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Advertising Concepts
United States
Приєднався 13 бер 2021
Welcome! My name is Craig Sigele, and I am an Instructional Designer and an instructor of Advertising at the college level. Over the past several years, I have developed short videos to help my students better understand basic advertising concepts. I created this UA-cam channel, Advertising Concepts, to house these informational explainer videos and share them with the community.
These videos are meant to support students as they begin their studies in the Advertising and Marketing field. Instructors are encouraged to include these short videos as part of their curriculum. Some of the topics covered include the Structure of an Advertising Agency, Media platforms, Maslow's Hierarchy of Needs, and Creating a SWOT Analysis, and many more.
Your comments are appreciated. If there are topics you would like to see covered, please email me.
These videos are meant to support students as they begin their studies in the Advertising and Marketing field. Instructors are encouraged to include these short videos as part of their curriculum. Some of the topics covered include the Structure of an Advertising Agency, Media platforms, Maslow's Hierarchy of Needs, and Creating a SWOT Analysis, and many more.
Your comments are appreciated. If there are topics you would like to see covered, please email me.
How to develop a SWOT Analysis
Informational video on how to create a SWOT analysis for Advertising or Marketing. Bonus section including a formula to take your SWOT to the decision-making process.
Переглядів: 85
Відео
What are Advertising Media Platforms
Переглядів 753 роки тому
Learn about the various places (platforms) you can post your ads (Media). These include Radio, Television, Billboards, out of home, and social media.
What is the Creative Pyramid and how to use it.
Переглядів 3523 роки тому
Learn the foundational principles behind the Creative Pyramid and how it can help you create your Advertising Campaigns.
What are the Hierarchy of Needs
Переглядів 333 роки тому
Discover how you can apply Maslow's Hierarchy of Needs theory to Advertising
What is the organizational structure of an Advertising Agency
Переглядів 3,3 тис.3 роки тому
Identify the key players in an Ad agency. This video looks at the organizational structure of an American Advertising Agency.
What is the FCB Grid?
Переглядів 6 тис.3 роки тому
The FCB GRID considers Advertising Communications based on a two-dimensional grid that categorizes consumer products into four quadrants based on consumer involvement and how they think or feel about the item.
YOUTUBE INTRO
Переглядів 2023 роки тому
Watch short videos created to help students better understand basic advertising concepts. Learn about SWOT Analysis, Media Platforms, the organization of Advertising Agencies, and much more.
Is FCB in Nigeria
hi, thanks for sharing and educating. so is there a sales department? or its intentionally not structured in such as a manner, and the role of pitching/closing is part of Account Servicing responsibilities?
so what exactly does the day to day operations for the General Manager look like?
Supervising, guiding, and delegating executives in their duties. Ensuring company policies and legal guidelines are clearly communicated. Assessing, managing, and resolving problematic developments and situations. Building and enhancing the company's public profile at events, speaking engagements, etc.
Watch other videos on this channel to learn about other Advertising Concepts. If you have an idea for future videos, please subscribe and write your suggestion in this Comment Section.
Watch other videos on this channel to learn about other Advertising Concepts. If you have an idea for future videos, please subscribe and write your suggestion in this Comment Section.
Watch other videos on this channel to learn about other Advertising Concepts. If you have an idea for future videos, please subscribe and write your suggestion in this Comment Section.
Watch other videos on this channel to learn about other Advertising Concepts. If you have an idea for future videos, please subscribe and write your suggestion in this Comment Section.
Watch other videos on this channel to learn about other Advertising Concepts. If you have an idea for future videos, please subscribe and write your suggestion in this Comment Section.
Watch other videos on this channel to learn about other Advertising Concepts. If you have an idea for future videos, please subscribe and write your suggestion in this Comment Section.
Watch other videos in this series by subscribing to this channel. Have a suggestion for future videos? Post them below.