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How to run a marketing campaign as a small business
Small business owners ask me how to run a marketing campaign all the time. And even though the answer is really specific to what you're trying to achieve, I wanted to share some of my advice to help you understand the basics.
1:13 What kind of marketing campaigns small businesses can run
1:58 What do you need to run a marketing campaign
5:45 How to run a marketing campaign
6:38 Two marketing campaign mistakes to avoid
0:08:20 How to run a marketing campaign in Enji
Related videos to watch:
1. What is a marketing campaign
2. The difference between a marketing strategy and marketing campaign
3. Marketing campaigns for small business
4. Tips to help you with marketing campaign performance analysis
💻 Start a free trial of our marketing software: www.enji.co/?
📱Connect with Enji on Instagram @enji_co
Переглядів: 17

Відео

The KPI every small business should track
Переглядів 62 години тому
If you're looking for a marketing equation to transform your marketing, it doesn't exist. *But* what you can do is find out and track your cost to acquire a customer (CAC). Because when you do, you can create your own marketing equation to help you understand how much money you can/should spend on marketing to win a new customer or client for your small business. 0:00:43 The one KPI every small...
How to delete and start a new marketing strategy in Enji
Переглядів 42 години тому
If you want to redo the marketing strategy questionnaire and start over with a new marketing strategy in Enji, here is how to do that. 💻 Start a free trial of our marketing software: www.enji.co/? 📱Connect with Enji on Instagram @enji_co
Marketing for small business
Переглядів 32 години тому
The story is an old one: you didn't start your small business because you were stoked on marketing. Actually, maybe you didn't even know you needed to. So when it comes to marketing for small business, the key is to keep it simple-because you can do simple! 0:01:17 What is marketing? 0:02:26 Why is marketing important? 0:03:42 What does simple marketing look like for small business? 0:05:28 Mar...
Marketing to multiple customer personas
Переглядів 2014 днів тому
Most small business owners need to market to multiple customer personas (even if you don't realize it right now). This is a huge challenge for a lot of folks because it means you need to create different versions of your marketing content-and you're already strapped for time. This video will help you get started with creating your plan to effectively market to multiple personas. 00:02:50 Develo...
How to simplify your marketing
Переглядів 8114 днів тому
Doing your own marketing is hard-but it's even harder when you've over complicated it! So in this video, I'm sharing my advice to help you simplify your marketing as a small business owner. (It's top tips and permission slips to help you let go of a few things 😆) 00:01:14 Simplifying your marketing strategy 00:05:21 Simplifying your marketing calendar 00:7:53 Automating your marketing 00:10:54 ...
Creating Enji's 2025 marketing strategy
Переглядів 3214 днів тому
If you're trying to figure out what you should look at in order to take what you learned from your 2024 marketing strategy and do a better job in 2025, this video is going to be a big help. I'm showing you what I looked at (and how I judged) Enji's 2024 marketing strategy to decide what I'd keep and what I'd get rid of in an effort to refine it for 2025. 00:00:57 Diving into my KPI dashboard to...
Pretty Okay Podcast Episode 86 | Simplify Your Small Business Marketing Strategy
Переглядів 1621 день тому
Chances are, marketing your small business is something you hate or feel like you can't keep up with because you're making one big mistake-you're trying to do too much! Seriously, because when you only have a little bit of time to work on your marketing every week, it's just not possible to be here, there, and everywhere. The math doesn't math. In this episode of the Pretty Okay Podcast, I had ...
Examples of small business marketing strategies
Переглядів 8728 днів тому
Most small business owners struggle with marketing because of time (it is the enemy of all things). But when it comes to time marketing, the culprit is often having a marketing strategy that is just too much for the amount of time you actually have. So in this video, I'm showing you my favorite examples of small business marketing strategies for wedding pros, creative businesses as well as coac...
FAQs about content distribution strategy
Переглядів 2428 днів тому
Content distribution is am important part of any small business marketing strategy that includes things like blogging, video marketing, or podcasting. But after you've nailed the basics, how do you refine your content distribution strategy? In this video, I'm answering the FAQs I get about content distribution strategy so you can make smart adjustments to yours. 00:00:27 How often should I revi...
How to customize your marketing strategy in Enji
Переглядів 42Місяць тому
How to customize your marketing strategy in Enji
How to create a marketing calendar with Enji
Переглядів 26Місяць тому
How to create a marketing calendar with Enji
What a small business marketing strategy (really) looks like
Переглядів 28Місяць тому
What a small business marketing strategy (really) looks like
Pretty Okay Podcast Episode 85 | Money-First Marketing Strategy
Переглядів 12Місяць тому
Pretty Okay Podcast Episode 85 | Money-First Marketing Strategy
Enji marketing calendar pro-tips
Переглядів 362 місяці тому
Enji marketing calendar pro-tips
Marketing routine examples for small business owners
Переглядів 702 місяці тому
Marketing routine examples for small business owners
The difference between a marketing strategy and marketing plan
Переглядів 562 місяці тому
The difference between a marketing strategy and marketing plan
Pretty Okay Podcast Episode 84 | Starting a Business
Переглядів 62 місяці тому
Pretty Okay Podcast Episode 84 | Starting a Business
How Enji uses Enjis marketing campaign tool
Переглядів 312 місяці тому
How Enji uses Enjis marketing campaign tool
What is a marketing strategy?
Переглядів 1262 місяці тому
What is a marketing strategy?
Demo of Enji's KPI dashboard
Переглядів 232 місяці тому
Demo of Enji's KPI dashboard
Demo of Enji's marketing campaign templates
Переглядів 162 місяці тому
Demo of Enji's marketing campaign templates
How to create a marketing campaign in Enji
Переглядів 493 місяці тому
How to create a marketing campaign in Enji
Tips to help you with marketing campaign performance analysis
Переглядів 743 місяці тому
Tips to help you with marketing campaign performance analysis
The difference between a marketing strategy and a marketing campaign
Переглядів 1043 місяці тому
The difference between a marketing strategy and a marketing campaign
Pretty Okay Podcast Episode 83 | YouTube Basics
Переглядів 173 місяці тому
Pretty Okay Podcast Episode 83 | UA-cam Basics
Marketing campaigns for small business
Переглядів 823 місяці тому
Marketing campaigns for small business
What is a marketing campaign?
Переглядів 913 місяці тому
What is a marketing campaign?
How to add multiple KPIs to one chart in Enji
Переглядів 243 місяці тому
How to add multiple KPIs to one chart in Enji
How to set up KPI integrations in Enji
Переглядів 353 місяці тому
How to set up KPI integrations in Enji

КОМЕНТАРІ

  • @katiesautter
    @katiesautter 4 дні тому

    😂

  • @editoribrahin
    @editoribrahin 26 днів тому

    I have watched all your videos. Your videos are very helpful.

    • @enjimarketing
      @enjimarketing 26 днів тому

      So glad to hear that! If there is a specific topic you'd like me to cover, let me know!

  • @MIIbrahimTechnology
    @MIIbrahimTechnology Місяць тому

    Are you looking to skyrocket your UA-cam channel's visibility and engagement? Let's boost your UA-cam ranking! I'll enhance your content with SEO strategies to maximize reach and audience engagement. You don't have to pay a single rupee in advance, I will do the first job for you for free - then if you like the work, if it is beneficial to you then you can hire me later - I will provide you high quality service...

  • @sheertex
    @sheertex 2 місяці тому

    Totally accurate!

    • @enjimarketing
      @enjimarketing 2 місяці тому

      hahaha, almost too accurate 😅 But also, these are all things I 100% do.

  • @amyschieldcoaching
    @amyschieldcoaching 2 місяці тому

    This was helpful, Tayler! Thanks!

    • @enjimarketing
      @enjimarketing 2 місяці тому

      So glad to hear that Amy! If there are other things you are curious about, let me know and I can make a video or work it into the blog schedule!

  • @talisredstar1543
    @talisredstar1543 2 місяці тому

    I'm not into marketing, but sounds stupid that people would use them interchangeably. A strategy is a plan of action, a Campaign is advertising package put on display as part of a sound Strategy.

    • @enjimarketing
      @enjimarketing 2 місяці тому

      Glad you get it! The next one I need to break down is "strategy" and "tactic" 😅

    • @talisredstar1543
      @talisredstar1543 2 місяці тому

      @@enjimarketing lol that one took me a while to get as teen. My dad broke i t down like this. Strategy is what the Generals think up, Tactics are the immediate actions that the officers in the field do to see to the over all strategy.

    • @enjimarketing
      @enjimarketing 2 місяці тому

      @@talisredstar1543 Yesssss!

  • @Slaypookie123-y8i
    @Slaypookie123-y8i 2 місяці тому

    Yesssss

    • @enjimarketing
      @enjimarketing 2 місяці тому

      hehehe glad you like the video! Which part was your favorite?

    • @Slaypookie123-y8i
      @Slaypookie123-y8i 2 місяці тому

      @@enjimarketing hmmmmm

    • @Slaypookie123-y8i
      @Slaypookie123-y8i 2 місяці тому

      Every part your vids deserve way more likes you should be viral!!

    • @enjimarketing
      @enjimarketing 2 місяці тому

      I'm having fun with our content and I love hearing you dig it!

  • @jabbedia
    @jabbedia 3 місяці тому

    I'm in this video and i don't like it

    • @enjimarketing
      @enjimarketing 3 місяці тому

      A lot of us are in the video 😅

  • @robertm348
    @robertm348 3 місяці тому

    You are always your own worst enemy.

    • @enjimarketing
      @enjimarketing 3 місяці тому

      Totally. When it comes to a lot of things, we get in our own way trying to make it perfect!

  • @darktesla7854
    @darktesla7854 3 місяці тому

    Listen old woman, if you wanna hit big (I know I'm not famous, but based on how the famous ppl do it) you should obv include a joke or something relatable.

    • @HNIC_Comp
      @HNIC_Comp 3 місяці тому

      It’s not relatable because your like 10 year old buddy, everyone above the age of 21 knows the pain of trying to make a living.

    • @VanagloriaVT
      @VanagloriaVT 3 місяці тому

      Calling a woman that doesn't look older than 23 an old woman just shows you're either underage or a wanna be online guru that doesn't know shit but acts like you know everything there is to know, Most likely both

    • @darktesla7854
      @darktesla7854 3 місяці тому

      @@HNIC_Comp sorry, mb.

  • @sonthiacoleman
    @sonthiacoleman 3 місяці тому

    🫶🏾🫶🏾🫶🏾 love this combo I wonder who is the nail artist friend 💅🏾Lashonda drop in the community as I’m a nail streamer as well on twitch lol

  • @UncutFuncutSimp
    @UncutFuncutSimp 4 місяці тому

    Wtf is this goofy ah anti sigma skibidi Ohio 1 2 buckle my shoe rizzler trash

  • @karaduncan18
    @karaduncan18 4 місяці тому

    OMG - this interview was so good. So guilty of so many of these 😅

    • @enjimarketing
      @enjimarketing 4 місяці тому

      hahaha-you know Candice and I were gonna call everyone out on everything 😅 But it is way too easy to come up with excuses that keep us from doing our marketing. Even people who spend most of our time doing marketing things aren't immune to it.

  • @RaymondOkafor-f7l
    @RaymondOkafor-f7l 4 місяці тому

    A/B testing entered the chat😅

    • @enjimarketing
      @enjimarketing 4 місяці тому

      haha definitely. Maybe I should have kicked it off by throwing 2 types of pasta against the wall 😂

  • @michelledavinaphotography
    @michelledavinaphotography 5 місяців тому

    I'm loving enji!! I just found out about you yesterday and my mind is so blown!! This is an awesome platform !

    • @enjimarketing
      @enjimarketing 5 місяців тому

      I am beyond stoked to hear that Michelle! If you have ANY questions as you're trying everything out, just hit us up! Happy to schedule a call.

  • @yakovski.
    @yakovski. 5 місяців тому

    Thank you, great Marketing Fairy! 🙏

    • @enjimarketing
      @enjimarketing 5 місяців тому

      haha, I guess Enji is a magical marketing fairy 🧚🏻‍♀ Which is funny because I said that in this reel as a joke! instagram.com/p/C9ffFTmu8yj/

  • @yakovski.
    @yakovski. 5 місяців тому

    Tayler your present the things with such clarity. Your charismatic smiling also matters a lot to remember all the stuff. 🙂 Thank you very much! 🙏

    • @enjimarketing
      @enjimarketing 5 місяців тому

      It makes me so happy to read this! Here to help make complicated marketing things not complicated!

  • @Idk_04.11
    @Idk_04.11 5 місяців тому

    U kinda look like caylus

  • @mallerylacayo5927
    @mallerylacayo5927 5 місяців тому

    I love this!

    • @enjimarketing
      @enjimarketing 5 місяців тому

      So so happy to hear that, Mallery!

  • @BrettHollman
    @BrettHollman 5 місяців тому

    Nice!

  • @michellehenry3597
    @michellehenry3597 5 місяців тому

    Thank you so much for the informational video! I'm currently in the process of scheduling my Instagram posts for August so this is a big help!

    • @enjimarketing
      @enjimarketing 5 місяців тому

      So glad to hear this is helping you! And AWESOME you're getting things scheduled for August 🎉

  • @serverplatform
    @serverplatform 6 місяців тому

    You rock!

  • @yakovski.
    @yakovski. 6 місяців тому

    Immensely helpful. Shared with joyful heart. Which really makes big difference. Thank you, Tayler! 🙏

    • @enjimarketing
      @enjimarketing 6 місяців тому

      Thank you for leaving this comment! I'm so glad to hear this advice was helpful for you!

  • @janeldamiani3820
    @janeldamiani3820 6 місяців тому

    Heyyyyy that's my friend! That's my friend!! <3 @candice.coppola

  • @candice.coppola
    @candice.coppola 6 місяців тому

    Hey, it’s me! Hehehe ❤

  • @magicalmemesart
    @magicalmemesart 11 місяців тому

    I CAN'T HEAR what you are saying over the music!

    • @enjimarketing
      @enjimarketing 11 місяців тому

      If you'd like to watch a different demo, you can find one here: www.enji.co/demo

  • @Passivern
    @Passivern 11 місяців тому

    Thanks for sharing.

  • @kimberlysisti9188
    @kimberlysisti9188 Рік тому

    Love this!

    • @enjimarketing
      @enjimarketing Рік тому

      🎉 So glad we get to support your amazing floral business with our tools!

  • @weddingsunlimitedusa
    @weddingsunlimitedusa Рік тому

    😍

  • @Paniolo-Ranch
    @Paniolo-Ranch Рік тому

    This looks like a great tool

  • @TheBarnOnNewRiver-yq1ow
    @TheBarnOnNewRiver-yq1ow Рік тому

    GREAT work

  • @blackoakmountainvineyards2483

    Nice work Taylor!

  • @mountain.house.estate
    @mountain.house.estate Рік тому

    This looks really cool!

  • @snowmaddigital
    @snowmaddigital Рік тому

    LOVE LOVE LOVE!

    • @enjimarketing
      @enjimarketing Рік тому

      Thank you! I know you know how much goes into these little marketing pieces of collateral!

  • @Rodrigo-ux5jb
    @Rodrigo-ux5jb Рік тому

    *Promosm* 🌺