AMZ Pathfinder
AMZ Pathfinder
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Dayparting with Amazon Ads? It's NOT what you think
📰 Subscribe to our Bulletin if you want weekly insights on Amazon advertising, news, and deep dives on nerdy topics: www.amzpathfinder.com/amz-pathfinder-bulletin-weekly-newsletter/
👉 Download our Quarterly Report www.amzpathfinder.com/report and delve into our advice for the quarter from a company with a proven track record of supercharging visibility and revenue for 100+ Amazon brands.
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In this video, I break down how dayparting with the new Scheduled Rules feature works with Amazon PPC and why it's NOT what might you think it is.
Watch to understand the ins and outs of Amazon's Scheduled Rules for dayparting in PPC advertising. If you're seeking more advanced dayparting strategies, connect with AMZ Pathfinder at amzpathfinder.com or check the provided links for additional insights.
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🎬 Related videos and blogs:
➡️ AVOID These 7 Mistakes with Amazon Advertising (and what to do instead): www.amzpathfinder.com/avoid-these-7-mistakes-with-amazon-advertising-and-what-to-do-instead/
➡️ What is Amazon Marketing Cloud and how to efficiently implement it: www.amzpathfinder.com/what-is-amazon-marketing-cloud-and-how-to-efficiently-implement-it-brent-zahradnik-ep-176/
📌 What is Amazon Marketing Cloud (AMC) and what does it do ?: www.amzpathfinder.com/what-is-amazon-marketing-cloud-amc/
📌 How to Restructure Amazon Ad Campaigns for Maximum ROI: www.amzpathfinder.com/how-to-restructure-amazon-ad-campaigns-for-maximum-roi-2/
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Переглядів: 147

Відео

AVOID These 7 Mistakes with Amazon Advertising (and what to do instead)
Переглядів 825 місяців тому
👉 Download our Quarterly Report www.amzpathfinder.com/report and delve into our advice for the quarter from a company with a proven track record of supercharging visibility and revenue for 100 Amazon brands. In this video, I cover 7 of the biggest mistakes we see advertisers making with Amazon PPC. These are the ones we see time and time again when working with new clients or auditing accounts....
Amazon's NEW Sponsored TV: What You Need to Know
Переглядів 4966 місяців тому
👉Download our Quarterly Report www.amzpathfinder.com/report and delve into our advice for the quarter from a company with a proven track record of supercharging visibility and revenue for 100 Amazon brands. In this video, I talk about Amazon's new Sponsored TV campaign type and Connected TV advertising with Amazon more generally. You will understand how Amazon’s advertising platforms can get yo...
How to use the Budgets tab in Amazon Advertising
Переглядів 290 тис.7 місяців тому
👉 Download our Quarterly Report www.amzpathfinder.com/report and delve into our advice for the quarter from a company with a proven track record of supercharging visibility and revenue for 100 Amazon brands. In this video, I cover step-by-step how to use the Budgets tab in the Amazon Advertising Console, taking an often overlooked feature and giving it the spotlight. Key metrics like average ti...
The 5 Crucial Stages of Amazon Ad Management
Переглядів 28 тис.7 місяців тому
👉 Download our Quarterly Report www.amzpathfinder.com/report and delve into our advice for the quarter from a company with a proven track record of supercharging visibility and revenue for 100 Amazon brands. In this video, I cover the progression through our five-stage model for Amazon advertising objectives. Each stage is interconnected, and understanding them holistically is key for success. ...
Amazon Advertising Performance by Placement - Real Data REVEALED
Переглядів 10 тис.7 місяців тому
👉 Download our Quarterly Report www.amzpathfinder.com/report and delve into our advice for the quarter from a company with a proven track record of supercharging visibility and revenue for 100 Amazon brands. In this video, I discuss the three ad placement types available for Sponsored Products and how to use that data to inform advertising strategy. Sponsored Product Ads appear in multiple loca...
How Inventory Statuses Impact Your Amazon Advertising
Переглядів 9 тис.8 місяців тому
👉 Download our Quarterly Report www.amzpathfinder.com/report and delve into our proven track record of supercharging visibility and revenue for 80 Amazon brands. In this video, we provide insight into the relationship between Amazon advertising and inventory changes. It's simple yet complex-no stock, no point in advertising, right? Well, it’s a bit more nuanced than that. I jump into the univer...
AMZ Pathfinder: Delivering What Other Amazon Advertising Agencies Only Promise
Переглядів 171 тис.Рік тому
AMZ Pathfinder: Delivering What Other Amazon Advertising Agencies Only Promise
The Top 4 Reasons to Run Google Ads to Your Amazon Catalog
Переглядів 219Рік тому
The Top 4 Reasons to Run Google Ads to Your Amazon Catalog
Transform Your eCommerce Business with Proven SEO Strategies | AMZ Pathfinder's Beyond PPC
Переглядів 170Рік тому
Transform Your eCommerce Business with Proven SEO Strategies | AMZ Pathfinder's Beyond PPC
What You Need to Know About Amazon Listing Localization | AMZ Pathfinder's Beyond PPC
Переглядів 96Рік тому
What You Need to Know About Amazon Listing Localization | AMZ Pathfinder's Beyond PPC
VAT Compliance for Expanding to European Amazon Marketplaces with Nick Penev of Hellotax
Переглядів 82Рік тому
VAT Compliance for Expanding to European Amazon Marketplaces with Nick Penev of Hellotax
How to Improve Ranking on Amazon with Keyword Research Best Practices + Amazon Keyword Tools (2023)
Переглядів 308Рік тому
How to Improve Ranking on Amazon with Keyword Research Best Practices Amazon Keyword Tools (2023)
Q4 Amazon Checklist pdf (FREE Download & Sign Up) | Crush Holiday Sales and Maximize AOV!
Переглядів 57 тис.Рік тому
Q4 Amazon Checklist pdf (FREE Download & Sign Up) | Crush Holiday Sales and Maximize AOV!
The #1 New Opportunity Sourcing Amazon Products in 2023 with Amy Wees, Host of Seller Roundtable
Переглядів 274Рік тому
The #1 New Opportunity Sourcing Amazon Products in 2023 with Amy Wees, Host of Seller Roundtable
How to Resolve Seller Central Support Issues Without Wasting Time | AMZ Pathfinder's Beyond PPC
Переглядів 92Рік тому
How to Resolve Seller Central Support Issues Without Wasting Time | AMZ Pathfinder's Beyond PPC
How to Run Google Ads to Amazon Products Profitably (from 40 to 100+ Sales per Week) in 2022
Переглядів 354Рік тому
How to Run Google Ads to Amazon Products Profitably (from 40 to 100 Sales per Week) in 2022
How to Reduce Freight Cost for Amazon Sellers
Переглядів 34Рік тому
How to Reduce Freight Cost for Amazon Sellers
Seller Rocket Tips on Amazon Editorial Recommendations | Revenue Lift, Best Practices & More!
Переглядів 304Рік тому
Seller Rocket Tips on Amazon Editorial Recommendations | Revenue Lift, Best Practices & More!
Inventory Management for Amazon Sellers - How to Maintain Inventory in 2022
Переглядів 32Рік тому
Inventory Management for Amazon Sellers - How to Maintain Inventory in 2022
Supply Chain 2022 How has Global Events Impact China Import Export
Переглядів 79Рік тому
Supply Chain 2022 How has Global Events Impact China Import Export
TikTok Ads for Ecommerce - What 5 Mistakes to Avoid & More! | AMZ Pathfinder's Beyond PPC
Переглядів 2602 роки тому
TikTok Ads for Ecommerce - What 5 Mistakes to Avoid & More! | AMZ Pathfinder's Beyond PPC
AMZ Pathfinder | #1 Amazon Advertising Management Agency
Переглядів 2902 роки тому
AMZ Pathfinder | #1 Amazon Advertising Management Agency
Tricks for Shipping from China to ANY Amazon FBA Marketplace | Reduce Freight Cost for Ecom (2022)
Переглядів 1262 роки тому
Tricks for Shipping from China to ANY Amazon FBA Marketplace | Reduce Freight Cost for Ecom (2022)
How to Optimize Your Amazon Listing by Ethically Spying on Your Shoppers | Beyond PPC Ep. 2
Переглядів 1702 роки тому
How to Optimize Your Amazon Listing by Ethically Spying on Your Shoppers | Beyond PPC Ep. 2
Last Minute Amazon PPC Advertising Best Practices and Insights for Q4 2021 with Sreenath Reddy
Переглядів 1622 роки тому
Last Minute Amazon PPC Advertising Best Practices and Insights for Q4 2021 with Sreenath Reddy
The Ultimate Amazon DSP Advertising Campaign Walkthrough!
Переглядів 12 тис.2 роки тому
The Ultimate Amazon DSP Advertising Campaign Walkthrough!
Amazon DSP (Demand Side Platform) and How It Fits With Your Amazon Advertising Strategy
Переглядів 1,2 тис.2 роки тому
Amazon DSP (Demand Side Platform) and How It Fits With Your Amazon Advertising Strategy
Amazon Mexico: the Biggest Marketplace No One is Talking About - How to Sell on Amazon Mexico
Переглядів 5672 роки тому
Amazon Mexico: the Biggest Marketplace No One is Talking About - How to Sell on Amazon Mexico

КОМЕНТАРІ

  • @user-qh1qo1ef5s
    @user-qh1qo1ef5s 5 місяців тому

    Hi Brent, I'm facing some issues creating Sponsored TV Streaming Ads Campaigns, whenever I tried to create campaigns amazon keep saying this to me " Your campaigns requires At least 1 product and 1 target to be eligible for impressions. Even I added targets and my product while making the campaign.

  • @Derek_AMZ_PPC
    @Derek_AMZ_PPC 7 місяців тому

    Thank you so much Brent. Very useful.

    • @AMZPathfinder
      @AMZPathfinder 7 місяців тому

      Hey Derek, thanks for the comment. It's an overlooked but super useful area in the Ad Console anyone can use.

  • @kessiaaipopo5006
    @kessiaaipopo5006 7 місяців тому

    P r o m o S M ☀️

  • @frankiethorogood5945
    @frankiethorogood5945 8 місяців тому

    Facts👌

  • @AMZPathfinder
    @AMZPathfinder Рік тому

    Visuals are key when it comes to selling on #Amazon! 🔑💡 Use product-in-use videos and break up your visuals with eye-catching graphics to make your listings stand out from the rest. 🌟🚀 Don't miss out on watching the replay of the Intentwise webinar at www.amzpathfinder.com/on-demand-webinar-create-amazon-storefronts-and-listings-that-convert-with-brent/? #AmazonAdvertising #AmazonListings #AmazonSellers #ProductMarketing #ScrollStoppingContent #AmazonFBA #Ecommerce

  • @AMZPathfinder
    @AMZPathfinder Рік тому

    How to Never run out of shoppers to retarget with Amazon Advertising? To know more Amazon Ads strategy, watch the full episode at 🔥 🎙️ www.amzpathfinder.com/dissecting-amazon-dsp-ads-with-aaron-ferrell-of-sellers-arena/? #AmazonDSP #amazonfba #amazonsellers #amazonads #amazonadvertising #amazonppc #amazonfbaseller #amazonfbatips #ppc #ppcmanagement #Ecommerce #Amazon #AmazonMarketing #amzpathfinder

  • @AMZPathfinder
    @AMZPathfinder Рік тому

    💡Sponsored Brands Pro Tip☝️ Strike a balance between compelling text and eye-catching product images to make your brand stand out. 🖼️ Don't just settle for pretty pictures. Tell your brand's full story and make your Sponsored Brands pop! 🚀 Don't miss the full video at 👉www.amzpathfinder.com/on-demand-webinar-create-amazon-storefronts-and-listings-that-convert-with-brent/ #AmazonAdvertising #SponsoredBrands #AdvertisingTips #BalancedContent #AmazonFBA #Ecommerce #AmazonAds #DigitalMarketing #AmazonSellers #Amazon

  • @davidrandall7708
    @davidrandall7708 Рік тому

    I need help selling on Amazon in Mexico, I’m in Mexico and have a small distillery in the state of Qroo .

    • @AMZPathfinder
      @AMZPathfinder Рік тому

      Hey David, I would love to hear more about your thoughts on this. When would be a good time for us to connect on a call? Please visit this link to schedule a call with me at your convenience: www.amzpathfinder.com/contact-us/ - Juan from AMZ Pathfinder

  • @AndrewForster-hy1th
    @AndrewForster-hy1th Рік тому

    Great video Brent! Ampd's software is extremely relevant as Google Ads to Amazon is about to explode. It's the biggest trend impacting the Amazon Ad ecosystem right now. Thanks for your thought leadership here!

    • @AMZPathfinder
      @AMZPathfinder Рік тому

      Hey Andrew thanks for the kind words. We're only speaking from experience with the platform. I agree this is on the cusp of blowing up ( in a good way!) in 2023.

  • @travisvc
    @travisvc Рік тому

    Nice pod gents

  • @growthkarl
    @growthkarl Рік тому

    Thanks for having me on!

  • @AMZPathfinder
    @AMZPathfinder Рік тому

    How and Why to use #FlatFiles and #SearchTerms for better #AmazonProductListingOptimization?💡 ▶️Watch the full episode at www.amzpathfinder.com/how-to-improve-ranking-on-amazon-with-keyword-research-be[…]e& #amazonfba #amazonsellers #amazonads #amazonadvertising #amazonppc #amazonfbaseller #amazonfbatips #ppc #ppcmanagement #Ecommerce #Amazon #AmazonMarketing

  • @AMZPathfinder
    @AMZPathfinder Рік тому

    Learn more about Amazon DSP and listen to this great podcast ep of Aaron Ferrell of Seller's Arena and Brent Zahradnik of AMZ Pathfinder as they dive deeply into the details when considering expanding to this platform. ☝️ 🔥www.amzpathfinder.com/dissecting-amazon-dsp-ads-with-aaron-ferrell-of-sellers-arena/? #AmazonDSP #amazonfba #amazonsellers #amazonads #amazonadvertising #amazonppc #amazonfbaseller #amazonfbatips #ppc #ppcmanagement #Ecommerce #Amazon #AmazonMarketing #amzpathfinder

  • @Ramzanmalik_here
    @Ramzanmalik_here Рік тому

    Amazing conversation , enjoyed few of the questions and clerifications on the google ads and landing pages.

  • @AMZPathfinder
    @AMZPathfinder Рік тому

    Download the 2022 Q4 Sales Maximizer Checklist & schedule your FREE Amazon PPC Q4 Scorecard: www.amzpathfinder.com/q4-audit/ If you have any questions, leave your comments below! Thanks!

  • @Dogymotion
    @Dogymotion Рік тому

    Can we target amazon's PPC Data through DSP

  • @sajida5310
    @sajida5310 Рік тому

    Great efforts👏👏 needs more practical videos on DSP case studies 🙏🏼

  • @reypras
    @reypras Рік тому

    Thanks for this content. Really great for advertising outside amazon. It really worth it and may took some time to see results. I like the "halo" thing on this.

  • @NoahGordonnoahgordon
    @NoahGordonnoahgordon Рік тому

    Can you change the attribution model from view to last click?

  • @lauramellor1992
    @lauramellor1992 2 роки тому

    Great vid guys, really informative

  • @raghuveer3886
    @raghuveer3886 2 роки тому

    Efforts Appreciated

  • @harish.selvam
    @harish.selvam 2 роки тому

    This will help people only who are already familiar with Amazon DSP UI😢

    • @AMZPathfinder
      @AMZPathfinder 2 роки тому

      We are happy to create more content to learn the Amazon DSP UI in the future. Subscribe and stay tuned. Thanks for your suggestion.

    • @harish.selvam
      @harish.selvam 2 роки тому

      @@AMZPathfinder looking forward to your videos🔥🔥🔥

  • @socialmediamarketingconsul1861
    @socialmediamarketingconsul1861 2 роки тому

    Keep doing Brent :) Can you tell about what can be different while running PPC for FBM listings?

  • @unmiss-com
    @unmiss-com 2 роки тому

    Setting up your Amazon listing to increase sales without violating the trust of consumers can be quite tricky. If you’re having difficulty drawing in more shoppers, this guide to optimizations and ethical breaches will help.One good way for Amazon sellers who are looking for a new way to sell product is by following their shoppers on social media networks and leverage their buying signals. Watching what they purchase efficiently allows sellers to customize their marketing strategies, increasing their chance of sales in the long run. Thanks for sharing this video

  • @ranjitsinha1955
    @ranjitsinha1955 2 роки тому

    Very good and informative videos, it helps increasing knowledge. Keep it up, make more videos. Appreciated!

  • @britainreynolds7365
    @britainreynolds7365 2 роки тому

    Hey just wanted to say this is the best dsp UA-cam series I've seen so far. Others were outdated or just basic overviews. This has taught me some useful stuff and I appreciate you guys!

  • @lauramellor1992
    @lauramellor1992 2 роки тому

    This is great ! Super useful info thanks guys!