Відео

What happened!? It was playing just fine and then stopped !!

26:32

Awesome book that has empowered me

Plz can't hurt me by David googin

THANKS

😊

😮

Kirek

Tulung lek aku nyasar nengdi iki

Itel

What is the name of the narrator ?

1 like and 1 sub, worth it for you

Is this a complete audio book?

Mix up routine every now and then

Make summaries of performance at the end of each day

World class Routine Equals World class results

Keep routine consistent to build momentum

Your audiobook videos are very helpful, I like it

p

5 ways to change habit 1. Identify triggers (who what where what) 2. Clean house (get rid of all access to the bad habit) 3. Swap it with a better habit 4. Ease in to it 5. Or jump in

Top 3 goals Bad habits that prevent you from achieving goal What habits will I need to adapt to achieve this?

Find out which behaviors are blocking your goal which behaviors are helping your goal?

Success is something you attract by the person you become

Thanks for the audio book 🙏

Eliminate sabotaging habit and instill successful habits

Losing is a habit, so is winning

Improve by .1% every day

The key is to start now

It’s the little things that add up, that’s what separates regular people from extraordinary people

can’t manage or improve anything until you can measure it

All winners are trackers

Tracking is the way to get life back on track

Write down a money log for 30 days straight

When luck comes your way take advantage of it

Luck comes down to a series of choices

We are all self made men only the successful ones brag about it

Those small frequent bad decisions are deadly

You can make up in hard work where you have a disadvantage

Daily habits create big results and will make you win virtually any race

great video

42:03

28:55

This is a great book❤

Great book

Great book! However, the background music is just annoying and distracting.

Thank you for this. Pls what is the name of the man that is reading this book

🙏❤

Audio skip at 2:43:14.

00:00:00 📖 Introduction to Marketing Insights and Philosophies The author shares their journey in collecting marketing ideas rather than inventing them, emphasizing the importance of proven strategies over original ideas. Acknowledgments to mentors and influences; the importance of modeling successful marketing tactics. Stressing the importance of mastering the basics before indulging in creativity. 00:06:16 💰 The Fast Path to Business Growth The book's focus on practical strategies aimed directly at growing a business financially, highlighting the essential role of money. The analogy of oxygen masks on airplanes to emphasize self-sufficiency before helping others. Critique of common business ideologies that ignore the primary goal of making a profit. 00:10:26 🚫 Common Pitfalls in Business Ownership Discussion on the frequent stagnation of small businesses and the psychological toll it takes on owners. Comparison between struggling business owners and those who achieve success, emphasizing the latter's understanding of business management beyond their technical skills. Reflection on the necessity of balancing technical proficiency with business acumen for successful entrepreneurship. 00:14:03 📊 The Importance of Planning Using the example of professionals to illustrate the critical nature of planning in achieving success in business. Personal anecdote about a failed business planning process and how it led to discovering the true value of a marketing plan. Introduction of the Pareto Principle, or the 80/20 rule, and its applications in various contexts. 00:20:05 📈 Leveraging Success through Marketing Delving deeper into the 80/20 rule and introducing the 644 rule, highlighting how minimal effort can yield significant results. Emphasis on marketing as the main leverage point for improving business profits exponentially. Personal testimony on how a simplified marketing plan shifted focus to effective and impactful business strategies. 25:41 📊 Importance of the One-Page Marketing Plan The One-Page Marketing Plan simplifies marketing for small business owners who often struggle with traditional methods. It provides clarity and practical steps for implementation without requiring extensive marketing knowledge. It emphasizes the transition from vague marketing concepts to actionable strategies. 28:03 🔍 Understanding Marketing Concepts Marketing is defined as the comprehensive strategy to connect with your target market, beyond just advertising. Clarifies different components like advertising, promotion, publicity, sales, and public relations. Highlights the shift in the marketing landscape and the importance of adapting to new methods and technologies. 32:48 🛠 Strategy vs. Tactics in Marketing Distinguishes between strategy (the planning) and tactics (execution) in the marketing process. A successful marketing strategy must precede tactics to avoid random and ineffective efforts. Emphasizes the significance of well-thought-out plans to guide appropriate tactics and actions. 34:15 📉 Common Marketing Mistakes Discusses the fallacy of small businesses mimicking large companies for marketing strategies. Explains the differing marketing priorities and budgets between small and large businesses. Warns against adopting ineffective mass marketing strategies typically suited for larger firms. 40:04 💡 Direct Response Marketing Introduces direct response marketing as a cost-effective way for small businesses to connect with prospects. It focuses on measurable outcomes, compelling offers, and clear calls to action. Highlights characteristics that differentiate direct response from traditional mass marketing. 44:33 🌟 Implementing the One-Page Marketing Plan The One-Page Marketing Plan serves as a template for creating personalized marketing strategies quickly. Identifies the three phases of the marketing journey: before, during, and after. Emphasizes the importance of guiding prospects from initial awareness to becoming loyal customers. 50:19 🎯 Selecting Your Target Market Highlights the critical first step in marketing: identifying and selecting the target market. Discusses the consequences of mass marketing and the importance of narrowing focus for effective messaging. Aims to ensure better returns on marketing investments through targeted efforts. 00:51:30 🎯 The importance of niching in marketing Focusing on a specific target market enhances marketing effectiveness and reduces costs. A narrow target market leads to stronger messaging and relevance. Specialization allows businesses to charge more for their services. 00:59:20 🧑‍🎤 Identifying your ideal customer Understanding specific attributes of your ideal customer helps tailor marketing efforts. Evaluating market segments using the PVP index can aid in identifying the most lucrative segment. Detailed customer avatars facilitate deeper insights into the target audience's needs and preferences. 01:09:39 📝 Crafting an effective marketing message Most marketing messages lack creativity and fail to grab attention. A clear, compelling message should focus on one objective to avoid diluting effectiveness. Inviting prospects to engage rather than directly selling increases response rates and builds a valuable database. 01:16:00 📢 The importance of direct response marketing Direct response marketing focuses on understanding and connecting with the target audience's thoughts and emotions. Avoid being generic in ads; stand out by addressing the audience's needs directly. Develop a unique selling proposition (USP) to differentiate from competitors and clarify your business's purpose. 01:22:20 🎯 Defining and crafting a Unique Selling Proposition (USP) A strong USP sets you apart from competitors and helps engage customers by answering why they should choose you. Quality or great service should not be your USP, as they are customer expectations rather than differentiators. Articulate clear and compelling reasons for potential customers to buy from you instead of anyone else. 01:26:43 💡 Understanding customer needs and the effects of clarity in messaging Customers often seek the results of a product rather than the product itself; understanding this is key to positioning your USP. Craft your marketing message to communicate the desired results effectively, mitigating confusion and improving sales potential. Remember that confused customers are likely to abandon the purchasing process without clarification. 01:31:40 🚀 Strategies for making your offer remarkable Standing out in a crowded market requires creativity in how you present ordinary products and services. Use examples from different industries to illustrate how small changes can turn a commodity into a remarkable experience. Focus on crafting an experience that encourages customer referrals and enhances your brand reputation. 01:38:51 ✨ Crafting an irresistible offer and elevator pitch Develop an elevator pitch that succinctly conveys your business's problem-solving capabilities to potential customers. Ensure your offer stands out by being exciting and significantly different from competitors to avoid defaulting to price-based competition. Ask insightful questions to determine the most confident and enjoyable products/services you can offer, enhancing your value proposition. 01:39:48 🎯 Target Market and Offer Structuring Understanding what your target market truly desires is crucial for crafting compelling offers. The importance of identifying emotional benefits over logical ones. Lazy offers can lead to marketing failures; structuring an exciting, unique offer is essential. Market research and observation help in creating irresistible offers that stand out. 01:47:38 💡 Creating an Irresistible Offer Crafting an offer that addresses customer pain points can significantly increase conversions. Emphasizing value and stacking bonuses enhances the appeal of your offer. Use payment plans for high-ticket items to make them more approachable to customers. Scarcity tactics can create urgency, prompting quicker buyer decisions.

Since I started listening to John C Maxwell, I can attest that he has changed my thinking and how I want to live. I used to think, to become a leader, I must make people happy but learning from him teaches me that being a leader is not about making them happy but to make them get what they want. Now with this audio, I have taken Chapter two (30 Seconds Rule) and Chapter Three (You must let people know you need them). Thank you!