We were honoured to sit down with innovation and commercialisation expert Daniel O'Connor. Daniel is on the UN Task Force for Innovation and Competitiveness and has been helping inventors and R&D teams to commercialise their ideas for more than 40 years, so he knows a thing or two about funding start-up ventures! Together we broke down some of the myths and misconceptions that set many start-up founders on the wrong track. We explored the key elements of what it really takes to successfully commercialise innovative ideas and attract funding for start-up ventures.
From his early days of first commercialising a novel telephone accounting system through to the creation of his esteemed Inventors Academy, Daniel reveals the truth behind funding and debunks the myth of the "wealthy investor" who is sitting around, waiting to write a big cheque. He unpacks the top six things that investors are really looking for in a start-up venture. And hint, it’s not the ROI!