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Minimal Viable Launch
United Kingdom
Приєднався 3 бер 2023
We cut straight to the chase, covering everything from business development to launching new products. Learn to use low/no-code tools, focus on customer needs, and validate your ideas before you launch.We offer straight-talking, actionable insights for turning your concept into a scalable, profitable product. Innovate, validate, and navigate the software world with us.
28 Mins of Advice That Will Make Your SaaS Launch a Success
Launching a startup? See if you're ready lee-russel.scoreapp.com/
Scaling a startup? See whats holding you back 90-day-traction-plan-assessment.scoreapp.com/
I’ll guide you through the four essential steps to launch a SaaS business without spending a fortune. Drawing on insights from my new book, “The Minimal Viable Launch,” and my recent speaking engagements across the UK, including Climb24, I’ll share proven strategies and common pitfalls to avoid. You’ll learn how to validate your idea, make early sales, and launch your startup efficiently. Whether you’re a non-technical founder or a seasoned entrepreneur, these steps will help you go from idea to launch effectively.
For a detailed guide on creating vision prototypes, having sales conversations, and more, check out “The Minimal Viable Launch” book.
Link to buy the book here: amzn.eu/d/4agwyUs
Join our community:
Facebook group: groups/1102521824213376
Follow us on Twitter: lee_russel_yuzu
Visit our Website: www.minimalviablelaunch.io
Book a 1-1 call: calendly.com/yuzuagency/20-min
Scaling a startup? See whats holding you back 90-day-traction-plan-assessment.scoreapp.com/
I’ll guide you through the four essential steps to launch a SaaS business without spending a fortune. Drawing on insights from my new book, “The Minimal Viable Launch,” and my recent speaking engagements across the UK, including Climb24, I’ll share proven strategies and common pitfalls to avoid. You’ll learn how to validate your idea, make early sales, and launch your startup efficiently. Whether you’re a non-technical founder or a seasoned entrepreneur, these steps will help you go from idea to launch effectively.
For a detailed guide on creating vision prototypes, having sales conversations, and more, check out “The Minimal Viable Launch” book.
Link to buy the book here: amzn.eu/d/4agwyUs
Join our community:
Facebook group: groups/1102521824213376
Follow us on Twitter: lee_russel_yuzu
Visit our Website: www.minimalviablelaunch.io
Book a 1-1 call: calendly.com/yuzuagency/20-min
Переглядів: 60
Відео
The Mistake 99% Of Beginners Make When Launching A SaaS
Переглядів 2382 місяці тому
Launching a startup? Get Your Minimal Viable launch Readiness Score: lee-russel.scoreapp.com/ Are you a first-time SaaS founder? Don’t let your product launch flop! In this video, we reveal the biggest mistake beginners make and show you how to avoid it. Learn why focusing solely on building your MVP can be a costly error and discover the secret strategies pros use to ensure a successful launch...
Don't Use GoHighLevel To Build a SaaS…Here’s Why
Переглядів 1022 місяці тому
Launching a startup? Get Your Minimal Viable launch Readiness Score: lee-russel.scoreapp.com/ In this video, Lee Russel founder of Minimal Viable Launch dives into why using GoHighLevel to build a SaaS business is a flawed strategy. He explains how relying on GoHighLevel means you’re essentially building someone else’s wealth and missing out on creating unique intellectual property and enterpri...
How to ACTUALLY Build and Scale a SaaS Business in Just 12 Months
Переглядів 2742 місяці тому
Launching a startup? Get Your Minimal Viable launch Readiness Score: lee-russel.scoreapp.com/ Are you ready to learn the secrets to launching a successful SaaS business in just 12 months? 🚀 Join Lee Russell as he reveals his proven strategies to shortcut the startup process and avoid common pitfalls. Based on his extensive experience helping founders across the UK, Lee shares invaluable insight...
How To: Launch ANY SaaS Product for $0 (3 Key Steps)
Переглядів 4363 місяці тому
Lee Russel is going to show you how to launch any SaaS or digital product with zero investment. Yep, £0, $0! 💸 💰 Step 1: Sell Before You Build The secret to launching for free is selling your product before it even exists. As founders, we often think we need to build first, but the best entrepreneurs sell their vision first. 🔧 Step 2: No Coding Needed! Non-technical founders, rejoice! You can l...
How To: Create an Ideal Customer Profile that Will Grow Your Startup (4 Key Steps)
Переглядів 883 місяці тому
Embark on a journey to entrepreneurial success with Lee Russel as he unveils the secrets to refining your ideal customer profile (ICP) 🎯 Identifying Your Target Audience: Discover why pinpointing your ideal customers is crucial for business sustainability and growth. Gain valuable insights into Lee's personal experiences and lessons learned along the way. 💡 Starting Broad, Narrowing Down: Learn...
The Minimal Viable Launch Book Summary by The Author: Launch Your MVP Without Needing Investors
Переглядів 914 місяці тому
🔍 Are you ready to turn your startup idea into a reality? In this video, we break down the key strategies outlined in "The Minimal Viable Launch" by Lee Russel. Get ready to revolutionise your approach to launching a startup! 🎯 Focus on Your Minimal Viable Customer: Learn why targeting a niche audience with a pressing problem is crucial for startup success. Stop aiming for the entire market and...
Feeling Alone Whilst Scaling Your Business? Build Your High-Performance Tribe to Grow Faster
Переглядів 564 місяці тому
🤿 Get ready to dive deep into the dynamic realm of entrepreneurship, where success isn't just about strategy-it's about the tribe you build. 🌟 In the ever-evolving business landscape, it's not just about the product or pitch; it's about the people you surround yourself with. Join us as we unveil the transformative power of curating your tribe, from mentors to like-minded peers. 💡 Uncover the hi...
Raising VC investment for Your SaaS? STOP! Before you Kill Your Startup...
Переглядів 904 місяці тому
🚀 Dive into the world of entrepreneurship with Lee from Minimal Viable Launch! In this video, Lee delves into the critical factors that separate successful founders from the rest. 🦓 Discover why becoming a zebra, not a unicorn, could be the key to sustainable success in the startup world. Uncover why focusing on creating value for your customers, like Basecamp did, leads to long-term profitabil...
The PERFECT Lead Gen Strategy to Attract More Customers in B2B SaaS 2024 | For B2B SaaS Founders
Переглядів 1214 місяці тому
Join Lee Russel on The Minimal Viable Launch, the go-to channel for B2B SaaS Founders, as he dives deep into the revolutionary shift from aggressive customer hunting to sustainable customer farming in lead generation. In this compelling presentation, Lee reveals how understanding your customer's problems can transform your approach to attracting leads, ensuring a consistent pipeline that feeds ...
How to Unlock Growth for Your SaaS Product - Understand Your Ideal Customer Persona!
Переглядів 505 місяців тому
🔍 Dive deep into the exhilarating world of business growth as we unveil the secret sauce: understanding your ideal customer persona! Join us on this thrilling journey as we navigate through initial resistance, embrace focused targeting, and embark on an iterative quest to define your Minimal Viable Customer (MVC). 🎯 Say goodbye to assumptive persona building and dull demographic data! We're all...
Should I get investment or focus on paying customers first?
Переглядів 195 місяців тому
🚀 Ready to dive into the ultimate startup debate? Should you chase investment or focus on snagging those first paying customers? 💸 We get it-the allure of investment is real. But before you jump on the funding bandwagon, let's talk for real. Sure, cash injections sound like a dream, but guess what? You're also signing up for a whole new set of bosses-aka investors-who might steer your ship in u...
Thinking of Building an MVP? Watch This First to Save Thousands (For SaaS founders)
Переглядів 285 місяців тому
Unlock the blueprint to cost-effectively reducing your MVP's price and accelerating its launch in "Mastering MVP Minimalism: Strategies for Launching on a Budget." Join Lee Russel as he unveils critical tactics for launching your ideas swiftly, without the need for hefty investor backing. Discover the art of embracing minimalism, leveraging low and no-code tools, and connecting deeply with your...
Secret To Skyrocketing Your App's User Base Without Breaking The Bank
Переглядів 345 місяців тому
Secret To Skyrocketing Your App's User Base Without Breaking The Bank
How to: Validate your SaaS ideas for less (Key to your B2B startups success)
Переглядів 1605 місяців тому
How to: Validate your SaaS ideas for less (Key to your B2B startups success)
Getting your MVP right: Avoid these common mistakes (For SaaS Founders)
Переглядів 1675 місяців тому
Getting your MVP right: Avoid these common mistakes (For SaaS Founders)
Conducting Market Research to Grow Your Business
Переглядів 386 місяців тому
Conducting Market Research to Grow Your Business
How to get Traction with your B2B SaaS Product: Accelerating your Journey to Finding PMF
Переглядів 226 місяців тому
How to get Traction with your B2B SaaS Product: Accelerating your Journey to Finding PMF
Lunch & Learn Nail your Onboarding Experience
Переглядів 207 місяців тому
Lunch & Learn Nail your Onboarding Experience
Uncovering Your Customers Biggest Probelms
Переглядів 377 місяців тому
Uncovering Your Customers Biggest Probelms
Better Strategic Decision Making To Have a Killer 2024
Переглядів 407 місяців тому
Better Strategic Decision Making To Have a Killer 2024
The Number 1 Mistake That Kills 42% of Startups
Переглядів 367 місяців тому
The Number 1 Mistake That Kills 42% of Startups
Is the book available now?
Yes it launched in April! You can find it on Amazon here www.amazon.co.uk/Minimal-Viable-Launch-Creating-Software/dp/B0D27899T2/ref=tmm_pap_swatch_0?_encoding=UTF8&dib_tag=se&dib=eyJ2IjoiMSJ9.ze9DCb_Rjta8v5lbiEYlkA.ruDtLxQLC4lhKp2f4SOaVHuZ4MPGHObK97nx9mUL8xA&qid=1724229023&sr=1-1 Just change the domain to be your local one so it will show you the right options,
Solid advice Lee. So many startups die or stay in graveyard mode because they don’t take the right actions
Awesome content! Building my first SaaS right now and have made all the mistakes you mentionned 😂. Hardest thing is when to decide when to quite and when to just push through.
Don't quit until the bank comes knocking and forces you to hahah! Making mistakes is part of the entrepreneurial journey. I have made all of the same mistakes that I am talking about here and that is now how I know not to make them. Most of the best entrepreneurs I know who are doing multiple 8 figures businesses also made these mistakes. This is why being a founder is the ultimate game. It is a challenge that will force you to level up and grow far beyond who you are right now. So now you know what to do instead, how can you go back and plug the gaps? You can still do the research, and get validation. That will just tell you how to change your product to find that PMF faster! God Speed
There's something wrong with the audio it is only coming out of my left ear buds. Other videos are working
Ah that is strange! I just tested it on my earbuds and it seems to be working okay?
@@minimalviablelaunch Same issue I noticed too right after landing on this video lol, the audio is more left aligned something like that
Thank you for the video.
You are welcome! Let me know if you have any questions it raised happy to answer!
How can I contact you ? Your mail id please
It feels like there should be FOUR key steps... ;D
This is just what I needed to hear. I am in the fortunte, or unfortunate position of creating a product for myself, and realising that others in my same profession would (hopefully) love it. But this has stopped me from actually asking potential customers if this is really the case. This video has pushed me over the edge to actually stop developing and validate it, thanks
I love starting with a product for myself - but it does make it even more essential to get out there and validate unless you are going to keep it as a passion project. Then well - crack on! But the great thing about validation is that as you learn you will have incredible ideas about how to further innovate. Improving the product for your own use by understanding the problem more deepky. SO it's a win win!
Yeah that's a great point. There's probably 10 different things I've not thought of you implement yet that others would. By the way, I did actually just create a Google form, take very short demo videos, made some social media posts and send some cold emails to potential beta testers. Your video was the straw 🐫 thanks mate
How to approach this when you have existing players in the market or solving same problem that you are trying to solve? Can we still get customers before the build?
Its actually amazing to have existing players in the market if they are older and slower. They likely have segments of customers within their customer base who are underserved and fed up. Ready for the next thing to come along and serve them better. You can absolutely still launch like this but you will need to identify who those underserved customers are - so that you can work out how to do a better job for them!
Awesome! Thanks for the video
Thanks for watching! Let me know if you get stuck with anything on this happy to clarify!
Great points!
Thanks! What resonated with you most? Would happily dive into any of these points in more depth!
Congratulations on the book launch! Definitely excited to check this out 🚀
Thank you! Please share it with anyone who is launching a product! The info in their will stop them spending their life savings on a launch and avoid the trap of spending 9 months seeking investment!
So much wisdom in this video and exactly what I'm needing to hear right now. The part of the equation for a successful strategy that you didn't include, however, is having this video on repeat 24/7! I know most of these things deep down but hearing them logically laid so clearly is immensely helpful.
Haha wow this one feels like a blast from the past looking back at it now! Thanks for all of your engagement on these videos it really is massively helpful for a channel that is as small and new as this one is! I might have to revisit this idea now that we have gotten so much better at producing the videos and making clear presentations!
I dont comment on social media at all, but this video was fantastic. So glad I've stumbled upon your content.
Thank you @shane_henke! Means a lot to get comments on the videos at this early stage! Please share it with some people you think would get value from it! It would massively help us! What else would you like me to cover?
Brilliant content as always. I'm in the middle of a ycombinator application but you remind me my heart is in being a zebra! I'm also interested, a lot of your argument was leaning into 99% of companies being killed in the pursuit of unicorn status, but isn't it true that some of those that fail to reach unicorn status manage to root out the cancer and rebuild as profitable companies without dying completely? Might be a small number but you make such a strong argument I wonder what percentage of VC backed companies die completely vs achieving any form of ongoing success. Also just wanna check, is there any way to get involved with the group without Facebook? Cheers
Thank you for your kind words once again! These comments really do mean a lot to keep me going producing these each week! Some companies do manage to escape the trap sure! Or find other investors and buyers. Heck you can even look into buying software companies as distressed assets for crazy low amounts (companies that fall into this trap). But in reality, why put yourself at risk. It isn't that VC investment is 100% bad. It has its place for certain companies and certain stages of growth. But what I am saying is, is that it shouldn't be the default. It should be the exception to the rule. First and foremost seek to make profit. Then if you need to go faster seek investment to speed up the machine you have built that is working. Investment doesn't fix a broken machine! I am rethinking the FB group. I am not a giant FB fan myself. We were thinking of using Campfire. Do you have any founder communities that you love being apart of? Where are they hosted?
@@minimalviablelaunch Yeah man honestly your content is excellent and I hope we can connect at some point, I'm procrastinating because I'm very conscious around budget at the moment and also not as far along as i'd like to be (I stay a bit guarded around projects I am working on at least until I can vaguely glimpse the finish line of an MVP, which I know isn't the best approach, but I have my reasons!) No I don't unfortunately, I got rid of all social media in 2015 (although I find Reddit and UA-cam very useful) although the first thing that comes to mind regarding a FB alternative is discord, or even patreon? I'm not an expert and quite possible FB is the right place for it, but maybe also having a discord people can connect on could work well? Just a thought. I'm actually in the middle of assessing the best approach to social media for the lead up to launch, because I know I'm putting myself at a huge disadvantage without a social media presence/social proof. Some combination of Reddit/x/linked in/ product hunt is the general advice I'm getting, so I'm getting my feet a bit wet at the moment. But this is a topic I'd be really interested in you covering at some point if you think it would be helpful to others (quite possible you already have?) We're all looking to help people with their pain points right? Well this is definitely one of mine! I'm just thinking now regarding social media in general most of the advice I am getting is likely from people of the unicorn mindset, would a zebra approach things differently? I guess they'd have to, right? Maybe social proof becomes more important?...less important? Can't quite figure it out! Ultimately I think I'm realising even if I have a great product some of the businesses I will need to target really will need significant social proof, so it feels like a chasm between where I'm at and where I might need to be in this regard. Any thoughts you might have on this would be incredibly helpful, but no pressure to reply just wanted to give you some feedback on what one of your followers is currently struggling with! Edit: just checked out campfire, funnily enough I almost mentioned a virtual classroom/course delivery platform but I couldn't think of any. Yeah I think that could work really well 👍
Nuh uh! It stands for most valuable player! Get your facts straight…
Great video. What im struggling with clarifying is when you're saying 'delete' as much as possible, do you mean from the concept, or also from something you've already created? I.e I can make sense out of removing as much friction as possible to getting something launched, but if an onboarding system has already been built, for example, there aren't any time/cost/friction implications in including it, since its already included. So curious as to whether you're saying in that situation it would still be an asset to remove the onboarding and get in the trenches onboarding people manually. It's an interesting question because part of me can see the appeal of getting closer to your customers this way, but in its own way it also introduces it's own friction compared to an already built onboarding system, considering the 'time cost' has already been spent building the onboarding system, and then would need to be spent again manually onboarding.
Absolutely if you have already built something that makes your product easier to use, you may as well include it. When I say delete I mean from the concept in general if you can and it makes sense to do so. The lense I am using to look through really is what can we remove to move faster and get people into the system earlier. I want to get feedback from the market on anything I am making as quickly as possible. The worst scenario is spending months of time building something that no one wants or needs. So priority number one is avoiding that!
@@minimalviablelaunch yeah great makes sense. Very much on board for that approach 👍
This video auto played as I was cooking some dinner, just picked up my phone to subscribe and really surprised to see you don't have many followers yet. Honestly some of the best content I've heard in this area! So just wanna say it's much appreciated and I'm pleased I've found the channel. You're making me think a lot of things through which is incredibly valuable. Cheers
Hi Jake, that feedback is amazing, we really appreciate you taking the time to leave a comment. We are still learning UA-cam as we go, so hopefully the subscribers will grow quickly 😂. If you enjoy the content we would love to invite you into the "Minimal Viable Launch" group, where you can ask questions and join the live recordings of the lunch and learn sessions facebook.com/groups/1102521824213376/
Yeah man I'm working my way through your content this evening actually so just came across the group! I avoid Facebook in general but might need to break my rule this once to get involved as I'm planning for a launch within the next 5-6 weeks. I guarantee you subs will come, you're giving a lot of value. It also helps that because a lot of these messages are counterintuitive (most of us have an ego and want to launch something perfect/beautiful/revolutionary) hearing the argument and logic for a bare bones launch repeated and backed up can be very useful. It was a conclusion I'd been arriving at myself in recent weeks and you're helping me envision and justify that approach a lot better. It's actually what I really WANT to do as well, as you say, you keep more autonomy and freedom around the project and can focus on fleshing out something people really want. I am stuck in feeling I need to code a basic version of it though, but that's mostly because I'm most of the way there anyway and I don't see it taking much more than a month in total, but quite possible I could do with trimming down further. Cheers again 👍 @@minimalviablelaunch
@@jakesaul9895 Thanks for the words of encouragement! If you ever need to have someone look over your launch plans to challenge you on what could be cut I would be happy to do so! Best of luck with your launch always a stressful yet exciting time in the life of a startup!
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Great video! Simple doesn’t always mean easy and as founders we get excited about the innovation and need to go back to basics.