![Richard West](/img/default-banner.jpg)
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Richard West
United Kingdom
Приєднався 25 січ 2012
My motorsport career began working in PR in UK national and world rallying with Ford and Datsun. In Formula 1 I held senior commercial positions with Williams, McLaren and Arrows and and latterly as a consultant to Ferrari's sponsor Asprey with Michael Schumacher. Additionally I worked in Group C Sports Car Racing as Marketing Director of TWR Jaguar and I also had a four year period as the overall administrator of British Touring Car Championship. In that career I raised in excess of USD165m in sponsorship and have worked with a total of eight world championship winning drivers.
Today I work as a motivational speaker, event host and performance business coach. I am also a thrice published business author through 'Performance at the Limit - Business Lessons from Formula 1 Motor Racing' published by Cambridge. My website is www.richardwestassociates.com
Today I work as a motivational speaker, event host and performance business coach. I am also a thrice published business author through 'Performance at the Limit - Business Lessons from Formula 1 Motor Racing' published by Cambridge. My website is www.richardwestassociates.com
The Jaguar XJR-15 Experience with Richard West & Driver Tom Robinson
Between January 1989 and the end of 1991, I was the Marketing Director of Tom Walkinshaw Racing's Silk Cut Jaguar Group C Team. As a proud team member I still celebrate winning the Daytona and Le Mans 24 Hour races in 1990 and I have many memories of both the XJ220 Road Car programme, and in particular the design and build of the legendary XJR-15 carbon fibre V12 2 seater supercar created by TWR Special Vehicle Operations.
How did I end up in the passenger seat in 2023?
In 1994 I was given a passenger lap ride of the Estoril Circuit in Portugal with non other than 3 times World Champion, Ayrton Senna, the newest team member of the Rothmans Williams Renault F1 Team. At that time I was the Director of Sponsorship and Marketing Services for the Williams Team and when Ayrton died at Imola that year, I lost my desire to sit in a performance car passenger seat.
After so many years, the owner of this R9R, Andrew Maynard, (this is the prototype model that became the Jaguar XJR-15) kindly offered me the chance to sit alongside Swallows Racing Director and Jaguar Challenge Champion, Tom Robinson to reunite me with this incredible creation.
Add the Le Mans winning 1988 Silk Cut Jaguar to the track at Castle Combe on a dry day at a Jaguar Enthusiasts' Club TrackSport day, and, well.....the rest is now history as they say! Please enjoy.......
How did I end up in the passenger seat in 2023?
In 1994 I was given a passenger lap ride of the Estoril Circuit in Portugal with non other than 3 times World Champion, Ayrton Senna, the newest team member of the Rothmans Williams Renault F1 Team. At that time I was the Director of Sponsorship and Marketing Services for the Williams Team and when Ayrton died at Imola that year, I lost my desire to sit in a performance car passenger seat.
After so many years, the owner of this R9R, Andrew Maynard, (this is the prototype model that became the Jaguar XJR-15) kindly offered me the chance to sit alongside Swallows Racing Director and Jaguar Challenge Champion, Tom Robinson to reunite me with this incredible creation.
Add the Le Mans winning 1988 Silk Cut Jaguar to the track at Castle Combe on a dry day at a Jaguar Enthusiasts' Club TrackSport day, and, well.....the rest is now history as they say! Please enjoy.......
Переглядів: 354
Відео
The McLaren 60th Anniversary Reunion 2023
Переглядів 26 тис.8 місяців тому
On Wednesday November 8th 2023 over 300 former and current McLaren employees gathered at The Old Thorns Hotel and Resort at Liphook in the UK to enjoy an evening of celebration and memories. Former McLaren CEO Ron Dennis CBE attended as guest of honour alongside a wealth of stars and notable names including double World Drivers World Drivers' Champion Mika Hakkinen, Silverstone Grand Prix winne...
The fastest time of 4.66 seconds on 14 12 2015 at the Metro Trains Melbourne Pit Stop Challenge
Переглядів 1146 років тому
As part of my Metro Trains Melbourne Training Programme, the Pit Stop Challenge formed an integral part of the day. Here is a short video showing the fastest time achieved in the 2015/2016 series of training days, an incredible 4.66 seconds by 12 railway engineering staff.
The Pit Stop Challenge - PATL
Переглядів 2896 років тому
An insight into my use of 'The Pit Stop Challenge' for training purposes. Today I use my Jordan Honda 198 Ex Hill/Schumacher car for these events. Please contact me for further information. This short video is from 'Formula for Success' an 8 part series on BBC World inspired by 'Performance at the Limit - Business Lessons from Formula 1 Motor Racing' published by Cambridge University Press (Jen...
Richard West Build the organisation around informal processes, networks and relationships
Переглядів 71610 років тому
Description
The McLaren Old Boys & Girls Association 50th Anniversary Reunion & Dinner
Переглядів 3,1 тис.10 років тому
On September 11th 2013 almost 250 former and current McLaren staff, drivers, sponsors, VIP's and guests came together at a hotel close to the Goodwood Racing Circuit, where on June 2nd 1970 team founder Bruce McLaren lost his life in a testing accident. Their purpose: To celebrate fifty years of the famous McLaren name in international motorsport. The 2013 event, (formed from the original gathe...
Richard West Formula for Success
Переглядів 2 тис.12 років тому
I'm Richard West and I am a professional motivational speaker with an extensive career in motor sport and Formula 1 motor racing. I am also a published business author and my co authored book 'Performance at the Limit - Business Lessons from Formula 1 Motor Racing' formed the basis for BBC World's 'Formula for Success' 8 part global television series and a small clip featuring me and my co auth...
Wonderful memories and what a privilege to hear them all! ❤️
@@RobbieGill-c7x thank you Robbie - it was a lot of work and some love from our McLaren days, but worth it 👍
Matthew Jeffries is such a gentleman. Inspirational character.
keep hearing turbo whistling throughout the session.... true racer
BBV10s sent me here :)
I hope you enjoyed the show ;) R
@@theconsummatespeaker very enjoyable, thanks for putting this content online :)
Fantastic! Thank you to Glenn Freeman and the Bring Back V10s podcast from The Race for spreading the word.
Hi Christopher - glad you enjoyed the show - the 50th on this channel is worth a look too if you have the time - sadly some gone now, but Dan Gurney is a blinder! Enjoy and thanks, Richard
Heard about this from the Bring Back V10s podcast
@@JohnDoe-ef4ys well it’s good ta see ya ✌️
BBV10 sent me!
And a very warm welcome to you - I hope you enjoy/ed the 60th :) R.
I'm here from BBV10 too 🖐
And a happy Saturday to you! Thanks for taking a look - the 50th, the Jaguar R9R ride and other things to come yet! Richard.
Lovely to see legends being celebrated! Thanks Glenn Freeman & BBV10 for sharing :)
Hi there, so pleased you've found the 60th - do please take a look at the 50th as well - sadly, some gone but again, its a great insight into some wonderful times. Thanks for sharing too. Richard :)
Excited to watch this. The Bring Back V10s podcast on The Race gave this a “must watch” and here I am 😊
@@Minrdi welcome and thanks for taking a look 👍 cheers, Richard.
Shoutout BBV10 for the recommendation
Nice one, thank you :)
thanks the race v10s
I owe them one (several in fact!) R
Bring back v10s
And another :) Thanks for visiting. R
Bring back V10s sent me here
Welcome :)
BBV10 Plug
Welcome to the 60th and other videos - more to come soon ;)
BBV10's do a great job and I love doing the occasional 'F1 look back' with them - thanks for joining me for the 60th
Thanks to bring back V10’s for the recommendation. Thoroughly enjoyed this
Thank you and I'm glad you enjoyed it - it was a hell of a job putting the night together, but we finally managed it and the result is now of interest to many = thanks for posting ;) R
@@theconsummatespeaker I can imagine. Considering who’s involved and even with your experience in F1 it must have still caused several headaches organising it
@@Rikstar88 I loved it! :) :)
Here from the bring back v10s podcast 😅😅😅
My thanks to them and welcome R :)
BBV10s
And another F1 fan, welcome and thank you BBV10's :)
Here because of Bring Back V10! Loved Ron's bit!
Appreciated and thank you for following = more to come very soon :)
Here from Bring Back V10 Podcast!
Well, welcome and I hope you enjoy what you find. I'm working on a bunch of historic F1 and Sports Car stuff at the moment along with some uber road cars - videos coming soon and thanks for watching - the 50th is also a good watch with an amazing interview with the late Dan Gurney - What a star he was!🙏
Shoutout to Bring Back V10s for plugging this. Amazing to watch!
Also here from BBV10s. Great plug, this event is fantastic to watch. Thanks Richard for organizing and posting it!
Bring Back V10s recommended this. Looking forward to it
Editing next week so hopefully the week after - My XJR-15 ride is apparently worth a watch on the channel according to some - I bloody loved it :) :) :)
Hi Richard,watching this coming from the bring back v10s podcast that you were a guest on. Listened to some of your great storys from days gone by
@@danross8565 thank you for your comments - much appreciated. More to come soon R
Anyone else here from Bring Back V10s?
I do hope so - ;) R
I am!
@@jamesatkinsonja Welcome ;) R
I’m here thanks to Bring Back V10’s!
Spread the messages folks - I've a really good insight into Eagle E-Types coming soon ;)
Whose here from the bring back V10s podcast?
More and more and for that I am grateful - thank you :)
Guilty your honour.
One more!
Many thanks to The-Race for plugging this great celebration of McLaren. Very well organised and great stories. Jo’s story about Ayrton at Adelaide was very moving.
Jo is one of the great people from F1 - I interviewed on on a Jaguar Enthusiasts Club podcast too as we are long term friends - you can find it at jecpodcast.co.uk/episodes/episode-72-meet-jo-ramirez-f1-legend-jaguar-fan I hope you enjoy it
Thanks to Bring back V10s I’ve found this great Jewel. 😍
Thanks to them for introducing you to our year of work that resulted in this excellent look at McLaren's glory years. Matthew and I enjoyed putting it together and I loved hosting it as a nowadays, professional host and presenter.
Looking forward to watching this, learned about it from BBV10s episode on 1993 British Grand Prix
Hi Richard - I hope you enjoy it - it is a look into the world that those of use lucky enough to have been with the team have enjoyed over the years - my period 84 to 88 was as golden as I am grey now! :)
Here from BBv10's!
Welcome and thanks for taking a look - a great event with much history and emotion - I hope you enjoy it.
Did Gordon Murray even get an invite?! Probably said: "I will only go if I am acknowledged as the sole chief designer of the MP4/4
The event was open to all members of the McLaren Old Boys and Girls Association.
Did they put Steve Nichols and Gordon Murray at the same table for fun!
Steve sat with the Senna's Mika H, Ron Dennis, John Barnard and some others ;)
I'm here from Bring Back V10s too! ❤
Welcome, I'll shortly be posting a range of interviews, comments on F1 etc, so thanks for joining me :)
Bring back V10's sent me
And very welcome you are too Alex - thanks for watching the 60th - the 50th on the channel is good too! :)
Top top job Westie as usual. Great interviews all delivered professionally with some humour thrown in for good measure. 😊
You're too kind - how's things in the sunshine my friend?
Bring back v10s sent me here, but I already saw this last year.😀 Cheers!
Welcome back and thanks for the comment ;)
Came he after a tip off from Glenn Freeman at The Race on the Bring Back V10s podcast. Glad he recommended it, fantastic watch
Thank you and I'm glad you enjoyed it - what a night - unique for sure and thank you for watching.
@@theconsummatespeaker Thank you for putting it together, it is a genuine gem for geeks such as myself. I work in marketing too and have just sent a Linkedin request. Would be great to discuss more :)
I really appreciate your comment - thank you. It took 12 months to put together, but it was worth it :)
@@grumpy_car_nut Please send me your Linked in again - I have missed it - apologies.
Bring Back V10s sent me here.
My thanks to them, and for watching the 60th - it was a fantastic night, never to be repeated.
And very welcome you are too - I hope you enjoyed the 60th as much as I enjoyed my years at McLaren?
Prost legend forever🇫🇷👍
Four times World Drivers' Champion and one of the most fun and professional guys I was honoured to have worked with :)
RON DENNIS made Maclaren simple as that,
As Bernie Ecclestone once said to me…”Bruce McLaren started the team, Ron made it” - very true words 🙏
Lovely Video. Thanks for posting!!. Looked a great evening!!. So pleased to hear Ron at the end. I would imagine he was “challenging” to work for. I’m sure for many he was a pain in the Arse, but from the outside you couldn’t help but have a Soft Spot for him!!.
Never a pain but always a tough task master who never accepted second best. Hugely generous and loyalty was his number one driver and expectation. Those that worked for him including myself, we hugely proud of our time under his stewardship.
Let's not forget Emerson Fittipaldi who was world champion with McLaren...
He sure was and it was great to have him on video live that night for our guests.
Just finished watching the entire video. Although I'm only 29 and from Poland, I've been following F1 since 2006 and McLaren was my favourite team, and I was always interested in history of F1. That's why I'm here. Beautiful event. Thank you for putting it out there. Great to see Ron Dennis after many years of absence, smiling and relaxed. And all the people important in McLaren's story. And brilliant MC Mr West. McLaren in the black & silver West livery - that's my first memories of F1.
Very many thanks for your kind words and I’m so pleased you enjoyed the video. 👍
David coulthard on it don't forget he won 13 races for them and drove after a plane crash with broken ribs
DC was always a star and great to work with - sadly he was not available the night of the event.
So it's not only max Martin does not like he does not like jos as well
Bruce drove number 4 car the same number lando has
;) an honour!
Bruce and Ron are McLaren, shameful how they treated Ron
Please see my comment to @ducati916SPS :)
Ron Dennis i followed all my life 60 years ! he is more than may the force be with you ! he is the FORCE!
For sure, RD is THE team leader - never to be copied or repeated!
Totally! Ron Dennis made McLaren! Just think of what he turned it into and the drivers …….Lauda, Prost and the greatest of them all…….Senna! Just imagine if he could have walked on stage!
Whenever Ayrton's name is mentioned, people still hush. He was very special and that is why we were so pleased the Senna family joined us in November on that special gathering.
DC was and always will be a star driver - he's one who saw the opportunities which is why we still see so much of him on TV thankfully
That picture of Mika and Ron at the montage at the end 🥲
It was fantastic to see them together again. It was a very special night and I'm glad so many people are enjoying it from the video ;)