In this video, we will explore the historical evolution of multinational corporations (MNCs) with a focus on Procter & Gamble (P&G) and its expansion into Latin America. Using the OLI Model (Eclectic Paradigm) and Historical Institutionalism Theory as frameworks, we will analyze P&G's strategies, the economic and social impacts of P&G's presence in Latin America, such as job creation, local market development, and corporate social responsibility initiatives. This analysis will provide insights into how P&G has navigated the challenges and opportunities in the region, contributing to its growth and the development of the local economies.
This video was made to fullfill the score of International Political Economy of Multinational Corporations course.
Group 2 / LA66
Angelica Soewita - 2602079281
Augry Tallya - 260207414
Shirley Angelene - 2602090095
Jenisse Lystin - 2602054234
Lesning Sekar - 2602079136
Helena Maura - 2602052840