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6 Essential KPIs Every SaaS Founder Needs to Master Product-Led Growth
Is your Product-Led Growth strategy falling short, even with a motivated team?
When everyone’s putting in the effort but growth is stuck in neutral, it’s often due to one critical gap: actionable KPIs specifically design for the PLG model.
This video cuts through the noise to show you how to set and track the KPIs that truly drive product-led success through team alignment and user centered efforts.
These KPIs I’m sharing with you aren’t just numbers; they’re the signals guiding your team toward alignment and growth. And let’s not even mention the exponential growth your business can experience after tracking and tacking action based on these metrics.
Join me in this video to learn the following:
⦁ The essential KPIs every SaaS founder must track for real PLG progress
⦁ Common pitfalls derailing teams from sustainable growth
⦁ 6 game-changing KPIs, from Time-to-Value to Churn Rate, that matter most
Stop guessing and start focusing on KPIs that deliver real clarity, drive retention, and power your growth. Learn how to avoid the vanity metrics that distract and instead zero in on what moves the needle.
Plus, grab a free Scorecard to kickstart your journey to KPI mastery! Whether you’re just beginning with product-led strategies or scaling with precision, this guide will set you on the path to measurable success.
______________________________________________
Connect with Rodrigo Fernandez on LinkedIn:
LinkedIn ➜ / rodfernand
Access to our free resource ProductLed Scorecard Template here: Scorecard - Template
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Video Timestamps:
0:00 - Is Your Product-Led Strategy Stalling?
01:10 - Why KPIs are Critical in Product-Led Growth
02:03 - Avoiding Scattered Efforts with Focused Metrics
03:20 - Vanity Metrics & Other Pitfalls
7:55 - Time-to-Value, Feature Adoption & More
10:42 - Why Google Analytics Falls Short
14:30 - The Product Analytics Tool You Need
17:15 - Metrics that Drive Retention & Growth
18:00 - The Critical Balance for Sustainable Growth
19:10 - Download the Free Scorecard & Start Tracking Today
Переглядів: 166

Відео

3 Strategies for SaaS Founders to Accelerate Product-Led Growth While Building a Data-Driven Culture
Переглядів 8514 днів тому
In this video, Rodrigo Fernandez breaks down 3 proven strategies to cultivate a data-driven culture within your SaaS company following the Product-Led Growth Model. You'll learn how to leverage data effectively across your teams, make faster and more informed decisions, and align your entire organization toward sustainable growth. Here’s what he’ll cover: ⦁ How to make data accessible and break...
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КОМЕНТАРІ

  • @AceCPAsBookkeeping
    @AceCPAsBookkeeping День тому

    TLDR: Clear and meaningful KPIs, particularly in product analytics, are essential for driving product-led growth and improving user engagement and profitability in SaaS businesses. 00:00 📊 Clear KPIs are vital for aligning teams and driving growth in a product-led strategy. 03:26 📈 Focus on meaningful KPIs like user engagement and onboarding to drive product-led growth instead of getting distracted by vanity metrics. 06:47 🚫 Relying on web analytics tools like Google Analytics for product analytics leads to measuring the wrong user engagement metrics, hindering effective insights into product usage and performance. 08:20 📊 Use Amplitude for superior product analytics and user insights over Google Analytics in product-led growth. 11:44 📊 Invest in product analytics and prioritize Time to Value to enhance customer engagement and retention in product-led growth. 13:45 🚀 PQLs, Feature Adoption Rate, KUIs, and Average Revenue per Customer are essential KPIs for SaaS founders to drive product-led growth and improve user engagement and profitability. 16:35 📈 Focus on average revenue per customer and churn rate to optimize product-led growth and ensure sustainable SaaS success. 19:51 🚀 Take charge of your success with a free resource to enhance your product-led growth journey.

  • @chuksjr.1440
    @chuksjr.1440 2 дні тому

    KPIs: 1. Time To Value 2. Produce Qualified Leads 3. Feature Adoption Rate 4. Key Usage Indicators 5. Average Revenue per Customer 6. Churn Rate

  • @christhornham
    @christhornham 2 дні тому

    Great video. Thank you.

  • @KaiRun-d8z
    @KaiRun-d8z 8 днів тому

    Hi sir, are you looking for a professional UA-cam thumbnail designer?

  • @MichaelRobinson-t6c
    @MichaelRobinson-t6c Місяць тому

    Edwina Mission

  • @madhivanandurai452
    @madhivanandurai452 Місяць тому

    Good one thanks

  • @Viewsmakers
    @Viewsmakers Місяць тому

    Good job. The simple yet precise and insightful overview. No magic bullets, and it seems obvious, but so it is, as always, when you know what it is all about 🙂

  • @annied9110
    @annied9110 2 місяці тому

    PDF (pasao de flow)

  • @DataWizards-ki4fc
    @DataWizards-ki4fc 2 місяці тому

    Amazing video!!!!

  • @ndube4589
    @ndube4589 2 місяці тому

    Vey value content 👏🏽

  • @carofang3203
    @carofang3203 4 місяці тому

    Thank you so much this is very helpful

  • @ryanlatchman2787
    @ryanlatchman2787 5 місяців тому

    Great information. Clear and concise

  • @dert4291
    @dert4291 5 місяців тому

    wonderful content

  • @boomgohome
    @boomgohome 6 місяців тому

    This is valuable. Thank you.

  • @modijack
    @modijack 7 місяців тому

    Outstanding job.

  • @LindsayGrizzard
    @LindsayGrizzard 8 місяців тому

    I'm a web designer and I often struggle when marketers want me to just make something look cool but I'm not a marketer so it can be hard to explain why story and user info matters so much. I will be sending this video to all of my coworkers in the future who dont get why I can't just make them a product page with lorem ipsum. THANK YOU

  • @motivation4u
    @motivation4u 9 місяців тому

    Positioning, yes is vastly misunderstood

  • @shannons1886
    @shannons1886 9 місяців тому

    Ok, what about a freemium product with a paid plan that has a trial?

  • @GembaDocs
    @GembaDocs 9 місяців тому

    Guys - AMAZING content. Thanks! Good karma for you people!

  • @GembaDocs
    @GembaDocs 9 місяців тому

    Loved the bear for Silent Joe. We’ll be doing that!

  • @dawidwraga
    @dawidwraga 10 місяців тому

    Really valuable content thank you for making this video

  • @GembaDocs
    @GembaDocs 10 місяців тому

    So helpful - thanks Ramli, just ordered your book!

  • @AlessandroHolt
    @AlessandroHolt 10 місяців тому

    Checklist

  • @АртемТкачев-э8и
    @АртемТкачев-э8и 11 місяців тому

    Great video! The most simple and easy to absorb PLG explanation on UA-cam. Thank you!

  • @АртемТкачев-э8и
    @АртемТкачев-э8и 11 місяців тому

    Great video! Thank you!

  • @archiee1337
    @archiee1337 Рік тому

    These teardown videos are gold

  • @jesusuriasvaldez7351
    @jesusuriasvaldez7351 Рік тому

    PRINCE OF MEXICO

  • @jesusuriasvaldez7351
    @jesusuriasvaldez7351 Рік тому

    PRINCIPE DE MEXICO

  • @archiee1337
    @archiee1337 Рік тому

    Gold

  • @anthonyrude
    @anthonyrude Рік тому

    You need a copywriter. All you're talking about is features. Terrible.

  • @anthonyrude
    @anthonyrude Рік тому

    If i watch this do you show the actual opt in conversion rates before and after? Or are you just guessing at what the conversions "could be" making these changes?

  • @GideonShalwick
    @GideonShalwick Рік тому

    Incredible. Been reading your book and loving it too! Thanks April!

  • @zebunnisachughtai
    @zebunnisachughtai Рік тому

    Thank you. This was very vaolue-adding.

  • @DanielFisher-y6q
    @DanielFisher-y6q Рік тому

    Yes, this was fantastic. Thanks for posting.

  • @ekeminios
    @ekeminios Рік тому

    Thank you Wes Bush and the ProductLed team. This is one of the best educative videos!!! I like how Wes explained the concepts of TTV, citing relatable examples and also sharing the two philosophies from Adam Jarczyn . The video quality, sound and editing are top notch. Thanks again. 💯💯

    • @ProductLed
      @ProductLed Рік тому

      Thank you for your kind words @envitab. Happy growing!

    • @ekeminios
      @ekeminios Рік тому

      @@ProductLed You're welcome! Thank you!

  • @wasifzaki
    @wasifzaki Рік тому

    Absolutely a gem! How can I get in touch with you Micheal Mace?

  • @madelenehulon1905
    @madelenehulon1905 Рік тому

    'Promosm' ☺️

  • @taabarrimahaganacsigaiyoti6356

    talk about how to use basic emotion into copywriting contents

  • @balintnk
    @balintnk Рік тому

    Perfect video. Thank you!

  • @camilla3254
    @camilla3254 Рік тому

    ❤❤

  • @jesperlehrmann64
    @jesperlehrmann64 Рік тому

    Fantastic guide, Wes. As always - you provide actionable tips that can be brought into the business immediately.

  • @JoeRobisonGFD
    @JoeRobisonGFD Рік тому

    Amazing presentation. Great ideas in there.

  • @Noobinator50000
    @Noobinator50000 Рік тому

    Loved this - when was it recorded?

    • @ProductLed
      @ProductLed Рік тому

      Hi Naveed, we are glad that you loved this. This video was from our ProductLed Summit 2019.

  • @lucasrochas2008
    @lucasrochas2008 Рік тому

    I don't know how this channel has so few views. The content is pure gold

    • @ProductLed
      @ProductLed Рік тому

      Thanks Lucas! You can help by sharing the word 😊.

    • @lucasrochas2008
      @lucasrochas2008 Рік тому

      @@ProductLed I already shared this video with a couple of friends 😁 I've sent you a LinkedIn request. I would love to know you better. I've read your book and it is awesome.

  • @ProductLed
    @ProductLed Рік тому

    Watch the full video here: ua-cam.com/video/V6VMzme4VOk/v-deo.html

  • @raiden4215
    @raiden4215 Рік тому

    New subscriber here keep it up. Thank me later -> smzeus!!!

  • @aameralisayyed8151
    @aameralisayyed8151 Рік тому

    Loved the perspective and transition of customer journey

  • @rampotharaju
    @rampotharaju Рік тому

    Nice Explanation.

  • @dishankshah5080
    @dishankshah5080 Рік тому

    Due that awkward acsent, it was very difficult for me to connected with you.

  • @relaxation718
    @relaxation718 Рік тому

    Awesome content! 👏👏👏👏