Відео

It's not "Jaguar" anymore It's "Faguar Copy Everything". 😅

Jaguar had sunk into oblivion. Nothing to loose. Until the car is on sale we really don’t know. The hot air means nothing. Brand image is nothing without a product. Everybody and his dog has an opinion. Yours is very mainstream. Why do we need hundreds of pontificators saying the same thing???

Sell Jaguar stock ❤

They were very popular with the American Boy Scouts.

With the stupid, childish, and just plain AWFUL new ad - Jaguar became BALENCIAGUAR...

Id say you're outstanding in your field

*From Jaguar to Faguar in one creepy commercial....*

Advertisement is rubbish! Hope the new car is better.

Never support toxic woke coporate culture these out of touch executives do not deserve your money.

Traditional jag customers are dead. I don't see buyers for xj at the moment. They are trying to resuscitate a brand

Maybe it will identify as an EV but actually have a naturally aspirated V8 twin turbo.

I feel like I've been raped by a trusted friend. Enough?

The brand isn't jaguar or even "hip" with the Gen Z demographic. However the real issues aren't with the imaging but with their future. However the stats aren't encouraging regarding the future of the brand. Going all electric in a super luxury market where EV sales are stagnant isnt a great move. Porsche has moved away from their "full EV by 20xx" and more and more people want at least hybridification. Furthermore it seems like we've reached a max saturation point with expensive EV's. The taycan seems to be a good benchmark since its around "100k USD" EV sports sedan, and they aren't selling anymore. Theres a real possiblity that everyone who wanted a expensive luxury EV has bought one. I have a friend who runs a Porsche dealer and he states that he can't sell taycans anymore, and new buyers are warded away from the brand due to the massive depreciation. To quote him "Porsche buyers are rich, not retarded". Mind you Porsche has a huge GRIP on Gen Z buyers. To think Jaguar would allure Bentley or RR buyers is laughable. However probably the worst thing about the brand, here in the US at least, is that no one in Gen Z knows what Jag is. They also have an Alfa Romeo problem where they have 1960s reliablity and a tendency to destroy themselves. If this brand dies it won't be due to the add campaign. It will be due to a cumulation of 25 years of misteps and a redirection of a brand into a stagnant market sector.

I like this rebrand… ok you say there’s no such thing as a woke car. Behold! A new logo with 2 limp sausages in a circle. Only a capital G in jaGuar. A new CEO and bud light’s former brand manager marching in pride parades and jaguar hosting pride awards. Singing the praises of DEI, ESG and LGBTQ+. This is a total rebranding to be the first queer centric car company. Aimed at rich elite liberals, who have many large houses and can afford Bentley or Lamborghini but want something less masculine. Something for them. These are upper management, brand leaders and business people, fashion designers, movie producers. Like the caliber of people working at companies like Disney, Netflix, Apple, Microsoft, celebrities.. they don’t need to make a bunch of ev’s at below profit margin. Instead they are aiming for the Bentley crowd but cooler. I think they could be successful. Also it’s a middle finger to the English from India, a middle finger to all the former customers. A middle finger to the straight Christian conservative community. And I’m sure they are keeping records of all the mean things being said online. They will play the victim so the gay community bands together around them. And they will use it to pass more censorship and anti-bullying laws. This is going to be the official car of the elites. The one they drive to the hunger games.

Let's get this right, Jag wants to be different with ev's, well, that's not different, the Chinese do it better that German's and anyone else, especially Jaguar. Jag ev's have a reputation for being hot, so hot they catch fire and Jag had to buy them back because they were unable to repair them cost effectively. They aren't any better at ICE engines if you doubt it check out the Ingenium engine disaster. Jag wants to sell the "new ev's" at Bentley prices, yet has about the worst reputation for quality & reliability. Sales have dwindled to about zero, because of the the above mentioned ineptitude/incompetance. Frankly, instead of trying to distance itself from it's heritage, Jag would be better off building D & E types etc. They could easily sell more than they could make. So imho, the only way forward is to go back and replicate the brilliant efforts of your forbears. It is clear that you are useless at making ev's, or ice powertrians, an embarresment actually, not to mention this pathetic marketing fiasco. Yes jobs would be lost, but the company would survive, unlike the present idiot inspired plan.

The rebrand objectively is terrible.

The comment about a Mondeo being the same as an X-Type was offensive and I have reported your non-crime hate incident to the relevant authorities. A cursory search on the internet will reveal: The X-Type only used 19% of the Mondeo's components. The X-Type and Mondeo do not share any dimensions. The X-Type has a different front suspension. The X-Type uses a different gearbox and my 2.5 V6 is an all wheel drive which Mondeo never did. Finally, as if more proof were needed, my X type is 21 years old and the interior is mint. Show me a 21 year old Mondeo with a good interior. If you throw yourself to the floor and beg my forgiveness I will rescind the non crime thingamajigimy.

It’s Jaguar’s Edsel moment: an esoteric ad “camp-pain”, followed by three years of execrable products and depressing sales.

You're missing the point. You're talking about Jaguar. Brilliant marketing. All of the wee-boy moanings will be forgotten about IF the new car is good. Simples. You can bet everybody will want to review their next new car (when it comes out !) ... Well done for putting Jaguar in your title .... you are exactly what they were aiming for .... another tick in the marketing box 🤓

Paid mine slightly over a 1000 bucks, 1.9 jtdm Sportwagon right on 200k km. Head got cracked, mostly because of improper care and a remap from a shady shop. Put back a new motor in, changed the front suspentions and all 4 tires. Love the car, it is not a perfect car, it's heavy and too big for the actual usable space it provides, but i would not trade it for the world. Edit, if any of you guys have a question on the car, if you are planning to get one for exemple, i'll gladly respond !

Tibby game 🦈🎯!!

Bought my 1.4 at 210.000km for 500€ after they did a rally, burned all the tires and drove it into a canal .... Now I'm at 280.000km

I get Chrysler crossfire vibes with that rear quarter 🙈

I thought unisex perfume rather than feminine hygiene product. The latter by Jaguar might involve too many unfortunate puns about cats.

Totally ridiculous, not even a car in site

It's got everyone talking about it, and it's made all the crusty old gammons leave in a huff. I'd say it's working beautifully.

You buy a jag if you are: - An upper class con artist - A gentleman thief - A 1960’s London gangster - A sales director - A British diplomat - Chairman of the golf club - Leslie Phillips I don’t see any pf the above being wooed by this advert, and none of the seventeen people in the world who might be enticed can afford one. As to the whole EV thing, I note that Jag’s German competitors are definitely hedging on that, which might suggest that going all in right now is *very* risky.

As a kid i loved Jaaaaaags and McLarens but nowadays.... man i wish i could still love em

The most worrying thing for the future of Jag is that this does smack of a lack of direction, and that is a thing that has killed many car companies far larger than jaguar...hope I'm proved wrong though

Bringing politics back into it, if I was in the market for an electric car it would not be a woke Jag but an Elon Musk anti Labour government Tesla. Fuck Jaguar!

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For the algorithm

Gazmos & Gidgets

Jones is keen to lend a hand

coronation street donk my beloved

Ahhhh yes, everyone's favourite cotton box

Sounds like a tank

Fond of hearing these rather noisily putting about Berlin. They sound like they have about as much refinement and finesse as a bowel screening and come equipped with a smell to match. Nonetheless, I’d love to drive one.

*Demand to production ratio! Don't know how that one slipped through the net.

Max power takes me back I'm sure there was a magazine

"One of the automotive eras of all time" what is that meant to mean?

I loved max power but why on earth is there 1990 coronation street playing in the background

Does anybody remember the Pot Noodle GTi advert? Subscribe or Smiffy Boy and Da Crew will happy slap you

You can't fool me, that's just a Ye oldie go cart

I drive a E90, only the 2.0 which does not have the flappy paddles. Do you not have to push the auto gear lever to left (Sport Mode) for the flappy paddles to become active?

Catch me aboard the whimsical car board

It looks like a sled 🛷