Відео

positioning is not that definition given in this video... positioning is how we try to be perceived as, by the world/potential customers/clients.. our "position" is HOW we ARE perceived

The best series.

Hi, thanks for this. Could someone please clarify Rule #3 for me? With so many companies developing successful PLG (Product-Led Growth) go-to-market strategies that target end users, we know that the more we focus on the individual user, the more flexibility we have to create a simpler purchasing process and drive bottom-up initiatives. In which situations does messaging aimed at 'buyers'-as suggested in the video-work better than messaging directed at 'end users'? Thanks!

🎯 Key points for quick navigation: 00:02:30 *🚀 Harry Dry grew his newsletter to 53,000 subscribers in 20 months by focusing on actionable content and community engagement.* 00:03:55 *🌐 He identified “watering holes” where marketers gather online, such as social media and forums, to share his content.* 00:06:34 *💡 Adding value to digital platforms involves tailoring content to fit each platform's unique style and audience preferences.* 00:11:57 *🎯 Creating compelling reasons for subscribing, like a lead magnet, greatly enhances email signup rates.* 00:12:40 *🖱️ Simplifying the signup process with multiple easy access points can significantly improve conversion rates.* 00:15:32 *📈 The quality of content impacts both visibility and conversions, with one great piece being worth more than many mediocre ones.* 00:17:08 *🔄 Building loops between content platforms helps maintain audience engagement and drives traffic across different channels.* 00:20:42 *🤔 Success often stems from experimenting, building relationships, and being open to growth rather than strictly controlling outcomes.* 00:22:21 *🤝 Networking and making meaningful connections with peers is crucial for gaining traction and growing an audience.* 23:14 *🎨 Maintaining high quality is crucial for building a lasting audience; strive to create the best content on your topic.* 24:25 *🚀 Use existing successful formats, like visual tips, to gain traction on Twitter and expand your audience.* 25:49 *💰 Don't hesitate to invest in ads for promoting valuable content to grow your follower base quickly.* 25:32 *🔄 Reposting valuable tips is effective since a significant portion of your audience may not have seen your earlier content.* 26:32 *🧑‍🤝‍🧑 Your target audience consists of practical marketers and entrepreneurs who want actionable content; focus on simplifying complex topics for them.* 27:40 *⏰ Time management is key; dedicate uninterrupted time for creative work to maximize productivity and minimize distractions.* 29:01 *🤝 Currently, handle all tasks yourself, but consider hiring for community management as your resources grow.* 30:00 *🌟 Small business owners should embrace experimentation in marketing; there's no definitive guide, so learn as you go along.* Made with HARPA AI

Greatest.

Pretty systemic. If Mark sees this: your top performers, what do their daily/weekly action counts look like? How many dials, emails, demos, etc.?"

Great webinar 🎉 Is there a place where you can download the presentation?

💪💪💪

Amazing channel just what i needed, the site reviews are gold as well 👍

Golden Nuggets. Thanks

How come I never found this channel before 😭every video is golden nugget. Got a lotta work to do after this video

great content!!! I love it, congrats, keep going!!!! Question...can you add the source links of the videos? (sam altam, elon musk, etc)

Really enjoying this new format for your content

nice video

Great episode! Thanks! 🙏

One of the best marketing episodes I have ever heard! Could have covered the law of double jeopardy though.

Love seeing more folks talking about the research coming out of the Ehrenberg-Bass Institute.

Such good stuff, needs more views :D

Awesome episode Peep & Team, love the format 🤙

Really valuable

50k in 20 months sounds more realistic than some of the guru numbers

Great chat!

Well worth watching!

Great sesh, looking at the definitions from first principles is so very important. But I have 3 questions, 1. @35:26 mins, Anthony, you say apple still shows it's product, But yes because it's b2C. While salesforce homepage probably intends to talk to enterprises at product aware level, just not yet convinced they want to do business with salesforce. Could that be it? 2. Aren't "capabilities" also "use cases"? Beecasue loom extension could be to eliminate a meeting or clearly explain a document walkthrough? 3. What ICP do you talk to on your homepage? How do we decide?

Bro your conehead rivals Marc Andreessen's egghead. Almost a perfectly shaped conehead. Congrats on that, bro.

Promo sm

TLDR: The key to building a successful newsletter is to focus on creating valuable content that stands out and attracts readers. 00:00 📈 Harry grew his newsletter to 50,000 subscribers in 20 months by cross-promoting and providing valuable content. 03:36 📈 Find online communities, add value, and promote newsletter on various platforms to grow subscribers, tailor content, and focus on genuine self-promotion for success. 09:22 💌 Share valuable content where your audience is, focus on improving conversion rates, and create clear, valuable content worth subscribing to in order to grow a newsletter to 50,000 subscribers in 20 months. 14:55 💌 Focus on creating high-quality content, build relationships, and leverage social media to drive traffic and grow newsletter subscribers. 18:01 💌 Creating new marketing formats and a unique approach led to a 50,000 subscriber newsletter, emphasizing trial and error, creativity, and a willingness to make things up as they go along. 21:10 📈 Focus on creating high-quality, definitive content and networking with like-minded individuals to grow a newsletter to 50,000 subscribers in 20 months. 24:44 📈 Create visually appealing content, target specific audiences with ad money, and focus on practical strategies to grow a newsletter for marketers and entrepreneurs. 30:37 📈 Start a newsletter, run ads, and remember that everyone is making it up as they go along in marketing. Subscribe to marketingexamples.com.

This was a really great break down. Loads of value.

The interview is on the sport .to add Copycats can copy the most popular features which customers care with 2 people team customer does not care how big is your team .If a product does the important features well enough they will pay.Also bloated features is not good.

U put the ceo with tonight questions very good questions. A customer spending 100 $ per month does not care about brand

All I'm seeing is you comparing Klue website vs Crayon's website. It would be have nice to know the comparison between the two applications instead of their marketing strategy.

This is awesome! Clear and concise presentation!

John Harrison really breaks down the landing page process in a way that's super accessible. One advanced tip is to leverage the 'voice of customer' data by mining reviews, forums, and social media comments where your audience hangs out to craft copy that resonates on a deeper level. This can significantly increase conversions because it uses the language and emotions of your actual users.

Excellent webinar

If someone offered up “The only software with multi-dimensional reporting tools” as final copy I’d tell them to start over

Nice tips about the job description and the user success story! Thanks!

WOW🎉

Great takes Peep, I've been following you for years and you never disappoint.

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What a helpful video! I'm definitely going to implement this straight away. Here's the prompt for any fellow ChatGPT-heads looking to experiment. I want you to take all of the following reviews and create a table according to the following instructions. Column A: copy / pasted review Column B: insight about the reviewer Column C: label as benefit, feature, or outcome Underneath the table, I want you to write a summary of patterns observed in the review data. Are their clear patterns? What should I be paying attention to? Is there anything surprising regarding reviewer sentiment? Here are the copy and pasted reviews:

I want to learn

Is there any reason backing the use ot different executions of product in the content? Like, did you use “Pro tips” for a reason and “If you’re using Hotjar” for another reason? Or are they just variations of the same intent to product in action where they really fit?

love it!!!!

Great session!

I was looking for inspiration to update some playbooks and ended up watching this whole course through. It's really very good and deserves a much higher view count.

Good good

I've been working in Marketing Ops for years now, and just so you know, I take Forrester Wave reports seriously when considering a new MarTech product. Great video, though! I just wanted to chime in about the Marketing/Sales Operations perspective (the target audience for Salesloft & Outreach).

In many ways, what a storyteller is doing is hypnotizing the listener. So one should speak as though it were a hypnotic induction. Don't just hack through the words in the ideas! Musicians know all about the _subtlety_ of expression in creating a musical phrase. Learn to play an instrument. And not the guitar. Study Milton Erickson, the world's greatest hypnotist, storyteller, and most likely, the actual reincarnation of Socrates. The Rossi and Erickson books will teach the reader about the subtlety of communication of ideas. What else have we been doing? And the use of language a bit strange.

Great questions and input, Peep!

rip CXL