Deliberate Directions
Deliberate Directions
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Reducing Marketing with Caroline Crawford
You can simplify your marketing to reduce costs and drive business growth.
Caroline helps business leaders with aligning marketing initiatives effectively to achieve overarching business goals. She is a seasoned marketing and communications expert with a 13-year successful track record of blending the visionary with the integrator.
After seeing first hand how the marketing industry fuels shiny object syndrome, Caroline founded Cultiveight to address challenges faced by businesses such as limited resources and market pressures. Caroline is on a mission of supporting more business leaders to secure an integrated marketing approach that goes beyond typical marketing gimmicks.
During the interview, we discuss…
• what successful marketing looks like
• how to make integrated marketing strategies work
• bullsh*t marketing gimmicks & pitfalls
• how cutting your marketing efforts in half can lead to new leads
• what consistency entails
Connect after the interview…
• Website: www.cultiveightcommunications.com
• LinkedIn: www.linkedin.com/in/ccrawford22
• Instagram: cultiveightcomms
• Get Caroline’s “3-Step Guide to Cultivate Your Competitive Edge” - www.cultiveightcommunications.com/competitive-marketing-guide
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Allison Dunn
Executive Business Coach
Deliberate Directions + Executive Business Coaching + Training Center
3003 W Main Street, Suite 110, Boise ID 83702
(208) 350-6551
Website www.deliberatedirections.com
LinkedIn www.linkedin.com/in/allisondunn
Podcast podcasts.apple.com/us/podcast/deliberate-leaders-podcast-with-allison-dunn/id1500464675
Переглядів: 19

Відео

Creating a More Conscious Business with Steve Farrell
Discover how conscious businesses are reshaping the corporate world by prioritizing the greater good. In this episode, we delve into the principles that set conscious businesses apart. From Patagonia's commitment to sustainability and activism to Buffer's radical transparency about its operations, we uncover how these companies are redefining success. We also look at the shift towards inclusive...
Craig Almon, Founding Partner of PRO Consulting, LLC
Переглядів 10День тому
In 2020, Craig Almon felt his general insurance agency was not growing as fast as it should be. Craig kept coming across Allison's name from different people in different industries within his network. Craig appreciated that Allison immediately gave him homework to help him make his company work better. Craig says that Allison's process is to listen, then asks questions, and helps guide Craig t...
How to Be Present with Mike Lee
How can you transcend the noise and win the moments that matter? Mike Lee is a globally recognized keynote speaker, #1 best-selling author and coach who shares high-performance leadership lessons from inside the hearts and minds of NBA’s elite. For 15 years he spent time with basketball’s 1% including NBA MVPs Steph Curry and Joel Embiid. Leading his basketball training business, he was blindsi...
Scaling Success from a Solopreneur to CEO with Nick Shaw
Переглядів 2621 день тому
Learn from Nick’s experiences bootstrapping to building $100M revenue. See how to grow from a solopreneur to a CEO managing a team of 50 people. Nick is the founder and CEO of Renaissance Periodization, a multi-million dollar company that helps people achieve their health and fitness goals through evidence-based methods. Renaissance Periodization runs the RP Diet Coach App and RP Hypertrophy Ap...
Business and Mindfulness with Max Schneider
Переглядів 22Місяць тому
Ever thought about swapping your office chair for a beach chair to beat burnout? Dive into this episode as Max shares how a surf trip to Costa Rica transformed his life and career. After a decade in consulting, Max was totally burnt out. The long hours, back-to-back-to-back meetings, and high stress took a heavy toll. He started experiencing anxiety attacks and felt like a shell of his former s...
Why Your Digital Transformation Efforts Aren’t Getting Fully Adopted with Stefanie Krievins
Переглядів 21Місяць тому
Learn how to architect change, including digital transformation. Stefanie Krievins is a trained coach and facilitator with experience in HR consulting and business coaching. She is the host of the Hot Mess Hotline, a podcast for ambitious leaders who want to drive impactful change. She’s the creator of The Change Architecture which provides a new framework for driving transformation in the 21st...
Strategic Thinking with Rich Horwath
Переглядів 402 місяці тому
Rich is the founder and CEO of the Strategic Thinking Institute where he is a strategy facilitator and coach to executive leadership teams. He is a New York Times and Wall Street Journal bestselling author of eight books on strategic thinking. His most recent work, STRATEGIC: The Skill to Set Direction, Create Advantage, and Achieve Executive Excellence, was selected by Inc. Magazine as a top 4...
WHOLE Health Workshop Promo
Переглядів 292 місяці тому
Unlock Your WHOLE Health Potential: A Lifestyle Design Workshop Are you ready to take control of your health and transform your life from the inside out? Join us for our exclusive WHOLE HEALTH Lifestyle Design Workshop! Over the course of three immersive hours, we'll embark on a journey to evaluate your current state of physical, mental, emotional and spiritual WHOLE Health, and help you envisi...
The Power of Your Voice with Blair Bryant Nichols
Переглядів 202 місяці тому
Learn how to empower yourself and your organization with creative coaching, speaking, product development, and go-to-market strategies. Meet Blair Bryant Nichols, owner of BBN Creative Management for Diverse and Mission-Driven Talent. An expert in strategic speaking platforms, Blair guides speakers and business leaders through the nuances of public and corporate speaking. With a background repr...
Jos Zamzow, Co-CEO at Zamzows Inc.
Переглядів 342 місяці тому
Jos Zamzow was in the worst physical shape of his life, feeling exhausted and unmotivated. Fad diets and intense gym routines had led to burnout. He was looking for a sustainable change, but he felt stuck in a cycle of temporary fixes. Deliberate Directions offered Jos a fresh perspective and a supportive partnership. Executive wellness coach Katie Carpenter collaborated with Jos to craft incre...
Jeffrey Wills, Realtor at Homes of Idaho
Переглядів 222 місяці тому
Jeffrey Wills was grappling with the inevitable effects of aging, feeling disconnected and lacking energy. Jeffrey was particularly concerned about keeping up with his young children and managing his daily activities effectively. The more he tried to change, the more frustrated he became, feeling that each attempt only made things worse. When Deliberate Directions executive wellness coach Katie...
Megan Lyons, Owner of The Lyons' Share Wellness, LLC
Переглядів 432 місяці тому
As Megan Lyons geared up to triple her team size, she grappled with overwhelming decision-making pressures and doubts about her management capabilities. The prospect of expanding her staff amplified her concerns about meeting profitability targets. This brought significant stress and disrupted her strategic focus. Deliberate Directions business coach Allison Dunn offered Megan targeted coaching...
Shellan Rodriguez, Owner of SMR Development LLC
Переглядів 172 місяці тому
Shellan Rodriguez felt scattered. She was constantly unsure about where to focus her efforts for maximum profitability and strategic growth. This lack of organization led to inefficiency and anxiety. Deliberate Directions business coach Allison Dunn provided Shellan with tailored tools to help her prioritize tasks and make strategic decisions. Allison also helped Shellan develop practical strat...
Ryan Frasier Frasier Transport
Переглядів 272 місяці тому
Ryan Frasier was presented with the opportunity to buy Frasier Transport Inc. from his parents. This task involved managing the delicate balance between family relationships and business operations. The main challenge was to ensure a smooth ownership transition without disrupting the established company dynamics. Ryan enlisted the expertise of business coach Allison Dunn from Deliberate Directi...
Dave Bailey, Support Engineer at landproDATA
Переглядів 72 місяці тому
Dave Bailey, Support Engineer at landproDATA
Gabby Weeks, Marketing Operations Manager at Proesis Biologics, Inc.
Переглядів 112 місяці тому
Gabby Weeks, Marketing Operations Manager at Proesis Biologics, Inc.
Ben Kalkman, Owner of Cutting Edge Kitchens
Переглядів 212 місяці тому
Ben Kalkman, Owner of Cutting Edge Kitchens
Jeff Haynes, Director of Oracle Cloud at Baker Tilly
Переглядів 112 місяці тому
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Justin McNicholl, President of Idaho Pizza Company
Переглядів 382 місяці тому
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Become a Stronger Leader with Whetstone Board of Advisors
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Alex Lundgren, Business Advisor at Tree City Advisors
Переглядів 93 місяці тому
Alex Lundgren, Business Advisor at Tree City Advisors
Kellie Northam, Owner at MOMMA, Inc.
Переглядів 103 місяці тому
Kellie Northam, Owner at MOMMA, Inc.
Marc Davison, President at Allied Imaging
Переглядів 53 місяці тому
Marc Davison, President at Allied Imaging
Steve Rausch, Senior Estate Planning Attorney at Gravis Law
Переглядів 273 місяці тому
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Unlock Natural Wellness with Dr. Anthony Cutting
Переглядів 183 місяці тому
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Time Management with Jones Loflin
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Transform Struggling Hourly Workers into Top Performers with Scott Greenberg
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Become a Happy Whole You with Dr. Anna Marie Frank
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Become a Happy Whole You with Dr. Anna Marie Frank
Let it Go
Переглядів 504 місяці тому
Let it Go

КОМЕНТАРІ

  • @sanjaysrivastava9872
    @sanjaysrivastava9872 Місяць тому

    lady having conversation with Mercia is beautiful with great voice texure

  • @sakhinakhora7640
    @sakhinakhora7640 2 місяці тому

    Good morning

  • @sakhinakhora7640
    @sakhinakhora7640 2 місяці тому

    Praise the Lord

  • @kpfern2337
    @kpfern2337 2 місяці тому

    To me, anger gives me control and power. It protects me from my boyfriend’s rage. It helps me from being emotionally bullied. I can totally see that your 3 step method will work on him. But am I the one who has to validate his feelings all the time? Why do I need to calm him? What about me? What about MY feeling?

  • @dameanvil
    @dameanvil 2 місяці тому

    00:00 🎙 Doug Knoll introduces the concept of de-escalation and its importance in calming angry individuals. 01:07 🛑 Three-step process for de-escalating anger: Ignore the words, read the emotional data fields, and use statements to label the emotions. 02:47 🧠 Humans are highly attuned to others' emotions, evolved from prehistoric communication methods. 03:01 🤫 Labeling emotions can help calm the emotional center of the brain, activating the prefrontal cortex for calmness. 06:01 📊 Emotional data structuring involves layering emotions to make them easier to understand and address. 09:05 🤝 Use statements in communication, even interrupting, to effectively label emotions without causing offense. 12:17 🧒 Early emotional labeling in children leads to academic and emotional advancement. 14:06 📚 Building an emotional database through association enhances emotional intelligence and communication. 16:28 🗣 Ethic labeling in leadership can create instant trust and rapport by acknowledging and validating emotions. 17:02 🏡 Application of de-escalation skills in personal relationships fosters understanding and strengthens bonds. 19:38 🧘 Attributes of emotional competence: Recognizing and naming emotions, regulating emotions, and practicing empathy. 19:52 🔄 Mastery of ethic labeling can lead to significant improvements in emotional competence without expensive training courses. 20:23 🧠 Emotional intelligence, as defined by Mayer and Salovey in 1983, is a form of social intelligence measured on a scale. 21:02 🎓 Emotional competency can be learned, leading to high emotional intelligence scores. 22:03 🤔 Emotional competency can be developed simply through listening to and reflecting on others' emotions. 22:39 🏛 Emotional intelligence can be taught effectively, even to those with troubled backgrounds, such as prisoners. 24:01 💡 Human behavior is 98% emotional and only 2% rational, challenging the long-held assumption of human rationality. 25:02 🧠 Emotional decisions at the neuronal level are based on hedonic responses, not rationality. 27:10 🔄 Recognizing ourselves as emotional beings allows for better understanding and predictability of behaviors. 27:32 ⚠ Emotional invalidation, common in childhood, halts emotional maturation and can lead to lifelong emotional struggles. 30:05 🚸 Emotional invalidation is pervasive, insidious, and detrimental to brain development. 30:26 📚 "De-escalate: How to calm an angry person in 90 seconds or less" addresses emotional management across various life stages, from dating to workplace conflicts. 32:38 💬 Ethic labeling, a communication tool, can help emotionally troubled teens feel understood and safe. 33:07 📱 Providing an emotionally safe environment for children fosters connection and nurturance.

  • @namanogeya3585
    @namanogeya3585 2 місяці тому

    Fabulous!

  • @keepcalmkd
    @keepcalmkd 2 місяці тому

    You’re angry You’re frustrated You’re Pissed off You feel disrespected Ignored Not appreciated Unsupported Not heard You’re a little worried And anxious You’re feeling a little embarrassed, A little sad, Upset, And distressed And you feel completely abandoned Unloved And all alone And rejected

  • @AnnMcNeill
    @AnnMcNeill 3 місяці тому

    Love this interview especially understanding who the book MOVE TO MILLIONS the answers are in the book and I’m a witness is an amazing resource.

  • @debralevy602
    @debralevy602 3 місяці тому

    That was terrific! I especially love the question about a "Plan B". The coaching clients that come to me have ADHD and/or Executive Function challenges, and many have trouble with flexibility. This question could be a game changer!

  • @greaterthanlasvegas
    @greaterthanlasvegas 3 місяці тому

    Faux slogan leadership that learned leadership from self help gurus and memes. Great car salesman.

  • @user-jz2xn8rh7k
    @user-jz2xn8rh7k 4 місяці тому

    Hello I just visited your channel you are constantly posting videos and found that your channel is not properly SEO. That's why the SEO score is showing zero. Video tags and descriptions are not SEO-friendly. Your channel should be properly SEO-friendly. Then your channel will reach the targeted audience. As a result views, likes and subscribers will increase. Are you interested in UA-cam video SEO services? As a result, you can reach your videos organically to the targeted audience, thereby increasing views and subscribers. I am waiting for your reply. Thanks

  • @VladislavCale
    @VladislavCale 5 місяців тому

    Specific is terrific ❤!!

  • @prophetesspamkingfinklea1855
    @prophetesspamkingfinklea1855 5 місяців тому

    Great Teaching! Thanks for sharing!

  • @renatebarkow5250
    @renatebarkow5250 6 місяців тому

    Seems to me it only works,when you are in front of s.o. Or does it work on the telephone too? What can I do when I only in telefhon contact with a near person?????

  • @satyamarora5927
    @satyamarora5927 6 місяців тому

    Thank you for this very insightful conversation 🎉

  • @DanBelsky_Health_Money_Love
    @DanBelsky_Health_Money_Love 6 місяців тому

    Very impress with your entrepreneurial story!

  • @byronholman9228
    @byronholman9228 6 місяців тому

    Great Content

  • @paulfrugeii
    @paulfrugeii 6 місяців тому

    Really great insights Kristen. I started following your channel on IG and have been encouraged and inspired by those quotes. This year I’m really working on my mindset and health and will apply your tips to my growth. Congratulations on your success and personal growth. 👏👏👏

  • @mayur...109Mt
    @mayur...109Mt 6 місяців тому

    ❤❤❤

  • @pngproductions8529
    @pngproductions8529 7 місяців тому

    last thing I want is someone to tell me how I feel, its controlling. I can tell someone How I feel..just need to be heard.

  • @JohnSmith-ks5xw
    @JohnSmith-ks5xw 7 місяців тому

    Brilliant. Wow. Thank you. This info is so valuable.

  • @lionessofjudah66
    @lionessofjudah66 7 місяців тому

    New sub! Strong work, sis! Keep up the great work! 💯👌❤️

  • @StoryGreenlight
    @StoryGreenlight 8 місяців тому

    So great hanging out with Allison for this conversation. Here's to harnessing the narrative forces that drive growth in our business and impact in our lives. Cheers!

  • @eyeconiclogistics
    @eyeconiclogistics 8 місяців тому

    I love this channel.

  • @mohibquadri4053
    @mohibquadri4053 10 місяців тому

    Superb tips ⭐

  • @prophetesspamkingfinklea1855
    @prophetesspamkingfinklea1855 10 місяців тому

    If your heart is in it, stay in the fight❤

  • @aynul_khan02
    @aynul_khan02 10 місяців тому

    I've already read the practicing mind it was great 📖

  • @patrick707100
    @patrick707100 10 місяців тому

    She sounds good but this has been said by hundreds before. There is nothing new here. This is basically an ad for her "coaching" business.

  • @zebulonhookins2849
    @zebulonhookins2849 Рік тому

    'Promo SM'

  • @DABA33
    @DABA33 Рік тому

    Thank you for this

  • @odemerowisdom2513
    @odemerowisdom2513 Рік тому

    I'm blessed to be here .... I would be a billionair by 2025 ❤

  • @NewWorldLibrary
    @NewWorldLibrary Рік тому

    Thank you!

  • @mohibquadri4053
    @mohibquadri4053 Рік тому

    Fruitful Conversation ! Mam what's some best books to read for 1 person online business as solopreneurs or freelancers to get work from home when as beginner i am finding difficult to land clients due to experience factor so how to stand out from the crowd..

  • @dianneshehadeh607
    @dianneshehadeh607 Рік тому

    I love this one. I have listened about 3 times and always get something from it.

  • @5shuvo
    @5shuvo Рік тому

    Hello, I am Ainul. I hope you are well. I visited your channel videos. Every video in your channel is very useful. I think your audience can learn something from your videos. I have researched your video SEO score is very low. You can do on page SEO, Meta data SEO, keyword SEO and video promotion on Social media to increase your video impressions to rank each of your videos on youtube. I usually work professionally with social media strategy and UA-cam channel growth. I will help you grow your channel🙂. I can help you with SEO and promotion so that your target audience can find you by researching on UA-cam. If you have time we can discuss this project.🙂 Regards

  • @5shuvo
    @5shuvo Рік тому

    Hello, I am Ainul. I hope you are well. I visited your channel videos. Every video in your channel is very useful. I think your audience can learn something from your videos. I have researched your video SEO score is very low. You can do on page SEO, Meta data SEO, keyword SEO and video promotion on Social media to increase your video impressions to rank each of your videos on youtube. I usually work professionally with social media strategy and UA-cam channel growth. I will help you grow your channel🙂. I can help you with SEO and promotion so that your target audience can find you by researching on UA-cam. If you have time we can discuss this project.🙂 Regards

  • @5shuvo
    @5shuvo Рік тому

    Hello, I am Ainul. I hope you are well. I visited your channel videos. Every video in your channel is very useful. I think your audience can learn something from your videos. I have researched your video SEO score is very low. You can do on page SEO, Meta data SEO, keyword SEO and video promotion on Social media to increase your video impressions to rank each of your videos on youtube. I usually work professionally with social media strategy and UA-cam channel growth. I will help you grow your channel🙂. I can help you with SEO and promotion so that your target audience can find you by researching on UA-cam. If you have time we can discuss this project.🙂 Regards

  • @imtiazuddin380
    @imtiazuddin380 Рік тому

    excellent information

  • @adielstephenson2929
    @adielstephenson2929 Рік тому

    What this guy teaches is SO important. I've built successful businesses based on what I've learnt from this guy.

  • @annphillips4044
    @annphillips4044 Рік тому

    and if you believe life is a fixed game with a clear endpoint, with a clear rubric of success?

  • @michaelobrien2190
    @michaelobrien2190 Рік тому

    Great interview! Looking forward to reading the book. I was listening to this while on a walk and it was a bit windy outside. I missed maybe half of what one of the guests said - it may be useful to adjust volume levels when you record these so everyone is at the same volume.

  • @jennpostlethwaite3319
    @jennpostlethwaite3319 Рік тому

    Women also discriminate and mainly just refer to each other.

  • @Gabriel-ts9nl
    @Gabriel-ts9nl 2 роки тому

    😜 𝓅𝓇o𝓂o𝓈𝓂

  • @michaelobrien2190
    @michaelobrien2190 2 роки тому

    Thanks for such a great interview. If I could make a suggestion, but put your camera at eye level. He was looking forward as if he was looking directly at you and you were looking down the whole time. I kept thinking, "Is she feeling some kind of shame or something?" and then kept reminding myself that you had an odd camera placement.

  • @imtiazuddin380
    @imtiazuddin380 2 роки тому

    I think your important videos will get good results if they are titled SEO, Description SEO, Targeted Keywords and SEO Friendly Rank.

  • @geetadubey1762
    @geetadubey1762 2 роки тому

    hi nice video

  • @emamhossan2060
    @emamhossan2060 2 роки тому

    Great

  • @emamhossan2060
    @emamhossan2060 2 роки тому

    Awesome video

  • @youdoer
    @youdoer 2 роки тому

    Wonderful interview. Thank you.

  • @CreateYourOwnWorld
    @CreateYourOwnWorld 2 роки тому

    Great and welcome in the new world. Great what your doing Amanda