Відео

They used to have a local campaign but this got replaced by performance max. So unfortunately you can’t do this. But if you are using search ads, you can have a location asset in place that will allow people to click the location directly from the ad. This is something I use when I want to showcase a local business. It’s quite effective.

@@FocusYourAds Thanks, It will show in 3 local packs also or just google search ?

You might need to sign into your business profile manager to accept it. Take a look at this help document from Google. support.google.com/business/answer/7023394?hl=en

Glad I could help!

No problem. Glad you like it.

@@FocusYourAds Your channel has been super useful for me, thanks..!

If you wanted to have a different budget for those, you could create a separate ad group for each type of product. Then you can add the audiences to the ad group level if you wanted to examine audiences for each separately. Or if you needed to control the budget, you could create a whole separate campaign for a different product. But be careful making things to complex. It can get hard to manage if you start to break it up too much.

Thanks @dsmall24. It actually depends on what you found and how you want to eliminate it. But in most cases you can use broad match. Take a look at this video. Older video of mine but it goes over the negative keyword match types. ua-cam.com/video/fv9T3Uce-yc/v-deo.html

Sorry we aren’t hiring at the moment.

I have done a lot of consultations in the past. Mainly take on clients at the moment. Feel free to send me an email and we can talk further. Feel free to fill out my contact form on my website.

No problem! hope it helps. Thanks for the comment.

Glad you like them!

Yes. As long as you only connect the lower priority campaigns only. To push that term to the LOW campaign. You would attach the negative to the High and medium priority campaigns. That forces that term down the funnel. Hope that makes sense.

@@FocusYourAds I just started the campaigns some days ago and I just have impressions and clicks with no conversions, in that scenario , which would be the negative keywords ?

You have to understand your market to apply this. Having conversions helps you understand what people are searching for however before you get to that point you need to select something that you want to target with a higher bid. I see this used a lot of times when a company wants to target people searching the product name. Maybe there are certain descriptors you end up wanting to target. This method just lets you target different terms that are important to your business. Terms that might lead to a sale.

Glad you liked it. Thanks for the comment!

I appreciate the feedback. The video is small because I recorded it with a larger monitor. I’ll keep that in mind for future videos.

There could be a lot of reasons for this. If you are targeting something very specific, it could mean that there is no search volume for that. You could try increasing the bids for the low campaign. Double check your campaign priorities as well and make sure your negative keywords are connected to the correct campaigns. Low should should have no negative keyword lists attached to it, other then the stuff you want to fully exclude. Let me know if none of that solves your problem.

@@FocusYourAds thanks for the reply, I figured it out. I had the 3 negative lists in that campaign. Great strategy by the way.

Perfect! Glad it worked for you.

Thanks for the sugguestion. I will make a note of that. Might be something I cover in the future.

Take a look at my newest video. In it, I go into a three tier setup. This might be more of what you were looking for. ua-cam.com/video/SUDr97TP0IA/v-deo.html

Maybe I misunderstood your question. It sounds like you want brand and generic to both perform well. With the alpha/beta setup or even a low/med/high setup, you can have them all perform well. The reason you split them is because you may want to spend more on the bottom of the funnel terms such as brand and product. But do take a look at the other video I posted. It does go into more detail and talks about the low/med/high setup. This may help you create what you want as well.

Thank you very much. I will do look into the new video as well

Hi Derwent, thanks for the comment. So, negative keywords are normally used for terms you don’t want to use, however since shopping traffic is relatively uncontrolled. The only way to grab some control is either to try and eliminate everything you don’t want. Or, by creating multiple campaigns that work together. The structure I show allows you to filter keywords rather then eliminate them completely. Using campaign priorities and negative keywords together can give you a ton of control on what you show up for. Hope that helps. If not, let me know and I’ll try to explain it further.

@@FocusYourAds Thanks for replying. In my Beta I set up all the keywords I think we need to capture, and they are in the send to Alpha, so does that mean that Alpha gets those keywords? In Alpha I only have the the list No go to Alpha or Beta keywords. (with only one keyword in it at the moment)

That is correct! Now just watch the search terms to make sure things are running properly.

Glad you like it. Thanks for subscribing! I may not be consistent but I try to put out quality when I do put out content.

Thanks. Glad you like it!

Not sure I follow you completely on this one but if I understand correctly, it should work. If trying something that you are not sure about, make sure you go ahead with a test to ensure things will happen the way you are expecting.

Yes. Essentially a cookie is put on the browser and the person could purchase days later and would still be tracked as a sale from that ad click.

@@FocusYourAds Thanks

Hi Karyn, It can really depend on the size of the account and how proficient you are at it, however once you have them running properly, it wouldn't take too much time to run them each week as long as you don't need to make any big changes. Maybe a few hours a week. I have seen some accounts that were setup this way and left without touching them at all. They actually did surprisingly well. A lot of it is going to depend on how active you want to be. You could be in there daily cleaning out search terms. It will also depend on the size of your advertising budget. A large budget will demand more attention to make it run smooth.

Definitely. I think smart is a good way to go, however I would want to start with a manual method before going to smart. This will give the algorithm something to work with. I'm currently testing a few of my accounts to see what kind of results I can get by switching them to smart shopping.

I could do that. I plan to get more consitant with my videos in the near future. So I have written that one down and will keep it in mind for the near future. Might end up being multiple videos, as there is a lot to cover. Thanks again for the comment.

I believe it would send two conversions, however if the order ID is in both then they would probably get combined into only one conversion. To avoid any problems, I would only install one or the other.

@@FocusYourAds so should I remove the first one in order to install it through GTM

I would get my GTM running and then remove the first one. Sometimes GTM can be tricky depending on what platform you are using. With shopify you don't get full control because you can't properly access the code on the checkout page. It can still be done however you don't get all the tracking. Lately I have been installing the google ads conversion tracking and also the analytics conversion tracking. Then in google ads I only set one to yes for the conversion column. At least until I have time to compare the two. You could do something similar with this if you wanted. Install a second conversion in google ads. Connect that to your GTM and leave the first one alone. Then make sure only one is set to YES when it comes to the conversion column. This way when a sale comes through you can ensure they are both tracking. Then later you can completely remove the one you don't want.

I see this was 2 months ago, so I'm guessing you might have figured this out. Any luck?

This will show up in your Google Ads under the conversions column.

Hopefully it has become verified, however sometimes it can take a few days. It also needs sales. So if you haven't had any sales in that period, it will stay unverified.

Yes, you need to add this code to your new theme.