Generative AI has become a hot buzzword everywhere and it is especially true in the Enterprise Organization space - but how do Enterprise organizations use it and what are the challenges and pitfalls in attempting to implement it? Can it truly be cross-organizational or be relagated to specific tasks in specific departments? To help ponder these questions I chat with Inna Tokarev Sela, founder and CEO of Illumex, a company that specializes in implementing generative AI solutions in the Enterprise. We discuss being in the third wave of generative AI, what it means to have business semantics across the organization and how to approach utilizing gen AI in the best way.