👉 *Mastering Influencer Marketing with Creative Content Strategies*
✅ *Content Creation Tips and Tricks for Small Businesses*
✅ *Repurposing and Diversifying Social Media Content*
🎧 *While Supplies Last: The Marketing Podcast | Featuring Faith Roberts, The Unofficial Tour Guide of San Antonio*
Welcome to another exciting episode of *While Supplies Last: The Marketing Podcast*, with Gabby and Candace from *Peachtree Rose Marketing*! In this episode, we sit down with *Faith Roberts*, also known as *The Unofficial Tour Guide of San Antonio*, to uncover the secrets of influencer marketing, content creation for social media, and the art of community building with authentic brand partnerships.
*Key Topics Discussed*
✅ *The Birth of The Unofficial Tour Guide*
How Faith turned personal challenges into opportunities by sharing curated San Antonio experiences through TikTok, inspiring locals and visitors alike.
✅ *Content Creation for Small Businesses*
Actionable tips for creating engaging, shareable, and visually appealing content to boost small business visibility and growth.
✅ *Diversification and Repurposing Content*
The importance of diversifying social media platforms and repurposing high-performing videos to reduce risks and expand your reach.
✅ *Building Authentic Brand Partnerships*
Insights into collaborating with iconic brands like Taco Bell and Whataburger, and the role authenticity plays in influencer marketing.
✅ *Maximizing Content Efficiency*
Time-saving strategies like batching content, reusing existing clips, and leveraging tools like Instagram trial reels to streamline your workflow.
✅ *Celebrating San Antonio’s Charm*
Faith shares how she romanticizes the city through curated experiences, bringing its rich culture and growth to life for both locals and visitors.
✅ *Goals for 2025*
Faith discusses her plans to grow her brand, create more digital guides, and explore expanding The Unofficial Tour Guide to other cities.
🎯 *Who Should Watch This Episode?*
This episode is perfect for small business owners, content creators, and marketers looking to leverage influencer marketing, boost their social media game, and learn how to create authentic connections with their audience.
💡 *Authenticity and Impact*
• Authentic storytelling and showcasing real experiences can create meaningful content that resonates with audiences and supports small businesses.
📈 *Content Strategies for Creators and Businesses*
• Diversify your social media platforms to reduce risks, and repurpose top-performing content to reach a wider audience.
• Use shareable content and trending sounds with fewer uses to boost engagement and reach.
• Focus on creating high-quality visuals and telling relatable personal stories to connect with your audience.
📹 *Tips for Creatives*
• Batch content, reuse existing clips, and leverage tools like Instagram’s trial reels for A/B testing to streamline your workflow.
• Explore niche trends and adapt them creatively to stand out in a saturated market.
🌟 *Brand Collaborations and Growth*
• Faith highlights memorable collaborations with Taco Bell and Whataburger, emphasizing the importance of aligning with brands that reflect your values.
📌 *Follow Our Guest*
👉TikTok | www.tiktok.com/@TheUnofficialTourGuide
👉 Instagram | theunofficialtourguidee
👉 Website: unofficialtourguide.com
*Time Stamps for Key Topics in This Episode:*
0:00 - Introduction to Wild Supplies Last Podcast
0:45 - Faith's Social Media Influence
1:30 - Faith’s Journey into Marketing and PR
2:15 - Corporate Marketing and the Importance of Visibility
2:55 - The Birth of the Unofficial Tour Guide
3:45 - Turning Fun Content into Community Impact
4:45 - The Emotional Rewards of Influencer Marketing
5:30 - The Power of Authenticity in Influencer Marketing
6:15 - Misconceptions About Influencer Marketing
7:00 - The Art of Visual Storytelling
8:00 - Advice for Businesses Seeking Influencers
9:00 - Building Authentic Partnerships
12:45 - Consistency and Engagement Strategies
14:00 - Batching and Time Management for Creatives
15:30 - Advice for Aspiring Content Creators
31:00 - Diversification of Social Media Platforms
33:00 - Instagram Trial Reels for A/B Testing
35:00 - Shareable Content and Business Growth
38:00 - Tips for Small Business Content Creation
40:00 - Use of Trending Sounds
44:00 - Repurposing Content and Maximizing Efficiency
49:00 - Romanticizing San Antonio for Unique Content
54:00 - Goals for 2025
57:00 - Wrap-Up
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*Social Media:*
TikTok | www.tiktok.com/@peachtreerosemarketing
Linkedin | www.linkedin.com/company/peachtree-rose-marketing
Instagram | peachtreerosemarketing
UA-cam | ua-cam.com/channels/_JCmyi9xWfULM3y9DWLNXQ.htmlabout
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*Peachtree Rose Marketing:* peachtreerosemarketing.com