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Perpetua
United States
Приєднався 25 бер 2020
We help the world’s best brands improve retail media performance 🌿
Join thousands of businesses that use Perpetua's eCommerce advertising optimization and intelligence software to profitably scale growth on Amazon, Walmart, Instacart and other marketplaces.
Our UA-cam channel will host helpful video content to get you started as well as profiling some of our customer stories and thought leadership from our team of experts.
Learn more about Perpetua here: www.perpetua.io
Join thousands of businesses that use Perpetua's eCommerce advertising optimization and intelligence software to profitably scale growth on Amazon, Walmart, Instacart and other marketplaces.
Our UA-cam channel will host helpful video content to get you started as well as profiling some of our customer stories and thought leadership from our team of experts.
Learn more about Perpetua here: www.perpetua.io
What to Expect in 2024: Advertising Predictions | Part 3
What does 2024 have in store for advertising? We're diving into Gloria Steiner's predictions👇
1️⃣ Amazon will continue to double down on AMC audiences with many more signals becoming available to enhance audience richness and targeting capabilities.
2️⃣ Privacy-friendly data collaborations will become a trend, which will further advance analytics and unlock more targeting strategies.
“If brands want to stay ahead of the competition and win on Amazon, they’ll need to leverage AMC analytics and audiences in 2024 and beyond!”
Get started with www.perpetua.io
1️⃣ Amazon will continue to double down on AMC audiences with many more signals becoming available to enhance audience richness and targeting capabilities.
2️⃣ Privacy-friendly data collaborations will become a trend, which will further advance analytics and unlock more targeting strategies.
“If brands want to stay ahead of the competition and win on Amazon, they’ll need to leverage AMC analytics and audiences in 2024 and beyond!”
Get started with www.perpetua.io
Переглядів: 176
Відео
What to Expect in 2024: Advertising Predictions | Part 2
Переглядів 917 місяців тому
What does 2024 have in store for advertising? 👀 Joseph La Selva predicts advertisers will prioritize retail media networks that offer advanced targeting and reporting capabilities 👇 Amazon is a great example of one of these networks. Their continued investment into Amazon Marketing Cloud (AMC) has unlocked precise targeting strategies to reach the right audience, with the right message, at the ...
What to Expect in 2024: Advertising Predictions | Part 1
Переглядів 927 місяців тому
What does this year have in store for advertising? 👀 Chief Product Officer, Joe Rideout believes 2024 is all about the shopper journey 👇 With more ad units, purchase points, and platform touchpoints creating diverse customer journeys, brands must leverage Amazon Marketing Cloud (AMC) to understand these pathways and gain insight into how their audience interacts with ads. Get started with www.p...
![How to Boost Your Holiday Sales on Amazon with AMC Audiences [2023]](http://i.ytimg.com/vi/S_2TGCbZzw8/mqdefault.jpg)
How to Boost Your Holiday Sales on Amazon with AMC Audiences [2023]
Переглядів 1169 місяців тому
Want to keep momentum up and maximize results following Amazon's biggest Cyber event to date? 💰 Here are four strategies leveraging AMC Audiences to help boost sales throughout the holiday season 👇 1️⃣ Experiment with targeting customers who have visited your product detail page multiple times during the deal period but didn’t buy 2️⃣ Retarget shoppers who have added your product to their cart ...
Dominate Top of Search with TOS Optimization | Perpetua Motions
Переглядів 29610 місяців тому
Win the race to top of search every time, and stay there at the lowest cost possible. 🏆 Introducing Top of Search Optimization 🔎 In just a few clicks, you can unlock placement attribution at the keyword level thanks to the most innovative application of Amazon Stream data on the market. Request a demo today ⤵️ bit.ly/3FojMzt #PerpetuaMotions #AmazonAds #AmazonPPC #eCommerce #RetailMedia #TopOfS...
Target High-Intent New-to-Brand Shoppers with AMC Audiences | Perpetua Motions
Переглядів 9410 місяців тому
Drive new-to-brand purchases without blowing your ad budget. 🛍️ With AMC Audiences powered by Perpetua, you can leverage data from Amazon Marketing Cloud to easily target high-intent new-to-brand shoppers in just a few clicks in Perpetua’s Amazon DSP optimization feature. Request a demo today ⤵️ bit.ly/3FojMzt #PerpetuaMotions #AmazonDSP #AmazonMarketingCloud #AMCAudiences #eCommerce #RetailMedia
Hourly Insights from Black Friday & Cyber Monday 2022 - Perpetua Insights
Переглядів 12910 місяців тому
Want to make your budget go further this #Cyber5? 💰 Here are 4 hourly insights from Black Friday & Cyber Monday 2022 you need to know before building out your 2023 strategy 👇 1️⃣ Advertising on Black Friday was most efficient between 6-7 AM (PST) when sales peaked while ACOS was at a daily low (23%). 2️⃣ Black Friday saw a second peak from 4-8 PM (PST) when impressions peaked. This is a key tim...
Targeting high-intent shoppers with AMC Audiences (Amazon Marketing Cloud) | Perpetua
Переглядів 43511 місяців тому
With AMC Audiences, it's now easier than ever to target high-intent shoppers! 🎯 Even the most sophisticated advertisers, who understand that experimentation, testing, and refinement are the keys to success, can be limited by the tools-and the data-they have access to. That's why AMC Audiences are so exciting. Advertisers can now build custom audiences using data from the Amazon Marketing Cloud ...
Reach shoppers with precision at every stage of the funnel with Amazon Marketing Cloud Audiences
Переглядів 365Рік тому
Introducing Audiences powered by Amazon Marketing Cloud ☁️✨ We’ve been working alongside Amazon to integrate AMC Audiences directly into our Amazon DSP software. Now it’s easier than ever to leverage highly-targeted audiences and reach shoppers with advanced precision at every stage of the funnel. 🙌 Use pre-built AMC audiences, Perpetua's pre-populated audience templates, or create custom audie...
CTRs Fall Across Amazon Sponsored Brands in Q2 2023 | North America - Perpetua
Переглядів 132Рік тому
CTRs for Sponsored Brands fell 25% YoY in Q2 and a striking 40% for Sponsored Brands video. 📉 Gary Ghoukasian, Sales Account Manager at Perpetua, dives into what it means for @amazon advertisers. 👇 Looking for more @AmazonAds insights? 👀 Download our Q2 Benchmark Report ➡️ bit.ly/3rv7DEZ #AmazonAds #Amazon #AmazonAdvertising #AmazonPPC #SponsoredBrands
Everything you need to know about Amazon's Q2 2023 Earnings Report | Perpetua
Переглядів 196Рік тому
Everything you need to know about Amazon's Q2 2023 Earnings Report | Perpetua
Join us at Growth Labs in Europe | Oct 4-5 | Barcelona, Spain - Perpetua
Переглядів 52Рік тому
Join us at Growth Labs in Europe | Oct 4-5 | Barcelona, Spain - Perpetua
Amazon Top-of-Search Ad Insights | Q1 2023 Amazon Benchmark Report in NA & EU
Переглядів 594Рік тому
Amazon Top-of-Search Ad Insights | Q1 2023 Amazon Benchmark Report in NA & EU
CPCs fall across Amazon Sponsored Ads in Q1 2023 | Amazon Benchmark Report North America
Переглядів 255Рік тому
CPCs fall across Amazon Sponsored Ads in Q1 2023 | Amazon Benchmark Report North America
Everything you need to know about Amazon's Ad Revenue from the Q1 2023 Earnings Report - Perpetua
Переглядів 245Рік тому
Everything you need to know about Amazon's Ad Revenue from the Q1 2023 Earnings Report - Perpetua
Andrew Lipsman, Insider Intelligence: The future of retail media | Growth Sessions Podcast
Переглядів 286Рік тому
Andrew Lipsman, Insider Intelligence: The future of retail media | Growth Sessions Podcast
Gabi Lewis, Magic Spoon: Beyond DTC and influencers as investors | Growth Sessions Podcast
Переглядів 342Рік тому
Gabi Lewis, Magic Spoon: Beyond DTC and influencers as investors | Growth Sessions Podcast
3 ways to action your Amazon competitive intelligence data with Perpetua's Prism
Переглядів 703Рік тому
3 ways to action your Amazon competitive intelligence data with Perpetua's Prism
Paras Shah, Georgia Pacific: The growth hack mindset | Growth Sessions Podcast
Переглядів 103Рік тому
Paras Shah, Georgia Pacific: The growth hack mindset | Growth Sessions Podcast
Analyze the competition and track your market share on Amazon with Perpetua’s Prism
Переглядів 1,1 тис.Рік тому
Analyze the competition and track your market share on Amazon with Perpetua’s Prism
Daniel Millar, Beekeeper's Naturals: Upper funnel advertising and the shift to Amazon
Переглядів 156Рік тому
Daniel Millar, Beekeeper's Naturals: Upper funnel advertising and the shift to Amazon
How Hero Cosmetics scaled their omnichannel advertising using Perpetua
Переглядів 450Рік тому
How Hero Cosmetics scaled their omnichannel advertising using Perpetua
Aisha Khan: The next frontier and creating content that converts | Growth Sessions Podcast
Переглядів 162Рік тому
Aisha Khan: The next frontier and creating content that converts | Growth Sessions Podcast
Freddie Liversidge, HP: Building an in-house media agency | Growth Sessions Podcast
Переглядів 135Рік тому
Freddie Liversidge, HP: Building an in-house media agency | Growth Sessions Podcast
Growth Labs 2023 Trailer | May 30-31, Austin, Texas
Переглядів 27Рік тому
Growth Labs 2023 Trailer | May 30-31, Austin, Texas
Calvin Lammers: Building out of the box brand collaborations | Growth Sessions Podcast
Переглядів 63Рік тому
Calvin Lammers: Building out of the box brand collaborations | Growth Sessions Podcast
Ju Rhyu, Hero Cosmetics: Exit Strategies and Building an Amazon-First Brand | Growth Sessions
Переглядів 692Рік тому
Ju Rhyu, Hero Cosmetics: Exit Strategies and Building an Amazon-First Brand | Growth Sessions
Growth Sessions Season 4: Brands | A podcast to fuel your eCommerce Growth by Perpetua
Переглядів 53Рік тому
Growth Sessions Season 4: Brands | A podcast to fuel your eCommerce Growth by Perpetua
Everything you need to know about Amazon's Ad Revenue from the Q4 2022 Earnings Report - Perpetua
Переглядів 172Рік тому
Everything you need to know about Amazon's Ad Revenue from the Q4 2022 Earnings Report - Perpetua