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Jagged With Jasravee : Cutting-Edge Marketing
India
Приєднався 4 чер 2020
“Creative thinking takes place neither inside the box nor outside the box, but at the edge of the box.”
'Jagged With Jasravee' (JWJ) are free-flowing conversations with thought leaders; about marketing, branding, innovation, consumer behaviour, best practices and trends.
Conversations that ignite new ideas. Ideas with rough, sharp edges ! That cause positive change !
Conversations that lie at the edge. Edges are interesting, more when they are jagged! They offer a vantage point from where we are able to see both the sides. They compel us to commit to a choice.
JWJ is facilitated by Jasravee Kaur Chandra who has over 20 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur. She is all about the authentic insight, a deeper cultural lens and the creative idea, for building meaningful brands that drive business growth.
You may reach Jasravee at jasravee@gmail.com
'Jagged With Jasravee' (JWJ) are free-flowing conversations with thought leaders; about marketing, branding, innovation, consumer behaviour, best practices and trends.
Conversations that ignite new ideas. Ideas with rough, sharp edges ! That cause positive change !
Conversations that lie at the edge. Edges are interesting, more when they are jagged! They offer a vantage point from where we are able to see both the sides. They compel us to commit to a choice.
JWJ is facilitated by Jasravee Kaur Chandra who has over 20 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur. She is all about the authentic insight, a deeper cultural lens and the creative idea, for building meaningful brands that drive business growth.
You may reach Jasravee at jasravee@gmail.com
Feedback about Jagged with Jasravee Podcast by Shailendra Pratap Jain & Shalini Sarin Jain
Jagged with Jasravee is facilitated by Jasravee Kaur Chandra. Jasravee has over 20 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur.
Please visit Jasravee at jasravee.com/
Connect with Jasravee on Linkedin at www.linkedin.com/in/jasravee/
Email Jasravee at jasravee@gmail.com
Follow Jagged with Jasravee on Social Media
Campsite One Link : campsite.bio/jaggedwithjasravee
Facebook Page : jaggedwithjasravee
Instagram : jagggedwith
Podcast Page : anchor.fm/jagged-with-jasravee
UA-cam Page : ua-cam.com/users/jaggedwithjasravee
Website : jasravee.com/
Please visit Jasravee at jasravee.com/
Connect with Jasravee on Linkedin at www.linkedin.com/in/jasravee/
Email Jasravee at jasravee@gmail.com
Follow Jagged with Jasravee on Social Media
Campsite One Link : campsite.bio/jaggedwithjasravee
Facebook Page : jaggedwithjasravee
Instagram : jagggedwith
Podcast Page : anchor.fm/jagged-with-jasravee
UA-cam Page : ua-cam.com/users/jaggedwithjasravee
Website : jasravee.com/
Переглядів: 12
Відео
Brand Crisis Management - Steering Your Brand Through Turbulent Times
Переглядів 56Місяць тому
SUMMARY A brand transgression occurs when a company's actions or statements deviate from its established values, causing harm to its reputation, customer trust, or broader societal well-being. To illustrate the impact of brand transgressions and the strategies for effective response, the Professors cite a few prominent case studies: Starbucks Transgression: A Starbucks barista in Philadelphia c...
Can You Really Taste the Price of Your Wine?
Переглядів 11Місяць тому
Price: The Perfect Blend of Math and Storytelling In today’s market, the concept of pricing goes beyond simple arithmetic-it’s a delicate blend of numbers and narrative. How consumers perceive the value of a product is not just about the cost of production; it’s equally about the story behind the product. This blog explores how price, intertwined with a compelling narrative, can transform consu...
How Nature’s Fynd Marketed NASA’s Incredible Yellowstone Fungus
Переглядів 682 місяці тому
Karuna, an entrepreneurial brand builder, shares her journey with Nature’s Fynd, a company that developed a new protein source from a unique fungus discovered in Yellowstone National Park. She discusses the brand’s launch strategy, emphasizing taste, health benefits, and sustainability, while also addressing the challenges of changing consumer habits and the future of the alternative food indus...
Paul Zak on The Like Trap : Why Immersion Drives Sales & Likability Doesn’t
Переглядів 403 місяці тому
Dr Paul Zak talks about Improving Advertising Effectiveness Using Immersion Traditional measures of ad effectiveness, such as self-reported liking, have proven to be unreliable indicators of success. Enter the concept of "immersion" - a neuro-scientific approach that reveals the true power of an ad to engage and influence its audience. While traditional metrics like “likability” may not always ...
Attention to Impact - Immersion Playbook by Dr. Love
Переглядів 563 місяці тому
Dr. Paul Zak discusses how neurological immersion can be measured and used to create impactful experiences. He emphasises that immersion, not simply “liking,” is the key to effective communication and persuasion. Dr. Zak shares his findings on how immersion can be used to create better ads, improve training and education, and even enhance personal well-being. He advocates creating immersive exp...
How Nestlé Saved Its Declining Baby Food Category
Переглядів 203 місяці тому
How Nestlé Saved Its Declining Baby Food Category
Master Class in Nutrition Marketing - Case Studies of Dr. Reddy's, Kellogg's, and Nestle
Переглядів 20 тис.4 місяці тому
Master Class in Nutrition Marketing - Case Studies of Dr. Reddy's, Kellogg's, and Nestle
Do You Want More Customers, Sales, Satisfaction ? Start with a Clear Message
Переглядів 246 місяців тому
Do You Want More Customers, Sales, Satisfaction ? Start with a Clear Message
David Aaker on Why Subcategories are the Ultimate Growth Hack
Переглядів 376 місяців тому
David Aaker on Why Subcategories are the Ultimate Growth Hack
Art and Science of Creating Memorable Experiences
Переглядів 417 місяців тому
Art and Science of Creating Memorable Experiences
How Ariel's #ShareTheLoad Became a Catalyst for Change?
Переглядів 137 місяців тому
How Ariel's #ShareTheLoad Became a Catalyst for Change?
Peter Fader on Myths around Customer Lifetime Value (CLTV)
Переглядів 768 місяців тому
Peter Fader on Myths around Customer Lifetime Value (CLTV)
Suraja Kishore on Building Iconic Campaigns & Inspiring Culture
Переглядів 2768 місяців тому
Suraja Kishore on Building Iconic Campaigns & Inspiring Culture
High-Impact Content Marketing - Make Your Content Intentional, Engaging and Effective
Переглядів 619 місяців тому
High-Impact Content Marketing - Make Your Content Intentional, Engaging and Effective
How Can Brands Be More Meaningful in People's Lives - Havas Meaningful Brands Study
Переглядів 8910 місяців тому
How Can Brands Be More Meaningful in People's Lives - Havas Meaningful Brands Study
Marketing Effectiveness: Laddering, Content, Lead vs Demand Generation
Переглядів 36Рік тому
Marketing Effectiveness: Laddering, Content, Lead vs Demand Generation
Patrick Fagan on How to Guard Your Mind from Manipulation
Переглядів 39Рік тому
Patrick Fagan on How to Guard Your Mind from Manipulation
Are You Guarding Your Mind from Control and Manipulation ?
Переглядів 126Рік тому
Are You Guarding Your Mind from Control and Manipulation ?
Atul Minocha on The Misuse of Marketing ROI
Переглядів 30Рік тому
Atul Minocha on The Misuse of Marketing ROI
Is Your Marketing Real or Fake? Sorting Fact from Fiction for Growth
Переглядів 75Рік тому
Is Your Marketing Real or Fake? Sorting Fact from Fiction for Growth
Rashi Goel on Empowering Moms through Nutrition Education - Ask Nestle
Переглядів 47Рік тому
Rashi Goel on Empowering Moms through Nutrition Education - Ask Nestle
Scaling Consumer Brands : Insights from Nestle, Nescafe, Lakme, Closeup, Amazon etc.
Переглядів 179Рік тому
Scaling Consumer Brands : Insights from Nestle, Nescafe, Lakme, Closeup, Amazon etc.
Peter Fader on Are Cohorts the Secret Sauce to Understanding Customer Behaviour?
Переглядів 33Рік тому
Peter Fader on Are Cohorts the Secret Sauce to Understanding Customer Behaviour?
Leveraging CLV and a Customer Base Audit to Achieve Customer Centricity
Переглядів 168Рік тому
Leveraging CLV and a Customer Base Audit to Achieve Customer Centricity
How Toyota Trumped Honda in Hybrid Car Marketing
Переглядів 38Рік тому
How Toyota Trumped Honda in Hybrid Car Marketing
Cracking the Code of Incentives - In Marketing, Organizations & Real Life
Переглядів 74Рік тому
Cracking the Code of Incentives - In Marketing, Organizations & Real Life
How Anti-Hero Archetype like James Bond is Used by Brands Like Dove - Reverse Selfie Campaign
Переглядів 31Рік тому
How Anti-Hero Archetype like James Bond is Used by Brands Like Dove - Reverse Selfie Campaign
Want to Create a Transformative Brand - The Art & Science of Disruptive Brand Building
Переглядів 32Рік тому
Want to Create a Transformative Brand - The Art & Science of Disruptive Brand Building
B2B Marketing - Aligning Business Strategy, Marketing Tactics & Messaging
Переглядів 23Рік тому
B2B Marketing - Aligning Business Strategy, Marketing Tactics & Messaging
Shame on you Volkswagen, you think this is Savvy? Will you dare to make anything like this on any other religion?
Very interesting and informative
Glad you think so!
Very interesting and informative
Glad you think so!
Your efforts are just blessing for us, to get listen the industry experts on UA-cam for free of cost ❤🎉
Show them what crazy can do !
Very interesting and informative learn ed Very much
Glad you enjoyed it
Thank you Parveen Kaur for your encouraging words
Thank you for such an informative session ma'am Looking forward to such more podcast
Thanks
They were just honest.
We are happy to be part of your team. Keep it up. Prabhjot Singh Advocate Kolkata India.
Thank You
3 chears for this amazing ad
Thanks
Wow what a great idea, salute to this idea.🙏🙏
Thanks
👏 very insightful
Glad you liked it
Is that real?
Yup it is real
Yes
Is doubtful
Indeed
I was wondering the same thing. The sphere is cool looking but this is just impossible. The dead giveaway is that the building behind the bottle disappears. The sphere doesn't actually grow or physically change shape so everything you see at the start of the video should still be visible the entire time.Fake special effects added after the video was recorded. Likely made by the company that makes Truff themselves for advertising purposes to take advantage of the short period of time that most people don't understand what the building is capable or incapable of.
Not saying this isn't fake, because it clearly is, but your analysis of why it's fake is complete and utter nonsense. The sphere doesn't change shape??? Why would it need to? And the building disappears behind the bottle?!! Have you been watching a completely different video???
@@truthseeker1867 Uhhh. Yeah. The Sphere appears to open up and have some kind of giant bottle pop out of it. The bottle is so huge it shoots up like a skyscraper and the buildings which were initially visible behind the sphere are no longer visible. That's all because of the fake bottle that pops out of it. None of that would happen in real life because the Sphere doesn't change shape. It can look like a basketball or an eyeball or a moon or whatever but it can't just all of a sudden grow 10+ stories from its maximum size. What the hell do you not understand about that? You seem to be the only one.
This pod was intriguing. I have a remark to make: the things our loved ones are associated with remind us of them and we build an emotional connection with those things too. Regards and prayers for you two.
Indeed ! It’s food for thought .
Heinz
Good try. It’s an ad for Cinesite Studios
LOVE IT! 🤣😂🤣😂🤣😂🤣😂🤣
😆The ad evokes extreme emotions!
Jesus Christ, this was amazing
Amazing insights
Thanks
Very insightful. 👍
Thanks Atin !
Jasravee, Your videos are informal.... The only thing is most of your videos tried to sell viewers since you creating a win win for your guest by just promoting their books. This seems to be pushy and most of your guests walk around their latest book, their own value proposition and it's contents. Thanks
Thanks for the feedback
It's one of the insightful SEO videos I watched since long time. Awesome session Jasravee and Nicholas!!!
Thanks. Glad you liked it
Good interesting talk
Thanks
Thank you for having me @Jasravee! I really enjoyed this podcast. Thank you Padverb!
Thank you for some good insights
Dr Mario Martinez looks at cultural stories, his book Ellen langer also talks about the dominant codes being painted their work links to Rachel's work
Please send Dr Mario’s coordinates
Very good enjoyed
Thanks
We want Tamil cinema. Live.
Super
❤
And the warrior monks too aka the sohei.
Indeed
ƤＲＯ𝓂Ｏ𝕤ᗰ
Very interesting talk about power of stories enjoyed 😀
Thanks
"Brands are looking for a digital footprint as opposed to a physical footprint" - Harjit Singh, Web3 influencer
Indeed. And Creators are playing a bigger role in helping them engage with customers
Demystifying AI
Very nice Bassijee ... excellent talk, astute observations. Look forward to catching up sometime. Vadhiyaan
It’s putting a couple of decades of journey of Indian advertising in perspective
Very interesting talk
Thanks
Very insightful.
thanks a lot Atin, glad you liked it...
Thanks
Very interesting talk enjoyed
Thanks
Awesome discussions....Very rare to find in B2B space....Thanks
Thanks . Infosys has done stellar work in account based marketing and sponsorship marketing.
Master class in Ethnography
A true expert makes it really simple 👍
Thanks
👏🏻👏🏻👏🏻
Glad you liked it 🙏
very informative content
Thanks. Glad you liked it !
Full of learnings and 🤩
Thanks
Very interesting talk enjoyed throughout
Thank you
Very interesting talk especially about local angle in business
Thanks.
I have ordered socks from John many times and I vouch for the outstanding quality and that personalized customer experience.
Thanks Becky. They are an inspirational story. Great products that spreads happiness!
Very interesting talk
Thanks
Such an important conversation... There should be more of this
Sure Tripti. Thanks for feedback. We will feature more such conversations
Such a beautiful personality...
And very eloquent as well !
excellent interview with Ambi. Clarity of thought was the benchmark of that generation and their ability to see the big picture.
Indeed, Kaushik. He is a veteran with so many iconic ads, combining sound strategy with great communication.