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Walk through of how to create a marketing research survey in Qualtrics

Provides an overview of how to navigate the PharmaSim simulation software.

People often find it difficult to say why they like a certain product, or to rate how important a factor is for a decision. As such, marketers find it helpful to infer importance based on how much a product is liked and what is believed about its performance.

Marketers often need to diagnose the reason for a problem. One way to do so is to use "moderators", whereby our theory should predict when an effect should be larger or smaller.

Walk through of how to create a marketing research survey in Qualtrics

Walk through of how to post a survey on Amazon's Mechnical Turk (MTurk) panel

Walk through of how to use R Studio and run scripts for analyzing surveys

Marketers often get as much data as possible, and then hope to find some gold nuggets of insight. Unfortunately, this approach rarely finds much. Instead, try identifying your insights first, and then search for the exact data you need to exactly match your insight. You'll likely find this "insights before data" approach is much more effective.