Відео

Bike looks fantastic. Have a great time at Ray’s.

Nice build! at 60, i would still ride this thing around. this was a 1,600.00 plus build i bet. real nice. peace

Wishing you a Happy Thanksgiving Shad

You look like a kid at Christmas ! Cheers and happy Thanksgiving

That's flipping awesome 👌 😊

Rad Shad! This build is just Awesome! I am very jealous Brother! LYB - M

Great video, I learned a lot from your channel so I subscribed, Thank you.

Cycling in the US has always had too much of a performance focus, at least in my lifetime (gen X). MTB has gone down the extreme sport route. There are many small companies on the fringes that are selling bikes for non-competitive use such as Rivendell and Velo Orange.

Looks like a good product. I have a feeling I still couldn’t learn it.

Cool that you showed the struggle. I find jeans a little restrictive for that type of thing.

Nice hat, dude 🤙

this made my ears bleed.

Hello there young man!

Everyone thinks I ride spines in Utah and jump 50 foot gaps. l.

Thanks for making videos for most of us

I'm just going to throw this out: there actually is a stellar 5000 lumen Amazon light under the brand Roomark. It's $30-$40, has a 6-cell pack, and will absolutely shame what you'll find from major brands under $300. Most Amazon lights are mediocre. This one very much isn't.

It’s true, people that don’t do it think it’s too dangerous. I have rode bmx my whole life and even severed my ACL on a dirt jump in front of my wife when we were in our 20’s. Now I’m in my 40’s and I wanted to get a full suspension MTN bike, and the first thing my wife said was “Absolutely Not. My boss almost died riding a mtn bike, so no.” Eve though I said “I’ve rode bikes my whole life, and your boss is actually a really dorky guy, so who know if he was skilled enough or not, and I’m not him.” And she still said no, because she doesn’t want me to die.” Funny thing is my dad gave me one of his motorcycles a year ago and all she said was I’m not allowed to do wheelies. But mtn bike… I’m going to die.

It's a shame that the small subset of extreme enthusiast desires for a bike more or less align with beginners who want to not learn how to ride 'properly' and have the bike ride the hill for them... Meanwhile bikes that are ideal for free riders as well as people who want to learn skills (basically smaller bikes overall) are nearly vanishing in the industry. Particularly if you are a taller human. By birthright you are now forced onto 29ers now lol. We are entering the 'every trail bike is dual 29 and between 64 and 65 degrees era'. Even short travel trail bikes are starting to hit ~65. It's so weird to say but it's the same damn bike. The entire industry is damn near making the same bike now. And all the new developments are not quite the game changers that 1x drivetrain and droppers were. Headset routing, wireless this or that, steering dampers, tiny donut boxes built into frames, flip chips that change ~5mm... We have hit end game diminishing returns. Not sure why we stopped marketing the 'fun' of MTB and started marketing performance over and over. If you market for 'fun' now its seen as 'quirky and cool'... I guess cuz MTBing used to be quirky and cool...

maybe dont charge 10k for a bike

The truth is conveying the emotions that cycling gives regular people doing regular rides is much harder than strapping a gopro on a pro's head and pushing them down a trail. Campaigns spotlighting more "normal" riding will need more planning, art direction, and overall thought in order to stand out. The reason the gravel sector's marketing stands out is because footage of pros riding gravel is plainly un-interesting, just like footage of a local trail group ride hitting blue flow trails is uninteresting. People taking risks, successfully or unsuccessfully (pros vs friday fails) is interesting to watch and therefore gets engagement, and requires little to no input from brands outside of sponsoring pro riders. There is likely a large market that could be brought into the sport, but it would take a concerted effort, and with the struggles the industry is currently facing I don't forsee any brands making that push.

Mountain Biking does not have a marketing department. Mountain Biking Brands do, and market well to Authentic Mt Bikers.

Great video Shad.

Road cycling is worse than MTB. The bikes from 10 years ago are objectively better, and cost less than $1000 for the absolute top of line product circa-2013. Yet, the average person believes it's an expensive sport because the newest models are $10k+. It's wild.

I’ve watched your reviews on your State All Road 4130🙂. Can I ask if you ever put the carbon fork on it? I’m pretty interested in buying that bike- flat bar version. Thank you!

I need this bike so bad but I’m skint 😂😢

So many relatable taking points here. I am also 50ish year old dude that rides local Minnesota trails that are mostly xc style singletrack. I also volunteer and work on one of the local systems that is mainly flat, old school style singletrack. Many of us ride to try to stay fit, get outside and enjoy nature while challenging ourselves. I ride a short travel full squish xc style bike just to get a little less beat up. I love fat biking in winter, slow and peaceful. I admit that none of this is exciting or attention grabbing, but i agree that I think this is what a vast majority of riders actually do so it is interesting that mtb marketing seems to mostly ignore it.

Can we get a NSFW tag on this?

It's been a problem for a long time, and now the industry is upside down. Been doing this bike thing for 35 years, and there have been ups and downs. However, they boxed themselves into a corner and will have to actually listen to LBS and customers to thrive in this new market. But we will see. Great talk!

You're spot on! The MTB marketing team needs to walk over the Gravel marketing team and introduce themselves, they get it. You don't need to race Unbound to go out and enjoy the trails.

I could argue with so many points but I'd like to just choose one. Not every activity is for everyone. I think some people should probably not ride motorcycles because of the nature of their personality. I've seen road riders try to mountain bike green trails and crash on the easiest stuff due to the difference between high and low traction surfaces. One could point to a lack of proper training but not everyone has the time or ability or knowledge to seek out proper training. You and I think green trails are chill and fun but it doesn't work like that for everyone.

The bike industry lost me with all the axle “standards.” I just ride old single speeds to rebel. I’m boycotting over-complicated, expensive, and unsustainable new stuff. Both marketing & products are problematic

The bro scene is why I made a concerted effort to stay away from a trail system, eve the ones I helped to develop and build, on anytime or day I know they will be showing up. Found out I had the whole trail to myself at night. 😆

Great video! I totally agree with you

These problems are in everything, theres always been elitism in everything, whether its sports, hobbies, playing music etc. The progression has accelerated exponentially since the internet, the best of the best are all connected now and have pushed stuff way further and faster than ever before, while also distilling how to get to those levels if you "follow these simple easy steps" to skip past all the hurdles of struggling to improve on your own with far less guidance and direction. Which is fine, but its put alot of thing into such far removed perfection that its unattainable for most people and then giving the social media image of said hobby as the polished perfected most difficult of the difficult showcase really puts even season veterans off. Good video, we all need to be able to just enjoy the things we do and not tune in to the oversaturation of unrealistic perfection. Good on those that pull intense stuff off, but its not an accurate depiction most of the time.

Beautiful video. I completely agree. MTB has an inclusivity problem/ elitism problem

I agree with you on showing only extreme, instead of showing relatable stuff that people could actually do

I definitely agree, I went to a E mountain bike race a few years ago at a GNCC race in Tennessee at Loretta's Lynns Ranch, the race was awesome, this was in 2020 i though it would be huge bu now (the sport) but its not, I think its marketing, but I also think its partly because its to expensive too. Ay least the racing e bikes, because I would love to do it but I cant afford to. They ate $5000 plus

Small jumps are more dangerous? I need an explanation on that one.

Had the current Santa Cruz chameleon in L. Love the mullet and that bike. Sold the frame to fund another project but I would like to try a XL one day. I’m a tall six footer and Feel in between sizes a lot. I would run the Haro mullet in L and XL too. I have not found a full 29er that is as agile as a good mullet or full 27.5. Everybody wants to go fast, beat the clock, that’s why they go full 29er. But it might not be the best ride all the time. I’ve got a lot of hardtails and I think a properly set up mullet is really fun and that 64.5 hta on the Haro is the sweet spot. You can go down pretty much anything with that and still ride great on the flats

MTBing starting as a XC sport. Then it became a moto/xgames infused sport. What’s the difference between downhill machined trails and motocross track? Just gravity.

Good points

I’m 59, only got back into mtb’s recently. I’m an early 80’s mtb guy. I just go down the trails, sometimes super steep Marin Ca. Trails. But I try to stay on my bike, at 59 breaking anything is no fun. I ride motorcycles a lot, like naked sport bikes. Helmet,jacket,pants,boots. When I see mt bikers going down stuff you need motorcycle cloths for? A lot of these everyday guys injur themselves and leave the sport. It’s like doing evil kenevil and you crash and then never ride your motorcycle down a fun twisty road again. You miss out on all the other fun aspects of riding. P.S I’m presently just having a blast on these modern hardtails with 65-64 degrees hta, I haven’t even got a full suspension yet!😂

Amen brother, so true

In my experience, non mountain bikers know absolutely nothing about the sport. They think I'm just riding around the neighborhood like a little kid (I do that sometimes). Meanwhile, mountain bikers think they have to try to be extreme in order to be considered a real rider.

Interesting to hear that this happens in the MTB world too. I really hope videos like this one can help start the necessary conversations to move things forward. It's also really awesome to see that my video inspired you to finally make this video you've been wanting to. Thank you man!!!

please tell me ur going to criticize the bias towards DH that like 0.1% of mtbers do

No, like many things, Mountain Biking has a cost problem....😢

I've been saying it for years. The mtb industry has been pushing extreme riding to sell overbiked pro grade expansive bikes. They push the expansive side of the sport and bikes that 5 % not 15% of riders can do. Leaving the general consumer behind. I am in my 40s, been riding mtb for 33 years, over the past 5 years i have lost many of my fellow riders i group ride with too hicking and gravel riding. The could no longer justify the cost of the sport. Also I am seeing less and less new riders as the cost is prohibitive as alot of bike shops push expansive stuff to pay rent and overhead. I have never bought expansive bikes or upgraded bikes every few years. I rode my bikes till upgrades not available due to bullshit standerd changes or the frame gives out. In fact I am still riding my 2015 Gaint Trance 2 27.5 with no issues. I upgraded parts for it as needed. Pushing expansive bikes and components is killing the sport. Same thing happened in paintball. That sport never recovered to what it was at its height.

Its because of your videos that inspired me to get back into biking, you make it look like fun. Thanks for making the great content keep it up!

Totally agree, mountain biking is often super one dimensional in its presentation. And excludes a lot of people from getting out into parks and finding new ways to engage and explore these often really beautiful natural areas. Just getting into riding trails the past 3 years on gravel bikes mostly and riding more technical single track has been super fun and transformative, it really speaks to the dynamic range of experiences possible through a bike. The huge emphasis on trail domination and the sport segment of modern mountain biking is so over sold as a uniform experience with little no l gradiation. even a friend of mine who rides fast and runs full sus and hardtails on the same trails i ride was talking about riding his salsa warroad on the same routes and how slowing down and approaching the trail differently was really fun and lent it self to experiencing the park itself with a different degree awareness and appreciation.