Content is a long game, but if you’re going to play it, play it right 😉.
When businesses that I work with shifted their content strategy to this, they have seen real results-more loyal followers, more website clicks, more profile views, and ultimately, a higher likelihood of conversion.
These key lessons I have learnt and implemented will help you attract the right audience, create content that resonates, and turn viewers into future clients through building trust, and consistently providing VALUE in your messaging, your creative direction and your production.
I hope it makes a difference for you too!
Enjoy xx
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WHO AM I?
Hey 👋🏻 I’m Sam, co-founder of Halcyon, a content marketing agency based in Sydney, Australia. I help businesses like yours leverage content and sales funnels to scale and grow. My goal is to share no-bullshit strategies and tips to help you understand, value, and scale your marketing, grow your brand, and (hopefully) build a business you love.
Instagram: samk.hey
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0:00 It's not about the views...
0:40 Lesson 1 - Education / Entertainment
3:02 Lesson 2 - You vs Me Content
4:38 Lesson 3 - Effective Production / Overproduction
5:55 Lesson 4 - Pre-Production / Post Production
6:56 Lesson 5 - Assume Less / Assume More
8:25 Lesson Summary
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DISCLAIMER:
Results aren’t guaranteed- The advice in this video is based on my own experience and is meant for educational purposes only. Always consult a professional for tailored advice.