Relay42
Relay42
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Orchestrated Customer Journey | Air France & Relay42
Watch how Relay42's Customer Data Platform helps leading airline Air France create better customer journeys and optimize their marketing strategy based on better management of their customer data.
Переглядів: 5

Відео

How Mazda is Empowering Partners & Customers Through Data With Relay42 CDP
Переглядів 6914 днів тому
Robert Vonk, Manager of Online Marketing & Data at Mazda, the Netherlands, talks about their evolving relationship with Relay42 and how their approach to first-party data and the customer journey has transformed over the last 4 years.
Why Predictive AI Belongs in Every Marketing Stack
Переглядів 8Місяць тому
Have you ever used predictive AI-driven algorithms in your marketing campaigns? Historically, marketing strategies have leaned on rules-based models and segmentation on a limited set of variables to categorize customers into groups to receive specific types of offers or messages. In contrast, Predictive AI can analyze vast amounts of event data-every click, view, like, and purchase-to identify ...
Webinar: How to Actually Generate Value with a CDP
Переглядів 193 місяці тому
As a marketer, you have never known so much about your customers, and Customer Data Platforms (CDPs) promise to help organize that information to make it easier to draw conclusions. But that begs the question: what are you going to do with those conclusions? We believe that data is the key to building mutually meaningful relationships with your customers, and technology is the path to get you t...
Webinar: The Future of CDP
Переглядів 253 місяці тому
The rapid adoption of Customer Data Platforms (CDPs) is the result of a simple promise: to assemble all customer data a company has and use it to create individual, personalized experiences on their preferred channel. But having unified all customer data is just the start - the real challenge begins in making sense of data and using it effectively to accomplish the business goals. As the amount...
Webinar: How to Select the Right CDP for Your Business
Переглядів 233 місяці тому
The promise of a Customer Data Platform is to enable marketing teams to create more personalized customer experiences based on the first-party data residing in siloes across the business. However, when exploring CDP solutions, it may seem that the vendors have as many differences as they do similarities. So how do you go about choosing the right CDP for your specific business needs? The accepte...
Webinar: CDP Foundations - The What, When and Why of CDPs
Переглядів 153 місяці тому
The CDP industry continues to grow with vendors emphasizing different capabilities and offering different definitions of a CDP. However, this raises a few important questions: What are CDPs? Do you need a CDP? When and how should you use a CDP to achieve your business goals? Watch this webinar that features David Raab, CDP Institute's Founder and Tomas Salfischberger, Relay42's CEO to learn abo...
Webinar: CDPs Demystified - A Guide to Choosing Your Marketing Powerhouse
Переглядів 173 місяці тому
The world of Customer Data Platforms (CDPs) is evolving faster than ever before, presenting both challenges and opportunities for businesses looking to harness their customer data to gain strategic advantage. The advent of 'composable CDP' options and the much-criticized Gartner Magic Quadrant for Customer Data Platforms have left marketers more confused than ever, with additional choices about...
Webinar: How Air France is Preparing for a World Without Third-Party Cookies
Переглядів 123 місяці тому
In this webinar, Jad Naciri, a Customer Data Strategist at Air France-KLM shares first-hand insights on how Air France adapted their digital marketing strategy to the challenges of COVID-19, and how the marketing team leverages first-party data to build long-lasting relationships with their customers. Watch the webinar and learn about: - The role of first-party data for understanding the needs ...
Webinar: The Future of Retargeting in Google
Переглядів 213 місяці тому
Are you concerned about how to retarget website visitors on Google Chrome once third-party cookies are no longer supported? With Mozilla Firefox and Safari already limiting third-party cookies, all eyes are on Google Chrome - the global leader among browsers and their solutions for retargeting website visitors in a cookieless world. Our in-house expert, David Tam, has been involved with Google'...
Webinar: Adapting to a Cookieless World- How to Fix the Leaky Marketing Funnel
Переглядів 243 місяці тому
Are you ready for a future where third-party cookies are a thing of the past? In a world without cookies, achieving your marketing goals is about to become a completely different game-one that is more challenging and undoubtedly more expensive. The marketing funnel, as we know it, begins to spring leaks, creating a pressing need for innovative solutions. So, what's the next step? Watch this web...
Webinar: How CMOs Are Preparing for a Cookieless Future
Переглядів 43 місяці тому
Discover the key findings from the research Global Survey 'Rethinking Digital Marketing in a Post-Cookie Era', commissioned by Relay42 and conducted by London Research. The report is based on responses from 319 CMOs and reveals how well-prepared brands are for the challenge of adapting to this new cookieless world. Discover further: - How marketing teams are adjusting their acquisition strategi...
Webinar: How to Prepare Your ID Management for a Cookieless World
Переглядів 53 місяці тому
Watch this webinar to discover: - The phase-out of third-party cookies and its implications. - Methods such as first-party data collection, browser fingerprinting, and context-based targeting. - The importance of first-party data and how to effectively collect, manage, and leverage it. - Technological changes and privacy concerns driving the shift. - Best practices for transitioning to a cookie...
Webinar: Deep Dive into Acquiring Customers in a Cookieless World
Переглядів 303 місяці тому
WATCH THIS WEBINAR TO LEARN: - How the cookieless world is affecting customer acquisition - How the most popular customer acquisition strategies are evolving - a deep dive into retargeting, third-party audience buying, and lookalike audiences - How to leverage second-party data partnerships. - Deep-dive into Google's Protected Audience API, Google's privacy-friendly alternative to third-party c...
Webinar: Acquiring Customers in a Cookieless World
Переглядів 173 місяці тому
Webinar: Acquiring Customers in a Cookieless World
Future-Proofing the Middle and Bottom of Your Marketing Funnel to Maintain Success Rates
Переглядів 4310 місяців тому
Future-Proofing the Middle and Bottom of Your Marketing Funnel to Maintain Success Rates
How to Prepare the Top of Your Marketing Funnel for Google's Third-Party Cookie Deprecation
Переглядів 5410 місяців тому
How to Prepare the Top of Your Marketing Funnel for Google's Third-Party Cookie Deprecation
Relay42 - Real-time Customer Data Platform for Omnichannel Journeys
Переглядів 6810 місяців тому
Relay42 - Real-time Customer Data Platform for Omnichannel Journeys
How can Airlines personalize the customer experience for every passenger
Переглядів 69Рік тому
How can Airlines personalize the customer experience for every passenger
How Heineken is harnessing the power of its first-party data with Relay42
Переглядів 71Рік тому
How Heineken is harnessing the power of its first-party data with Relay42
How Air France is leveraging its customer data with Relay42
Переглядів 48Рік тому
How Air France is leveraging its customer data with Relay42
How airline marketers can better manage flight disruptions with a CDP
Переглядів 41Рік тому
How airline marketers can better manage flight disruptions with a CDP
How airlines can recognize passengers earlier in their booking process with a CDP
Переглядів 71Рік тому
How airlines can recognize passengers earlier in their booking process with a CDP
How airline marketers can boost ancillary sales with a CDP
Переглядів 132Рік тому
How airline marketers can boost ancillary sales with a CDP
How airlines can maximize passenger load factor with a CDP
Переглядів 155Рік тому
How airlines can maximize passenger load factor with a CDP
How Insurance marketers can increase customer lifetime value with a CDP
Переглядів 21Рік тому
How Insurance marketers can increase customer lifetime value with a CDP
How Insurance brands can improve digital customer services with a CDP
Переглядів 39Рік тому
How Insurance brands can improve digital customer services with a CDP
How Utilities Marketers can improve lead generation with a CDP
Переглядів 14Рік тому
How Utilities Marketers can improve lead generation with a CDP
How Utilities Marketers can increase upsell and cross-sell with a CDP
Переглядів 9Рік тому
How Utilities Marketers can increase upsell and cross-sell with a CDP
Increasing customer loyalty in the Utilities industry
Переглядів 16Рік тому
Increasing customer loyalty in the Utilities industry

КОМЕНТАРІ

  • @shepardrozycki6614
    @shepardrozycki6614 Рік тому

    🙄 P r o m o S M

  • @MarketHustle
    @MarketHustle 5 років тому

    Great explanation! This is the future of the MarTech industry!

  • @EnochRufus
    @EnochRufus 6 років тому

    Skipping through IVR never ever happens, especially with Banks!