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Matthew Gira
United States
Приєднався 21 лют 2019
I’m Matthew Gira. I'm an entrepreneur, creator, and currently leading student entrepreneurship at the Tsai Center for Innovative Thinking at Yale.
At the moment, I'm focused on helping founders build bootstrapped ventures to $250k in revenue.
At the moment, I'm focused on helping founders build bootstrapped ventures to $250k in revenue.
Making Candles Instagram Worthy Made Her $250K
Download the Bootstrapped Report: www.joinstation.co/bootstrapped
Learn more about franchising Blank Mason here: blankmasonfranchise.com/
Blank Mason store: www.blankmason.com
Full Blank Mason Deep Dive: www.joinstation.co/blog/blankmason
These days, to run a business that provides experiences, you have to make it Instagram-worthy - something people want to share.
For Sara Jennetten and Blank Mason, they didn't just make candle making a great experience, they built a business that was Instagram-worthy from Day One.
Here's the catch though: Blank Mason only has 4,500 Instagram followers and 400 on TikTok. So how are they driving business from these platforms? Well, let's dive into Sara's story and how she bootstrapped Blank Mason to over $250,000 in annual revenue in just 6 months.
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Weekly Newsletter: pages.matthewgira.com/youtube
Website: www.joinstation.co
Learn more about franchising Blank Mason here: blankmasonfranchise.com/
Blank Mason store: www.blankmason.com
Full Blank Mason Deep Dive: www.joinstation.co/blog/blankmason
These days, to run a business that provides experiences, you have to make it Instagram-worthy - something people want to share.
For Sara Jennetten and Blank Mason, they didn't just make candle making a great experience, they built a business that was Instagram-worthy from Day One.
Here's the catch though: Blank Mason only has 4,500 Instagram followers and 400 on TikTok. So how are they driving business from these platforms? Well, let's dive into Sara's story and how she bootstrapped Blank Mason to over $250,000 in annual revenue in just 6 months.
___________________________________________________________
Weekly Newsletter: pages.matthewgira.com/youtube
Website: www.joinstation.co
Переглядів: 84
Відео
What I learned from 56 $250k+ businesses
Переглядів 30514 днів тому
Download the Bootstrapped Report: www.joinstation.co/bootstrapped For the past 6 months, I've been creating deep dives on how bootstrapped businesses grow from $0 to $250k. While I started noticing patterns, I wanted data to validate these gut feelings. So I spent months digging deeper - analyzing my deep dives, listening to podcasts with bootstrapped founders, and studying "build in public" po...
They turned one viral video into a $200K biz
Переглядів 27328 днів тому
Download the Bootstrapped Report: www.joinstation.co/bootstrapped Chris & Sara: @chrisandsara or at www.chrisandsara.com Full deep dive: www.joinstation.co/blog/chrisandsara It's not too often someone tries to recreate MTV's Cribs with their van and gets over 1 million views overnight. Yet, that's exactly what Chris & Sara Pochiba did. Here's the thing though - there's a lot more to Chris & Sar...
My best video isn’t the one with 120k views
Переглядів 35Місяць тому
Download the Bootstrapped Report: www.joinstation.co/bootstrapped Weekly Newsletter: pages.matthewgira.com/youtube Website: www.joinstation.co
8 Minute Proposals Built a $250K Email Business
Переглядів 350Місяць тому
Download the Bootstrapped Report: www.joinstation.co/bootstrapped Duett: duett.co Happy Subscribers: open.spotify.com/show/3Y2y92bQE59MwWkU6JATYc?si=baf73e58d22f4ec3 If I told you someone could create a $12,000 proposal in 8 minutes and get it signed that same day, would you believe me? That's exactly what Allea Grummert, founder of [Duett](duett.co), does regularly as part of her email marketi...
100 Videos Led to Being Acquired by Fiverr
Переглядів 592 місяці тому
Download the Bootstrapped Report: www.joinstation.co/bootstrapped Written Deep Dive: www.joinstation.co/blog/autods Lior's LinkedIn: www.linkedin.com/in/liorpozin/ Lior's Instagram: liorpozin @AutoDS: www.autods.com In 2016, Lior Pozin emailed his list and said he was going to create 100 videos in 100 days all on the topic of dropshipping. All because no UA-camr would talk about ...
How she makes $20k/month from 572 email subscribers
Переглядів 6802 місяці тому
Download the Bootstrapped Report: www.joinstation.co/bootstrapped Learn more about Kendall & The Candid Collective: candidcollective.co Most founders who have built a services business will tell you referrals are the lifeblood of their business. But Kendall Cherry believes referrals are actually holding entrepreneurs back. It's a bold stance, especially considering she's built The Candid Collec...
Why this founder shut down his $250k juice biz
Переглядів 1423 місяці тому
Download the Bootstrapped Report: www.joinstation.co/bootstrapped SpringGR: www.springgr.com Sometimes the best thing an entrepreneur can do is choose themselves over their business. That's exactly what Jermale Eddie did when he made the difficult decision to close Malamiah Juice Bar, a successful Grand Rapids juice bar that he had built from zero to $250,000 in annual revenue in just two and a...
From Upwork to a $1M analytics agency
Переглядів 1253 місяці тому
Download the Bootstrapped Report: www.joinstation.co/bootstrapped Weekly Newsletter: pages.matthewgira.com/youtube Full written deep dive: www.joinstation.co/blog/insightlimeanalytics Insight Lime Analytics: www.insightlimeanalytics.com MaryBeth's LinkedIn: www.linkedin.com/in/marybethmaskovas/ "You have no business being employed.” That’s what MaryBeth Maskovas’ future business coach told her ...
How an actor built a $700K speaking business
Переглядів 444 місяці тому
How an actor built a $700K speaking business
How she built a $100 million biz with webinars
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How Yale MBAs Networked to $1M in Sales
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How Yale MBAs Networked to $1M in Sales
How she built a million $ software biz in a recession
Переглядів 1045 місяців тому
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How Neil Yeoh bootstrapped a climate biz to $1 million
Переглядів 2525 місяців тому
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She left VC-backed startups to build a $500k company
Переглядів 675 місяців тому
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How Terry Rice built a six figure business by teaching
Переглядів 1306 місяців тому
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How Tally Reached 11K Users in One Year
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How he made $256k with books while learning to write
Переглядів 2557 місяців тому
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Lessons learned from shutting down a startup
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The best no code mobile app builders in 2024
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Which website platform should you use?
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Thank you for sharing your insights, Matthew! Now that it's 2025, I'm wondering how Airtable has evolved with respect to the issues you noted. 1. Are Airtable forms much better now? Does it have sections? 2. Are there any annoying limitations to the two-way sync? 3. Is the document creation more flexible or still the same?
Things have changed quite a bit actually! 1. Forms are so much better with them being integrated into interfaces now. You CAN create sections or "groups" as Airtable calls them. They're pretty nice! 2. Two-way sync was annoying at first if you had linked records. Now, you can sync those too and that's been a big addition. I haven't had any issues recently. 3. Still about the same for document creation. I'm still using Zapier for it. I wish you could create custom tables in a document natively in Airtable rather than needing Zapier for it.
In terms of cost, and time to the $250k goal, cold outreach appears to be the sweet spot in terms of effectiveness. I mean six months to $250k, and cold outreach costs more time than money and the one thing bootstrappers typically have is time. Building a B2B business at least at first would appear to be the play, ar least to begin operations. The thing a lot of people don't consider is that most successful businesses will pivot or expand to diversify their product and service lines over time.
Ehh. I don't think I agree with that about cold outreach. Communities and Media I would say would be the best ROI in terms of time spent. B2B definitely will get you to $250k faster most times. I didn't track B2C vs B2B but that's an interesting datapoint to dig deeper on. They will diversify offerings to an extent. Once they have a signature product though, they didn't seem to move much. Slight adjustments on the edges I would argue.
@MatthewGira 6 businesses and their average time to $250k was 6 months. I mean once you have a base level of income to build a business from and $250k is a good base level, the ability to change your focus with that first key stream of income is significant. Nathan Barry has talked about how the base level of income around $250k allowed him to start his SAAS which basically put him in the centimillionaire's club. He grew drip initially by cold outreach, the cold outreach was to people in the social media world that added fuel to his fire, but cold outreach works. He started in the blogging world and he understood it, but the community he built in the blogging niche did not mean he did not use cold outreach to build Drip. Is there a value in media and communities, or social media marketing? Yes, but if you have significant revenue it is easy to outsource that effort in a phase two of business growth and development. This is precisely the model Alex Hermozi followed. He built his key successes early on in B2B with cold outreach. Years later he added social media to fuel the fire. Community then became his third leg of marketing.
The B2B cold outreach to broader B2C marketing strategy is not a new phenomenon for bootstrappers either, it is the method Walt Disney used to build that iconic company. I mean they started out with cold outreach to Kansas City theater owners making shorts on commission for their theaters, then moved on to commissioned shorts for other studios, before creating Steamboat Willie in house and marketing it themselves with the connections they had developed with theater owners through years of networking in the business. Disney was the quintessential bootstrapped film studio.
Awesome conversation
Appreciate that!
Short, informative, perfect thank you!
Which one I can get for free? Facebook group? I don’t like having to go to circle if ads on Facebook
Facebook or Discord are probably your best bets for a free option.
I want to solve mini problems by starting a newsletter, which people can read while taking a coffee in the morning.
Give it a shot! You get a free account via Kit!
Thank you!
B🎉
Sahil Lavingia, your company GUMROAD is a scam, you are actively stealing money from creators by blocking their accounts and refusing payouts. Folks, don't take my word for it, look at their one star trust pilot reviews.
Boss babe!
Allea is crushing it for sure!
Could you suggest any alternative app where I can work and organize much easily and use handwriting for my aesthetic notes
bro stop da fac reading
Glide, 69 $/month
Do you know what is going on with them? The help hand is gone, the help menu gone, FAQ pages give a 404, support email doesn’t reply… My balance is 0$ even if I sold things in the last week… Any idea?
Interesting. Didn’t realize all of that. Not sure why that would have disappeared. Sorry I’m not much help there.
@ no problem! Their support email is not answering. Posts on public forums about this are being obscured by moderators as off-topic. I am quite sure they were in the stock market and now they are gone! Very suspicious!
That's massive! And you built it without using tools like tagstack, that's even more inspiring!
❤❤❤
Thank you for the great video. A big priority for us is being able to have video meet ups, where everyone present can be visible and share, as well as being able to have their camera off if they prefer. We're also looking to have events where people can have their video on if they want, but be muted. Then the main presenter is streamed out to other social media channels. Would that be possible with either of these networks, and if so, do you have a recommendation? Thanks
Neither Circle or Mighty Networks will do all of that natively. They can do livestreams in the platform, but that's it. If you want everyone to have the ability to share in the tool, I would just use Zoom. Both can integrate with Zoom nicely. Streamyard would be another tool to look at. For ease, it's probably easiest to just use Zoom and have it be in the community first and then just post a recording to other social media channels. To live stream and have everyone in the audience involved all at once is pretty tricky.
@@MatthewGira Thanks. We're using Zoom now, but it would be great to have it all integrated. We basically have two different elements, one is small groups coming together to chat, where we would want everyone to be able to participate, then another which is one person presenting with everyone else on mute, but our audience really like to be able to see each other during the sessions. These second are the ones that would be streamed out to other social media.
love it! thank you!
If I'm not mistaken, Circle offers an integrated affiliate program. Whereas Mighty you must use a 3rd party affiliate program which typically costs an additional $200 a month. My big concern with either of these platforms is: If it goes down... Or goes out of business... Or suddenly stops working reliably... Or they raise their pricing structure dramatically-- you're SOL, no? I once had 4300 members paying an average of $37 a month and was held hostage to the platform (years ago).
Yeah, you do have a 3rd party affiliate program with Mighty. I know they have a big discount with one of them that they integrate with though. Both platforms technically could go down, but that’s the case for any software. Unless it’s a super early startup, I don’t stress about it. Both to my knowledge are growing and operating healthily. I don’t see either going anywhere any time soon.
I want to create a school bus tracker app
WeWeb
But where to find these problems? I'm stuck at the step zero
Notion mastery costs 800 usd. It is quite expensive
The better comparison I have come across so far thanks, very appreciative. The music in background made it difficult to focus on/ hear all.
Appreciate the feedback!
Both sites look shocking
Hi, I use ByddyBoss for a community of 1000 people and I have a big problem with slowness, everything is too slow in use. Are Circle and Mighty Networks slow or fast in usability?
this was quite literally the most helpful tutorial ever! thank you for so selflessly doing this for us!!
Glad to hear that! Thanks for the feedback!! That makes my day :)
The Spces limitation was a sticky issue for me too, as each course will use one space on Circle
Insightful - good video!
You look like Michelle (I think) from modern family
your content is really good thank you
Appreciate that!
Thank you for this great video!!!!
Hello Matthew, May i ask you? Can someone get residency permit if getting job in this program aboard?
thanks bro, Big help.
notion sucks ass
You explained it very nicely, now the viewers can decide which platform to choose according to their experience and learnings, keep it up man✌
Thank you!
Dude, what tool are you using to film your videos? It looks like an upgrade to Streamyard. I';d love to know. It looks very professional.
Thank you. I have been using the Mighty networks for two years now. Ugh..the figuring out never gets old, so fustrating!
Both have been changing a lot these last few months! Eventually I think both will be even easier to use :)
This is a great review and introduced me to a few companies I didn't know. I would only suggest that you to review & compare their pricing, I can imagine a significant difference once an MVP is validated and the start-up scales up ?
Thanks for the feedback!
Please I want to build a small business app which one do you suggest for me to use
Well said. Business owner here. He is spot on. 👏🏻
Great analogy
Love your video and info. I want to build a simple app that will prompt next competitor at a trial that their number is coming up. Would Adalo be the best? thank you
This is extremely well produced! Thanks for the opportunity to share my story.
Thanks for doing this with me and sharing your story!
Good stuff, Matt! Really enjoyed Asia's story.
Thanks, Chenell!! Appreciate your feedback!
thanks for your useful comparison, but I would like to ask you something that is often never mentioned. I am talking about storage space: Circle = 250 Gb - MN = 1Tb Do you think this feature could be interesting or useless? I am planning an academy in the graphics sector, where many students will publish their test images. What would happen in Circle, when the storage space runs out? tnkyou
Good question! This wasn't super obvious to me, but I found some answers from their forums. Circle says they're not tracking it super closely, so if it's over by a little in a month, they probably won't say anything. If it's consecutively over, they'll reach out and figure out a solution. That could mean deleting some old posts to get back under or upgrading storage space. Potentially just upgrading storage space, not the overall plan itself. Maybe a $5-10/month extra for extra storage. Mighty Networks I believe is the same way. I don't think they're tracking it that closely and would operate under similar conditions.
@Matthewgira thanks for this honest and articulate video. Quick question: will I deal with a lot of bugs if I publish my own app on the app store (through these platforms)? 2. How much does it cost to publish my own app and is it a one time fee?
Flutterflow has a "bug detector" of sorts built in, so you'll see where the issues are. Adalo and Glide don't have as much complexity, so bugs really won't be an issue there. Depends if you're going to the app stores to publish. If you are, they do have yearly costs for about $100/year. If you're not going to the app stores, there's no extra cost. You can just share the link to your app via the tool you chose.
YC: NETWORK, NETWORK, NETWORK. STANFORD, MIT, HARVARD, IIT, AND THE ISRAELI NETWORK.
This was so helpful, Matthew! Tysm!!
amazing as usual and i would love to see tally vs typeform