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The return of Nacho Fries also means a continuation of the beloved cinematic trailer-style ad creative, now starring Sarah Hyland and Joe Keery Irvine, Calif. (December 16, 2020) - After a difficult year full of hardships for all, Taco Bell knows fans could use the warmth and tradition that only Nacho Fries bring to the table. Coming home for the holidays, Taco Bell’s Nacho Fries will be available nationwide at participating locations for a limited time starting December 24 for the second time this year. And a menu item this cravable needs a debut equally as star studded and uniquely Taco Bell, which is why the latest saga in Nacho Fries trailer-style creative will star Sarah Hyland and Joe Keery. “In a year as difficult and uncertain as this one was, we know that consumers crave the comforts they love most. That’s why we’re excited to bring back Nacho Fries for our passionate fans to close out this year and kick off 2021 positively and deliciously,” said Nikki Lawson, Taco Bell’s Chief Global Brand Officer. “The magic of the Nacho Fries franchise extends beyond the menu item itself and is brought to life with our next saga of the Nacho Fries movie franchise that we hope brings some seasonal (and seasoned) joy to fans like only we can.” This iconic menu offering was first introduced to Taco Bell fans in January 2018 and quickly became the brand’s most successful menu item. Taco Bell has sold over 347 million servings of Nacho Fries to date and has reimagined the famous fries multiple times with delicious innovations like Steak Rattlesnake Fries, Reaper Ranch Fries and Buffalo Chicken Nacho Fries. These crisp, golden fries are boldly seasoned with Mexican spices and served with a side of warm nacho cheese sauce, making them the perfect festive fry for the holiday season and into the New Year. Nacho Fries changed the fry game back in 2018, disrupting traditional ketchup convention with an industry-rocking nacho cheese sauce pairing and the addition of Mexican spices to a largely unchanged side. While many restaurants, including Taco Bell, trimmed menus during the pandemic, Nacho Fries prove that beloved innovations can always make a comeback. Here’s to turning a new page in 2021. This sixth chapter of the cinematic trailer style ad creative, titled “The Craving” and starring Sarah Hyland and Joe Keery, explores the thrilling journey of a Nacho Fry-obsessed protagonist and his intensifying desire for Taco Bell’s most craveable creation as the potato plot thickens. Each addition to this franchise has followed a new, culturally relevant thematic iteration of the Nacho Fries saga - why they are so craveable, what lengths fans will go to obtain them, why their presence is fleeting and more. The latest blockbuster was produced in partnership with Deutsch LA. Nacho Fries will be available a la carte, the perfect stocking stuffer, for $1.39 and in a $5 box featuring Nacho Fries, a Beefy 5-Layer Burrito, a Crunchy Taco and a medium fountain drink. But Nacho Fries won’t be the only item hitting menus on December 24. It will be accompanied by the $1 Loaded Nacho Taco, Taco and Burrito Cravings Pack and Bacon Club Chalupa. To order any of Taco Bell’s newest menu items and other craveable options, visit a local Taco Bell drive-thru or order online and join Taco Bell Rewards Beta. ** *Contact local restaurant for prices, hours and participation, which vary. Tax extra. **Taco Bell Rewards (Beta) program is available for a limited time only and is subject to termination at Taco Bell’s discretion and terms and conditions In late May and early June 2023, the long form of the order (55 Burgers, 55 Fries, 55 Tacos, 55 Pies, 55 Cokes, 100 Tater Tots, 100 Pizzas, 100 Tenders, 100 Meatballs, 100 Coffees, 55 Wings, 55 Shakes, 55 Pancakes, 55 Pastas, 55 Peppers, and 155 Taters for the price of $680) would be posted as a reference to the show around social media, often with images of people screaming or looking frantic. For example, on June 2nd, 2023, the Cleveland Cavaliers[2] official Twitter account used an image of Isaac Okoro yelling alongside the copypasta, earning over 540,000 views in four days (shown below). 55 BURGERS, 55 FRIES, 55 TACOS, 55 PIES, 55 COKES, 100 TATER TOTS, 100 PIZZAS, 100 TENDERS, 100 MEATBALLS, 100 COFFEES, 55 WINGS, 55 SHAKES, 55 PANCAKES, 55 PASTAS, 55 PEPPERS AND 155 TATERS - TOTAL $680.00 The same day of season three's release, the "55 Burgers 55 Fries 55 Tacos 55" order from the show was first uploaded to Reddit by Redditor lonelygagger, who shared a screenshot of the skit to the /r/IThinkYouShouldLeave[4] subreddit, receiving 30 upvotes and 17 comments in roughly a week (seen below 55 Burgers 55 Fries 55 Tacos 55 Pies is a copypasta derived from a skit on the Netflix comedy show I Think You Should Leave With Tim Robinson. The sketch, involving a pay-it-forward chain gone wrong, was a highlight of the third season of the show and quickly became spammed on the internet after its release in late May 2023. What's your favorite type of Taco? Fish? Beef? Chicken? If you're a lover of fish, then Taco is the girl for you. She's a soft shell stuffed with fish, lettuce, and tomatoes. Taco naturally acts as a leader, but this doesn't mean she's a good one. She wants her problems resolved quickly, so she often looks for hasty solutions. This leads her expecting too much from the people she leads. Taco Bell Menu Quesalupa Combo $4.99 Rockstar Punched Freeze $2.49 Quesalupa $2.99 Cheesy Gordita Crunch $2.79 Doritos Cheesy Gordita Crunch $2.99 Nacho Cheese Doritos Locos Tacos $1.49 Nacho Cheese Doritos Locos Tacos Supreme $1.79 Fiery Doritos Locos Tacos $1.49 Fiery Doritos Locos Tacos Supreme $1.79 Cool Ranch Doritos Locos Tacos $1.49 Cool Ranch Doritos Locos Tacos Supreme $1.79 Crunchy Taco $1.19 Crunchy Taco Supreme $1.59 Soft Taco $1.19 Soft Taco Supreme $1.59 Chicken Soft Taco $1.69 Grilled Steak Soft Taco $2.49 Beefy 5 Layer Burrito $2.49 Double Decker Taco $1.79 Double Decker Taco Supreme $2.19 Small Soft Drink- 20 oz $1.59 Medium Soft Drink- 30 oz $1.89 Large Soft Drink- 40 oz $1.99 Freeze (Mtn Dew® Baja Blast, Starburst Strawberry, or Starburst Cherry) Regular $2.29 Nearly one week in, our journey to liberate the phrase “Taco Tuesday” from its trademarked status continues so that small businesses, independent restaurants, mom-and-pop taco joints, food trucks and taco lovers alike can freely use the common term for the benefit of all. And now, global icon and longtime “Taco Tuesday” enthusiast, LeBron James, shares his support for our effort to cancel the registered trademark, which has threatened companies, large and small, that use the phrase since 1989. Taco Bell filed its legal petitions to cancel the federal trademark registrations for “Taco Tuesday” via the USPTO Trademark Trial and Appeal Board on May 16, 2023. “‘Taco Tuesday’ is a tradition that everyone should be able to celebrate. All restaurants, all families, all businesses - everybody,” says LeBron James. “‘Taco Tuesdays’ create opportunities that bring people together in so many ways, and it’s a celebration that nobody should own.”

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