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questus marketing knowledge
Poland
Приєднався 26 бер 2021
We create, develop, and champion professional international standards and business competence in the realm of marketing
What do we do?
➡️ We conduct CIM intermediate and advanced marketing programs with internationally recognizable certifications
➡️ We gather professional marketers in the questus academy community and create a platform for the business development competencies and exchange of knowledge
➡️ We create professional case studies describing business and marketing dilemmas and best practices
➡️ We cooperate with organizations on tailor-made training programs and consulting projects
➡️ We release regular reports from our own research CIMO Standards & Foresight, showing the state of marketing in Poland
Through this channel, we want to convey a dose of marketing and business knowledge in an accessible and practical form.
What do we do?
➡️ We conduct CIM intermediate and advanced marketing programs with internationally recognizable certifications
➡️ We gather professional marketers in the questus academy community and create a platform for the business development competencies and exchange of knowledge
➡️ We create professional case studies describing business and marketing dilemmas and best practices
➡️ We cooperate with organizations on tailor-made training programs and consulting projects
➡️ We release regular reports from our own research CIMO Standards & Foresight, showing the state of marketing in Poland
Through this channel, we want to convey a dose of marketing and business knowledge in an accessible and practical form.
The Competing Values Model Explained: Unraveling Corporate Culture 🚀🎯
Welcome, Explorers, to the world of the questus marketing knowledge! Today, we embark on a journey into the realm of organizational culture, exploring the Competing Values Model. Grab your magnifying glasses and let's dive into the essence of this framework that illuminates the intricacies of corporate cultures. On this journey, you will learn:
➡️ What is Competing Values Model and how does it help an organization to define its culture?
➡️ What are the advantages and disadvantages of this framework?
➡️ What are the examples of clan, adhocracy, market and hierarchy cultures?
Ready? Fantastic, let our odyssey begin!
---
Scenario: Donata Wilczewska & ChatGPT
Editing: Karalina Kakashynskaya
Voice-off: Mariusz Sławik
Channel Manager: Karalina Kakashynskaya
---
00:00 Introduction
00:48 Competing Values Model Overview
01:35 Clan Culture
02:34 Adhocracy Culture
03:18 Market Culture
04:06 Hierarchy Culture
04:55 Competing Values Model in use - real-world examples
06:18 Advantages & Disadvantages
07:12 Summary
---
questus on Facebook: bit.ly/FBquestus
questus on LinkedIn: bit.ly/LinkedInquestus
webpage: www.questus.pl
CIM programs: bit.ly/CIMprograms
➡️ What is Competing Values Model and how does it help an organization to define its culture?
➡️ What are the advantages and disadvantages of this framework?
➡️ What are the examples of clan, adhocracy, market and hierarchy cultures?
Ready? Fantastic, let our odyssey begin!
---
Scenario: Donata Wilczewska & ChatGPT
Editing: Karalina Kakashynskaya
Voice-off: Mariusz Sławik
Channel Manager: Karalina Kakashynskaya
---
00:00 Introduction
00:48 Competing Values Model Overview
01:35 Clan Culture
02:34 Adhocracy Culture
03:18 Market Culture
04:06 Hierarchy Culture
04:55 Competing Values Model in use - real-world examples
06:18 Advantages & Disadvantages
07:12 Summary
---
questus on Facebook: bit.ly/FBquestus
questus on LinkedIn: bit.ly/LinkedInquestus
webpage: www.questus.pl
CIM programs: bit.ly/CIMprograms
Переглядів: 183
Відео
Mastering Stakeholder Management: The Mendelow Matrix Explained 🎯📊
Переглядів 6528 днів тому
Welcome, Explorers, to another journey into the world of strategic marketing analysis! Today, we're focusing our magnifying glasses on the Stakeholder Mapping Matrix, a tool designed to help us understand stakeholder dynamics and make more informed strategic decisions. From this adventure you’ll learn: ➡️ What is the Mendelow Matrix and what are the four groups of stakeholders highlighted withi...
Benchmarking: Learn How to Stay Ahead of the Competition 🚀📈
Переглядів 119Місяць тому
Hello! It’s time for another marketing lesson on the questus channel. In this one, we’ll tackle the topic of benchmarking, a method of comparing our activities to those of other companies. In today's video you will learn: ➡️ What is benchmarking and why should we include it in the micro environment analysis? ➡️ What types of benchmarking can we distinguish? ➡️ Why is it worth to combine differe...
Crafting Your Market Strategy: The Essential Guide to the STP Model💡🎯
Переглядів 4844 місяці тому
Hello! Welcome to another episode full of knowledge on the questus channel. Today, we will discuss STP marketing, a strategic concept that consists of three extremely important stages - segmentation, targeting and positioning. From the video you will learn, among other things: ➡️ What is STP marketing? ➡️ Why is it useful to segment customers and craft a distinct, unique message for each group?...
Mastering Improvement: The PDCA Model Explained🔎📈
Переглядів 865 місяців тому
Welcome, explorers, to the world of the questus marketing knowledge! Today, we’re diving into effective management with the PDCA model. Grab your magnifying glasses and get ready for an expedition on which we'll discuss the method that drives growth, efficiency, and excellence of the marketing efforts. On this journey, you will learn: ➡️ What are the characteristics and the origin of the PDCA m...
Marketing Information System: from Secondary to Primary Sources & Data
Переглядів 1916 місяців тому
Welcome to the next episode of marketing knowledge on the questus channel! Today we will discuss primary and secondary sources of information. In this video you will learn: ➡️ What is Marketing Information System (MIS for short)? ➡️ What are the primary sources of information? ➡️ What are the secondary sources of information and how are they divided? Scenario: Donata Wilczewska Editing: Weronik...
Organisational Culture. Navigating Levels and Leyers of an Organization's Soul
Переглядів 1197 місяців тому
Hello! In today’s video on questus channel we will talk about organisational culture. We’ll also discuss components of this phenomenon, which has multiple definitions. From this video, you’ll learn: ➡️ What is organisational culture and when was it first described and discussed? ➡️ What levels of organisational culture were distinguished by Edgar Schein? ➡️ Which levels of culture are the most ...
Crafting Compelling Value Proposition. Unlocking Customer Desires
Переглядів 2199 місяців тому
Hello! It’s time for the next video packed with marketing knowledge on the questus channel. Today we will show you how to offer and build communication around products, that will be an ideal fit for the needs and desires of our customers. Today, you will learn about the concept of “value proposition”, and more specifically: ➡️ What is “Value Proposition” and how to apply it to the organisation’...
Archetypes in Branding. Building Brands with Deeper Meanings
Переглядів 12110 місяців тому
Hi! Recently, we’ve explained for you the concept of storytelling and how it applies in marketing and business. Narratives are closely tied to the concept of archetypes, which we will focus on in today’s video. Today, you will learn: ➡️ What is an archetype and why is it important in branding? ➡️ How does identifying consumer motivation help to define a brand archetype? ➡️ What are the main arc...
How to choose the right research method? 🤔 Qualitative vs. quantitative research
Переглядів 39610 місяців тому
Hi! Welcome to another video on questus channel! Recently, we’ve discussed quantitative and qualitative research in marketing. However, to get a deeper understanding of these methods, it is worth to conduct a comparative analysis. And that's precisely what today's video will be about. Today you will learn: ➡️ What are the advantages and disadvantages of quantitative and qualitative research? ➡️...
GE Matrix (McKinsey Matrix) - strategic tool for portfolio management 🤓
Переглядів 4 тис.11 місяців тому
Hello! Welcome to the questus channel. A while ago, we discussed for you the BCG matrix - a tool you can use to conduct portfolio analysis of brands, products or business units. Today we’ll introduce you to the McKinsey matrix, which serves a similar purpose. From this video, you will learn, among other things: ➡️ What is the GE matrix and what is the purpose of using this it? ➡️ How to plot th...
Storytelling in marketing as a competitive advantage
Переглядів 14911 місяців тому
Hello! Welcome to another episode of marketing knowledge with questus! Today we will look at the concept of storytelling and its use in business and marketing activities. From this video you will learn: ➡️ Why does storytelling help us build competitive advantage? ➡️ What are the four basic elements of a story and what are their characteristics? ➡️ Where to look for the core of a brand's story?...
Qualitative research in marketing. Characteristics, methods, pros and cons 🔍
Переглядів 929Рік тому
Hello and welcome to our next video on questus channel! We’ve recently discussed quantitative research in marketing. Now it's time to dive into qualitative research. Today, you will learn, among other things: ➡️ What are the characteristics of qualitative research? ➡️ What qualitative research methods do we distinguish? ➡️ What are the advantages and disadvantages of particular techniques of co...
Supply, the law of supply and supply curve
Переглядів 133Рік тому
Welcome to our next knowledge video! This time, we will explain in a nutshell: • What is supply? • What it depends on? • How to regulate it? Scenario: Michał Moneta Film Editing: Piotr Krzemiński & Łukasz Podczaski Voice & Translation: Mariusz Sławik Channel Manager: Donata Wilczewska questus on Facebook: questuspolska questus on LinkedIn: www.linkedin.com/school/2302463/ webpage: ...
Quantitative research in marketing. Characteristics, research methods, advantages and disadvantages📚
Переглядів 1,5 тис.Рік тому
Hi! Welcome to the next video on questus channel! Today we will talk about quantitative research in marketing. You'll find out from it, among other things: ➡️ What is quantitative research? ➡️ What research methods do we distinguish within the "quantitative” methods? ➡️ What are the advantages and disadvantages of quantitative research? Ready? Well, let's get started! If you want to learn more ...
What is entrepreneurship and intrapreneurship? 🤔 questus marketing knowledge
Переглядів 1,7 тис.2 роки тому
What is entrepreneurship and intrapreneurship? 🤔 questus marketing knowledge
What is Demand? 🤔 We discuss the law of demand, the demand curve and market equilibrium 🤓
Переглядів 8752 роки тому
What is Demand? 🤔 We discuss the law of demand, the demand curve and market equilibrium 🤓
SMART model - a method for setting goals for our projects 🎯🤓
Переглядів 2,2 тис.2 роки тому
SMART model - a method for setting goals for our projects 🎯🤓
What is the mission, vision and strategy of an organization? 🤔
Переглядів 9 тис.2 роки тому
What is the mission, vision and strategy of an organization? 🤔
What is Marketing 4C - Marketing Mix as seen by the client! 🤓💸
Переглядів 16 тис.2 роки тому
What is Marketing 4C - Marketing Mix as seen by the client! 🤓💸
SWOT analysis - what is it and when to use it? 🤔🤓
Переглядів 3,3 тис.3 роки тому
SWOT analysis - what is it and when to use it? 🤔🤓
What is 7P Marketing - an extension of the traditional 4P concept 🤓
Переглядів 6 тис.3 роки тому
What is 7P Marketing - an extension of the traditional 4P concept 🤓
Ansoff Matrix - market penetration, market development, product development and diversification 😎📚
Переглядів 56 тис.3 роки тому
Ansoff Matrix - market penetration, market development, product development and diversification 😎📚
What is 4P: Promotion - the fourth element of Marketing Mix? 🛍🤩
Переглядів 12 тис.3 роки тому
What is 4P: Promotion - the fourth element of Marketing Mix? 🛍🤩
What is portfolio analysis and the BCG matrix 🤔📚
Переглядів 16 тис.3 роки тому
What is portfolio analysis and the BCG matrix 🤔📚
What is 4P: Distribution - the third element of Marketing Mix? 🚛🤔
Переглядів 3,2 тис.3 роки тому
What is 4P: Distribution - the third element of Marketing Mix? 🚛🤔
What is the micro-environment of an organization? 🤔 Porter's Five Forces Analysis 🤓
Переглядів 7 тис.3 роки тому
What is the micro-environment of an organization? 🤔 Porter's Five Forces Analysis 🤓
What is 4P: Price - the second element of Marketing Mix? 🤓
Переглядів 8 тис.3 роки тому
What is 4P: Price - the second element of Marketing Mix? 🤓
Macro Environmental Analysis - PEST and PESTEL 🤓
Переглядів 14 тис.3 роки тому
Macro Environmental Analysis - PEST and PESTEL 🤓
What is 4P: Product - the first element of Marketing Mix? 🧐
Переглядів 8 тис.3 роки тому
What is 4P: Product - the first element of Marketing Mix? 🧐
Thanks For The Video,really helps
Great information! Congrats on your educational initiative!
Thanks
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HOW DID YOU EVEN GET THE TOTAL???????????
thank you questus marketing knowledge, this knowledge shall help me in my quest become the almighty businessman i aspire to be, lmfao
Thank you😊 We wish you the best of luck on your journey!
Anyone with past exam papers for Operations Management?
THANK YOU
Must say, this video was amazing. Straight forward, yet informative. The example really made the difference in further explaining the analysis method
Thank you!:)
🔥
Keep up the good work! Congrats on your educative initiative
Many thanks! New videos coming soon! 🤓
Cost leadership is like selling and buying of few daily used products in cheaper but may be marginally lower price but in better quantity as the whole of the market is concerned thus the competitive advantage may be distributed and perfect market will be risen.
This English is hard
wonderful comprehension
🎯 Key Takeaways for quick navigation: 00:00 📚 *Introduction to Portfolio Analysis and the BCG Matrix* - Overview of portfolio analysis and its importance in business. - Introduction to the BCG Matrix developed by the Boston Consulting Group. 01:09 🌐 *Portfolio Analysis: Concept and Application* - Definition and purpose of portfolio analysis in evaluating business areas. - The role of portfolio analysis in identifying competitive advantages and areas needing improvement. 01:36 🏢 *The BCG Matrix: History and Purpose* - Origin and development of the BCG Matrix in 1969. - Application of the BCG Matrix in modern business for product evaluation and investment allocation. 02:03 📈 *Understanding the Structure of the BCG Matrix* - Explanation of the BCG Matrix's structure: market share and industry growth rate axes. - Methodology for categorizing products or brands within the matrix. 03:26 🔄 *Implementing the BCG Matrix in Business Strategy* - Practical steps for placing products on the BCG Matrix. - Analysis of product position in terms of market share and sector growth rate. 04:09 🌟 *Identifying Strategic Groups in the BCG Matrix* - Description of the four types of strategic groups: Question Marks, Stars, Cash Cows, and Dogs. - Characteristics and strategic considerations for each group. 05:33 💼 *Achieving a Balanced Portfolio* - The concept of a balanced portfolio in an organization. - Interplay between different product types in a company’s portfolio for optimal business performance. 06:14 🎓 *Conclusion and Future Topics* - Summary of portfolio analysis and the BCG Matrix. - Preview of upcoming topics in strategic analysis and marketing. Made with HARPA AI
Congrats on your educational initiative colleague🙌
Many thanks for your kind words 😊 We encourage you to take a look on our other videos 💡🤓
Thank You. It's a really informative video. In the matrix at the beginning of the video, overall cost leadership and differentiation has to be interchanged.
Many thanks for your kind words 😊 And thank you for pointing at an oversight we've made. Of course, cost leadership is low cost position and differentiation is uniqueness 🔎
great job
Thanks! 😊
thanks
As a child this makes no sence to me😂😂😂
It will in a few years 😅😎
❤
Thank you so much I really nailed it😊
We're glad you liked the video ❤️ You may consider taking a look on other videos on questus channel 😊
what is the difference between competitive positioning strategy and competitive marketing strategy
Competitive positioning mainly highlights the differentiators (PoD - Points of Difference), marketing strategy should indicate the target group in addition to the differentiators 😊
No one answers in an environmental analysis lets take the political part...is the political environment of the home country of the company being analysed or is the political environment of the country the company wants to expand to get analyzed?
If a company operates on various geographical markets each political system should be taken into account 🙂
Greattttt....I love it
We're glad you liked it ❤️ Enjoy other videos on our channel!😊
this is great brother thank you for sharing
We're glad you liked it! 😀 Make sure to come back for more marketing knowledge 😎
how to join of 4c marketing?
Very helpful, thanks
We're glad you liked it! 😀 We encourage you to check out other videos 😎
3 primary form of competitive market cost advantage - reducing cost offer advantage - differenting a product by adding a new feature niche advantage - giving a special segment of market
Exactly. Very accurate summary 🙂
a gree with you
Great video and presentation i didn't beielve that the Marketing concept can be simplified that way thanks a lot
We're glad you liked it! 😀 We encourage you to check out other videos on questus channel 😎
Nice video and clear explanation. Really helpful, thanks for the video.
We're glad you liked it! 😀 Make sure to come back for more marketing knowledge 😍
Michael Potter
wow, thank you! perfect explanation
Happy to hear that you liked it! 😀 We encourage you to check out other videos 😎
It is imoprtant that you also have accurate data validity and reability. You wouldnt want to start a research for the current market trend and size with data from 3 rd sources as told of someone else without checking your own research what is based on. The data statictics can be wrong also, you might have the intelligence to check out the book before you srtart barking on a piece of papar like a dog whitout knowing anything. The others shall be able to use your data -that is wht shall it be accurate.
How did u make this video which app
Great information, Thanks you)
I have learned a lot
*promo sm*
You have explained so much in a few minutes 😭😭😭😭. Thank you so much
There are a lot o shady areas around the electrification of cars. The concept may be ok, but there are a lot issues: sourcing the materials needed for the batteries and thus creating a lot of environmental damage. Also the source of the electricity itself which in many cases has nothing to do with green energy. In some tests in Europe it was shown that the overall carbon footprint of a small diesel car over its entire lifespan is smaller that its electric equivalent.
Great video
Good info well presented
thank you
Nice and understandable video bit it would be evwn better if it had a simoler and more specific definition ofarketing bcs the pnes in this video are still little longish, and have vague worda like "value", "needs", 'wanrs" of customers.... Still within that politically correct definitions domain. Marketing is essentially promoting a product or service with the aim of ensuring, maintaining and increasing profit of the entity that promotes a produft or service. One other little sugestion is to improve the english pronounciation (ua-cam.com/video/OuzS6uXR0Hk/v-deo.html)
Thanks for excellent video
Thank you 😊
What is the best competitive strategies that has a great impact to global corporation?
This was very informative and useful for my GCSE’s, thank you! 😄
The best explained more than my doctor!!!!! Thank you
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