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Candour Agency
United Kingdom
Приєднався 7 чер 2016
New episodes of Search With Candour every Monday morning.
Candour is a full service digital agency based in Norwich, UK.
The Candour team are creators of the intent research tool AlsoAsked, search marketing event SearchNorwich, SEO newsletter Core Updates as well as the Search With Candour podcast.
Candour is a full service digital agency based in Norwich, UK.
The Candour team are creators of the intent research tool AlsoAsked, search marketing event SearchNorwich, SEO newsletter Core Updates as well as the Search With Candour podcast.
The Future of Google and AI Search with Itamar Blauer | Search With Candour podcast
In this episode of the Search with Candour podcast, Jack Chambers-Ward is joined by special guest, @ItamarBlauer , Host of SEO Unplugged and Senior SEO Director at StudioHawk.
They delve into the evolving landscape of search, focusing on Google’s recent challenges and the rise of AI-driven search platforms.
Amidst the rapid advancements and shifting user behaviours, they explore the critical role of personalisation and the potential paths Google must take to regain trust and market share.
The conversation also touches on the practical uses of AI as a productivity tool, the implications of LLMs in our daily lives, and how SEO professionals should adapt to these changes.
Follow Itamar
👉Website: www.itamarblauer.com/
👉LinkedIn: www.linkedin.com/in/itamarblauer/
👉SEO Unplugged: www.itamarblauer.com/seo-unplugged-podcast/
00:00 Introduction
02:06 Sponsor: AlsoAsked
03:31 Guest Background and Welcome
04:38 Discussion on Google's AI Challenges
12:11 User Behaviour and Search Trends
29:56 Legal and Geographical Challenges for Google
34:27 The Rapid Evolution of Technology
35:04 Legal and Ethical Concerns
35:45 The Acceleration of AI and Quantum Computing
39:11 Google's Struggle to Maintain Trust
49:34 The Importance of Personalization
57:17 Adapting to AI in Marketing
59:35 Concluding Thoughts and Future Episodes
They delve into the evolving landscape of search, focusing on Google’s recent challenges and the rise of AI-driven search platforms.
Amidst the rapid advancements and shifting user behaviours, they explore the critical role of personalisation and the potential paths Google must take to regain trust and market share.
The conversation also touches on the practical uses of AI as a productivity tool, the implications of LLMs in our daily lives, and how SEO professionals should adapt to these changes.
Follow Itamar
👉Website: www.itamarblauer.com/
👉LinkedIn: www.linkedin.com/in/itamarblauer/
👉SEO Unplugged: www.itamarblauer.com/seo-unplugged-podcast/
00:00 Introduction
02:06 Sponsor: AlsoAsked
03:31 Guest Background and Welcome
04:38 Discussion on Google's AI Challenges
12:11 User Behaviour and Search Trends
29:56 Legal and Geographical Challenges for Google
34:27 The Rapid Evolution of Technology
35:04 Legal and Ethical Concerns
35:45 The Acceleration of AI and Quantum Computing
39:11 Google's Struggle to Maintain Trust
49:34 The Importance of Personalization
57:17 Adapting to AI in Marketing
59:35 Concluding Thoughts and Future Episodes
Переглядів: 0
Відео
Create SEO Content That Actually Converts | Steven Schneider | SEO Podcast
In this episode of the Search With Candour podcast, host Jack Chambers-Ward and guest Steven Schneider from @TrioSEO10 discuss how to create content that actually drives conversions, not just traffic, for your website. Jack & Steven cover the importance of strong site structure, internal links, and conversion rate optimisation (CRO). They also discuss the role of user experience (UX) and how to...
Google's Consensus Score and the Value of Technical SEO | Mark Williams-Cook
Переглядів 18314 годин тому
In this week's episode of Search with Candour, hosts Jack Chambers-Ward and Mark Williams-Cook share insights and initiate debates surrounding critical SEO topics. The dynamic duo discusses the role of consensus in SEO, particularly scrutinising how its interpretation affects how much users trust search engines. They delve into the value of technical SEO, especially for small businesses, and qu...
SEO & PPC Teams Must Work Together | Search With Candour ft. Anu Adegbola
Переглядів 129День тому
Jack Chambers-Ward and Anu Adegbola, an international PPC consultant and paid media editor at @SearchEngineLand discuss the significance of SEO and PPC team communication and collaboration. They explore strategies for sharing insights, tools, and data, as well as aligning goals to navigate Google updates and improve overall digital marketing results. 00:00 Introduction 02:37 Sponsored by AlsoAs...
Are backlinks still worth it in 2025? - Tamara Novitovic - SEO Podcast
Переглядів 43614 днів тому
In this episode of Search With Candour, host Jack Chambers-Ward discusses the evolving value of backlinks in 2025 with guest Tamara Novitovic from Bazoom. They explore how link building strategies need to adapt, the impact of AI on SEO, and why backlinks remain crucial. The conversation covers which metrics matter for link-building and future trends that will shape the SEO landscape. Whether yo...
How SEO Changed in 2024: The web almanac with Jamie Indigo - Search With Candour podcast
Переглядів 16921 день тому
In the first episode of 2025, host Jack Chambers Ward is joined by Jamie Indigo, an expert in technical SEO and an overall delightful human being. Jamie guides Jack through the findings from the 2024 Web Almanac's SEO chapter including technical data changes over recent years, offering insights and predictions for the future. Jamie also highlights AI's rising influence, the importance of robots...
How Will SEO Change in 2025? ChatGPT, Google AI and more! - SEO Podcast
Переглядів 545Місяць тому
In this special episode of Search With Candour, hosts Jack Chambers-Ward and Mark Williams-Cook sit down with guests Arnout Hellemans, Yagmur Simsek, and Begum Kaya. Recorded in a brand new studio to celebrate the finale of Season 3, the panel discusses SEO industry highlights from 2024, and makes some SEO predictions for 2025. Topics include the rise of AI, shifts in search engine market...
Google Exploit Data Discussion with Mark Williams-Cook
Переглядів 543Місяць тому
Jack Chambers-Ward and Mark Williams-Cook follow up on Mark's popular Search Norwich talk about conceptual models for SEO and his recent Google exploit discovery. Mark & Jack explore some previously unseen details of the fascinating Google exploit data, dissect the talk's key points, and answer questions from the community. The duo also preview next week’s big episode featuring three special gu...
Search With Candour 2024 Recap | Top 10 Episodes of 2024 - SEO Podcast
Переглядів 65Місяць тому
Jack Chambers Ward celebrates the near end of the year with a Spotify Wrapped-style recap of Search With Candour's top episodes from 2024. Jack highlights the top 10 most watched and listened to episodes, along with honourable mentions from throughout season 3. Sponsors Experience the evolution of SE Ranking - seranking.com/?sou1=influencers&gr1=podcast&tg1=search_with_candour&kw1=com_first_a...
Copywriting Tips: Become A Better Copywriter by Reading More Fiction
Переглядів 99Місяць тому
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What are AI Overviews? Google's AI Overviews Explained! - Tomek Rudzki - SEO Podcast
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Improve Your Content Structure with These Tips from Amanda King - SEO Podcast
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Exploring Site Reputation Abuse and the November Core Update with Steve Paine
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Turn Your Web Data Into Profit With Marco Giordano - SEO Podcast
Переглядів 2882 місяці тому
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Master Critical Thinking in SEO with Noah Learner | Search with Candour
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SEO News: AI-organised SERPs! Redditors Rebel Against Google | Search With Candour
Переглядів 2562 місяці тому
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Halloween SEO Tips & Google Trends - Myriam Jessier & Stéphanie Walter
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What is negativity bias? Giulia Panozzo explains how negative news affects our brains
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How to Use AI tools for SEO - Eric Hoover
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Hello I have been following your UA-cam channel for a long time and I see that you upload many very good videos, but unfortunately you don't get the views you expected.
OMG yes I need this study let me know when you found or made sth :D
Ms Adegbola….tear down this wall!
haha the cat example - I always ask mine if they miscalculated again when they miss a jump :D
Love the podcast
Thanks so much!
Greats show guys, I will be sharing this on the channel :)
Awesome, thank you!
Haven't had the chance to keep up with the podcast so now I have a list of episodes to explore or rather start with. Super excited to start with the Dana DiTomaso episode. I've been following her on LinkedIn and took one of her courses on LinkedIn Learning (when I had a premium account). Lots of amazing tips!
That's exactly what I was hoping for, thank you! And yes, Dana is the best! 🙌
I agree with Mark. After 25 years, it's exciting again.
It's quite refreshing, isn't it?
Mark, have you compare the “site quality” data with any of the commercial tools’ “domain authority,” etc. metrics? Curious how they compare. Thanks for posting your fab work!
O'Reilly - Perl for Web Sites?
Dude! Thank you so much for all your kind words. I'm floored that our episode was your #1 most listened to in the history of your podcast. That's awesome! Thank you for having me on the show. It was a delight.
Needless to say, my pleasure! Thank you for making it the most listened to episode!
sometimes spotify thinks movie and gaming soundtracks are classic :D
That would explain a lot! 🤣
"Senior" category, 55+? How very dare you! (I'm 51 and not looking forward to being in the senior category in 4 years!)
I didn't make the categories, blame Spotify! 😬
Thanks
I love that Areej always included a quite room from the start to go and have that quite break! (lol one might say, this topic is close to my heart right - me again in the comments :D)
OMG the superhero thing - like Amelia in supernatural :D - I started doing that before really big new meetings or interviews and stuff and it really helps just standing in this pose for a couple of minutes already
btw I wann get to know Jack with swear words :D
@@FranziskaDietrich-re5by If you ever meet me in person, it won't take long! - J
@@candouragency let's hope I win the brigthon ballot :D
I think so many people think you can't be introverted when you seem so extroverted in social gatherings is caus they confuse being introverted with being shy, which is not really the same. It helped so much learing the difference for me :D
Im a very educated, smart, and well read guy. And I have no idea what this is about. This told me nothing.
Sorry it wasn't clear, this is about how some big news websites have been affected by the recent Google algorithm update.
OMG stop the churn, yes yes yes (still crying about the bazillion landingapges covering almost the same topic cause someone stopped learning SEO years ago and did not listen to me saying that this will not make sense at all)
We couldn't agree more, Franzi! 👍
Fab show as ever :)
Thanks Sean!
Great update. I'll add this to my coverage of the core update. Thank you both
Thanks Matt! Glad we could help out with your news coverage.
loved it, perfect since I started freelancing in summer too, hahaaaa I had the same experience with the template creation :D
Loved it! Was really intresting and fun again :) (ps - it seems resource link 2 and 3 are not working)
Thanks Franzi! I've updated those links now, the YT redirects are very annoying sometimes!
Really useful thanks.
Great session! 🔥
Thanks Andy! Noah was so full of wisdom, it was an honour to have him as a guest!
what is a framework but a crutch for those who fear the dance of creation?
This is such a smart approach to Q&A for Google Business Profile. Darren Shaw is brilliant and the host (whoever that is) must be super smart and handsome too.
Wow, outstanding chat between you two... I'm now running the transcript through AI to give me the top takeaways 😁 Keep up the good work both of you!
Darren Shaw is the BEST!! ❤🎉
We agree, the best local SEO knowledge around!
For the service-based business, would it help to add the services in the products section?
Good question! I'm not sure what Darren thinks but I would typically advise against listing services as products as they are supposed to be used for different things. While products do feature more prominently on the knowledge panel, if it's not a specific physical product with a clear price I'd tend to list a service. Your GBP services can also change due to suggestions from users (like other elements of your GBP) so, in extreme cases, frustrated users could report your use of the products section for services. - Jack
Here for Darren Shaw🙋♀️
Aren't we all? He's the best!
Uh about not consuming the bad news first thing in the morning - highly recommend following accounts that only focus on good news! I am also not a gratitude in the morning person atm so reading good news instead helps a bit :D
OMG the worst especially with someone like me having anxiety (and very very likely adhd) the sentence "can we have a talk" the WORST. Especially when in previous job that really meant the worst^^. thankfully my last boss added what it is about or at least a "no worries nothing bad". (hihi and I also finally started my yeaaaah ordner) - ok so here is something to Screenshot for you: LOVED the episode again!
We need a SEOs meet and talk about their cats episode! :D
YES! Love this idea! Let's gather all of the SEO cat owners!
@@candouragency YEEES count me in! :D
Loved it!
Thanks so much, Franzi!
Thanks for having me, Jack!
My honour and pleasure! Thanks for joining me, Darren!
This was so much fun! And intresting!
Thanks so much, Franzi! So happy to hear you're enjoying the show!
Finally I get around watching this after Emina already told me about it when I was with here for SEOs Getting coffe :D and OMG right away I just wanted to start ranting with you :D
Thanks Franzi! There's nothing quite like a good Emina rant, right?!
@@candouragency hihi yes!
This is a secret weapon in SEO. I'm already fully behind zero volume searches -- it's blue vs red ocean strategy. But this takes it to another level. Currently doing our strategy and focusing majority on BOFU low comp high intent terms with low volume. Using a clever little GPT4o custom bot to help with cluster and topic generation and augmenting this with real search data from Google, ahrefs...etc. Now will incorporate alsoasked data into the strategy. It's gonna be tasty.
do you know UA-cam video SEO ?
I'm learning! There are a lot of tests I'm doing with thumbnails, titles and description content to see what works best for the podcast.
@@candouragency Oh well, are you offended by my words...?Actually I am a freelancer, a digital marketer, I work as an SEO specialist at fiver.I am UA-cam Expert Let me know if you need any help to grow your channel.Don't hurt me, I am sorry
🔥
Say his name...and he appears! Thanks for watching, Ray!
I would have liked for you to go on. I was hoping to get your opinion on the new GA4 benchmarking feature. Keep doing more like this.❤
Thank you! I think the benchmarking is a very interesting and useful addition to GA4 for PPC data. As tricky as getting useful data from GA4 can be sometimes, it does seem like Google are adding some useful features for PPC analysis. Do you think it's a positive thing or are you sceptical of the estimates figures?
“just use UA-cam” literally the result of a monopoly
It really does feel that way, doesn't it? I was simultaneously surprised and not at all surprised when I saw Google's recommended layout for a video page.
Nice
Thanks for having me on the pod, Jack!
My pleasure, Vince! It was a great conversation!
I like the content. However I do prefer chapters within video (particularly these long ones) which will pinpoint me even faster towards the (for me) most relevant topics :) Perhaps this is something to consider.
Thank you! We will definitely add chapters in the future, thanks for the feedback.
Thanks so much for having Emina on the podcast! We definitely need to arrange a visit to SEOs Getting coffee!
Thanks so much for having me as a guest! I really enjoyed our conversation, and it was fun to watch and re-live it again. You're a fantastic host!⭐
Thank you for joining, Shaunda, it was a lot of fun and I learned a lot. I think it may be the only episode of SWC that we'll discuss Mariah Carey!
Loved being a part of this! Thanks for having me on Jack :)
My pleasure! Looking forward to that crossover episode in the future!
Great video! Can you share a copy of Google sheet, please. I would really appreciate. 🙏