Talks on Management & Research
Talks on Management & Research
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Fundaments of Marketing Management-STP-Segmentation
In this video i have covered topics related to fundamentals of Marketing including Segmentation, Targeting and Positioning. I have covered in depth specifically on Mass marketing and segmentation approach used by markers in todays world.
Переглядів: 80

Відео

Mediation Analysis using SPSS (Without Process Macros)
Переглядів 3,8 тис.Рік тому
This is a recorded lecture of Faculty Development Program conducted by Bangalore University. In this webinar, i have explained the concept of Mediation and demonstrated it using SPSS. (without process macross)
SEM made Easy using AMOS
Переглядів 1,1 тис.2 роки тому
This is my recorded lecture on Structural Equation Modelling (SEM) using AMOS that i had delivered at Faculty Development Program Organised by presidency University, Bangalore on 26, Feb, 2022. I have covered the major topics from concepts to application that might be helpful for beginner who wants to use AMOS for his/her research work.
Reliability & Validity Analysis Using SPSS & Excel
Переглядів 22 тис.2 роки тому
In this video i have explained the underlying concept of Reliability & Validity including Cronbach's alpha , Convergent validity & Descriminat validity tests using SPSS & Excel
Correlation with Live data using SPSS
Переглядів 5353 роки тому
In this Video, i have explained the concept of correlation by consedering live Nifty 50 index data using SPSS software. I have shown the relationship between previous day closing price with next day opening price of nifty 50 index using Pearson correlation and Scatter plot . I have given the detailed interpretation of the same.
Bye Bye SPSS.....!
Переглядів 8854 роки тому
In in this video i have given a brief introduction of one of the bests alternate software/tool for data analysis that we can use in our research. I have given a critical view on when you have to use SPSS, excel or the alternate software. I have also perfromed a model correlation analysis through the alternate software.Kidly watch till the end to have complete understanding of this software. Sha...
Statistical tests for data analysis in research
Переглядів 69 тис.4 роки тому
In this video, I have explained different types of statistical techniques, various assumptions of parametric tests and finally which type of tests that one need to apply for specific application. I have explained in detail the application, assumptions, data and variables types of popular tests including Pearson correlation, spearman rank correlation, one sample t test, Independent sample t test...
Types of Variables in Research
Переглядів 51 тис.4 роки тому
I this video, i have discussed the different types of variables that researchers usually consider for their study. This would help them to easily categories the variables that they have captured as Independent Variable, Dependent Variable, Mediating Variable, Moderating Variable and/or Extraneous Variable. This classification would help to decide which type of analysis technique that they can u...
Measurement Scale
Переглядів 8344 роки тому
In this video, i have given the introduction of Measurement scale and discussed its different types with suitable examples through slides.