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A BROADcast for Manufacturers Special Video Episode: Live from the Podcast Town Festival 2024
A Special Video Episode
Recorded live at the Podcast Town Festival, the Broads dove deep into why so many women find fulfillment and opportunity in this field. From inspiring stories to data insights, we've got the inside scoop on how diversity is reshaping the world of manufacturing.
Articles
Women Are More Likely to Find Career Satisfaction in Manufacturing
www.sdcexec.com/sourcing-procurement/manufacturing/news/22887720/women-in-manufacturing-wim-women-are-more-likely-to-find-career-satisfaction-in-manufacturing
These Alabama Workers Were Swamped by Medical Debt. Then Their Employer Stepped In.
kffhealthnews.org/news/article/medical-debt-alabama-free-workplace-clinic-pharmacy/amp/
Highlights
00:00 Introduction and Current Learning Experiences
02:43 Live Audience Recording at Podcast Town Festival
02:55 Discussing Career Satisfaction in Manufacturing
03:53 Opportunities and Benefits in Manufacturing
06:27 Barriers and Cultural Shifts in Manufacturing
09:49 Innovative Approaches to Attracting Talent
13:19 Advice for Women Considering Manufacturing Careers
14:24 Exploring Career Opportunities in Manufacturing
14:49 The Power of Informational Interviews
17:35 Diversity's Impact on Business Success
20:29 The "I Just Learned That" Segment
25:08 Engaging Young Girls in Manufacturing
28:04 Final Thoughts and Encouragement
Connect with the broads!
Connect with Lori on LinkedIn and visit www.keystoneclick.com for your strategic digital marketing needs!
Connect with Kris on LinkedIn and visit www.genalpha.com for OEM and aftermarket digital solutions!
Connect with Erin on LinkedIn!
Переглядів: 18

Відео

Social Capital: Celebrating 400 Episodes
Переглядів 7Місяць тому
Celebrating 400 Episodes with Host Lori Highby - The Journey of Building Keystone Click In this special 400th episode of the Social Capital podcast, host Lori Highby shares her journey from growing up in Streamwood, Illinois, to becoming the CEO and Founder of Keystone Click. Interviewed by Abby Radewahn, Digital Content Manager at Keystone Click, Lori provides insights into her background, car...
Tech Tools That Boost Your Bottom Line
Переглядів 393 місяці тому
The start of a new year means increased buzz around new technology in the marketing world. But what’s really worth checking out? In this webinar, Keystone Click Account Manager Ellen Atkinson and Developer Gleb Belyaev cover the tech tools - old and new, free and paid - that will help you make money this year. Download the Tech Tools Tip Sheet: tinyurl.com/f2p52pvs Check out more expert insight...
The B2B Customer Journey: Find Out How B2B Customers Move from Awareness to Advocacy
Переглядів 113 місяці тому
The growth your business has experienced recently is proof positive that you’ve built strong brand awareness with your target audience. But how do you move customers from awareness, all the way through the customer journey? What does the B2B customer journey even look like? Find out in our next webinar, where we’ll give you the secrets to creating die-hard brand fans.
AI & Your Business: What Does the Future of Artificial Intelligence Mean for You? -with Paul Roetzer
Переглядів 823 місяці тому
Welcome to our 2023 Growing Pains Webinar Series! In our fifth episode, we welcome Paul Roetzer will help you understand how AI can revolutionize your operations and open new strategic opportunities for your growing business. During this webinar, Lori Highby, CEO and founder of Keystone Click, has an insightful conversation with AI specialist Paul Roetzer. As the founder and CEO of the Marketin...
Email Automation and Data Efficiencies
Переглядів 73 місяці тому
In our sixth episode of our growing pains webinar series we explore how email automation and data efficiencies can help improve productivity, streamline processes, and ultimately increase your bottom line. Attendees will walk away with actionable tips to drive better business results.
Building a Brand Fanatic: Move Customers to the Advocate Stage and Keep Them There
Переглядів 53 місяці тому
The final (and maybe the most fun!) stage of the customer journey is advocacy. That means you get to nurture relationships so that your brand feels more like a friend than a business to your consumers. (We see you, Disney!) Tune in to learn how to build die-hard brand fans that will shout your name from the rooftops.
Beyond The Logo: How Messaging Builds Your Brand
Переглядів 63 місяці тому
When you’re thinking about what makes your brand what it is, you probably think of color palettes and logos. But one of the most recognizable parts of your branding is your messaging…if you’re doing it right, that is.
From FAQs To Breakthroughs: Uncovering B2B Marketing And Branding In Manufacturing with Scott Seroka
Переглядів 83 місяці тому
Unlocking Successful B2B Marketing and Branding in Manufacturing In this insightful webinar hosted by Lori Highby, CEO of Keystone Click, and guest speaker Scott Seroka, President of Seroka Industrial Branding, participants are provided with invaluable strategies on B2B marketing and branding specifically tailored for the manufacturing industry. The discussion delves into the essential differen...
Time For A Rebrand? The Power Of Branding and What To Do When Your Branding Has Lost Its Luster
Переглядів 103 місяці тому
Click the link below to sign up for our 2023 Content For Biz Growth Webinar Series to learn the keys to utilizing content to its fullest potential. pageservices.keystoneclick.com/series-subscribe
Content From Awareness to Advocates: How to Use Content for Each Stage of the Customer Journey
Переглядів 193 місяці тому
Did you know that your target audience is expecting different types of content from you at different points of the customer journey? It’s true! Your content should be tailored to each customer’s current stage of engagement with your brand.
5 Factors That Indicate It’s Time To Scale
Переглядів 113 місяці тому
Moving into a new year brings a lot of inspiration and a lot of questions. One of the most important questions for your business? How do you grow your business sustainably and strategically in 2024?
AI & Your Business: How to Shift tasks into AI With Cathy Phillips from Marketing AI Institute
Переглядів 423 місяці тому
This webinar features a discussion between Lori Highby, CEO of Keystone Click, and Cathy Phillips, the Chief Growth Officer at Marketing AI Institute. The discussion focuses primarily on leveraging AI in businesses, including the augmentation of repetitive tasks and how AI has helped improve their business processes. Cathy showcases the tool 'Descript' that helps simplify the process of making ...
House Of Brands Vs. Branded House: What’s The Difference?
Переглядів 43 місяці тому
House Of Brands Vs. Branded House: What’s The Difference?
Is Your Brand Ready for Your New Audience?
Переглядів 123 місяці тому
Is Your Brand Ready for Your New Audience?
Segmentation 101: How To Craft Messaging For Different Audiences
Переглядів 383 місяці тому
Mastering Audience Engagement: Strategies for Growth and Loyalty Watch our comprehensive webinar on mastering audience engagement and scaling your business. Discover the power of strategic audience segmentation and tailored messaging to drive conversions and foster customer loyalty. -Gain insights from top brands like Amazon, Sephora, and Target on creating exclusive offers and referral program...
The Launching Pad: How To Identify Your New Marketing Audience
Переглядів 223 місяці тому
As your business scales, it’s important to know how your new product or service offerings are tailored to new audiences. But how do you determine exactly who that audience is? And how do you gather the information that will help you send them the right message at the right time? Find out in our webinar.
Scoping Out Your New Competition And Finding Your New Positioning
Переглядів 33 місяці тому
Scoping Out Your New Competition And Finding Your New Positioning
Content Marketing Tell-All: 5 Things Your Content Team Wishes You Knew
Переглядів 67 місяців тому
Content Marketing Tell-All: 5 Things Your Content Team Wishes You Knew
Is Omnichannel Right for You?
Переглядів 137 місяців тому
Is Omnichannel Right for You?
Agency Panel Discussion Marketing Secrets - Lori Highby
Переглядів 48 місяців тому
Agency Panel Discussion Marketing Secrets - Lori Highby
Agency Panel Discussion Marketing Secrets - Mary Ann Pruitt
8 місяців тому
Agency Panel Discussion Marketing Secrets - Mary Ann Pruitt
Agency Panel Discussion Marketing Secrets - Brad Gillum
8 місяців тому
Agency Panel Discussion Marketing Secrets - Brad Gillum
Agency Panel Discussion Marketing Secrets - Stephen Woessner
8 місяців тому
Agency Panel Discussion Marketing Secrets - Stephen Woessner
Keyword Research
Переглядів 378 місяців тому
Keyword Research
Content Strategy
Переглядів 388 місяців тому
Content Strategy
Best Practices For Content That Brings In New Business
Переглядів 128 місяців тому
Best Practices For Content That Brings In New Business
Repurposing Content: The Key To Maximizing Your Reach
Переглядів 78 місяців тому
Repurposing Content: The Key To Maximizing Your Reach
Cocktails & Case Studies
Переглядів 38 місяців тому
Cocktails & Case Studies
Content Marketing Expert Panel Discussion
Переглядів 138 місяців тому
Content Marketing Expert Panel Discussion

КОМЕНТАРІ

  • @2GlobalMarkets
    @2GlobalMarkets 3 місяці тому

    Thank you for the insightful webinar. We appreciate the detailed breakdown of the B2B customer journey. Your strategies for moving customers from awareness to advocacy are very useful.💚

    • @Keystoneclick
      @Keystoneclick 3 місяці тому

      It's our pleasure! Thank you for the kind comment.

  • @angelvega2652
    @angelvega2652 8 місяців тому

    Great, just one probleme the link on your description is broke. Could not download you seo pdf guide.

    • @Keystoneclick
      @Keystoneclick 8 місяців тому

      So sorry about that! You can get the guide here: rb.gy/mwit6e.

  • @sergeyburyakov2755
    @sergeyburyakov2755 2 роки тому

    Timecode is would be good

  • @jsupriyanto
    @jsupriyanto 3 роки тому

    You should trim the first 5 mins of the video . Thanks for having the recording available 🙏

    • @Keystoneclick
      @Keystoneclick 3 роки тому

      Great idea, thanks for the catch! The updated video is processing and should replace this version soon!

  • @cositasworld8530
    @cositasworld8530 3 роки тому

    Awesome intro!!!

  • @cositasworld8530
    @cositasworld8530 3 роки тому

    Great stuff!

  • @cositasworld8530
    @cositasworld8530 3 роки тому

    Love the mascot lol

  • @cositasworld8530
    @cositasworld8530 3 роки тому

    Love this video

  • @cositasworld8530
    @cositasworld8530 3 роки тому

    Thank you!

  • @cositasworld8530
    @cositasworld8530 3 роки тому

    Awesome

  • @cositasworld8530
    @cositasworld8530 3 роки тому

    Awesome!

  • @cositasworld8530
    @cositasworld8530 3 роки тому

    Sweet!

  • @deborc2705
    @deborc2705 4 роки тому

    Yes, how to build a brand on LinkedIn would be an interesting podcast or youtube video.

  • @deborc2705
    @deborc2705 4 роки тому

    Lori and Lorry, this was thought provoking. Thank you!

  • @wendithiel6534
    @wendithiel6534 4 роки тому

    Lori and Will, loved all of this! Thank you so much for the specific actionable steps. Super helpful!