Chapter Learning Objectives
1- Contrast the three components of an attitude.
2- Summarize the relationship between attitudes and behavior.
3- Compare and contrast the major job attitudes.
4- Define job satisfaction and show how it can be measured.
5- Summarize the main causes of job satisfaction.
6- Identify four employee responses to dissatisfaction.
Attitudes : Evaluative statements or judgments concerning objects, people, or events
Does Behavior Always Follow from Attitudes?
Leon Festinger - No, the reverse is sometimes true!
Cognitive Dissonance: Any incompatibility between two or more attitudes or between behavior and attitudes
Individuals seek to reduce this uncomfortable gap, or dissonance, to reach stability and consistency
Consistency is achieved by changing the attitudes, modifying the behaviors, or through rationalization
Desire to reduce dissonance depends on:
Importance of elements
Degree of individual influence
Rewards involved in dissonance