In the kick-off episode of Season 2 of the Get Up and Scale podcast, hosts Brett Ridenour, Justin Buzzi, and Kai Kaapro discuss their experiences and growth over the past year. They highlight the challenges and successes they faced, particularly during the busy conference season. The hosts delve into the new systems they've implemented, including an innovative customer relationship management (CRM) system designed to enhance the customer journey before and after bookings. They also provide a preview of exciting projects for 2025, including creating a comprehensive back-office solution for their franchisees that covers marketing, customer service, and bookkeeping. The episode is filled with enthusiasm and anticipation for the upcoming year, underlining the core values of working hard, scaling businesses, and continuous improvement.