Visibility on Purpose
Visibility on Purpose
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Starting a Podcast VS Getting Interviewed, What's the BEST Choice for You?
Should you start your own podcast or focus on being a guest on other shows? 🎙️ In this episode, Bridget Aileen Sicsko dives into the benefits-and challenges-of each option, helping you decide which one best aligns with your goals (hint: it might be both!).
As the cofounder of Visibility on Purpose, Bridget shares insights on the creative control, audience-building potential, and brand authority that come with hosting your own show. She also explores how guesting can expand your reach and boost credibility without the commitment of managing a podcast.
Whether you’re considering launching your own podcast or becoming a sought-after guest, this episode covers:
Pros and cons of hosting vs. guesting
How each can help build your personal brand and visibility
Key challenges to be aware of
Tips on how to decide or balance both options
👉 Tune in to learn how to leverage podcasting-either by hosting or guesting-to amplify your message, grow your brand, and reach new audiences.
Don’t forget to like, subscribe, and share if you found this helpful!
We use PODSEEKER-www.podseeker.co/?via=vop to find stats on podcasts, email addresses and more.
Sign up on Qwoted for free: www.qwoted.com/?via=VOP
Buy the DIY PR Course now: www.visibilityonpurpose.com/pitchparty
Start getting media features today, free video training: www.visibilityonpurpose.com/getfeatured
Want the world to know your brand? The same course that has gotten our clients on Entrepreneur, Business Insider, Forbes & more? Buy the DIY PR Course now: www.visibilityonpurpose.com/pitchparty
Sign up on Qwoted for free: www.qwoted.com/?via=VOP
Connect with us on and off the pod!
Website: ⁠www.visibilityonpurpose.com⁠
Instagram: ⁠ visibilityonpurpose⁠
UA-cam: www.youtube.com/@visibilityonpurpose
(We are an affiliate and may make a small % of commission if you sign up with our link!)
#Podcasting #BrandBuilding #Visibility #GuestInterviews #PodcastHost
Переглядів: 4

Відео

Starting a Digital Magazine-Is It Worth It? with Emily King
Переглядів 2716 годин тому
Emily and I first met through an online community...as one does LOL! I loved her multi-faceted background as a breathwork teacher & marketing consultant as well as her passion project...an online magazine called "The C Word." In this episode, we talked about.. How & why she started a digital magazine How relationships are the life blood of business How she drove traffic to the magazine (you wil...
What 2024 Taught Us about Ourselves & Success
Переглядів 3214 днів тому
As the new year approaches, Lydia and Bridget reflect on the challenges they faced in 2024 - and how those very challenges became some of their biggest blessings. In this episode, we dive into: How 2024 taught us the power of trust - and why trusting each other 100% changed everything The $24k client we walked away from (and why it was the best decision for us) How embracing the art of not givi...
Podseeker Tutorial | How To Get Interviewed on Podcasts Made Easy
Переглядів 2821 день тому
Podseeker has become our go-to podcast platform because of it's ease of use, functionality and search capabilities. We all know trying to find a podcast email can feel tedious, so this platform literally cuts that time in half. We are able to filter by listeners, location, recency, rating, if they have guests and if there's an email associated with the show. 🤘SIGN UP PODSEEKER: www.podseeker.co...
Earned Press, Scammy "PR" DMs and Press Releases with Christina Nicholson (Former TV Reporter)
Переглядів 4028 днів тому
Have you ever gotten one of those scammy DM "PR" pitches in your Instagram inbox? Well you're not alone. And in today's episode former TV Reporter/Journalist turned Publicity Expert, Christina Nicholson, pulls back the curtain on the media industry. We talked about... - Why Press Releases are so 1990's and no likely to get picked up - Why Forbes Council isn't worth it - Why the scams in your DM...
How To Go Viral & Create a Multi-Million Dollar Brand
Переглядів 40Місяць тому
In this episode, Lydia is joined by Emily Davis, a social media and branding expert! Emily is a coach inside Rebelle Nutrition, Amie Tollefsrud's brand (aka the @lazymillionaireofficial with 260K Instagram followers). Lydia and Emily connected through Amie’s membership, Selling Social, where Emily blew them away with her expertise. Today, she's spilling the tea on all things social media strate...
Top CPG Expert Danielle Calabrese Reveals Go-To Market Strategy Secrets
Переглядів 32Місяць тому
Have a product company? Maybe you're in the validation stage and wanting to understand more of what it really takes to get a brand off the ground. If Whole Foods and other major retailers are your major goals, this episode is a must-listen! Danielle has been in the CPG F&B space for 16 years and has commercialized/launched several hundred products like De La Calle Tepache (literally one of Brid...
I Learned the Hard Way Why Marketing and PR Are NOT the Same for Small Business Owners
Переглядів 26Місяць тому
Today, we sit down with Tayler Cusick Hollman, founder of Enji-a marketing software for the small business owner to talk about the differences between Marketing & PR. Are they the same? What's different? Hear what Tayler learned over the years! - The difference between marketing and PR - 2 PR Tactics that worked and 1 that failed miserably - Why most business owners don't get steady leads - How...
How One Press Feature Led to a HUGE Opportunity for This Business
Переглядів 27Місяць тому
In last week's episode, we shared responses from business owners who answered our Qwoted request "how press has impacted their business." Well, Isaac Mashman's response truly blew us away, so we invited him on the show. In this conversation we discussed: ✨ How one press feature led to a speaking engagement in front of a huge crowd ✨ Isaac's journey of "following the breadcrumbs" in business ✨ E...
We Asked Businesses How Press Impacted Them & Heard AMAZING Stories
Переглядів 502 місяці тому
In today’s episode, we dive into real stories from small business owners who’ve experienced the powerful impact of press features firsthand. We asked them, "How a press feature impacted your business?"-and the responses were so freakin' inspiring. Here’s a glimpse of what they shared: ✨ Client bookings sold out ✨ Sales increased dramatically ✨ Brand awareness skyrocketed ✨ Invitations for speak...
PR Secrets Revealed for CPG brands by Amy Jackson of TaleSplash | PR & Marketing Tips
Переглядів 202 місяці тому
PR Secrets Revealed for CPG brands by Amy Jackson of TaleSplash | PR & Marketing Tips
How To Prepare for Maternity Leave as a Business Owner
Переглядів 332 місяці тому
How To Prepare for Maternity Leave as a Business Owner
What's Trending in Affiliate PR for CPG Brands with Liv Dellanno
Переглядів 202 місяці тому
What's Trending in Affiliate PR for CPG Brands with Liv Dellanno
How to Use Your Astrological Sign for Business Success & Visibility
Переглядів 392 місяці тому
How to Use Your Astrological Sign for Business Success & Visibility
5 Easy PR Tricks for Chiropractors to Attract More Patients
Переглядів 432 місяці тому
5 Easy PR Tricks for Chiropractors to Attract More Patients
Top TV Publicity Tips with Former TV News Anchor, Kerry Barrett
Переглядів 212 місяці тому
Top TV Publicity Tips with Former TV News Anchor, Kerry Barrett
Source of Sources (SOS) by Peter Shankman | Learn about the New HARO & Connectively Platform
Переглядів 363 місяці тому
Source of Sources (SOS) by Peter Shankman | Learn about the New HARO & Connectively Platform
HARO (Help a Reporter Out) & SOS (Source of Sources) | Peter Shankman | BENEFITS OF ADHD BRAIN
Переглядів 113 місяці тому
HARO (Help a Reporter Out) & SOS (Source of Sources) | Peter Shankman | BENEFITS OF ADHD BRAIN
My Entrepreneurship Story & Top 5 Lessons Learned Along The Way
Переглядів 263 місяці тому
My Entrepreneurship Story & Top 5 Lessons Learned Along The Way
How Emogene & Co. Became a Top 1.5% Shopify Store w/ Dr. Allyson Brennan
Переглядів 173 місяці тому
How Emogene & Co. Became a Top 1.5% Shopify Store w/ Dr. Allyson Brennan
HOW TO HAVE THE BEST PODCAST INTERVIEW | SPEAKING TIPS
Переглядів 723 місяці тому
HOW TO HAVE THE BEST PODCAST INTERVIEW | SPEAKING TIPS
How Can My Brand Standout? | Entrepreneurs, Founders and Startups
Переглядів 604 місяці тому
How Can My Brand Standout? | Entrepreneurs, Founders and Startups
4 Visibility Tips You Need To Know as a Personal Brand or Small Business Owner
Переглядів 154 місяці тому
4 Visibility Tips You Need To Know as a Personal Brand or Small Business Owner
The Dream Publicity and Brand Growth Story | Michelle Garside of Soul Camp
Переглядів 114 місяці тому
The Dream Publicity and Brand Growth Story | Michelle Garside of Soul Camp
How to Use Qwoted to Get High-Quality Backlinks for Entrepreneurs
Переглядів 3784 місяці тому
How to Use Qwoted to Get High-Quality Backlinks for Entrepreneurs
What is Pitch Party-a PR Mastermind Community for Startup Founders
Переглядів 185 місяців тому
What is Pitch Party-a PR Mastermind Community for Startup Founders
How To Get Your Small Business More Visible
Переглядів 195 місяців тому
How To Get Your Small Business More Visible
5 Ways To Get Your Small Business More Visible | #buildinginpublic
Переглядів 135 місяців тому
5 Ways To Get Your Small Business More Visible | #buildinginpublic
Meet Food & Wine, Southern Living, etc. Writer, Karla Walsh & Learn the "Drink Of The Summer"
Переглядів 135 місяців тому
Meet Food & Wine, Southern Living, etc. Writer, Karla Walsh & Learn the "Drink Of The Summer"
Personal Branding for Entrepreneurs with Rich Keller
Переглядів 75 місяців тому
Personal Branding for Entrepreneurs with Rich Keller

КОМЕНТАРІ

  • @dennisk4783
    @dennisk4783 Годину тому

    Great episode! I'm weighing the options of my own podcast in 2025 for men's health and wellness content. So far, I've been a guest on 3-4 podcasts/shows.

    • @visibilityonpurpose
      @visibilityonpurpose 54 хвилини тому

      Happy it resonated :) We could definitely see you hosting your own show

  • @Freelancersane
    @Freelancersane 6 днів тому

    nice video

  • @BridgetSmith8193
    @BridgetSmith8193 14 днів тому

    Loved this Convo !!

  • @visibilityonpurpose
    @visibilityonpurpose 27 днів тому

    Loved having you on the show Christina~!

  • @brianmcauley1
    @brianmcauley1 29 днів тому

    Very interesting approach

    • @visibilityonpurpose
      @visibilityonpurpose 21 день тому

      We were blown away by Dr. Allyson :) So in integrity

    • @brianmcauley1
      @brianmcauley1 21 день тому

      @ I’ve been using her healer balm the past two weeks and it’s helped my eczema a lot

    • @visibilityonpurpose
      @visibilityonpurpose 11 днів тому

      @@brianmcauley1 its truly a miracle product!!!

  • @ditroradio
    @ditroradio Місяць тому

    Your question at 32:00 about startups vs businesses, I've also got a different answer. For me, the difference is that most of the knowledge exists for conventional businesses vs startups are about self-taught knowledge creation. It's a great question and there's no "right" answer.

  • @ditroradio
    @ditroradio Місяць тому

    Interesting discussion of founders deciding on venture-backed vs bootstrapped startups at 9:00. I actually see things very differently. The timing and prioritization of that decision used to be important and one of the first decisions a founder makes. However, I believe it's now a distraction at the earliest stages of a startup because investment is no longer important at the first stages of a startup. Here's more on my thinking: ua-cam.com/video/5AsaolrYZ5U/v-deo.html For context, I met with Rob today and I'm keen to learn more about his philosophy/approach. This was the first video that popped up. I'm really grateful for the interview -- thanks for posting!

    • @visibilityonpurpose
      @visibilityonpurpose Місяць тому

      How cool that you met with Rob today and then saw this video! Love how we can all have different takes on similar topics :)

  • @visibilityonpurpose
    @visibilityonpurpose Місяць тому

    What are your biggest takeaways?

  • @visibilityonpurpose
    @visibilityonpurpose 2 місяці тому

    HOW FUN was this episode!!

  • @gym-motivation-worldwide
    @gym-motivation-worldwide 2 місяці тому

    Osm

  • @turkerkaraoglu1675
    @turkerkaraoglu1675 2 місяці тому

    Greetings from other side of the world . Nice content ladies. Sure you can improve it, especially sound. I am an entrepreneur myself too. Just keep improving.

  • @BridgetSmith8193
    @BridgetSmith8193 2 місяці тому

    I like this idea

  • @BridgetSmith8193
    @BridgetSmith8193 2 місяці тому

    Cal

  • @visibilityonpurpose
    @visibilityonpurpose 2 місяці тому

    We know getting featured isn’t the end goal for a business…it’s ALL the benefits that come along with it Like: the influx of raving fans, opportunities, connections, and sales that comes your way afterwards! If you’re ready to learn about PR today - comment 🔥PRESS WINS 🔥and we’ll send you our Masterclass for business owners who want to learn exactly how to get featured on HUGE magazines and podcasts …So you can reap the benefits too ✨🥂

  • @BridgetSmith8193
    @BridgetSmith8193 2 місяці тому

    How do I get on podcasts

  • @visibilityonpurpose
    @visibilityonpurpose 2 місяці тому

    What do you think?

  • @BridgetSmith8193
    @BridgetSmith8193 2 місяці тому

    This was so fun!!!

  • @visibilityonpurpose
    @visibilityonpurpose 2 місяці тому

    Sign up with Qwoted for FREE: www.qwoted.com/?via=VOP

  • @BridgetSmith8193
    @BridgetSmith8193 2 місяці тому

    Good insights. Especially podcasts and articles.

  • @BridgetSmith8193
    @BridgetSmith8193 3 місяці тому

    ❤❤❤❤

  • @BridgetSmith8193
    @BridgetSmith8193 3 місяці тому

    Fab job ladies!

  • @mjscorn7943
    @mjscorn7943 3 місяці тому

    Nothing...absolutely nothing screams of professionalism like misspelled words.

    • @visibilityonpurpose
      @visibilityonpurpose 3 місяці тому

      @@mjscorn7943 we’re only human 🤣👋 mistakes happen! Assistant* thanks

  • @BridgetSmith8193
    @BridgetSmith8193 3 місяці тому

    Love this resource

  • @Zexse11121
    @Zexse11121 3 місяці тому

    Ɑ͞ ̶͞ ̶͞ ̶͞ لں͞

  • @BridgetSmith8193
    @BridgetSmith8193 3 місяці тому

    Awesome convo

  • @dennisk4783
    @dennisk4783 3 місяці тому

    Great tips! As someone who is trying to branch out my exposure these tips are great. I definitely need to work on my story, talking points and elevator pitch. Thanks for sharing!

    • @visibilityonpurpose
      @visibilityonpurpose 3 місяці тому

      Love that Dennis!! You've got this! We appreciate your love on the UA-cam vids!

  • @BridgetSmith8193
    @BridgetSmith8193 3 місяці тому

    Great video!!

  • @ADILHASAN-sf2ct
    @ADILHASAN-sf2ct 4 місяці тому

    I found some problems with your channel due to which your deuces and subs are not increasing, if you want I can share.

  • @IamMarvinSmith
    @IamMarvinSmith 4 місяці тому

    Really informative would like to see more

    • @visibilityonpurpose
      @visibilityonpurpose 4 місяці тому

      @@IamMarvinSmith awesome Marvin! So glad to hear! We actually do have a few more vids like this on the channel! Are you a business owner too?

  • @KarianaGrande
    @KarianaGrande 4 місяці тому

    Great info! As a founder, i'm so glad i found your account. Subscribed!!

    • @visibilityonpurpose
      @visibilityonpurpose 4 місяці тому

      so happy to hear it :) Let us know if there's anything else you'd like us to discuss about PR, visibility & brand awareness for small business owners.

  • @BridgetSmith8193
    @BridgetSmith8193 4 місяці тому

    Awesome video about seo

  • @BridgetSmith8193
    @BridgetSmith8193 5 місяців тому

    Cool stuff

  • @ChampionMindset
    @ChampionMindset 5 місяців тому

    Good insights, thanks for sharing👊

  • @biswajitdas8661
    @biswajitdas8661 5 місяців тому

    Press win

  • @visibilityonpurpose
    @visibilityonpurpose 5 місяців тому

    loved this episode with Rob Snyder! What do you think?

  • @BridgetSmith8193
    @BridgetSmith8193 6 місяців тому

    True

  • @dennisk4783
    @dennisk4783 6 місяців тому

    Great interview! Thanks for sharing! I'm going to have to do some more research on UGC.

    • @visibilityonpurpose
      @visibilityonpurpose 6 місяців тому

      It's so interesting right! Lots of potential working with UGC creators!

  • @alihusnain-c6d
    @alihusnain-c6d 6 місяців тому

    Hey, great video, I appreciate it. But please try to add some practicles, like how to pitch journalists. Share some backlinks or stats too. Thanks

    • @visibilityonpurpose
      @visibilityonpurpose 6 місяців тому

      Thanks. We have LOTS of videos on that on our UA-cam channel or Visibility Era podcast or paid programs.

  • @DrSPrakashMDPhD
    @DrSPrakashMDPhD 6 місяців тому

    Nice

  • @nicholasbaird
    @nicholasbaird 6 місяців тому

    Thanks.❤

  • @Dabologist.
    @Dabologist. 6 місяців тому

    I'm at the gym too much 😂 I was like bet how can I lift more shawty

    • @visibilityonpurpose
      @visibilityonpurpose 6 місяців тому

      HA!!! that is great 😂😂😂😂😂 just another kind of PR

  • @spencer4648
    @spencer4648 8 місяців тому

    🙏 Promo`SM

  • @lydiabagarozza1747
    @lydiabagarozza1747 8 місяців тому

    This is the best episode 🤣

  • @letscirclebackgames
    @letscirclebackgames 8 місяців тому

    Very helpful, I'm preparing to launch a business in summer and I know I'll be referring back to this video when I need it! BTW found you two through Elevation Nation - Parker was one of my former coworkers, so your names popped up on my LinkedIn feed :)

    • @visibilityonpurpose
      @visibilityonpurpose 8 місяців тому

      This was amazing to read!! I'm so glad you found us. We love Elevation Nation! Definitely don't hesitate to reach out!

    • @letscirclebackgames
      @letscirclebackgames 8 місяців тому

      @@visibilityonpurpose for sure!!

  • @dennisk4783
    @dennisk4783 8 місяців тому

    Love it! You are so fun! I do more of my networking virtually. I'm having a lot of success. But I agree with you that in-person events are worth it as well.

    • @visibilityonpurpose
      @visibilityonpurpose 8 місяців тому

      thanks Dennis!! yeah in person is our favorite, but online is how we've met so many incredible people and clients!

  • @BridgetSmith8193
    @BridgetSmith8193 8 місяців тому

    This is gold. We are cracking up 😂

  • @visibilityonpurpose
    @visibilityonpurpose 8 місяців тому

    Who else is cracking up watching this?

  • @visibilityonpurpose
    @visibilityonpurpose 9 місяців тому

    thanks for being on the pod natalie!

  • @wakeupworkout7781
    @wakeupworkout7781 9 місяців тому

    sucks. i hate it

  • @Nompilo-ms3jb
    @Nompilo-ms3jb 9 місяців тому

    Nice