Part 3 - Dec. 5
Re-engagement Strategies that Work
Learn how to re-engage your audience without being pushy. We’ll show you the smart ways to revive cold leads and turn one-time visitors into repeat customers.
00:00:00: Introduction
00:01:10: Introduces re-engagement strategies in marketing and the intersection of sales and technology.
00:02:05: Encourages live Q&A and audience interaction.
00:02:45: Recaps previous parts: permission-based marketing and sales funnels, now focusing on re-engagement.
00:03:15: Emphasizes building trust and rapport to reawaken dormant leads.
00:05:00: Addresses challenges of choosing non-salesy, educational content to nurture trust.
00:08:00: Highlights importance of clear communication to avoid assumptions and strengthen relationships.
00:10:00: Suggests open-ended questions, interactive content, and responding to feedback to boost trust.
00:13:05: Advises sharing personal stories and passions, not just stats and credentials.
00:15:15: Recommends providing educational value-market updates, neighborhood guides, and expert tips.
00:16:20: Encourages using engaging visuals, videos, and behind-the-scenes content for variety.
00:23:35: Stresses content creation as key; then use automation and remarketing to re-engage leads.
00:24:05: Introduces remarketing tactics-tagging visitors and serving targeted ads on Google/Facebook.
00:29:00: Suggests dynamic display ads, testimonials, and educational pieces to capture attention.
00:32:10: Reinforces need for proper tools (website, CRM) and strategy for effective re-engagement.
00:35:35: Announces upcoming Part 4 focusing on generating referrals and quality introductions.
00:39:10: Addresses questions about gaining consent from existing phone contacts to comply with privacy rules.
00:41:00: Recommends guiding contacts to opt-in via website forms and clear privacy disclosures.
00:44:00: Discusses SMS marketing disclaimers, sign riders, and ensuring proper consent messaging.
00:46:00: Attempts to show new CRM action plans for reviews and open house follow-up, emphasizing systemized workflows.
00:50:00: Suggests FSBO strategies: offering reports or QR codes to drive opt-ins and secure proper consent.
00:53:30: Encourages using multiple communication methods and automation to nurture and re-engage leads continuously.
00:55:00: Mentions flexibility in creating various follow-up plans and refining approaches based on feedback.
00:56:05: Wraps up the session, expressing enthusiasm for Part 4 and ongoing audience input.