Audrey Neff serves as the Director of Marketing for PatientNow, which provides practice management and marketing solutions for over 3,000 aesthetic practices worldwide. Audrey brings over a decade of experience in elective medicine and sales and marketing, seven years of which has been in the healthcare and medical aesthetic verticals. She has a strong passion for helping practices achieve maximum success in their business, and is a frequent industry speaker on practice management and marketing strategy and is faculty for 28 prestigious medical associations and conferences across the U.S.
Together Audrey and I explore the medical aesthetics industry and the growing trend of functional medicine providers offering aesthetics as part of their practices. We discuss the key factors that are driving the exponential growth of the medical aesthetic industry, effective ways to incorporate a supplemental nutrition program into your practice, and how to tailor offerings to meet the needs of both male and female patients, including the language that practitioners want to use - and avoid. The future of the medical aesthetic industry is happening now, and practitioners who are considering taking part in this exciting and growing aspect of whole health will be delighted to learn more about the Designs for Beauty offerings from Designs for Health.
I’m your host, Evelyne Lambrecht, thank you for designing a well world with us.
*Episode Resources:*
Audrey Neff - www.linkedin.com/in/audreyneff/
PatientNow - www.patientnow.com/
True To Form Podcast - www.patientnow.com/resources/podcast/
*Design for Health Resources:*
Designs for Health - www.designsforhealth.com/
Designs for Beauty - designsforbeauty.com/
Blog: Skin Health: The Benefits of Collagen Peptides - www.casi.org/benefits-of-collagen-peptides
Blog: Ten Nutrients to Help Your Skin Glow from the Inside Out - www.casi.org/ten-nutrients-help-skin-glow-from-the-inside-out
Visit the *Designs for Health Research and Education Library* which houses medical journals, protocols, webinars, and our blog.
www.designsforhealth.com/research-and-education/education
*Chapters:*
00:00 Intro
03:15 Audrey broke into the medical aesthetic industry at age 22 and quickly excelled with the help of a powerful mentor.
06:16 Key factors that are driving the exponential growth of the medical aesthetic industry.
09:23 Highly effective marketing directed at millennials starts with addressing their 5 core values.
14:10 The importance of practitioners addressing patient values and strategies in their practice efforts.
19:15 The value of before and after photos in establishing client relationships.
20:45 Numbers and growth trends in the medical aesthetic industry, as well as some of the greatest challenges.
27:25 Strategies for making effective supplement and nutrition recommendations and selling value over price.
32:15 Incorporating supplements into a full treatment plan for greater conversion rates.
38:14 The value of offering nutrition protocols in establishing long-term patient loyalty.
40:20 Potential future benefits of offering GLP-1 medicines as a key practice differentiator.
44:54 Tactics for crafting membership models that include contractual commitments and a monthly fee.
49:00 Crafting a tailored offer that is designed to meet the needs of male patients.
50:53 Audrey’s career advice to you younger self, the ideas she has changed her mind about, favorite supplements, and top health practices.