- 302
- 226 290
ProductLed
Canada
Приєднався 11 січ 2019
Our mission is to advance the practice of product-led growth, through online education, events, and research.
6 Essential KPIs Every SaaS Founder Needs to Master Product-Led Growth
Is your Product-Led Growth strategy falling short, even with a motivated team?
When everyone’s putting in the effort but growth is stuck in neutral, it’s often due to one critical gap: actionable KPIs specifically design for the PLG model.
This video cuts through the noise to show you how to set and track the KPIs that truly drive product-led success through team alignment and user centered efforts.
These KPIs I’m sharing with you aren’t just numbers; they’re the signals guiding your team toward alignment and growth. And let’s not even mention the exponential growth your business can experience after tracking and tacking action based on these metrics.
Join me in this video to learn the following:
⦁ The essential KPIs every SaaS founder must track for real PLG progress
⦁ Common pitfalls derailing teams from sustainable growth
⦁ 6 game-changing KPIs, from Time-to-Value to Churn Rate, that matter most
Stop guessing and start focusing on KPIs that deliver real clarity, drive retention, and power your growth. Learn how to avoid the vanity metrics that distract and instead zero in on what moves the needle.
Plus, grab a free Scorecard to kickstart your journey to KPI mastery! Whether you’re just beginning with product-led strategies or scaling with precision, this guide will set you on the path to measurable success.
______________________________________________
Connect with Rodrigo Fernandez on LinkedIn:
LinkedIn ➜ / rodfernand
Access to our free resource ProductLed Scorecard Template here: Scorecard - Template
----------------------------------------------------------------------------
▼▼▼ About ProductLed ▼▼▼
Our mission is to help companies like yours, implement our proven system to predictably scale product-led businesses.
Subscribe now so you don't miss the latest user onboarding teardowns and videos that will help you turn more of your user into happy, paying customers
➡️ ua-cam.com/users/ProductLed?su...
----------------------------------------------------------------------------
▼▼▼ The ProductLed Playbook ▼▼▼
Discover a simple system to scale your SaaS to 7, 8, or even 9 figures in self-serve revenue with a small team.
➡️ productled.com ⬅️
----------------------------------------------------------------------------
Be sure to subscribe for more actionable product-led growth tips:
Subscribe ua-cam.com/users/ProductLed?su...
STAY TUNED:
ProductLed ► productled.com/
UA-cam ► ua-cam.com/users/productled?sub_...
Twitter ► / productled
Video Timestamps:
0:00 - Is Your Product-Led Strategy Stalling?
01:10 - Why KPIs are Critical in Product-Led Growth
02:03 - Avoiding Scattered Efforts with Focused Metrics
03:20 - Vanity Metrics & Other Pitfalls
7:55 - Time-to-Value, Feature Adoption & More
10:42 - Why Google Analytics Falls Short
14:30 - The Product Analytics Tool You Need
17:15 - Metrics that Drive Retention & Growth
18:00 - The Critical Balance for Sustainable Growth
19:10 - Download the Free Scorecard & Start Tracking Today
When everyone’s putting in the effort but growth is stuck in neutral, it’s often due to one critical gap: actionable KPIs specifically design for the PLG model.
This video cuts through the noise to show you how to set and track the KPIs that truly drive product-led success through team alignment and user centered efforts.
These KPIs I’m sharing with you aren’t just numbers; they’re the signals guiding your team toward alignment and growth. And let’s not even mention the exponential growth your business can experience after tracking and tacking action based on these metrics.
Join me in this video to learn the following:
⦁ The essential KPIs every SaaS founder must track for real PLG progress
⦁ Common pitfalls derailing teams from sustainable growth
⦁ 6 game-changing KPIs, from Time-to-Value to Churn Rate, that matter most
Stop guessing and start focusing on KPIs that deliver real clarity, drive retention, and power your growth. Learn how to avoid the vanity metrics that distract and instead zero in on what moves the needle.
Plus, grab a free Scorecard to kickstart your journey to KPI mastery! Whether you’re just beginning with product-led strategies or scaling with precision, this guide will set you on the path to measurable success.
______________________________________________
Connect with Rodrigo Fernandez on LinkedIn:
LinkedIn ➜ / rodfernand
Access to our free resource ProductLed Scorecard Template here: Scorecard - Template
----------------------------------------------------------------------------
▼▼▼ About ProductLed ▼▼▼
Our mission is to help companies like yours, implement our proven system to predictably scale product-led businesses.
Subscribe now so you don't miss the latest user onboarding teardowns and videos that will help you turn more of your user into happy, paying customers
➡️ ua-cam.com/users/ProductLed?su...
----------------------------------------------------------------------------
▼▼▼ The ProductLed Playbook ▼▼▼
Discover a simple system to scale your SaaS to 7, 8, or even 9 figures in self-serve revenue with a small team.
➡️ productled.com ⬅️
----------------------------------------------------------------------------
Be sure to subscribe for more actionable product-led growth tips:
Subscribe ua-cam.com/users/ProductLed?su...
STAY TUNED:
ProductLed ► productled.com/
UA-cam ► ua-cam.com/users/productled?sub_...
Twitter ► / productled
Video Timestamps:
0:00 - Is Your Product-Led Strategy Stalling?
01:10 - Why KPIs are Critical in Product-Led Growth
02:03 - Avoiding Scattered Efforts with Focused Metrics
03:20 - Vanity Metrics & Other Pitfalls
7:55 - Time-to-Value, Feature Adoption & More
10:42 - Why Google Analytics Falls Short
14:30 - The Product Analytics Tool You Need
17:15 - Metrics that Drive Retention & Growth
18:00 - The Critical Balance for Sustainable Growth
19:10 - Download the Free Scorecard & Start Tracking Today
Переглядів: 166
Відео
3 Strategies for SaaS Founders to Accelerate Product-Led Growth While Building a Data-Driven Culture
Переглядів 8514 днів тому
In this video, Rodrigo Fernandez breaks down 3 proven strategies to cultivate a data-driven culture within your SaaS company following the Product-Led Growth Model. You'll learn how to leverage data effectively across your teams, make faster and more informed decisions, and align your entire organization toward sustainable growth. Here’s what he’ll cover: ⦁ How to make data accessible and break...
ProductLed Fundamentals: What's Next
Переглядів 17711 місяців тому
ProductLed Fundamentals: What's Next
ProductLed Fundamentals: How Do You Become Product-Led Growth?
Переглядів 14311 місяців тому
ProductLed Fundamentals: How Do You Become Product-Led Growth?
ProductLed Fundamentals: What Does It Mean To Be Product-Led?
Переглядів 20511 місяців тому
ProductLed Fundamentals: What Does It Mean To Be Product-Led?
ProductLed Fundamentals: Why Become Product-Led?
Переглядів 13311 місяців тому
ProductLed Fundamentals: Why Become Product-Led?
ProductLed Fundamentals: Why is PLG of Rising Importance?
Переглядів 10511 місяців тому
ProductLed Fundamentals: Why is PLG of Rising Importance?
ProductLed Fundamentals: What is Product-Led Growth?
Переглядів 25411 місяців тому
ProductLed Fundamentals: What is Product-Led Growth?
ProductLed Fundamentals: Meet your Instructor
Переглядів 9111 місяців тому
ProductLed Fundamentals: Meet your Instructor
Intro to the ProductLed Fundamentals
Переглядів 15211 місяців тому
Intro to the ProductLed Fundamentals
How to Align Your Team Around the Metrics That Matter Most for Product-Led Growth
Переглядів 233Рік тому
How to Align Your Team Around the Metrics That Matter Most for Product-Led Growth
How to Double ARR at Your SaaS Startup in 12 Months [Without a Sales Team]
Переглядів 291Рік тому
How to Double ARR at Your SaaS Startup in 12 Months [Without a Sales Team]
Solving Real-World Market Problems for Product Managers | Michael Mace
Переглядів 186Рік тому
Solving Real-World Market Problems for Product Managers | Michael Mace
How to Use Product Engagement Score (PES) to Increase Your Product Engagement | Rob Brazer
Переглядів 399Рік тому
How to Use Product Engagement Score (PES) to Increase Your Product Engagement | Rob Brazer
Monetization Strategies and Opportunities for SaaS Companies | Oana Trif
Переглядів 822Рік тому
Monetization Strategies and Opportunities for SaaS Companies | Oana Trif
Why Scaling Your Top-of-Funnel Audience Is Critical for Business | Kevan Lee
Переглядів 192Рік тому
Why Scaling Your Top-of-Funnel Audience Is Critical for Business | Kevan Lee
Master Brand Storytelling on Your SaaS Website | Liam Boogar-Azoulay
Переглядів 171Рік тому
Master Brand Storytelling on Your SaaS Website | Liam Boogar-Azoulay
The Games of Product Engagement: Attention, Transaction, and Productivity | Sandhya Hegde
Переглядів 388Рік тому
The Games of Product Engagement: Attention, Transaction, and Productivity | Sandhya Hegde
Planning a Product-Led Minimum Viable Product (MVP) | Rami Goraly
Переглядів 253Рік тому
Planning a Product-Led Minimum Viable Product (MVP) | Rami Goraly
Rethinking Product Delivery in the Product-Led Age | Todd Olson
Переглядів 158Рік тому
Rethinking Product Delivery in the Product-Led Age | Todd Olson
How to Increase Your SaaS Trial Conversions Without Developer Involvement | Audrey Melnik
Переглядів 372Рік тому
How to Increase Your SaaS Trial Conversions Without Developer Involvement | Audrey Melnik
Product and Growth Teams: Collaborating for Startup Success | Alex Mitchell
Переглядів 50Рік тому
Product and Growth Teams: Collaborating for Startup Success | Alex Mitchell
Reduce Time-To-Value (TTV) to Maximize Onboarding Success | Wes Bush
Переглядів 614Рік тому
Reduce Time-To-Value (TTV) to Maximize Onboarding Success | Wes Bush
Market Expansion and Localization Strategy | Ferdinand Goetzen
Переглядів 2,1 тис.Рік тому
Market Expansion and Localization Strategy | Ferdinand Goetzen
Why Is Your Product-led Model Important? | ProductLed
Переглядів 318Рік тому
Why Is Your Product-led Model Important? | ProductLed
How to Advocate and Implement a Product Growth Team | Phil Corson
Переглядів 187Рік тому
How to Advocate and Implement a Product Growth Team | Phil Corson
Value-Based Pricing Lessons from Product-Led Companies | Patrick Campbell
Переглядів 833Рік тому
Value-Based Pricing Lessons from Product-Led Companies | Patrick Campbell
Product Marketing Strategy Tips That Drive Rapid Growth | Maya Grossman
Переглядів 224Рік тому
Product Marketing Strategy Tips That Drive Rapid Growth | Maya Grossman
TLDR: Clear and meaningful KPIs, particularly in product analytics, are essential for driving product-led growth and improving user engagement and profitability in SaaS businesses. 00:00 📊 Clear KPIs are vital for aligning teams and driving growth in a product-led strategy. 03:26 📈 Focus on meaningful KPIs like user engagement and onboarding to drive product-led growth instead of getting distracted by vanity metrics. 06:47 🚫 Relying on web analytics tools like Google Analytics for product analytics leads to measuring the wrong user engagement metrics, hindering effective insights into product usage and performance. 08:20 📊 Use Amplitude for superior product analytics and user insights over Google Analytics in product-led growth. 11:44 📊 Invest in product analytics and prioritize Time to Value to enhance customer engagement and retention in product-led growth. 13:45 🚀 PQLs, Feature Adoption Rate, KUIs, and Average Revenue per Customer are essential KPIs for SaaS founders to drive product-led growth and improve user engagement and profitability. 16:35 📈 Focus on average revenue per customer and churn rate to optimize product-led growth and ensure sustainable SaaS success. 19:51 🚀 Take charge of your success with a free resource to enhance your product-led growth journey.
KPIs: 1. Time To Value 2. Produce Qualified Leads 3. Feature Adoption Rate 4. Key Usage Indicators 5. Average Revenue per Customer 6. Churn Rate
Great video. Thank you.
Hi sir, are you looking for a professional UA-cam thumbnail designer?
Edwina Mission
Good one thanks
Good job. The simple yet precise and insightful overview. No magic bullets, and it seems obvious, but so it is, as always, when you know what it is all about 🙂
PDF (pasao de flow)
Amazing video!!!!
Vey value content 👏🏽
Thank you so much this is very helpful
Great information. Clear and concise
wonderful content
This is valuable. Thank you.
Outstanding job.
I'm a web designer and I often struggle when marketers want me to just make something look cool but I'm not a marketer so it can be hard to explain why story and user info matters so much. I will be sending this video to all of my coworkers in the future who dont get why I can't just make them a product page with lorem ipsum. THANK YOU
Positioning, yes is vastly misunderstood
Ok, what about a freemium product with a paid plan that has a trial?
Guys - AMAZING content. Thanks! Good karma for you people!
Loved the bear for Silent Joe. We’ll be doing that!
Really valuable content thank you for making this video
So helpful - thanks Ramli, just ordered your book!
Checklist
Great video! The most simple and easy to absorb PLG explanation on UA-cam. Thank you!
Great video! Thank you!
These teardown videos are gold
PRINCE OF MEXICO
PRINCIPE DE MEXICO
Gold
You need a copywriter. All you're talking about is features. Terrible.
If i watch this do you show the actual opt in conversion rates before and after? Or are you just guessing at what the conversions "could be" making these changes?
Incredible. Been reading your book and loving it too! Thanks April!
Thank you. This was very vaolue-adding.
Yes, this was fantastic. Thanks for posting.
Thank you Wes Bush and the ProductLed team. This is one of the best educative videos!!! I like how Wes explained the concepts of TTV, citing relatable examples and also sharing the two philosophies from Adam Jarczyn . The video quality, sound and editing are top notch. Thanks again. 💯💯
Thank you for your kind words @envitab. Happy growing!
@@ProductLed You're welcome! Thank you!
Absolutely a gem! How can I get in touch with you Micheal Mace?
'Promosm' ☺️
talk about how to use basic emotion into copywriting contents
Perfect video. Thank you!
Glad you enjoyed it!
❤❤
Fantastic guide, Wes. As always - you provide actionable tips that can be brought into the business immediately.
Thanks so much, Jesper!
Amazing presentation. Great ideas in there.
Loved this - when was it recorded?
Hi Naveed, we are glad that you loved this. This video was from our ProductLed Summit 2019.
I don't know how this channel has so few views. The content is pure gold
Thanks Lucas! You can help by sharing the word 😊.
@@ProductLed I already shared this video with a couple of friends 😁 I've sent you a LinkedIn request. I would love to know you better. I've read your book and it is awesome.
Watch the full video here: ua-cam.com/video/V6VMzme4VOk/v-deo.html
New subscriber here keep it up. Thank me later -> smzeus!!!
Loved the perspective and transition of customer journey
Nice Explanation.
Due that awkward acsent, it was very difficult for me to connected with you.
Awesome content! 👏👏👏👏
Glad you liked it!