Відео

SIR ❤PHILIP KOTLER FATHER OF MODERN MARKETING

Young Kimberly Johnson Betty Brown David

by him using the example of adam and eve in the garden and the snake being the marketer or sales man, he makes me think that marketing is inherently deceptive and why would i ever want to go into it. what a negative example for millions of people for the past 50 years.

Wilson Robert Lopez Barbara Lee Deborah

Hernandez Shirley Perez Betty Jackson Brian

This guy is on prediction market not marketing.

Quality leads and marketing are so costly, and I just can’t afford to pay upfront. I’m looking for a service where I only pay for results. Any suggestions?

Thank you

👍

Anyone from India attendance here 😅

thanks, it is very insightful

Malavika sent me here

Valuable knowledge learning alot

To make things clear, Abyssinia was never colonized by any Europeans. But comming back to your business idea, Ethiopia is open for business with anyone.

Excellent explation

Excelent class, the Best of the Best.

3:14 The quality of the salesperson is much more than overcome by the quality of the name of the company and its reputation.

6:30 The only two functions of a company that matter are marketing and innovation-all others are costs, accounting, production, HR. *You must be good at both innovation **_and_** marketing.* Innovative but poor marketing doesn’t work; neither does good marketing but having nothing to market as an innovation. (Drucker) 7:40 No company will survive in a world of change without having the capacity to innovate _continuously._ 11:40 A brand must have a set of values that produce trust-reliability, The work you do on your brand should accomplish saying who you are and what you care about as a company. 12:05 Stakeholder > shareholder orientation. New maxim of _what is the purpose of a business?_ (Old way is Milton Friedman) 14:07 “Brand Activism”: the purpose of a company is to 1) make profits, 2) do it with sustainability, and 3) to do it with some attention with trying to help and reduce social problems. 15:42 Marketing should be emotional. 70% of decisions people make are emotional, rationalize with 30% -for both buyers and sellers. 17:00 Marketing going digital is obsoleting all old forms (Marketing 4.0). You better hurry and get ad digital as you can as fast as you can-because the world is becoming digital, and you can’t survive unless you’re ready for the new world. 23:00 The role of design in marketing 30:00 Medical tourism: going abroad for inexpensive surgical and medical procedures 32:10 A.I.'s role in marketing 37:05 Tell your story, company-people are interested in you making yourself human. I want to know if I can trust you, what’s your story as a company? If you have a good story, get it out in your brand work-because that’s more lasting than the particular thing you’re saying today about the product itself. Can you say more about _you as well as your product?_ (heritage, caring) 38:50 Brand activism: how a company expresses caring; that it cares-work you do sharing the story of your aspirations as a company. What do you care about? What are your good deeds? 39:15 ESG 40:10 Negative externalities that come about in production and distribution 40:51 Marketing is a branch of economics-and a branch that the economists don’t recognize (because it has some social science in it). Classical Economics postulates the “rational man.” Economics is a pretty settled field with a scientific aura. Marketing is considered very practical, with the traits of a salesman. 42:32 Marketing Management book, 1st edition 1967. Now in 16th Ed. 43:20 Marketing is the essence of behavioral economics (the “architecture of choice). Daniel Kahneman Nobel Prize. 45:00 Workplace satisfaction. H2H: Human to human marketing. Are we being human toward our employees? Managing people by employers-are they being managed in a way that they’re satisfied and motivated? 48:41 Political & legislative views. Business is moving faster than politics. 50:07 More money in the hands of buyers = better for businesses, people have $ to buy their product (or do they just blow on drugs and LVMH?) 51:00 Marketing moves faster, changes more, and causes more interesting problems than other fields that are more standardized and routinized. (EG. Geometry hasn’t changed in 200 years).

9:24 First marketing books were written by disillusioned economists 13:45 Marketing developed and evolved out of sales departments 15:18 CMO title was formerly VP of marketing. Now the status has moved up and they’re part of the chief officers. 16:06 The character of a marketing department depends very much on what the CEO thinks of marketing. 19:30 Broadening marketing. Set of tools used to address consumers can be used in other areas. 19:42 Place marketing-how do you dress it up and make it attractive, against all of the other competitive places (Denver, CO “tech hub,” Bentonville, AK “MTB capital of the world”). 26:17 Marketing has undoubtedly raised the standard of living in the USA. People don’t naturally buy new things. 41:34 *The basic role of marketing is to create jobs-it is **_the_** job creator. Namely, it causes you to want something that somebody [or a group of people] has to produce.* 42:14 For new products, marketing helps accelerate its recognition, awareness of it, and intensify the drive to purchase it. _Marketing accelerates the rate at which growth takes place with new products._ 43:17 Growth is the issue. Growth means jobs. There are 8 ways to grow a business: sell in new markets where there is growth instead of low growth (China), acquiring other firms, innovating something new, taking business away from someone else, etc. Book: _Market your Way to Grow: Eight Ways to Win._ 44:07 Defending Your Brand book, Tim Calkins. The first job is always defending what you’ve got-holding onto the customers you have-then you start worrying about more growth. 46:45 75%-80% of the ads are for pharmaceuticals on the evening national news. 52:00 Direct marketing professionals live by metrics and measurement in advertising. 55:00 Marketing will become more system centered > product centered.

3:50 Smart marketers identify who has a big network. If I can get Lady Gaga to say something about my book, the world will know about it. (Leveraging vast influencer networks) 6:15 Commoditization forces social responsibility & hospitality. The _market itself_ will take care of bad companies. 6:50 Retail vs. Digital shopping (e-commerce) 9:20 China became the factory of the world, just like India became the office of the world. 13:23 Singularity university SF, highly technical courses 13:50 Abundance, Peter Diamandis book 15:30 Big Data is not enough - you've got to dig through it and do market analytics, so you can learn and get insight from the m data. Marketing research, analytics & big data. The internet permits us to know much about every person in the world. 20:48 SalesForce 19:50 Tony Hsieh of Zappos's job is to produce happiness, not to sell shoes. He wants his employees and suppliers to be happier. 37:00 Freemium model - get new customers and turn into a premium level, where you now give even more after they've become dependent on the free level service. _Free_ book. 37:40 Innovations mean disruption. 39:22 The marketing person (CMO) is much closer to the market than manufacturing or finance people. Should have a list of directions the Co. could move. 44:20 Sales vs Marketing 46:30 The Sales Funnel. Loyal customers who like you so much they tell others-if you don’t have fans, just have people who bought your product but don’t tell others, it’s not good (consumer advocacy). Marketing lays the plans, then sales picks up those leads. 48:30 Friction between marketing and sales 54:20 *Companies should have **_values and a purpose._** If you're only in it to make money, it won't make it - instead, what are you creating that's worthwhile to people?* 57:10 Focus on engaging customers and building a customer community to build loyalty with your Co. & brand. 59:00 Predictive Analytics (neuroscience of the brain) helps us predict what somebody will buy. 1:01:40 Buying customer lists and data on people-aka data brokering industry. B2B and B2C lists, where data is available for purchase. 1:04:00 The head of the company (CEO) will make the difference as to whether marketing is important to him, well done, and so on. 1:05:30 Marketing is everything. *Every company ought to be run by marketing - **_it's all about customers_** - we're in a world that creates so much product, that we have to have someone good at selling product.* 1:06:40 Roles of CMO (chief marketing officer). Determines the ROMI - Return on marketing investment. The CFO keeps complaining, "we're wasting our money on marketing, we don't know what it's doing for us." The solution is to _measure it._ Show why putting some efforts on Facebook/UA-cam has increased our sales and our profits. 1:08:20 *All marketers should learn finance. You're in the business to make money,* among other things. So you better be good at thinking about asset turnover, the cost of money, and what is your return on money. The CMO should only be spending 50% of the time on marketing, and the other 50% working with the CFO, the manufacturing people, and the personnel people. He/she should form a good role within the organization. (Story: company fired CMO and replaced with CFO. At least the financial guy is going to measure-it's his job). 1:17:36 Traits of long-lasting companies, vs. the majority that are short-lived. Value the people who work for them, more than the assets: "Yes, it's nice to have a factory, but I value the people more." 1:09:50 Starbucks delivers a coffee _experience._ Aka experiential marketing. 1:10:15 Marketing managers are so important because they manage intangible assets-your brand, your customer relationships, your networks, market position and market information. *The future of your company will be a function of how good of a marketing organization you have.* Marketing is in the best position to detect new opportunities, calibrate their size and estimate their likely profitability. 1:11:40 People who are great at marketing are not professional marketers, but are CEO's, eg. Richard Branson has marketing in his blood. 1:15:00 The Koreans were occupied by the Japanese, and now they're "more Japanese than Japanese." 1:23:20 Ingredient branding. aka Gore-Tex, D30. 1:29:45 Moving from Tradition to Digital Marketing. Do not give up the traditional, it's good for brand building, brand awareness, and big ads. But, start giving some of your marketing budget to millennials (10%-20% to start, experiment and increase based on performance). Digital will be 50% of the budget in 3-5 years. 1:35:40 CMO's need to become more financially minded. 1:35:50 *Have a good website. *You'll know if you have a good website by measuring how many pages they've gone through. If they just see the first page and never do anything more, it's not getting to them. 1:36:40 Is your company talked about on the internet? 1:37:00 Digital marketing, CRM vendors 1:40:10 The new 3P's = People+ Planet + Profits = Performance. 1:43:00 Maslow hierarchy of needs 1:43:30 Firms of Endearment: focus on stakeholders rather than just shareholders-not just to make money for some owner, but to make well-being for the people that are partners (stakeholders). These companies are highly profitable, outperform their competitors, have happier employees and customers, more innovation, more profitable suppliers, and are more environmentally involved. Believe that their corporate culture is their greatest asset and their greatest source of competitive advantage. People are happy working for them.

Thank you for this lecture

thanks so much for the connectivity and sharing

i am from Brazil. i like this video. i would like see more your videos. very good.

With all my respect for your lecture, it was wonderful and I am learning more, but the oldest organization for a business was in Mesopotamian Babylon, and Assyrians did marketing and trade as well

Jazak Allah

Excel File link: bit.ly/3lL1l1c Don't forget to introduce yourself [Name, Education, Current role/employer & LinkedIn Id]

I'm actually tired of worrying about stocks stuffs..it's driving me nuts these days, I think cryptocurrency investment is far better than stock.

who can sahre the fifth social media mkt book with me？

Thanks for your lecture it's successfully

Amuzing berifing thankyou verymuch

Thank you so much for your informative video. I also suggest WASK to publish and manage your ads from one single platform. I am using it for three months and my conversion rate has already doubled.

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google teach me after 21 years wake wake or not waka waka but they came back after 21 years to teach me

Is great to learn on this platform thru this channel. Thanks

cool Shaharyar Jalaluddin

First

Thanks.

Can I get certificate?

cool man! i am enjoying your video :)

👍👍

Excellent

Zabardast Brother, Appreciatable

Good <3

oxm bro

Good Going Bro Keep it up...