show you exactly how I use AI tools like ChatGPT to rank on competitive terms.

fantastic...great thought sir

Inside the mind we have when I call the system of motivation everything we do is done by the system. You have an itch you scratch your hungry you eat you’re tired you sleep you’re thirsty you drink everything but we only do it when there is what we call pain being stronger the negative sensation in the mind that moves us.

The Nike slogan basically

UA-cam won't let me subscribe to you

Promo sm

I’m not that smart but here’s my thoughts. If these ai programs cited their sources academic papers would be so easy to write. Because then you wouldn’t need to place the ai response in a uniqueness program. But then if these ai’s started to cite resources then it could be sued for compensation. If these ai are re evaluated as publishing programs then authors could demand financial compensation for using their work. I want to continue to use ai as a tool to better comprehend books like Shakespeare and not having to see ads or having to pay for the program then what’s being charged now.

Thank you for this wonderful demo! I really enjoyed hearing both their perspectives

I just wrote a page, and chunks that I wrote, pretty informally phrased stuff, were flagged as GPT content. There will be lawsuits because these checkers can't quote a site you supposedly plagiarized so accuse students based on nothing.

I remember this vividly. However at the time this was happening I happened to find a payphone on the shipyard I was at that made free long distance phone calls. Yes kids, they used to charge for "long distance" calls. What a rip off.

This is so true!

Amazing video, thanks Raj.

Nice tips. I got a book by Jim Thomas that talk about using krunches

Nice.

Solid vid

Nice and clean.

Hmmmmm ... [pause] ... hmmmmm ...

There is always someone who will undercut you to get the business.. Value is what counts, not price.. People always pay for the most prestigeous and luxury item they can afford. Be it a house, a car, clothes etc etc.. Never sell yourself short.. Nick Ames

I own a chlorine free swimming pool service company. We service pools with copper which gives customers fresh water. My problem is the customers are always trying to negotiate weekly service price. We unfortunately are a small company and cant afford to loose the business but i feel because we are the only company in the area that use this method, when we negotiate we are downgrading the product which is far superior than chlorine. I'm tired of negotiating and feel we have a strong product. HELP