Join host Elise Stiefferman on The Loop Marketing Podcast as she explores the essentials of building strong client connections with industry experts Natalie Carson from Coegi and Terry Sullivan of Strategic Glue. This episode dives into strategies for understanding client businesses, cultivating empathy, leading with curiosity, and fostering trust.
Learn about the 'Six to Fix Marketing Framework,' balancing creative execution with strategic planning, and the importance of being a true extension of the client's team. Gain valuable insights on how honest communication and deeper emotional connections can transform your marketing efforts and client partnerships. Tune in for practical tips to elevate your client relationships in meaningful ways.
00:00 Introduction to The Loop Marketing Podcast
01:00 Understanding Client Needs and Motivations
04:29 Building Strong Client Relationships
07:16 Challenges in Client Communication
12:53 Becoming an Extension of the Client Team
15:18 The Six to Fix Marketing Framework
18:20 Deep Dive into Customer Understanding
18:57 Defining Marketing Strategy Through Audience Insights
19:11 Navigating Flashy Trends in Marketing
19:43 The Importance of Knowing Your Audience
20:39 Building Effective Client Relationships
27:14 The Role of Consistency in Trust Building
28:25 Practical Tips for Emotional Client Relationships
31:53 Summary and Final Thoughts
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About Coegi
Coegi is a performance-driven marketing agency for brands and agencies enabled by a best-in-class technology stack to deliver specialized services across digital strategy, programmatic media buying and integrated social media and influencer campaigns.
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