Tourism Theories and Practices
Tourism Theories and Practices
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AI adoption challenges in Tourism and Hospitality using UTAUT model
In this video, we explore the challenges of adopting artificial intelligence (AI) in the hospitality and tourism sector through the lens of the Unified Theory of Acceptance and Use of Technology (UTAUT). We discuss the four key determinants of technology acceptance-performance expectancy, effort expectancy, social influence, and facilitating conditions-and how they impact AI adoption. Drawing on key studies and real-world examples, we highlight the barriers organizations face in implementing AI solutions and provide strategies for overcoming these challenges. Join us as we delve into the complexities of AI adoption and its potential to revolutionize the hospitality and tourism industry!
#AI #ArtificialIntelligence #Hospitality #Tourism #TechnologyAdoption #UTAUT #DigitalTransformation #CustomerExperience #Innovation #TravelIndustry #AIinTourism #HospitalityManagement #TechChallenges
Переглядів: 41

Відео

Robotics AI and Service (RAISA) in Tourism and Hospitality
Переглядів 8День тому
In this video, we explore the transformative impact of Robotics, AI, and Service Automation (RAISA) in the tourism and hospitality sector. From its historical evolution to current trends, we discuss how RAISA is reshaping service delivery, enhancing customer experiences, and optimizing operations. We also examine the benefits and drawbacks of implementing these technologies, along with relevant...
Destination Image Place Making and Authentic Travel Experiences
Переглядів 12День тому
In this video, we explore the critical concepts of destination image and authentic experiences in tourism. Drawing from academic theories such as the Destination Image Theory and Place-Making, we discuss how a strong destination image influences travelers' perceptions and choices. We delve into the importance of authenticity in creating memorable tourist experiences, referencing real-world exam...
Quality Management in Sustainable Tourism
Переглядів 7День тому
In this video, we explore the essential tools for quality management in sustainable tourism and the significant role of certifications like the Global Sustainable Tourism Council (GSTC). We discuss various quality management tools, their benefits, and the challenges businesses face in implementing them. Additionally, we highlight the importance of certifications in promoting sustainable practic...
Albert Bandura's Social Cognition Theory and Tourist Behavior
Переглядів 4День тому
In this video, we explore Albert Bandura's Social Cognition Theory and its profound implications for the tourism industry. We delve into how human behavior is shaped by the interplay of personal factors, environmental influences, and observational learning. Discover how self-efficacy, a key component of Bandura's theory, affects tourists' decisions and experiences. Through real-world examples, ...
Use of AI in Tourism and Hospitality: Use of Chatbots
Переглядів 15День тому
In this video, we explore how artificial intelligence is enhancing baggage handling processes in the tourism industry. From biometric tracking systems to computer vision and RFID technology, AI solutions are revolutionizing how airports manage luggage, reducing lost baggage incidents and improving traveler convenience. We discuss the current trends, notable use cases, and the future potential o...
Self Determination Theory and Wellness Tourism
Переглядів 914 днів тому
In this video, we explore the intersection of Self-Determination Theory (SDT) and wellness tourism, focusing on how fulfilling the psychological needs of autonomy, competence, and relatedness enhances well-being. Drawing from the experiences at a yoga retreat in Rishikesh, India, we discuss how spiritual tourism serves as a path for self-betterment and meaningful experiences. Discover how engag...
Food Tourism and Self Determination Theory
Переглядів 614 днів тому
What motivates people to go on food tourism? In this video, we are proposing concepts in Self Determination Theory by Deci and Ryan (2000) to relate to the motivating factors. #foodtourism , #selfdeterminationtheory #sdt, #tourismeducation
Neo Colonialism and Tourism
Переглядів 714 днів тому
In this thought-provoking video, we delve into the complex relationship between neo-colonialism and tourism, examining how it impacts cultures and environments around the globe. We explore the concept of neo-colonialism, highlighting how historical exploitation continues to shape modern tourism practices. Through relevant theories such as Dependency Theory and Postcolonial Theory, we analyze th...
Big Data and Tourism Experiences
Переглядів 15914 днів тому
In this video, we explore the transformative role of big data in tourism management and visitor experience. Discover how tourism businesses leverage vast amounts of structured and unstructured data-from online reviews and social media interactions to booking patterns-to enhance customer experiences, optimize operations, and drive strategic decision-making. We discuss real-world examples of how ...
How the Theory of Planned Behavior Shapes Travel Decisions?
Переглядів 414 днів тому
n this video, we delve into the Theory of Planned Behavior (TPB) and its application in the tourism industry. Discover how attitudes, subjective norms, and perceived behavioral control influence travelers' decisions and intentions. Through relatable examples, we illustrate how this theory can help us understand why people choose certain destinations and activities, making it a valuable tool for...
Research Ethics and Data Collection
Переглядів 6Місяць тому
Dive into the ethical dilemmas that lie at the heart of research with this thought-provoking explainer video. We explore fictionalized scenarios inspired by real-world cases, from the controversial Milgram experiment to the ethically questionable Facebook study that manipulated users' emotions. We also delve into the complexities of mandatory drug trials on incarcerated individuals, raising que...
Integrating Liminality and Transformative Learning Theory in Tourism
Переглядів 3Місяць тому
Ever wondered if there's more to travel than just sightseeing and relaxation? In this video, we explore the fascinating intersection of tourism, liminality, and transformative learning. Discover how the concepts of liminality (the in-between space of transformation) and transformative learning (challenging our assumptions and beliefs) can revolutionize the way we travel. We'll delve into: How t...
Barcelona Tourism Protests: Hospitality versus Hostility; a theoretical analysis
Переглядів 552 місяці тому
Barcelona is a tourism hotspot, but the city is grappling with the dark side of its popularity: overtourism. In this video, we dive into the protests against tourists, exploring the social impact of overcrowding, rising costs, and cultural commodification. We'll uncover the theories behind the growing resentment and discuss solutions for a more sustainable tourism model. Join us as we examine: ...
Barcelona Tourism Protest : a theoretical analysis
Переглядів 42 місяці тому
Barcelona is a tourism hotspot, but the city is grappling with the dark side of its popularity: overtourism. In this video, we dive into the protests against tourists, exploring the social impact of overcrowding, rising costs, and cultural commodification. We'll uncover the theories behind the growing resentment and discuss solutions for a more sustainable tourism model. Join us as we examine: ...
Economic drawbacks of Events
Переглядів 12 місяці тому
Economic drawbacks of Events
Economics of Events Industry
Переглядів 22 місяці тому
Economics of Events Industry
From Tech Hub to Wellness Haven: Singapore's Rise in Wellness Tourism
Переглядів 173 місяці тому
From Tech Hub to Wellness Haven: Singapore's Rise in Wellness Tourism
Veblen, Bourdieu & Baudrillard: Deconstructing the Meaning of Luxury Hospitality
Переглядів 173 місяці тому
Veblen, Bourdieu & Baudrillard: Deconstructing the Meaning of Luxury Hospitality
Designing Emotions: The Psychology of Event Experiences
Переглядів 63 місяці тому
Designing Emotions: The Psychology of Event Experiences
The Rise of the Solo Female Traveler: Embracing Adventure and Independence
Переглядів 94 місяці тому
The Rise of the Solo Female Traveler: Embracing Adventure and Independence
Dark Tourism: Exploring the Ethics of Travel to Places of Tragedy
Переглядів 274 місяці тому
Dark Tourism: Exploring the Ethics of Travel to Places of Tragedy
When Politics Hits the Beach: The Maldives' Tourism Crisis Explained
Переглядів 454 місяці тому
When Politics Hits the Beach: The Maldives' Tourism Crisis Explained
Environmental Kuznets Curve and Tourism
Переглядів 104 місяці тому
Environmental Kuznets Curve and Tourism
Taylor Swift Concert Economic Impacts and Singapore Tourism
Переглядів 294 місяці тому
Taylor Swift Concert Economic Impacts and Singapore Tourism
Social and Cultural Meanings of festivals and events
Переглядів 164 місяці тому
Social and Cultural Meanings of festivals and events
Types and Typology of Events
Переглядів 104 місяці тому
Types and Typology of Events
Hallmark Events: Rio Carnival and Place Attachment
Переглядів 736 місяців тому
Hallmark Events: Rio Carnival and Place Attachment
Regenerative Tourism and Agrarian Community Development; Evidences from South America.
Переглядів 411 місяців тому
Regenerative Tourism and Agrarian Community Development; Evidences from South America.
What is Regenerative Tourism?
Переглядів 6311 місяців тому
What is Regenerative Tourism?