Shaped By
Shaped By
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Welcome to BYOB 2024
Shaped By Founder, Nick Farrar sets the scene for two days of debate and discussion at BYOB. Hear about the ethos behind the event, what we mean by bringing your own bold, and why it’s crucial to building a brand now and in the future.
SPEAKER 🎙️
Nick Farrar, Founder and CEO, Shaped By
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Instagram: shaped_by_
LinkedIn: www.linkedin.com/company/shaped-by/
OUR WEBSITE ► shaped-by.com/
THE CHANGEMAKERS PODCAST ▼
Spotify: open.spotify.com/show/4M4KKrH7CbYAIxOI4KmFJw?si=04e892c48d7e4db0
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Переглядів: 10

Відео

Balancing short and long-term wins | BYOB 2024
Переглядів 1814 днів тому
Brand is back in B2B! 67% of B2B leaders are increasing their brand-building budgets this year. In this session, our panel will discuss how to find the perfect balance for your business between short-term performance activity, and brand activity that takes longer to pay back and is more difficult to measure. They also share tips and advice on how to sell the latter at board level. SPEAKERS 🎙️ T...
How to tell your AI story | BYOB 2024
Переглядів 514 днів тому
In a world where everything seems to be AI-powered, how can you make your own AI story stand out? Listen to Cindy Duong, Brand Design Lead at Outshift by Cisco, as she discusses her strategies for making AI communications resonate with audiences and shares how her bold and agile approach helped bring Outshift’s unique vision to life. SPEAKER 🎙️ Cindy Duong, Brand Design Lead, Outshift by Cisco ...
Why weirdness works in B2B | BYOB 2024
Переглядів 814 днів тому
AI in B2B is noisy, competitive and - in terms of promotional activity - extremely homogenous. So Zapier decided to use humour and irreverence to set itself apart. Find out from the company’s head of product marketing, Ryan Anderson, how his team created fun, engaging, and interactive ways for people to explore and understand AI - all with a healthy dose of weirdness helping it to stand out. SP...
Unlock your creative team's ultimate toolkit | BYOB 2024
Переглядів 814 днів тому
Join us for an insightful discussion on evaluating and implementing the best tools for in-house creative teams - particularly those that work together remotely. Learn how to assess the right tools for your team’s specific needs, pilot new tools through a structured and process-driven approach, and secure buy-in from stakeholders to ensure successful implementation. Jessica also shares her favou...
Getting the most out of your creative agency | BYOB 2024
Переглядів 314 днів тому
Join Shaped By’s client services director Wei Kee and creative director Tom Ovens in conversation with Maria McLaughlin, Senior Director, Global Brand Creative at Abnormal Security and Ben Long, Creative Director at Rubrik, as together they explore what makes a strong client/agency relationship. The panel discusses the value of true collaboration, along with some of the common challenges that a...
To brand is to evolve: How adaptation builds brands | BYOB 2024
Переглядів 1614 днів тому
Maintaining impeccable design standards amid constant business and audience changes is tough. But as executive creative director at Stripe, Michael Jeter challenges his team to meet this head-on. Explore how to embrace both cultural and team shifts to evolve your brand at the right pace, while preserving consistency and reliability. We also cover how to collaborate with your founder, leveraging...
Integrating AI to power creative teams | BYOB 2024
Переглядів 1414 днів тому
Throughout his six years as a Principal Designer at HubSpot, Eduardo Garcia-Lopez has been constantly exploring new tools, technologies, and-most importantly-finding effective ways to integrate them into his team’s workflow. In this session, Eduardo reveals how experimenting with cutting-edge tools like Midjourney and Runway has led to transformative creative outcomes, including a series of gro...
Scrappy strategy, smart strategy? | BYOB 2024
Переглядів 1714 днів тому
Sound strategy is the foundation on which great creative work is built. But it doesn’t always need to be complex or convoluted to be effective. In this session, hear how a more agile, “scrappy” approach can help B2B companies adapt quickly, seize opportunities, and stay ahead in a competitive landscape-without compromising on strategic depth. SPEAKER 🎙️ Alan Roll, Head of Brand Creative, Airtab...
Positioning creativity as a business driver | BYOB 2024
Переглядів 1314 днів тому
I LOVE our new campaign. Which agency did that?” “Actually, it was our in-house team.” “Oh really? Who are they?” One of the biggest challenges creative leaders face is demonstrating the value they bring to their organisation. Omar Fahmi, the creative lead at Virgin Media O2 Business, is well aware of this. Join us as Omar delves into the strategies he uses to showcase his team’s game-changing ...
Female leadership in a male world | BYOB 2024
Переглядів 1914 днів тому
Women make up just 28% of the tech workforce. And at leadership level, female representation sits at 26.5%. So…are we making progress? Or is the tech world still a giant boys club? Find out from three esteemed leaders from across marketing, brand and creative as they discuss their experiences and perspectives on one of the most important issues in tech. SPEAKERS 🎙️ Gwen Lafage VP Brand, Sinch T...
Making Great Creative Work with Li-Anne Dias | The Changemakers Ep. 46
Переглядів 37Місяць тому
n this episode, we’re joined by Li-Anne Dias, a design leader known for shaping world-class brands and driving high-impact design teams. Currently leading brand and enterprise growth design at Handshake, Li-Anne’s impressive journey includes building Reddit’s first brand identity and design systems as their inaugural brand designer, and growing Grammarly’s design team during a time of significa...
Staying creative at a corporate giant: Omar Fahmi, Virgin Media O2
Переглядів 763 місяці тому
Dive into the creative heartbeat of Virgin Media O2 with Omar Fahmi, the driving force behind their in-house agency. In episode 45 of The Changemakers, we explore: • The challenge of combining two distinct consumer brands - and adapting them for a business audience • Building an agile and motivated in-house agency team • Keeping the creative spark alive in a corporate environment • The secret s...
Express yourself: Differentiating your brand through creativity
Переглядів 395 місяців тому
Are you itching to showcase your brand’s true colours and stand out from the competition? To delve into the art of brand expression, and how to master it: SPEAKERS 🎙️ ⭐️ Betsy Field, Executive Creative Director, @zendesk ⭐️ Tom Ovens, Creative Director, @ShapedBy-agency ⭐️ Nessim Higson, Global Creative Director, @joinZOE We got the lowdown on: • Building a flexible brand system across visuals,...
How to refresh your brand expression: Nick Levesque, Asana
Переглядів 776 місяців тому
How to refresh your brand expression: Nick Levesque, Asana
The secret art of sound design: Adam Legg
Переглядів 867 місяців тому
The secret art of sound design: Adam Legg
How fintech firms use design to elevate their brands | Part 3: Nick Farrar, Shaped By
Переглядів 548 місяців тому
How fintech firms use design to elevate their brands | Part 3: Nick Farrar, Shaped By
How fintech firms use design to elevate their brands | Part 2: Michael Jeter, Stripe
Переглядів 748 місяців тому
How fintech firms use design to elevate their brands | Part 2: Michael Jeter, Stripe
How fintech firms use design to elevate their brands | Part 1: Aaron Robbs, Ramp
Переглядів 2358 місяців тому
How fintech firms use design to elevate their brands | Part 1: Aaron Robbs, Ramp
Shaped By Motion Sizzle Reel
Переглядів 349 місяців тому
Shaped By Motion Sizzle Reel
Shaped By 2023 Motion Wrap Up
Переглядів 619 місяців тому
Shaped By 2023 Motion Wrap Up
Nutanix CXO Focus | Video
Переглядів 89 місяців тому
Nutanix CXO Focus | Video
Noname Security - Why API CISO | Video
Переглядів 119 місяців тому
Noname Security - Why API CISO | Video
Noname Security - Why API | Video
Переглядів 159 місяців тому
Noname Security - Why API | Video
Globant & Nissan Customer Story | Video
Переглядів 389 місяців тому
Globant & Nissan Customer Story | Video
Lacework - Risk Management | Explainer Animation
Переглядів 59 місяців тому
Lacework - Risk Management | Explainer Animation
Khoros - Elume | Explainer Animation
Переглядів 59 місяців тому
Khoros - Elume | Explainer Animation
Volant - ALIAS | Explainer Animation
Переглядів 239 місяців тому
Volant - ALIAS | Explainer Animation
Sinch - CX Report | Explainer Animation
Переглядів 39 місяців тому
Sinch - CX Report | Explainer Animation
Lacework - CIEM | Explainer Animation
Переглядів 229 місяців тому
Lacework - CIEM | Explainer Animation