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MAXHOSA AFRICA
South Africa
Приєднався 19 бер 2020
MAXHOSA AW 24 'My Conviction'
“My Conviction”:
Since I started my journey into the fashion industry in 2011, when I established a fashion brand that is known as MAXHOSA, my conviction was quite straight forward. My ultimate objective as a design professional was to establish a luxury institution that aimed to showcase culture, the greatness and beauty of the African continent. While doing so, play a major part in growing the African fashion economy.
It gives me a great sense of fulfilment to wake up everyday and realise that I am living my conviction, and still be humble enough to know that we are only in the beginning stages of the journey of our conviction. Through a simple, yet dynamic concept of initially reinterpreting traditional Xhosa beadwork patterns and motifs into modern fashion premium pieces, that we later infuse subtlety with other African aesthetics. We have built a cultural luxury institution that is a home to 300 professionals that are in permanent job positions, who passionately serve in our production, retail and operations departments and facilities.
In the past 13 years, the institution has won numerous honorary awards around the world, but accolades don’t mean much to me if I am not truly living and progressing my conviction, it is the greatest source of purpose that makes me feel alive.
With all that said, it gives us a great pleasure to announce our brand's showcase AW 2024 collection, titled “MY CONVICTION”.
Lately I just thought that it is very important for one to share their true conviction, for others to know what you stand for, for one to ever decide to follow your vision or think otherwise.
Many thanks for your gracious support of the years and in the near future.
Laduma Igama lamaMpondo Ngxokolo
Chief Creative Director
Profounder
MAXHOSA AFRICA
Since I started my journey into the fashion industry in 2011, when I established a fashion brand that is known as MAXHOSA, my conviction was quite straight forward. My ultimate objective as a design professional was to establish a luxury institution that aimed to showcase culture, the greatness and beauty of the African continent. While doing so, play a major part in growing the African fashion economy.
It gives me a great sense of fulfilment to wake up everyday and realise that I am living my conviction, and still be humble enough to know that we are only in the beginning stages of the journey of our conviction. Through a simple, yet dynamic concept of initially reinterpreting traditional Xhosa beadwork patterns and motifs into modern fashion premium pieces, that we later infuse subtlety with other African aesthetics. We have built a cultural luxury institution that is a home to 300 professionals that are in permanent job positions, who passionately serve in our production, retail and operations departments and facilities.
In the past 13 years, the institution has won numerous honorary awards around the world, but accolades don’t mean much to me if I am not truly living and progressing my conviction, it is the greatest source of purpose that makes me feel alive.
With all that said, it gives us a great pleasure to announce our brand's showcase AW 2024 collection, titled “MY CONVICTION”.
Lately I just thought that it is very important for one to share their true conviction, for others to know what you stand for, for one to ever decide to follow your vision or think otherwise.
Many thanks for your gracious support of the years and in the near future.
Laduma Igama lamaMpondo Ngxokolo
Chief Creative Director
Profounder
MAXHOSA AFRICA
Переглядів: 3 562
Відео
The De Ruigs
Переглядів 4194 місяці тому
As we wrap up the month of love we’re grateful to have witnessed love in action, it is truly an honour. We were privileged to engage in a heartfelt conversation with Tanya and Dale De Ruig about their journey of love. Amidst laughter and cherished moments, Tanya shared, "He creates such a safe space for me," exemplifying a crucial aspect of genuine love. We are sincerely thankful for the opport...
The Morules
Переглядів 14 тис.5 місяців тому
Introducing The Morules… Khuli Chana and Lamiez Holworthy, patrons of MaXhosa Africa, graciously welcome us into their enchanting love story. As they take us through the journey of their affectionate love story and the profound significance of love in their lives, we are privileged to have them impart their story alongside our MaXhosa pieces made with love. From their affection, we lean onto th...
The Mayabas
Переглядів 8475 місяців тому
Introducing The Mayabas… Marcia Noxolo Mayaba and Vivan Mayaba, our patrons of MaXhosa Africa, graciously welcoming us into their enchanting love story. As they take us through the journey of their affectionate love story and the profound significance of love in their lives, we are privileged to have them impart their story alongside our MaXhosa pieces made with love. From their affection, we l...
A.S.T.O SS23/24 TRAILER
Переглядів 4565 місяців тому
As we prepare to introduce our African Space Travellers Organisation collection, MAXHOSA AFRICA transports you to space. A.S.T.O. epitomises the essence of space exploration, drawing inspiration from African mythology and astrology. The goal is to authentically capture the progress we've achieved in exploring various realms, both terrestrial and cosmic. TRAILER: A.S.T.O SS23/24 FULL SHOW: 15th ...
Afrikan Space Travellers Organisation (A.S.T.O) - The Documentary
Переглядів 8407 місяців тому
MAXHOSA AFRICA takes you behind the scenes of the road to our latest collection "A.S.T.O." with a documentary uncovering the journey we embarked upon to bring our vision to life.
A.S.T.O (Afrikan Space Travellers Organisation) : The Short Film
Переглядів 7017 місяців тому
MAXHOSA AFRICA introduces the fashion film, showcasing the newest collection 'A.S.T.O' (Afrikan Space Travellers Organisation). We take you on a journey to space with bold garments and colours that signify the new journey we embark on into space as African Travellers.
MAXHOSA AW23 'Sons and Daughters of Credo Mutwa'
Переглядів 11 тис.Рік тому
For our 2023 winter collection showcase, we decided to dedicate our show and collection to sustainability; by showcasing how we play our part of taking care of Mother Earth, and intentionally showcased our collection on Earth Day. This "Sons and Daughters of Credo Mutwa AW23" themed collection drew inspiration from how the late great sanusi Credo Mutwa honoured and spoke of nature. Credo Mutwa ...
MAXHOSA AW/SS2022 ‘ALKEBULAN’
Переглядів 12 тис.2 роки тому
ALKEBULAN AW/SS22 COLLECTION: The original name of the African continent has been a debate for decades. According to historical research, it is argued that the name Alkebulan was the original name of the African continent before it was known as Africa. The Alkebulan name dates back pre-colonisation, it is said to be the continents’ oldest name and the most indigenous in its origins. The direct ...
MAXHOSA SS2022 ‘WE ARE THE ONES THEY HAVE BEEN WAITING FOR’
Переглядів 33 тис.2 роки тому
For centuries now our forefathers and generations before them fought for justice and peace, many have failed and some passed the barton from one generation to the next. We, the current generation, are meant to reach the pinnacle of our ancestors sacrifices. We are the ones our ancestors have been waiting for over centuries. This collection takes on a utopian view of how we desire to evolve and ...
MAXHOSA SS2021 COLLECTION:
Переглядів 317 тис.3 роки тому
Our MAXHOSA Spring-Summer 2021 Collection is showcased at the New York Fashion Week 2020. The collection is titled after a song named: “INGUMANGALISO IMISEBENZI KATHIXO” (‘God’s work is miraculous). This song was composed and titled by my late paternal grandfather - Mike Ngxokolo, a renowned jazz artist, choral music composer, visual artist, actor and radio presenter. The collection is the most...
MAXHOSA Izilimela Autumn-Winter 2020 Fashion Show | MAXHOSA AFRICA
Переглядів 10 тис.4 роки тому
MAXHOSA Izilimela Autumn-Winter 2020 Fashion Show | MAXHOSA AFRICA
Maxhosa why did you cut out the first dark skin African girl? This is weird
Awesome❤️❤️❤️😄😄🌴🌴💙💙
😢❤🎉Ladz you made iNcebeta buti❤❤❤❤❤❤❤❤❤❤❤
❤🎉
I honestly saw people wear the brand and I truly wanted the background because of the Xhosa background After the interview with Mac G ,I truly connected with your journey and story, as I'm here after watching that interview🤝🤝🤝🤝
4:13 🐐🙏🏼
Beautiful , that's what you call black excellence
So beautiful an audiovisual feast for the senses Feels so natural to me and makes me wish for a deeper connection to Africa
beautiful
🥶🥶🥶🥶🥶🥶🚀🚀🚀🚀🚀🚀
XHOSA'S ❤
That’s so awesome! 🤩 Best wishes from Russian fashion community!
❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤
Beautiful collection, this brand speaks to me in a way I can't even explain, it's like a fancy meal cooked from home. I can see some pieces paired with my fits❤
Beautiful!!! A beautifully executed collection. Love the innovation, and one of my favorite collections yet.
❤❤
Elengi makasi n'a nlongi vusamazulu
GOD BLESS MAXHOSA AFRICA ❤
Faves 🫶🏽
This is beautiful ❤ God Bless the Morules❤
Love is a beautiful bantu❤. I love this couple. They make me believe in love
Awwwww this is so beautiful ❤
WORLD CLASS!
I thought its Nozi and Skhu Mayaba😆🥰 but i love dem too 😄😘
MY FAV COUPLE YHOO I LOVE DEM. THEY SUIT EACH OTHER, MATCH MADE FROM HEAVEN. 😍🥰😘AND ITS NOT THE FIRST TIME WATCHING THEIR INTERVIEWS LOL 😅THERES THIS ONE THATS WAS HOSTED BY SIS UNATHI NKAYI😁
Wow 😘
Being Tsonga and not being able to afford this brand is depressing 😭😭🥺
That headpiece that Lamiez is wearing...Yeses🤯🤯
this is such a dope concept!!! OMG I'm in love! Also ndiyayithanda le couple
Modimo a le godise a le sireletse le tsamaye le kganya ya gae ka nako tsohle ❤❤❤❤❤❤❤
I remember telling my friend back in the day that there's guy who makes clothes and his name is Laduma and he is gonna be big and I think a year later or two I saw him on top billing and I lost it. A day I'm gonna afford a hole outfit of his brand not just a spoti the hole outfit...😢
When I saw Beyonce dressed in a full maXhosa attire, I knew bottom bracket was doomed😢
Laduma has pushed
Love them!! Ugh! 🥹
Being xhosa and not being able to afford this brand is depressing
Eish ya you can say that again we all love it kodwa inkinga is affordability
Yewena suyithetha😢 stress sento😢
wow
Absolutely love this ❤
Your hats sell out in 0.0000001 seconds 😭
🤩
its greatttt to see a brand inspired by traditional clothes💕
number one fan
Amazing work!❤❤❤❤
WOW !
Soooooo cooool!
❤🇿🇦
Or maybe be one of it's biggest customer I would like to spend more money to brand I maxhosa Africa clothing ❤❤
This my favourite brand I would to buy one of maxhosa Africa designer t shirt but even though it is expensive ✌🤓🤓
The greatest Brand 🔥🔥❤️🇿🇦
🔥🔥🔥
😭🙏🏿❤️
Should allow us to download and watch off-line....