Welcome back to Tellwell the Podcast, where we explore the power of story to shape brands, inspire audiences, and drive meaningful change. In this episode, we sit down with Taylor Larson, a Market Vice President at Thrivent Financial, who shares how storytelling-and listening-can elevate brand development, transform marketing strategy, and strengthen community bonds, even in unexpected markets. Whether you’re a nonprofit leader, creative studio, or mission-driven organization, this episode offers practical insights on using storytelling to communicate brand values, attract top talent, and deepen relationships with the people you serve.
In-Depth Episode Highlights & Takeaways:
Embracing Story as Strategy: Discover how Taylor’s journey from hospitality and ministry into financial services taught him that storytelling is essential for forging trust, building brand positioning, and shaping brand strategy.
Branding & Design Beyond the Logo: Learn how authenticity and a clear narrative elevate brand development beyond simple visuals. Taylor highlights how brands thrive by communicating their values through brand strategy, experiential event design, and creative merchandise like a sticker club.
Marketing with Purpose: Hear how Taylor’s team uses content creation and copywriting to reach diverse audiences, including nonprofit marketing services focused on community engagement. His approach underscores the importance of understanding audiences’ emotional connections to their finances and their futures.
Video Production Services for Deeper Impact: See how video production services, including nonprofit video production and post-production editing, bring a brand’s story to life, helping organizations connect more deeply with viewers and showcase their mission visually.
Powerful Web Design & Development: Explore how custom websites, nonprofit website development, and free website audits amplify brand messaging and enhance user experience. High-quality website design and development services ensure visitors quickly grasp an organization’s values and goals.
For Nonprofits & Mission-Driven Brands: Gain insights into brand positioning for non-profit organizations, web design for non profits, and storytelling for nonprofits, all helping shape a narrative that resonates with supporters and beneficiaries.
Additional Resources for Growth: Tap into educational guides, landing page and funnel consultations, and curated content like the Pride Stories Podcast-all designed to broaden your brand’s reach and bolster your storytelling toolkit.
Resources:
🎁 Grab Your Free Resource: Download our free Seasons of Story Framework: Year-Round Content Calendar (wetellwell.com/resources/seasons-of-story-framework-the-year-round-nonprofit-content-calendar-fundraising-system/) to unlock insights on branding, nonprofit marketing strategy, website design and development services, and video storytelling best practices.
🔔 Subscribe & Stay Inspired: Don’t miss out on future episodes of Tellwell the Podcast-subscribe on your favorite streaming platform for more conversations about branding, marketing, video production, web design, event experiences, and nonprofit growth strategies.
💬 Take the Next Step: Ready for one-on-one guidance? Schedule a call to explore brand audits, customized marketing plans, website redesigns, video production services, and nonprofit marketing services tailored to your organization’s goals.
About Tellwell Story Co.:
Tellwell Story Co. is a creative studio and story company dedicated to helping mission-driven organizations, nonprofits, and forward-thinking brands find their voice and share it authentically. As a trusted creative branding agency, brand design studio, and creative content studio, we specialize in brand development, nonprofit video production, managed social media, website design, marketing strategy, and educational resources. Our mission: empower brands through storytelling and inspire action that leads to lasting impact.
Connect with Tellwell Story Co.:
Website: wetellwell.com/
LinkedIn: www.linkedin.com/company/wetellwell
Instagram: wetellwell
Facebook: wetellwell
Twitter: wetellwell
TikTok: www.tiktok.com/@wetellwell
Legal & Disclaimers:
This episode is for educational and inspirational purposes only. Some links may be affiliate links. Always verify strategies against your own needs and circumstances.
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