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Thanks for sharing Prof Mark. I sent out an email as a pre read before conducting interview. In the email they replied to, some have written consent. In addition, I started the video interview by asking for their consent.

Happy New Year and wish you all the best for 2025. I am honored to watch this video by the Author himself. Thank you for your amazing contribution to research methods. I have a much better understanding of the research methods and the details explained in the Research Onion.

Thanks so much for sharing your life journey and such valuable lessons. Talking to you was a great learning experience for me as well 😊 We should do this again soon.

Great work from the Author himself made me to seriously listen and believe every that has been taught here. Thank you for your immense contribution to Research Methods!

Appreciate how you explain this in a simple way, with visuals supporting throughout the video! Thanks Prof Mark

Always looking forward to seeing which visualization you match with the topic 😃 thank you for the good content!

Excellent video! I did a mixed method design and only used 5 interviews to elaborate on quan findings - perhaps more research is needed. Thank you for uploading this.

Thank you, a great tool to use. Thank you for sharing.

Great practical advice! Thanks Prof Mark.

This excellent sir, it is very helpful. Is well if i say the third outer layer (methodology) is the one we call research design?

Can highly recommed this book! Excellent for hands-on and if you want to go deeper into business research the book is well structured - and is now very helpful to me :)

Thank you!

Watching your video again, I must admit that I properly did a few of these mistakes. Despite I made an effort not to. Reflecting back, being deep into a topic as a researcher and suddenly what was difficult to understand seems like common knowledge :D I have used words and concepts which seemed familiar to all, but most likely are not.. Thanks for sharing this video!

Prof Mark, just received your new book - and I recommend it to anyone who is serious about resarch and for those who wants to learn and being able to dip in n out! (Research methods for business students 11th edition)

Thank you for your videos! They are extremely helpful and easy to understand.

By far the best channel on UA-cam on Research Methods. High quality research presented in a structured and easy to understand way. Prof Mark, would you say that using a 6 point or 7 point Likert is too much as it can result in survey fatigue in a survey including 30 plus questions?

Thank you for the detailed explanation. Dr Mark, may I ask, for someone who is doing a qualitative study using data collected from semi-structured interviews, where would it fit under the layer, strategy? Note - using an interpretevist, inductive, mono-method qualitative, cross sectional approach. (I've got it figured for all other layers, except for strategy) and would like your advise on what to say under strategy.

Thank you for your lecture Prof. Talking about structure, is it a good practice to combine the 3 structures (specific to general, general to specific, chronological) in a thesis or it's advisable to stick with 1 structure through out?

WIsh I had this video a few years ago :D Prof Mark, I used Google Forms as it works well on web and mobile. It is free and the raw data is good for further analysis. (The audio is low on this vidoe vs your other videos, perhaps it is just on my devices)

This is very helpful. Thank you.

Another gem, thank you, Professor Mark Saunders.

Thanks for sharing this. Interesting to see and get introducted to your newer work from 2023. I am more familiar with previous work. Just ordered the book. Thanks Mark

Thank you for the good content. Got it recommended by Kristian.

❤️❤️❤️👏👏👏👍👍👍

Thanks, what is the meaning of rhetoric in writing?

I have read a number of papers and books to understand this. Now it’s the first time I really get it - I’m a visual learner and how you simplify complex concepts is fascinating! Thank you for sharing this with us!

Thanks for sharing. You are filling a critical information gap here and presenting it is easy to understand ways!

why i am unable to hear your voice, please purchase new microphones

Thank you sir for this explanatory video. Will I be right to use survey and case study for my research if the philosophy is positivism, theory approach is deduction, and methodological choice is mono quantitative?

Thank you.

Thank you for this explanation.

The first thing we are taught in our DBA! Great work.

Excellent presentation, clear and easy to understand.

Thank you Professor Mark Saunders.

Hi there Dr Mark Saunders, I emailed you asking for permission. Many thanks, Leslie Kistan

Thank you Sir.

Thank you so much Dr Mark.

the face got me dying😊😊😊😊🤣🤣🤣🤣🤣🤣🤣🤣🧋🧋🧋🧋🧋🧋🧋🧋🧋good info first to chest could use a pin

Thank you Dr Mark ❤

Thanks Dr :Mark I am a student master in marketing and i am working on my research I am from arab country and we use your book in writing the dissertation Thank you very much Can you explain the hypothesis ?

Could someone provide a research journal that used this... I understand but i need a sample for setup

A great academic tool to rely on when doing research. Thank you for sharing.

Love this and I recommend it to all of my students!

As always you break down a rather difficult concepts to simple ways

Brilliant! Your book is among the essential references on the module I teach. Looking for more interesting vids. Thank you

Well explained. Thank you.

thank you sir, its so amazing..

thanks sir

Hi Prof. Saunders, thank you for your video! I am exploring how (generative) AI is changing how we make science, not only by integrating it into the methods but also as a support for rationality and creativity. I was glad to watch your video. I think raising awareness about these technologies' benefits and limits is crucial. I will share it on LinkedIn and X. If you wish to explore this subject further, please let me know. I would be glad to discuss it with you. Have a wonderful weekend, Quentin Loisel

Hello Prof. Mark. Our lecturer used your research book in my undergrad studies, in a place which you may not expect...Eritrea. Your book is still my research companion in my pubished and on going papers. I am glad to see you in UA-cam... though it seems to me you are a bit late...we need people like you who have concrete and research based research experience to be in UA-cam... I am also happy for the AI and research topics you are discussing. Please continue. Thanks indeed!