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why do birds
Germany
Приєднався 28 січ 2015
We conceive and design sound, music and moving images for brands, spaces and people. We translate ideas, concepts and services into unforgettable experiences.
Vitesco Technologies | Audio Branding
Vitesco Technologies is a leading developer of electrification solutions for all types of vehicles. While very focused on technology, they care very much about interacting with their customers. These interactions are increasingly audiovisual.
So, the question was: What does Vitesco Technologies sound like?
The brand symbol - the V - visually inspired the musical hook: the core audio Element. The hook by itself was not yet a full composition. So, the V-motif was arranged to keep on moving continuously.
Although this composition told the right story, it still felt very classical and lacked the right tonality. So, the melody was electrified in line with the brand’s vision:
Electrified. Emotion. Everywhere.
Read more about the Project:
www.whydobirds.de/cases/vitesco-technologies-audio-branding
_________________________________
Client: Vitesco Technologies
Launched in: 2023
Copyright: why do birds GmbH
#branding #motiondesign #audiobranding #logo #brandmusic #musiclibrary #logoanimation #motiondesign #motiontemplates #metadesign #vitesco #loved #agency #berlin #germany
So, the question was: What does Vitesco Technologies sound like?
The brand symbol - the V - visually inspired the musical hook: the core audio Element. The hook by itself was not yet a full composition. So, the V-motif was arranged to keep on moving continuously.
Although this composition told the right story, it still felt very classical and lacked the right tonality. So, the melody was electrified in line with the brand’s vision:
Electrified. Emotion. Everywhere.
Read more about the Project:
www.whydobirds.de/cases/vitesco-technologies-audio-branding
_________________________________
Client: Vitesco Technologies
Launched in: 2023
Copyright: why do birds GmbH
#branding #motiondesign #audiobranding #logo #brandmusic #musiclibrary #logoanimation #motiondesign #motiontemplates #metadesign #vitesco #loved #agency #berlin #germany
Переглядів: 923
Відео
Deutsche Bahn | Audio Branding
Переглядів 15 тис.Рік тому
We have been serving Deutsche Bahn as audio branding lead agency since 2012. The sound logo established in 2014 was further developed in 2023 and now sounds more human, sympathetic and ecological, in line with the further development of the brand strategy. In recent years, we have also been able to adapt this DB sound DNA for modern UX applications such as podcasts, voice assistants and apps. C...
why do birds | Motion Design Reel 2023
Переглядів 16 тис.Рік тому
Latest and best of why do birds motion graphics, video production and 3D animation. more infos about our motion design projects can be found here: www.whydobirds.de/motion-design/ #whydobirds #motiondesign #motionbranding #animation
Animate Your Brand: Custom Motion Templates by why do birds
Переглядів 371Рік тому
As experts for motion-branding we know that the hardest part of creating a new corporate design comes towards the very end: the implementation. We create motion templates for every use case and scenario surrounding film and animation - flexible, unique and close to the brand. To find out more about our templates and what they can do, check out our new Template Explainer, or visit our Website an...
Deutsche Bahn | Audio Branding
Переглядів 14 тис.Рік тому
Seit 2012 betreuen wir die Deutsche Bahn als Audio-Branding-Lead-Agentur. Das 2014 etablierte Soundlogo wurde 2023 weiterentwickelt und klingt nun, gemäß der Weiterentwicklung der Markenstrategie menschlicher, sympathischer und ökologischer. Auch konnten wir in den letzten Jahren diese DB Sound-DNA für moderne UX-Anwendungen wie Podcasts, Sprachassistenten und Apps adaptieren. Kunde: Deutsche B...
Meet why do birds
Переглядів 7972 роки тому
We are interdisciplinary by default. We combine many professional and even more human competences under one roof. Because every challenge deserves to be looked at from all angles, we assemble an interdisciplinary team for every project. This way, no approach remains untried. Why, you ask? We are convinced that our work should be a pleasure: for us, our clients and their clients. No project is a...
CUPRA | Electric Vehicle Engine Sound (AVAS)
Переглядів 11 тис.2 роки тому
Everyone is talking about electric mobility. The new engines mean less noise. But also a 35% increase in pedestrian accidents. That’s why an “Acoustic Vehicle Alerting System” (AVAS), has been introduced. The purposely designed driving sound makes near silent electric cars sonically recognizable. When developing the AVAS for CUPRA, our sound design was based on three pillars: environment, audib...
Swiss Re | Audio Branding
Переглядів 1,4 тис.2 роки тому
Swiss Re Audio Branding In 2021 Swiss Re, one of the world's leading insurance companies headquartered in Zürich, Switzerland relaunched their brand identity. A holistic 360° degree Audio Branding was introduced for the first time. The project has been awarded with: - ADC Award 2022 - International Sound Award 2022: Better Sound Client: Swiss Re Audio Branding Agency: why do birds, Berlin Brand...
Syngenta Group | Audio Branding
Переглядів 5283 роки тому
This year we worked on a holistic audio branding for the Syngenta Group and Syngenta Group China. The process culminated in a brand sound launch asking employees to collaborate in an all-employee version of the brand music. The Audio Branding project was awarded with the Red Dot Award 2021. Client: Syngenta Group Audio Branding Agency: why do birds, Germany Strategy Agency: Globeone, Switzerlan...
Rohde & Schwarz | Audio Branding
Переглядів 2963 роки тому
The Rohde & Schwarz technology group is among the trailblazers when it comes to paving the way for a safer and connected world with its leading solutions in test & measurement, technology systems, and networks & cybersecurity. In 2020, Rohde & Schwarz sharpened its brand strategy and wanted to develop a brand sound for all auditory communication channels. After a chemistry meeting selection pro...
MusiCurve | Brand Film
Переглядів 9473 роки тому
Interested? Drop us a line - musicurve@whydobirds.de In order to make a brand music easy to implement, we have developed an simple-to-use software tool that allows users to change the intensity of a given brand music piece or adapt it to the dramaturgy of the film to be set to music. The possibilities of intervention in the music are limited, so that the user cannot do anything "wrong" and the ...
Hertha BSC | Launch Trailer
Переглядів 1203 роки тому
we have animated and created the music for the launch trailer of capital city club Hertha BSC. The Bundesliga club has implemented and successfully launched a completely revamped digital offering with a brand new homepage herthabsc.com and its own HerthaTV channel. #HaHoHe #whydobirds #motiondesign #sounddesign More information at: www.whydobirds.de/en/hertha-bsc-launch-trailer/
Hertha BSC | New Typeface Launch Film
Переглядів 1354 роки тому
For the new 20/21 season, Hertha BSC is getting its own distinctive foundation in its corporate design. In cooperation with the Berlin agency "Supertype," a Hertha BSC house font was developed that reflects the club, the fans, and the city: confident, ambitious, cosmopolitan, progressive, diverse, and with an edge and a snout. why do birds has produced a 60 second film in which the creation of ...
Siemens Household Appliance | Campaign 2020
Переглядів 7114 роки тому
why do birds created the Siemens Household Appliances Sound Logo as an adaptation of the “Siemens AG” Sound Logo, which was also created by why do birds (vimeo.com/219360440). The aim was to translate the brand’s attributes excitement, precision, refinement and confidence into sound. At the center of the campaign is a 20-second spot explaining the advantages of the "inductionAir Plus". The indu...
Payone | Audio Branding
Переглядів 2884 роки тому
Last year why do birds worked on a holistic audio branding for the Payone brand. The process culminated with the brand Launch in a large-scale interactive industry talk on the Internet: The "Studio One". why do birds produced all sound assets for the event, from trailer jingles, to the pre-event soundtrack, to stage music and the final titles. In the Fall of 2020 the Studio One project won an E...
MAN Energy Solutions | Brand Launch Film
Переглядів 3284 роки тому
MAN Energy Solutions | Brand Launch Film
MAN Energy Solutions | Corporate Design and Audio Branding
Переглядів 5914 роки тому
MAN Energy Solutions | Corporate Design and Audio Branding
Siemens Healthineers | Image Film 2019
Переглядів 7024 роки тому
Siemens Healthineers | Image Film 2019
why do birds | Motion Design Reel 2019
Переглядів 1564 роки тому
why do birds | Motion Design Reel 2019
JETTA | Audio Branding & Sound Logo
Переглядів 1,1 тис.4 роки тому
JETTA | Audio Branding & Sound Logo
Axel Springer | Audio Branding Casefilm
Переглядів 3014 роки тому
Axel Springer | Audio Branding Casefilm
Siemens Healthineers | Audio Branding
Переглядів 6 тис.4 роки тому
Siemens Healthineers | Audio Branding
2:06
How do they produce absolute bangers every time
근데 이거 개인이 만들었다기엔 만듦새가 너무 오피셜 냄새인데 제네시스에선 출처를 찾을 수가 없네
Gibt es den Song irgendwo zum Download? 🫶🏼
Ja, auf DB Marketing Portal. Es ist aber nur für mitarbeitende freigeschaltet ist. Ich habe den ganzen Song ab 0:50 von einem DB Mitarbeiter bekommen. Mit besten Grüßen:)
@@Lesch_a Gibt es irgendeine Möglichkeit, wie du den mir netterweise zugänglich machen könntest? Wäre echt nur für mich :)
1:30 which model used the chimes heard here? Did not see any other footage of any Genesis cars using these chimes.
G80 rg3 g90 rs4 the new g70 gv60,70,80 has sound
1:47 베를리네타 콘셉트가 이 때부터 계획했었구나...
에센시아 컨셉입니다 베를리네타의 청사진일진 모르겠으나 다른 콘셉트 모델입니다
2:06
dudun, dun, dun, dudun
0:35
can we get all these Audios in full version?
Liked it
Where do you get ideas
Diesen Sound bei 1:06 könnte man an Bahnhöfen für die Ansagen nutzen…klingt moderner und freundlicher
Theoretisch ja, praxtisch eher weniger. Es benutzen ja noch mehrere Unternehmen die Schienen. So könnte es dann vielleicht dazu kommen, da die meisten diesen Sound von der DB kennen, das gedacht wird, das bspw. Metronom, wenn die bei diesem Sound einfahren auch zur DB gehören, da dieser Sound die DB wieder spiegelt. Ist für beide nicht vorteilhaft.
0:56 Antwerpen-Centraal, Belgium <3
Bossu😉
voice assistant just answers with the sound on maximum volume :D
Gutes Audio Branding löst Gänsehaut bei mir aus
저게 장구 소리에서 따온거란게 진짜 대박
Wop!
1:51
Gi
Geni
Na faça vs a Vida XC etc CCBB □°） ┻━┻ .□.\ ╯︵ 😏😙😙😙😙
Genesii
it's beeing heard by me every day
DB ist cool!❤️❤️❤️
ads 0:48
😂😂😂😂🎉 0:19
I thought the sound was „Der Zug fällt aus”
Ne muss nicht sein, Öko hin oder her, es wäre cool wenn die Züge fahren, egal mit welcher Audio
Der Jingle klingt gut und das Konzept ist schlüssig. Eine schöne Evolution des Soundlogos :-)
It doesn't sound like a D and B are played more like an D and A#
Yes, you're actually right. The notes played are "D" and "Bb" (or "A#"). In German however, the note "Bb" is called "B". Funnily enough, the English note "B" is called "H" in Germany.
I have a Cupra, but the Sound is noise😓🥺
It‘s crap lmfao
Ganz ehrlich. Das Video ist verdammt gut gemacht. Großen Respekt an wie Macher. Aber ihr, liebe deutsche Bahn, solltet ihr das Geld nicht lieber in eure Produkte reinstecken und euren Service verbessern? Es wundert mich immer, wie viel Zeit und Energie in solche Sachen gesteckt wird. Wenn ihr kein Video darüber gemacht hättet, dass sich der Sound verändert hat, hätte ich das vielleicht nicht einmal gemerkt. Und wenn doch weiß ich nicht ob das irgendwas gebracht hätte für euch.
Old one was better
literally everyone in Germany hates DB
Don't say everyone if you don't speak for everyone.
@@mstrmren you really have no clue
@@JensUwe-24 I am literally German. I have a German passport. I was born in Germany. How the fuck are you telling me I have no idea about Deutsche Bahn, the company which services I use several times a year.
@@mstrmren lol
@@JensUwe-24 What a coincidence! That's what I though after reading your increadibly stupid comment
Sorry, aber euer sound design habe ich noch nie gehört und ich denke ihr habt da echt viel Geld reingesteckt. Gebt das Geld lieber für eure Hardware aus oder macht einen besseren Job beim Bewerben eurer Marke.
Proximity to our customers... LOL Wenigstens kann man mit den beiden Noten D und B auch schön das Telekom Soundlogo spielen
Das ist wohl wahr. Ob da etwas Urdeutsches in diesem Terz-Tonintervall steckt? "Deutsche Telekom", "Deutsche Bahn", "Beethoven's 5" …
Your heart beat is an arrhythmia….
Still is a heartbeat though I guess...
Never heard this sound. SNCF makes a better job promoting their jingle. You can't forget it after obe day at a French train station.
Which is why, Pink Floyd Guitarist David Gilmour made a song out of it.
@@3ofakinddrummer Really, which one?
@@Ben-ss7lc „Rattle that lock“ - the performance in Pompeii is really nice.
Because you probably don't live in Germany?? What a stupid comment. I'd assume you're either french (which would explain how stupid this comment is) or you have never interacted with DB in any way, which makes you unqualified to comment on that.
Stattdessen solltet ihr euer Geld in das core Produkt reinstecken.
And more zu spät
Wollte auch grad schreiben hahaha
that sound sounds good but it sounds like one of the Windows 7 error sounds
Könnte die Sound CI nicht auch wie bei der SNCF bei Bahnhofsdurchsagen verwendet werden? Gerne sollten alle Bahnhöfe in Deutschland einheitlich an den neuen DB CI Sound angepasst werden
Stimme ich voll und ganz zu.
Darüber haben wir auch schon nachgedacht. Es ist allerdings aufgrund des sogenannten "Diskriminierungsgesetz" nicht möglich an öffentlich Bahnhöfen, die auch von Wettbewerbern wie Flixtrain genutzt werden, einen "Bahn-Sound" für Durchsagen zu nutzen. An Bahnhöfen ist die Bahn zur Neutralität gezwungen.
@@whydobirds_de Deswegen wird für die Bahnhofsbeschilderung auch eine eigene, andere Schriftart verwendet als in der App oder auf Werbeplakaten nehme ich an?
@@whydobirds_de Schade. Dennoch wäre ein Update wünschenswert
@@nicolaskersten3305 Alter, der jetztige zweitönige Gong ist noch keine 20 Jahre alt!
Very well made video wdb, especially the animations. They fit well, are very organic and feel round. Great job!
Jetzt müsste man nur noch Verkehrsrot in Weinrot der Uniformen ändern udn das weiß der ICEs veilleicht in beige. Dann hätte mand as Retro Design der ersten IC Züge
Thank you. This is really cool. Just slightly sad cause DB has such a bad reputation.
For a reason
To be fair: They are working hard for that reputation
To be fair, the german railway network is one of the best in the world.
Der alter hat mir besser geffallen
Interessant, dass der Image Film den des vorherigen ähnelt und nun gegendert wird. Die Bahn ist trotzdem scheiße.
Wenn man sonst keine Probleme außer dem Gendern hat... Glückspilz*in.
sonst keine Probleme? Dein Leben will ich auch haben
Dein Gesicht auch, aber das siehst du ja wenn du in den Spiegel schaust
@@paul_ko Aber das Gesicht hat kein Soundbranding. Wobei, so ein lautes MÖÖÖÖÖP ist ja schnell erstellt. ;-)
가슴이 웅장해진다....