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Smarter Marketing with Epic
Epic is one of the leading electronic health record platforms, but did you know it can also help healthcare marketers gain deeper insights into their marketing efforts? In this episode, Jenny chats with Sam Seering, Product Manager of Cheers at Epic, about how healthcare organizations can use Epic’s CRM solution, Cheers, to better understand marketing impact and improve key performance indicators (KPIs).
What’s Discussed:
-An overview of marketing measurement possibilities within Cheers, including the tools available for healthcare marketers.
-Integration of scheduling features to track appointments from a variety of marketing channels such as search engine marketing.
-Utilization of Cheers for advanced analytics, allowing for a comprehensive view of patient engagement and the conversions from marketing efforts.
-Tracking patient outcomes throughout the marketing journey, enabling marketers to demonstrate the impact of their efforts.
-Different methods of attribution and how to merge Epic data with other marketing analytics.
-Compliance considerations, emphasizing the safety of using Epic’s data under existing Business Associate Agreements (BAAs).
-Future developments in the Cheers’ platform, including capacity-based marketing to specify appointment types and revenue tracking.
This conversation highlights the potential for healthcare systems to move beyond basic marketing metrics and understand the full ROI of their services through advanced technology.
Connect with Sam:
LinkedIn: www.linkedin.com/in/samuel-seering-19172a52/
Connect with Jenny:
Email: jenny@hedyandhopp.com
LinkedIn: www.linkedin.com/in/jennybristow/
If you enjoyed this episode we’d love to hear your feedback! Please consider leaving us a review on your preferred listening platform and sharing it with others.
Переглядів: 17

Відео

Sneak Peek: SHSMD 2024
Переглядів 614 днів тому
In this week's episode, we’re giving you a sneak peek of what to expect from Hedy & Hopp at SHSMD Connections 2024, happening October 13-15 in Denver, CO. We're excited to be part of this event again this year and share how you can connect with us and attend our sessions! What We Cover: -H&H at Booth 1015: Come find us! Grab one of our coveted friendship bracelets and grab a beautiful art print...
Tips to Maximize Conference Attendance
Переглядів 18Місяць тому
Are you gearing up for a conference this fall or spring? Our team at Hedy & Hopp is deep into conference prep, and we thought it would be useful to share some insights on how you can better prepare and make the most of your attendance. Here are five solid tips to help you walk away with everything you need. 1. Set Clear Goals: Know why you’re attending. Whether it’s networking, gaining insights...
When Demand Exceeds Supply - How Marketing’s Role Pivots
Переглядів 13Місяць тому
In this week’s episode, we're joined by Jeremy Rogers, Executive Director of Digital Marketing and Experience at Indiana University Health, who brings nearly nine years of experience at the organization and a deep understanding of the evolving healthcare marketing landscape. We dive into a critical challenge many marketers face today: demand for healthcare services sometimes exceeds supply, req...
Determining Media Mix
Переглядів 21Місяць тому
In this episode, Miranda Ochsner, Director of Paid Media at Hedy & Hopp, joins Jenny to discuss how to determine the optimal media mix for your organization. At H&H, we frequently work with clients across a wide range of budgets-from under $10,000 to over $1,000,000. Our recommendations for media channels vary depending on several factors, and Miranda breaks down the key considerations and deci...
Marketing Dashboards 101
Переглядів 27Місяць тому
In this podcast episode, we cover the essentials for dashboards. If you’re feeling overwhelmed by the terminology, technologies, and the need to demonstrate ROI when developing your first dashboard for your healthcare organization, you’re not alone. Our goal is to set a baseline of understanding so that when you tackle yours, you’ll know what to look out for and the right questions to ask. What...
The Digital Patient Journey: Mapping Success
Переглядів 262 місяці тому
In this episode, we dive into the digital patient journey, focusing on mapping success. Over the past few weeks, we've had numerous conversations with systems and providers across the country who are looking to rebuild their websites and make their digital front door easier to access. Many face budget or approval constraints, so we're here to bridge that gap by focusing on interim action items ...
Hedy & Hopp Acquires iHealthSpot
Переглядів 492 місяці тому
In today’s episode, Jenny welcomes iHealthSpot Director of Practice Marketing, Bill Riley, to share some very exciting news that will advance the offerings of our agency-Hedy & Hopp has acquired iHealthSpot. iHealthSpot is a healthcare marketing agency that specializes in helping local providers establish and grow their marketing footprint to increase brand awareness and drive patient engagemen...
Candidate Recruiting Marketing - Some Tips!
Переглядів 252 місяці тому
An interesting trend we see at H&H is the pendulum swing between candidate recruiting marketing and patient acquisition. Right now, we are seeing candidate recruiting marketing gain momentum as organizations shift their focus slightly from patient acquisition to recruitment. In this week’s episode, we plan to guide you through the key aspects of developing a successful recruiting marketing stra...
Redoing a Website? Where to Start.
Переглядів 142 місяці тому
If you a marketing leader or a member of a marketing team that is beginning the process of tackling a website rebuild, this episode is for you! Jenny shares five essential steps to focus on before you dig into the desired design of the website: 1. Centering your “why”: Understand why your website exists. Identify your primary, secondary, and tertiary audiences (e.g., patients, HR/recruiting, fo...
Reputation Management in Healthcare
Переглядів 163 місяці тому
When you hear “reputation management,” what comes to mind? For some, it’s online review management, which is indeed a vital component. However, it’s just one piece of the puzzle. In today’s episode, Jenny dives into the second crucial piece: shaping the online narrative about your organization. This is often intertwined with PR as it dictates how people perceive your organization. To effectivel...
OCR and AHA Ruling - Patient Privacy Update for 2024
Переглядів 243 місяці тому
Healthcare marketers were thrown for a loop again a couple of weeks ago when the final ruling was released for the lawsuit by the American Hospital Association (AHA) against the Office of Civil Rights (OCR). The ruling threw out a key part of the 2022 bulletin but left marketers confused about what, if anything, they should do to modify their marketing analytics setups. Listen in to learn: The ...
6 Tips for Presenting to Your Board or Senior Leadership Team
Переглядів 383 місяці тому
One of the things we love to do at Hedy & Hopp is getting time in front of our clients’ boards or leadership teams to present our marketing successes. It’s an exciting opportunity for us to share the story of how we’ve collaborated with our clients to support their organization’s business goals. In this podcast, Jenny outlines six tips for presenting to your board or leadership team. 1. Underst...
SEO for AI (yep, it’s a thing!)
Переглядів 243 місяці тому
One thing we enjoy covering on this podcast is up and coming tactics and terminology you need to know as a healthcare marketer. Though you may or may not choose to prioritize new tactics, knowing about them and not being surprised during a hallway conversation is key. Today, we will cover the basics around SEO for generative AI platforms, specifically discussing: What is SEO for AI? Essentially...
5 Pillars for Pediatric Content Marketing
Переглядів 133 місяці тому
At Hedy & Hopp, pediatrics is one of our passions, and in this week’s episode, Jenny talks about developing a pediatric content strategy. One thing that makes pediatric content so different from other types of healthcare content is that, instead of talking directly to a patient, often pediatric content is aimed at the parents of a patient. With that in mind, Jenny offers five pillars for pediat...
6 Core Tenets of Using AI in Healthcare Marketing
Переглядів 224 місяці тому
6 Core Tenets of Using AI in Healthcare Marketing
Boutique Agency: What Does That Mean?
Переглядів 334 місяці тому
Boutique Agency: What Does That Mean?
Rural Marketing: 2 Major Challenges
Переглядів 165 місяців тому
Rural Marketing: 2 Major Challenges
Using CRO to Optimize Paid Media Performance
Переглядів 185 місяців тому
Using CRO to Optimize Paid Media Performance
By the Numbers: The Current State of Healthcare Marketing Tools
Переглядів 305 місяців тому
By the Numbers: The Current State of Healthcare Marketing Tools
Your Three-Year Roadmap to Digital Sophistication
Переглядів 95 місяців тому
Your Three-Year Roadmap to Digital Sophistication
The Two Stages of Payor Marketing: Planning Your Year
Переглядів 56 місяців тому
The Two Stages of Payor Marketing: Planning Your Year
Brand vs. Performance Agencies: What to Know
Переглядів 246 місяців тому
Brand vs. Performance Agencies: What to Know
4 Strategic Tips for Marketing on a Budget
Переглядів 116 місяців тому
4 Strategic Tips for Marketing on a Budget
Advancing Healthcare Marketing Through Competitive Intel
Переглядів 156 місяців тому
Advancing Healthcare Marketing Through Competitive Intel
Does GA4 Actually Suck? & What to Do About It
Переглядів 256 місяців тому
Does GA4 Actually Suck? & What to Do About It
Navigating Shifts in Physician Referral Marketing
Переглядів 207 місяців тому
Navigating Shifts in Physician Referral Marketing
4 Pro Tips to Boost Your Healthcare Marketing Team’s Efficiency
Переглядів 227 місяців тому
4 Pro Tips to Boost Your Healthcare Marketing Team’s Efficiency
Utilizing End-of-Year Budget Surpluses - Some Advice!
Переглядів 268 місяців тому
Utilizing End-of-Year Budget Surpluses - Some Advice!
Unpacking Candidate Recruiting Marketing
Переглядів 68 місяців тому
Unpacking Candidate Recruiting Marketing

КОМЕНТАРІ

  • @affanahmedkhan7362
    @affanahmedkhan7362 Місяць тому

    Jazakallah khair

  • @MaryHall-w3g
    @MaryHall-w3g 2 місяці тому

    Congrats to Hedy and Hopp on this great acquisition! As the founder and former CEO of the company, it is great to see the business in the hands of an owner that truly understands the space. After watching the podcast, I want to comment about the characterization of the agency as one that services “tiny” clients. While it’s true that iHealthSpot has a number of smaller practices, the company has always been known for servicing a diverse array of clients in more than 25 specialties, that included many multi-provider, multi-location practices. What makes IH so special, is the ability to successfully grow these practices patient base no matter the size or specialty. Wishing you all the best of luck.

  • @matthewymi082
    @matthewymi082 3 місяці тому

    so we can't set up conversions while building campaigns?

  • @stevesmith0624
    @stevesmith0624 4 місяці тому

    Very helpful. Thanks

  • @mohammadarmanhossain7285
    @mohammadarmanhossain7285 4 місяці тому

    I couldn’t find it in the list. Has it been renamed?

  • @terenceburrows4796
    @terenceburrows4796 5 місяців тому

    👇 promo sm

  • @tonymendez634
    @tonymendez634 7 місяців тому

    Could you create a walkthrough of how you would create a report with more advanced insights accounting for seasonality? Also, perhaps how you’ve structured your data as well

  • @Its_okay12
    @Its_okay12 8 місяців тому

    Thanks for this little great sharing 😊

  • @vigneshk8139
    @vigneshk8139 9 місяців тому

    Thanks This helped a lot

  • @jo4ka
    @jo4ka 11 місяців тому

    what about other browsers?

  • @abdulbasitbello2381
    @abdulbasitbello2381 11 місяців тому

    I'm so glad i stumbled on this! I'm only halfway through and you've already answered so many of my questions!🤩 Thank you for this!

  • @BUY_YOUTUBE_VIEWS_c034
    @BUY_YOUTUBE_VIEWS_c034 11 місяців тому

    Hoping someday people appreciate your quality content.

  • @joshuaimanuelchiristho7655
    @joshuaimanuelchiristho7655 11 місяців тому

    Finds it helpful, thank you!

  • @donniep2785
    @donniep2785 Рік тому

    Promo SM

  • @jerrodwertman9494
    @jerrodwertman9494 Рік тому

    This was helpful, concise and to the point. Thanks for posting this information!

  • @benjaminkyamangau4840
    @benjaminkyamangau4840 Рік тому

    Thanks for that informative episode. I am a Kenyan Medical Dr specializing in orthopedics. Does it mean for starters I don't need a website? Does GMB provide a simple website for starters? Kindly advise

  • @tomtaylor9340
    @tomtaylor9340 Рік тому

    Julia's the best!

  • @garyedwards778
    @garyedwards778 Рік тому

    Hi, can this be done with 'Canva Websites?'. I have a landing page website with Canva and a link on the page to Google Forms (to gather guest data). Being a drag and drop website, can the tag text work with Canva and if so, how? My Google Ad is saying my 'website needs a Google Tag' & that I need to set up 'Conversion Management’, May 2023! I'm not sure if by not having these up and running whether my Ads will be shown to people?? Look forward to your insights, Gary

  • @ShubhankarMishra-s3y
    @ShubhankarMishra-s3y Рік тому

    hwy is it possible to link the drill down of two tables ? (for ex. you have shown two tables if we dimensions same for both the tables, is it possible to link the dimensions of both tables if yes please explain)

  • @aminkh6872
    @aminkh6872 Рік тому

    tnx but it was super basic and you didn't talked about how we can implement more advanced prediction models

  • @vaskotoo
    @vaskotoo Рік тому

    You're a genius mate !

  • @ANDRIIPASHNOV
    @ANDRIIPASHNOV Рік тому

    how to switch to left or right tab?

  • @paintexacademy
    @paintexacademy Рік тому

    Thanks so much mehn .. I have been looking for this

  • @indresh4u
    @indresh4u Рік тому

    Thank you, this was really helpful. Is there a way I can see after this group.. what are the underlying pages, and drill down metrics of each page like Bounce, session, users per page. TIA

  • @acyrus4032
    @acyrus4032 Рік тому

    Thank you, straight to the point with clear and concise information, liked!

  • @ryanwanx
    @ryanwanx Рік тому

    This is fantastic. Does writing the query within BQ of LS vs. into BQ itself make any performance differences?

  • @jessicaoreilly9375
    @jessicaoreilly9375 Рік тому

    Excellent. I tried a bunch of other things and this worked and was better than the other options.

  • @joncrosbyconsulting6465
    @joncrosbyconsulting6465 Рік тому

    How do you deal with refreshing shared dashboard links? I don't believe they refresh at all unless you refresh the browser?

  • @NancyKawatra
    @NancyKawatra Рік тому

    I am not able to find this extension. Does it still exist ?

    • @rudrakshmishra2483
      @rudrakshmishra2483 Рік тому

      I can't find it too. Did you figure out a different way around?

    • @annie_yeong
      @annie_yeong 5 місяців тому

      @@rudrakshmishra2483 hello, I have same issue, did you guys found a way around?

  • @brunoalc5422
    @brunoalc5422 Рік тому

    Do you know if its possible to use order by with case insensitivy?

  • @sergeesteves
    @sergeesteves Рік тому

    It's a joke ?

  • @ramonbarbosa2685
    @ramonbarbosa2685 Рік тому

    Thanks for the video! I am facing a little challenge, that is quite tricky and i got no solution until now. Imagine the following dataset: Jan = 10, Feb = 10, Mar = 10 I want to change from a month to a quarter view and see Q1 = 30, but I see Q1 = 10. Do you know how to do that?

  • @bareeraabrar9909
    @bareeraabrar9909 Рік тому

    ❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤ ❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤ Sincerely,Faatimah Salman

  • @akosan
    @akosan Рік тому

    I cant thank you enough for this solution! One question, the language Data Studio uses in creating flieds, which is it? I would like to learn to do more customized fields.

  • @jamalkhalid166
    @jamalkhalid166 2 роки тому

    seth rogan

  • @LucasMeadows
    @LucasMeadows 2 роки тому

    Element visibility doesn't even show on my tag assistant side bar. Is this because I've only just set up GA4, no events are currently showing in GA4 config, do I need to wait 24 hours or something silly like that? I've copied exactly from an element visibility trigger video but it just wont show. It is listed in unfired tags.

  • @danhansen7631
    @danhansen7631 2 роки тому

    Very nice! thanks

  • @carytodd3368
    @carytodd3368 2 роки тому

    ░p░r░o░m░o░s░m░

  • @MehdiRamzi
    @MehdiRamzi 2 роки тому

    Miss, you rock !

  • @hanssantos6254
    @hanssantos6254 2 роки тому

    The Data Target Card Visualization are not available anymore? There are a lot of errors in the dashboards included these Data Target Card Visualization now. Please help?

  • @eprohoda
    @eprohoda 2 роки тому

    hello.Enjoyed,total pperfect . see u around! friend, 😯

  • @anaklokal5530
    @anaklokal5530 2 роки тому

    how to make clean grid in time series chart like that?

  • @thabrashahmed
    @thabrashahmed 2 роки тому

    Hi Anvil, Could you please explain me how did you arrive the 17.6 in expected column and 36% in Goal completion for desktop. Really appreciated, if you can explain how the numbers are arrived here..

  • @memoahmed156
    @memoahmed156 2 роки тому

    just saw another solution for similar issue which is : Where REGEXP_CONTAINS(LOWER(Description), "dwight");

  • @pninalorman7012
    @pninalorman7012 2 роки тому

    great stuff !!

  • @joewright5631
    @joewright5631 2 роки тому

    Thank you this immediately helped me understand a work thing

  • @dominikhager3694
    @dominikhager3694 2 роки тому

    Hi We tried it out but we have the same effect like Yaroslav Abramov. The numbers for the metric users are too high when we work with the formular. Any ideas why?

  • @jamespearce9118
    @jamespearce9118 2 роки тому

    This is a heroic video, thank you!

  • @adzzteam4741
    @adzzteam4741 2 роки тому

    Can i use this with google console also i want to check 3 URL from different website

  • @androidphone6972
    @androidphone6972 2 роки тому

    I’m novice and confused. Is the tag manager required for using google analytics & search console?