In lesson 14, we dive deep into understanding and improving conversion rates, a vital metric for any business. The lesson covers the definition of conversion rates, the emotional aspects of purchasing, and strategies to enhance these rates both online and offline. Key tactics include following up with customers, addressing buyer's remorse, using open-ended questions, handling objections effectively, and using role-playing to train sales teams. The importance of qualifying leads early and having a streamlined, measurable process is also emphasized to ensure better sales performance and higher conversion rates.
00:00 Introduction to Conversion Rates
01:08 Emotional Factors in Buying Decisions
01:41 Improving Online and Offline Conversion Rates
03:26 Benefits vs. Features in Sales
04:14 Effective Sales Techniques
05:52 Handling Buyer Objections
13:47 Qualifying Your Customer
16:31 Conclusion and Next Steps
Join the free Relevate Community and get in depth guides, tips, tricks and tutorials on how to grow your business with digital skills and technology: community.relevate.com.au
Or join our Digital Accelerator membership and take your business to the next level: join.relevate.com.au
#relevate #relevatecommunity #relevateconsulting #avoncollis #salestraining